Retail
Company Profile
Metro in China: Local Profile
Reference code: RT0157LP
Published: January 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ........................................................................................................................... 6
1.1 What is this Report About? ............................................................................................................... 6
1.2 Scope............................................................................................................................................... 6
2 Metro China – Company Profile ........................................................................................... 7
2.1 Company Overview .......................................................................................................................... 7
2.2 Business Description ........................................................................................................................ 7
2.2.1 Store banners ............................................................................................................................................. 8
2.2.2 Services offered ........................................................................................................................................ 11
2.3 Events and History ..........................................................................................................................12
2.4 Awards and Recognitions................................................................................................................14
2.4.1 Awards: ..................................................................................................................................................... 14
3 METRO China – Key Information ....................................................................................... 15
3.1 Financial Performance ....................................................................................................................15
3.2 Operational Performance ................................................................................................................16
3.2.1 Store count ............................................................................................................................................... 16
3.2.2 Sales per store .......................................................................................................................................... 17
3.2.3 Sales per square meters........................................................................................................................... 18
3.2.4 Revenue per employee............................................................................................................................. 19
3.2.5 Employees per thousand square meters .................................................................................................. 20
3.3 Key Employees ...............................................................................................................................21
4 METRO China – Corporate Strategy .................................................................................. 22
4.1 Expansion Strategies ......................................................................................................................22
4.2 New Store Formats .........................................................................................................................22
4.3 Procurement and Product Assortment Strategies