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Insurance_Brokers

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					Title:
Insurance Brokers


Word Count:
370


Summary:
Did you know there are publications that have been created to serve the needs of every agent and broker?
Insurance is a huge industry and trying to keep on top of all the latest news and regulations is a job in and of
itself.



Keywords:
insurance, business, claims, brokers



Article Body:
Did you know there are publications that have been created to serve the needs of every agent and broker?
Insurance is a huge industry and trying to keep on top of all the latest news and regulations is a job in and of
itself. One such magazine, American Agent and Broker, has a wonderful website located at
www.agentandbroker.com. Check out this month's issue, which features articles on how to build your
insurance business with boat and yacht insurance. You can read about the upcoming highlights for April's
issue as well. In the UK you can access this site, www.insurancenewspapers.com for free insurance press
public information.


Marketing yourself and deciding how to advertise your business can be a daunting task. There are so many
avenues available to brokers. Insurance is something everyone needs from infant to ancient. Brokers need to
be well versed in as many areas of insurance as they can. Life, auto, home, health and disability are just a
few. How is a broker supposed to get the word out that he is in business? Everyone familiar with sales
knows the phrase 'circle of influence' or your 'warm market'. These terms refer to the people you know best,
your friends, family and colleagues. Let them go to work for you with referrals and word of mouth
advertising. Take the top ten from your list and offer gift certificates for every person they refer that you
write a policy for. It's a nice way to say thank you and show how much you appreciate their loyalty.


Check out other brokers and their websites, advertising efforts and community involvement. Take their best
secrets and tweak them to fit you and your way of doing business. Don't discount becoming involved with
your community. When you are out there working for the common good the common good is coming to you
for their insurance needs.


Try and think back to the first time you purchased insurance from a broker. You can make a niche for
yourself by going after the newest drivers, homeowners and start up businesses. Share your wealth of
knowledge with them and they will remain loyal customers for all their insurance requirements.




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