WINE
Industry Forecast Report
The Future of the Wine Market in
the US, to 2016
Reference code: AD097MR
Published: February 2012
www.canadean.com
TABLE OF CONTENTS
TABLE OF CONTENTS
1 Introduction ........................................................................................................................... 7
1.1 What is this Report About? ............................................................................................................... 7
1.2 Definitions ........................................................................................................................................ 7
1.2.1 Introduction .......................................................................................................................................................... 7
1.2.2 Large scale, international, program of online consumer surveys ........................................................................ 8
1.2.3 Nationally Representative results (age, gender) ................................................................................................. 8
1.2.4 Parents answered on their children’s behalf ........................................................................................................ 8
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories ............................................................................ 8
1.2.6 Integrated with industry calling and secondary research .................................................................................... 9
2 US Wine Market Overview .................................................................................................. 10
2.1 Market Dynamics ............................................................................................................................10
2.2 Overall Wine Consumption, 2006–16 ..............................................................................................11
2.3 Wine Consumption by Category Overview ......................................................................................13
3 US Still Wine Market............................................................................................................ 16
3.1 Market Dynamics & Volume Analysis ..............................................................................................16
3.2 Still Wine Consumption by Country of Origin ...................................................................................19
3.2.1 Overall Consumption by Country of Origin ........................................................................................................ 21
3.3 Still Wine Market by Color ...............................................................................................................36
3.3.1 Market Dynamics by Color ................................................................................................................................. 36
3.3.2 Wine Consumption by Color Type ..................................................................................................................... 37
3.4 Still Wine Market by Price Segment ................................................................................................42
3.4.1 Market Dynamics by Price Segment ................................................................................................................. 42
3.4.2 Wine Consumption by Price Segment ............................................................................................................... 43
3.5 Still Wine by Brands ........................................................................................................................45
4 US Sparkling Wine Market .