Insert Organization Name or Event Name
[Insert Event Logo, or Event Name, Date and Location]
MARKETING PROMOTION PLAN
FOR YOUR EVENT OR FUNDRAISER
OR SMALL BUSINESS EXPANTION
Project Title: Insert Event Title
Promotion Dates: Insert Execution Dates
Rationale (why): Insert Objectives and Reasoning
Objectives as set by Insert Persons Title
Announce Client Name’s expanded presence in the INSERT
AREA NAME market
Attract new customers
Retain newly acquired customers
Grow sales by X %
Build awareness and preference for INSERT Client Name
Strategys: Insert Marketing Strategys to Include in Program, examples
below.
Print Advertising
Radio
Telemarketing
Store Merchandising
Web Advertising – include online specifics
Direct Mail / Email Campaign to customers
USE THIS SECTION TO HIGHLIGHT SPECIFICS OF EACH CATEGORY – SEE
EXAMPLES BELOW.
STRATEGY: #1
PRINT ADVERTISING Print advertising will be used for product offers, build
image and build awareness of INSERT Client Name’s in
INSERT AREA NAME market presence.
Positioning: Describe the Advertisement (photo, implied message, etc.)
Positioning of offer: Describe ad offer
Offers: List the Advertisement offers
Disclosures: List the criteria to receive the product offer
List highlights of legal disclosure
Target Publications: Insert list of publications or newspapers where ads will be placed.
Insert your company tagline here
Insert list of online sites where print ads can be converted for web
ads
STRATEGY: #2
RADIO: Air 2 radio spots that compliment the print advertising
Positioning: Consistent strategy to print advertising
Offer: Same offer as print ad, summarize to work in 10 seconds
STRATEGY: #3
TELEMARKETING: Describe who will conduct calls (staff or hired agency), Describe
who from customers or donors will be contacted: ex: Clients for
over 2 years, clients who have donated more then $100K
Positioning: Insert Key Question to Be Addressed during telemarketing
“What New Products would you like to see from insert client
name?”
STRATEGY: #4
DIRECT MAIL: Describe who will conduct calls (staff or hired agency), Describe
who from customers or donors will be contacted. Clients for over 2
years, clients who have donated more then $100K.
Mail Series: Mail 3- 4 offers. Concept is to have the