The Future of the Spirits Market in India, to 2016 by Canadean

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• Future of the Spirits Market in India, to 2016 is the result of Canadean’s extensive market research covering the Spirits market in India.

• The report presents detailed analysis on the Spirits consumption trends in India, covering historic and forecast Spirits consumption volume and value at market and category level, brand share , and distribution channel data.

• This report brings together Canadean Intelligence's research; modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Spirits sales overall and to know which categories and segments are in the ascendency in the coming years.

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									                                   SPIRITS
                           Industry Forecast Report




The Future of the Spirits Market in
India, to 2016
Reference code: AD011MR

Published: February 2012




                           www.canadean.com
 TABLE OF CONTENTS


TABLE OF CONTENTS
1  Introduction ........................................................................................................................ 13
1.1        What is this Report About? ............................................................................................................13
1.2        Definitions......................................................................................................................................13
1.2.1      Introduction....................................................................................................................................................... 14
1.2.2      Large scale, international, program of online consumer surveys .................................................................... 14
1.2.3      Nationally Representative results (age, gender) .............................................................................................. 14
1.2.4      Parents answered on their children’s behalf .................................................................................................... 14
1.2.5      Legal Drinking Age exclusions for alcoholic drinks categories ........................................................................ 15
1.2.6      Integrated with industry calling and secondary research ................................................................................. 15
2       India Spirits Market Overview ........................................................................................... 16
2.1        Market Dynamics by Volume .........................................................................................................16
2.1.1      Overall Spirits Consumption, 2006–16 ............................................................................................................ 16
2.1.2      Per-capita Spirits consumption, 2006–16 ........................................................................................................ 17
2.1.3      Overall Spirits Market Growth Dynamics by Volume ....................................................................................... 18
2.1.4      Spirits Consumption by Category, 2006–16 .................................................................................................... 19
2.1.5      Spirits Consumption – Trends and Forecasts .................................................................................................. 21
2.1.6      India Spirits Consumption by Price Segment, 2006–16 .................................................................................. 22
2.1.7      India Spirits Consumption by Alcoholic Strength, 2006–16 ............................................................................. 24
2.1.8      Spirits distribution – Off and On-premise Trade, 2006–16 .............................................................................. 26
2.1.9      Overall Off-premise Spirits Consumption by Category, 2006–16 .................................................................... 27
2.1.10 Overall On-premise Spirits Consumption by Category, 2006–16 .................................................................... 29
2.2        Market Dynamics by Value ............................................................................................................31
2.2.1      Overall Spirits Market Value, 2006–16 ............................................................................................................ 31
2.2.2      Spirits Per-capita Spend, 2006–16 .................................................................................................................. 33
2.2.3      Overall Spirits Growth Dynamics by Market Value .......................................................................................... 34
2.2.4      Spirits Market Value by Category, 2011–16 .................................................................................................... 35
2.2.5      Spirits Market Value - Trends and Forecasts .............
								
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