Graphic Designer and Web Designer

Document Sample
Graphic Designer and Web Designer Powered By Docstoc
					David Yates
May Cottage Naunton Upton Upon Severn Worcestershire WR8 0PZ
Phone: 07770 546126 Email:

Graphic Designer and Web Designer
2010 winner of the IMA Interactive Media Award for Ecommerce Design for Award winning graphic designer. Technically and creatively
skilled with experience in designing user interface / usability design for the web and
marketing design across print and web. Senior plc management experience. Sector
experience in Retail, IT, financial services, oil and gas, sports and creative agency
environments. Well positioned to make a big difference to the running, performance
and capabilities of marketing and design projects.

Core Competencies
   Design Management
   Departmental Management
   Graphic Design
   Web Design
   CSS
   SEO / PPC
   Copy Writing
   Social Media design and strategy
   Media and Public Relations
   Multiple industry experience including: Retail, IT, Financial Services, Oil and
    Gas, Agency, Sports

Contact Insurance: Head of Marketing and Design
March 2010 - Present

   Part of the senior Management team negotiating the strategic partnership with
   Design, copywriting and marketing strategy
   Management of marketing personnel
   Website redesign
   Website design
   Website design for lead generation site
   Bespoke landing page designs for
   Set up and implemented an SEO strategy
   PPC strategy and plan
   Email marketing build, design and implementation
   Social Media marketing plan and schedule : Marketing, SEO and ReDesign of the
UK’s largest watch website
Aug 2009 – March 2010 – 6mth Contract

   Winner of international design award (Interactive Media Awards) for

   Redesigned organic linking strategy to move the site to Page 1, position 1 (from
    page 3) against key search terms including ‘watches’ and ‘watch’

   Identified inefficiencies in hosting and bandwidth costs. I sourced new suppliers
    specified requirments and negotiated new contract saving the business over
    £90,000 per annum

   Redesigned the ecommerce site and project managed delivery

   Launched email marketing campaign

   Set up backlinking strategy.

   Redesigned and ran PPC / Adwords campaign

   Established social media profiles and platforms – Blogs, Facebook, YouTube,

   Negotiated new hosting and technical specifications for site redesign

   Redesigned and schedules press advertising (for 12 retail stores nationwide)

   Launched dedicated Pandora Jewellery store in Birmingham’s Bullring

Creative Thing Ltd: Owner / Director
2004 – 2009

   Set up the company to apply some of the ergonomic principles of product and
    systems design to communications design. Achievements include:

   Originating the strategy and delivering the online communications for ACID (Anti
    Copying In Design), including html newsletters, an online news-room and an
    ecommerce store.

   Redesigning Gloucestershire County Council’s Registration Services printed

   Managing the MOD public consultation communications for the redevelopment of
    Catterick camp providing over 350,000 people with a clear picture of
    environmental and economic implications.

   Creating the strategy and web interface for Tourism Tasmania’s online presence.
    The video and photo-sharing site and community campaign led to more tourists
    than visiting Tasmania from Europe and mainland Australia than ever before.

   Other projects include; Pfizer, Staffordshire County Council; Royal Navy Blog.
Marlborough Stirling plc: Head of Design
1999 – 2004

   Key part of the management team that took the company to the market and
    increased turnover from £20Million to over £200Million.

   Researched, designed and delivered the interface to the mortgage element of The innovative design delivered a level of intuitive operation and was
    responsible for becoming the largest provider of online mortgages in
    the UK.

   Bank of Scotland credit card and online loan microsite strategy, design and
    delivery. Developed to provide Bank of Scotland loans and credit card services
    through other brands such as Manchester United, Hertz and Sony. The design
    was instrumental in the project achieving its twelve month target for take-up and
    revenue in under three months.

   Website Design and online membership area for SonyCard site and loyalty
    incentive. The site led to the greatest take-up of Bank of Scotland partnership
    credit cards in the UK.

   Design of First Mutual Intranet providing the company with a seamless transition
    between key commercial functions with internal processes and software. The
    site was awarded the Revolution Magazine Award for New Media Marketing for
    Best Use of Intranet or Extranet in the UK’s premier online awards. And the
    CSSA UK Technology Award for the Insurance and Financial Services Sector

BP: Global Intranet Project Manager
1997 – 1998

   Briefing, developing, managing and delivering strategy and solutions on the
    world’s largest and most sophisticated intranet. I was brought in to provide a
    more entrepreneurial approach to the management of this internal asset.

   Saved BP over $9Million by eradicating duplicated activity on the intranet and
    combing the individual budgets from each distinct part of the business into a
    single larger operational budget. Thereby, delivering a single, organized and
    coordinated ‘super-computer’.

   Improved the development and quality of the intranet functions and design by
    opening up the project to external contractors. This introduced competitive
    pricing and allowed access to broader skills

   Reduced the cost and disruption to business through a program to replace
    expensive global conferences with smaller moratoria accommodating online
    broadcasting and online delegate involvement.

   I originated and delivered the ‘Einstein’ intranet site whereby BP could match
    personal development, career path and skills acquisition to emerging
Media X Ltd: Creative Director - 1992 – 1997

Karrimor International- Marketing Manager - 1990 – 1992

Regatta / Craghoppers: Marketing Manager - 1988 – 1990

Rohan Designs plc: Marketing Manager – 1984 – 1988

Staffordshire University
   Interactive Design
   Post Graduate Certificate
   Post Graduate Diploma

Coventry University
   Business Studies (Marketing)

IT Skills: Microsoft Office, Microsoft Project, Mac and PC advanced user.

Software and Technology: Advanced ability in Adobe Creative Suite (Illustrator,
Photoshop, InDesign), Fireworks, Quark Xpress, Flash, Dreamweaver, HTML, PHP,
MySql, CSS, WordPress, Final Cut, Audacity, PodCasting

Skill-sets: Management, Marketing, PR, Copywriting, Graphic Design, Web Design,
SEO, SMO, Multimedia Design, and Presentation

   IMA (Interactive Media Awards) 2010: Awarded for Ecommerce Design – The
    Watch Hut

   BIPP Photo Industry Award: British Institute of Professional Photography Photo
    Industry Awards: Best Promotion / Advertising Campaign.

   Creative Review Poster Competition: Placed as runner up in this open
    competition for a 48 sheet poster designed as a branding exercise for Daewoo
    Electronics in the UK’s most prestigious creative magazine against over four
    thousand other entries.

   Revolution Awards for New Media Marketing: Best Use of Intranet or Extranet for
    First Mutual. Revolution is the UK’s leading professional magazine for
    professional web and multimedia design.

   CSSA UK Technology Awards for the Insurance and Financial Services Sector:
    Most effective use of technology to support a trading relationship for its
    innovative use of the Internet.

Shared By: