The Future of the Wine Market in Spain, to 2016

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					                                        WINE
                           Industry Forecast Report




The Future of the Wine Market in
Spain, to 2016
Reference code: AD090MR

Published: February 2012




                                www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS
1      Introduction ........................................................................................................................... 7
1.1       What is this Report About? ............................................................................................................... 7
1.2       Definitions ........................................................................................................................................ 7
1.2.1 Introduction .......................................................................................................................................................... 7
1.2.2 Large scale, international, program of online consumer surveys ........................................................................ 8
1.2.3 Nationally Representative results (age, gender) ................................................................................................. 8
1.2.4 Parents answered on their children’s behalf ........................................................................................................ 8
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories ............................................................................ 8
1.2.6 Integrated with industry calling and secondary research .................................................................................... 9
2      Spain Wine Market Overview.............................................................................................. 10
2.1       Market Dynamics ............................................................................................................................10
2.2       Overall Wine Consumption, 2006–16 ..............................................................................................11
2.3       Wine Consumption by Category Overview ......................................................................................13
3      Spain Still Wine Market ....................................................................................................... 16
3.1       Market Dynamics & Volume Analysis ..............................................................................................16
3.2       Still Wine Consumption by Country of Origin ...................................................................................19
3.2.1 Overall Consumption by Country of Origin ........................................................................................................ 21
3.3       Still Wine Market by Color ...............................................................................................................29
3.3.1 Market Dynamics by Color ................................................................................................................................. 29
3.3.2 Wine Consumption by Color Type ..................................................................................................................... 30
3.4       Still Wine Market by Price Segment ................................................................................................35
3.4.1 Market Dynamics by Price Segment ................................................................................................................. 35
3.4.2 Wine Consumption by Price Segment ............................................................................................................... 36
3.5       Still Wine by Brands ........................................................................................................................38
4      Spain Sparkling Wine Market ............................................................................................. 39
4.1       Market Dynamics & Volume Analysis ..............................................................................................39
4.1.1 Sparkling Wine Consumption, 2006–16 ....................................................................
				
DOCUMENT INFO
Description: • Future of the Wine Market in Spain, to 2016 is the result of Canadean’s extensive market research covering the Wine market in Spain. • The report presents detailed analysis on the Wine consumption trends in Spain, covering historic and forecast Wine consumption volume and value at market and category level, brand share data. • This report brings together Canadean Intelligence's research; modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Wine sales overall and to know which categories and segments are in the ascendency in the coming years.
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PARTNER Canadean
Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed strategical decisions that are founded on robust and reliable data and market insights. We specialise in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.