The Future of the Spirits Market in the US, to 2016 by Canadean

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• Future of the Spirits Market in the US, to 2016 is the result of Canadean’s extensive market research covering the Spirits market in the US.

• The report presents detailed analysis on the Spirits consumption trends in the US, covering historic and forecast Spirits consumption volume and value at market and category level, brand share , and distribution channel data.

• This report brings together Canadean Intelligence's research; modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Spirits sales overall and to know which categories and segments are in the ascendency in the coming years.

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									                                   SPIRITS
                           Industry Forecast Report




The Future of the Spirits Market in
the US, to 2016
Reference code: AD018MR

Published: February 2012




                           www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS
1  Introduction ........................................................................................................................ 16
1.1       What is this Report About? ............................................................................................................16
1.2       Definitions......................................................................................................................................16
1.2.1     Introduction....................................................................................................................................................... 17
1.2.2     Large scale, international, program of online consumer surveys .................................................................... 17
1.2.3     Nationally Representative results (age, gender) .............................................................................................. 17
1.2.4     Parents answered on their children’s behalf .................................................................................................... 17
1.2.5     Legal Drinking Age exclusions for alcoholic drinks categories ........................................................................ 18
1.2.6     Integrated with industry calling and secondary research ................................................................................. 18
2       US Spirits Market Overview .............................................................................................. 19
2.1       Market Dynamics by Volume .........................................................................................................19
2.1.1     Overall Spirits Consumption, 2006–16 ............................................................................................................ 19
2.1.2     Per-capita Spirits consumption, 2006–16 ........................................................................................................ 20
2.1.3     Overall Spirits Market Growth Dynamics by Volume ....................................................................................... 21
2.1.4     Spirits Consumption by Category, 2006–16 .................................................................................................... 22
2.1.5     Spirits Consumption – Trends and Forecasts .................................................................................................. 24
2.1.6     US Spirits Consumption by Price Segment, 2006–16 ..................................................................................... 25
2.1.7     US Spirits Consumption by Alcoholic Strength, 2006–16 ................................................................................ 27
2.1.8     Spirits distribution – Off and On-premise Trade, 2006–16 .............................................................................. 29
2.1.9     Overall Off-premise Spirits Consumption by Category, 2006–16 .................................................................... 30
2.1.10 Overall On-premise Spirits Consumption by Category, 2006–16 .................................................................... 32
2.2       Market Dynamics by Value ............................................................................................................34
2.2.1     Overall Spirits Market Value, 2006–16 ............................................................................................................ 34
2.2.2     Spirits Per-capita Spend, 2006–16 .................................................................................................................. 35
2.2.3     Overall Spirits Growth Dynamics by Market Value .......................................................................................... 36
2.2.4     Spirits Market Value by Category, 2011–16 .......................
								
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