The Future of the Wine Market in the US, to 2016 by Canadean

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									                                        WINE
                           Industry Forecast Report




The Future of the Wine Market in
the US, to 2016
Reference code: AD097MR

Published: February 2012




                                www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS
1      Introduction ........................................................................................................................... 7
1.1       What is this Report About? ............................................................................................................... 7
1.2       Definitions ........................................................................................................................................ 7
1.2.1 Introduction .......................................................................................................................................................... 7
1.2.2 Large scale, international, program of online consumer surveys ........................................................................ 8
1.2.3 Nationally Representative results (age, gender) ................................................................................................. 8
1.2.4 Parents answered on their children’s behalf ........................................................................................................ 8
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories ............................................................................ 8
1.2.6 Integrated with industry calling and secondary research .................................................................................... 9
2      US Wine Market Overview .................................................................................................. 10
2.1       Market Dynamics ............................................................................................................................10
2.2       Overall Wine Consumption, 2006–16 ..............................................................................................11
2.3       Wine Consumption by Category Overview ......................................................................................13
3      US Still Wine Market............................................................................................................ 16
3.1       Market Dynamics & Volume Analysis ..............................................................................................16
3.2       Still Wine Consumption by Country of Origin ...................................................................................19
3.2.1 Overall Consumption by Country of Origin ........................................................................................................ 21
3.3       Still Wine Market by Color ...............................................................................................................36
3.3.1 Market Dynamics by Color ................................................................................................................................. 36
3.3.2 Wine Consumption by Color Type ..................................................................................................................... 37
3.4       Still Wine Market by Price Segment ................................................................................................42
3.4.1 Market Dynamics by Price Segment ................................................................................................................. 42
3.4.2 Wine Consumption by Price Segment ............................................................................................................... 43
3.5       Still Wine by Brands ........................................................................................................................45
4      US Sparkling Wine Market .............................
								
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