May Cottage Naunton Upton Upon Severn Worcestershire WR8 0PZ
Phone: 07770 546126 Email: firstname.lastname@example.org
Graphic Designer and Web Designer
2010 winner of the IMA Interactive Media Award for Ecommerce Design for
www.thewatchhut.co.uk. Award winning graphic designer. Technically and creatively
skilled with experience in designing user interface / usability design for the web and
marketing design across print and web. Senior plc management experience. Sector
experience in Retail, IT, financial services, oil and gas, sports and creative agency
environments. Well positioned to make a big difference to the running, performance
and capabilities of marketing and design projects.
XHTML / HTML
SEO / PPC
Social Media design and strategy
Media and Public Relations
Multiple industry experience including: Retail, IT, Financial Services, Oil and
Gas, Agency, Sports
Contact Insurance: Head of Marketing and Design
March 2010 - Present
Part of the senior Management team negotiating the strategic partnership with
Design, copywriting and marketing strategy
Management of marketing personnel
Website redesign contactinsurance.co.uk
Website design IntelligentLifeCover.com
Website design for lead generation site infopriceguide.com
Bespoke landing page designs for infopriceguide.com
Set up and implemented an SEO strategy
PPC strategy and plan
Email marketing build, design and implementation
Social Media marketing plan and schedule
TheWatchHut.co.uk : Marketing, SEO and ReDesign of the
UK’s largest watch website
Aug 2009 – March 2010 – 6mth Contract
Winner of international design award (Interactive Media Awards) for
Redesigned organic linking strategy to move the site to Page 1, position 1 (from
page 3) against key search terms including ‘watches’ and ‘watch’
Identified inefficiencies in hosting and bandwidth costs. I sourced new suppliers
specified requirments and negotiated new contract saving the business over
£90,000 per annum
Redesigned the ecommerce site and project managed delivery
Launched email marketing campaign
Set up backlinking strategy.
Redesigned and ran PPC / Adwords campaign
Established social media profiles and platforms – Blogs, Facebook, YouTube,
Negotiated new hosting and technical specifications for site redesign
Redesigned and schedules press advertising (for 12 retail stores nationwide)
Launched dedicated Pandora Jewellery store in Birmingham’s Bullring
Creative Thing Ltd: Owner / Director
2004 – 2009
Set up the company to apply some of the ergonomic principles of product and
systems design to communications design. Achievements include:
Originating the strategy and delivering the online communications for ACID (Anti
Copying In Design), including html newsletters, an online news-room and an
Redesigning Gloucestershire County Council’s Registration Services printed
Managing the MOD public consultation communications for the redevelopment of
Catterick camp providing over 350,000 people with a clear picture of
environmental and economic implications.
Creating the strategy and web interface for Tourism Tasmania’s online presence.
The video and photo-sharing site and community campaign led to more tourists
than visiting Tasmania from Europe and mainland Australia than ever before.
Other projects include; Pfizer, Staffordshire County Council; Royal Navy Blog.
Marlborough Stirling plc: Head of Design
1999 – 2004
Key part of the management team that took the company to the market and
increased turnover from £20Million to over £200Million.
Researched, designed and delivered the interface to the mortgage element of
Egg.com. The innovative design delivered a level of intuitive operation and was
responsible for Egg.com becoming the largest provider of online mortgages in
Bank of Scotland credit card and online loan microsite strategy, design and
delivery. Developed to provide Bank of Scotland loans and credit card services
through other brands such as Manchester United, Hertz and Sony. The design
was instrumental in the project achieving its twelve month target for take-up and
revenue in under three months.
Website Design and online membership area for SonyCard site and loyalty
incentive. The site led to the greatest take-up of Bank of Scotland partnership
credit cards in the UK.
Design of First Mutual Intranet providing the company with a seamless transition
between key commercial functions with internal processes and software. The
site was awarded the Revolution Magazine Award for New Media Marketing for
Best Use of Intranet or Extranet in the UK’s premier online awards. And the
CSSA UK Technology Award for the Insurance and Financial Services Sector
BP: Global Intranet Project Manager
1997 – 1998
Briefing, developing, managing and delivering strategy and solutions on the
world’s largest and most sophisticated intranet. I was brought in to provide a
more entrepreneurial approach to the management of this internal asset.
Saved BP over $9Million by eradicating duplicated activity on the intranet and
combing the individual budgets from each distinct part of the business into a
single larger operational budget. Thereby, delivering a single, organized and
Improved the development and quality of the intranet functions and design by
opening up the project to external contractors. This introduced competitive
pricing and allowed access to broader skills
Reduced the cost and disruption to business through a program to replace
expensive global conferences with smaller moratoria accommodating online
broadcasting and online delegate involvement.
I originated and delivered the ‘Einstein’ intranet site whereby BP could match
personal development, career path and skills acquisition to emerging
Media X Ltd: Creative Director - 1992 – 1997
Karrimor International- Marketing Manager - 1990 – 1992
Regatta / Craghoppers: Marketing Manager - 1988 – 1990
Rohan Designs plc: Marketing Manager – 1984 – 1988
Post Graduate Certificate
Post Graduate Diploma
Business Studies (Marketing)
IT Skills: Microsoft Office, Microsoft Project, Mac and PC advanced user.
Software and Technology: Advanced ability in Adobe Creative Suite (Illustrator,
Photoshop, InDesign), Fireworks, Quark Xpress, Flash, Dreamweaver, HTML, PHP,
MySql, CSS, WordPress, Final Cut, Audacity, PodCasting
Skill-sets: Management, Marketing, PR, Copywriting, Graphic Design, Web Design,
SEO, SMO, Multimedia Design, and Presentation
IMA (Interactive Media Awards) 2010: Awarded for Ecommerce Design – The
BIPP Photo Industry Award: British Institute of Professional Photography Photo
Industry Awards: Best Promotion / Advertising Campaign.
Creative Review Poster Competition: Placed as runner up in this open
competition for a 48 sheet poster designed as a branding exercise for Daewoo
Electronics in the UK’s most prestigious creative magazine against over four
thousand other entries.
Revolution Awards for New Media Marketing: Best Use of Intranet or Extranet for
First Mutual. Revolution is the UK’s leading professional magazine for
professional web and multimedia design.
CSSA UK Technology Awards for the Insurance and Financial Services Sector:
Most effective use of technology to support a trading relationship for its
innovative use of the Internet.