Metro in China: Local Profile by Canadean

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‘Metro in China: Local Profile’ contains details on Metro's local operations, covering its market share (as well as that of its key competitors) and its latest approaches and strategies. It also provides details on historical developments in the country and latest news, events, key employees and key competitors.

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									                                  Retail
                              Company Profile




Metro in China: Local Profile
Reference code: RT0157LP

Published: January 2012




                           www.canadean.com
TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction ........................................................................................................................... 6
    1.1 What is this Report About? ............................................................................................................... 6
    1.2 Scope............................................................................................................................................... 6
2      Metro China – Company Profile ........................................................................................... 7
    2.1 Company Overview .......................................................................................................................... 7
    2.2 Business Description ........................................................................................................................ 7
        2.2.1     Store banners ............................................................................................................................................. 8
        2.2.2     Services offered ........................................................................................................................................ 11
    2.3 Events and History ..........................................................................................................................12
    2.4 Awards and Recognitions................................................................................................................14
        2.4.1     Awards: ..................................................................................................................................................... 14
3      METRO China – Key Information ....................................................................................... 15
    3.1 Financial Performance ....................................................................................................................15
    3.2 Operational Performance ................................................................................................................16
        3.2.1     Store count ............................................................................................................................................... 16
        3.2.2     Sales per store .......................................................................................................................................... 17
        3.2.3     Sales per square meters........................................................................................................................... 18
        3.2.4     Revenue per employee............................................................................................................................. 19
        3.2.5     Employees per thousand square meters .................................................................................................. 20
    3.3 Key Employees ...............................................................................................................................21
4      METRO China – Corporate Strategy .................................................................................. 22
    4.1 Expansion Strategies ......................................................................................................................22
    4.2 New Store Formats .........................................................................................................................22
    4.3 Procurement and Product Assortment Strategies
								
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