Marketing Plan Details Written Out by JKMarketingAndEvents

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									                   Insert Organization Name or Event Name
          [Insert Event Logo, or Event Name, Date and Location]

                      MARKETING PROMOTION PLAN
                    FOR YOUR EVENT OR FUNDRAISER
                     OR SMALL BUSINESS EXPANTION

Project Title:        Insert Event Title

Promotion Dates:      Insert Execution Dates

Rationale (why):      Insert Objectives and Reasoning
                      Objectives as set by Insert Persons Title
                        Announce Client Name’s expanded presence in the INSERT
                          AREA NAME market
                        Attract new customers
                        Retain newly acquired customers
                        Grow sales by X %
                        Build awareness and preference for INSERT Client Name

Strategys:            Insert Marketing Strategys to Include in Program, examples
                      below.
                        Print Advertising
                        Radio
                        Telemarketing
                        Store Merchandising
                        Web Advertising – include online specifics
                        Direct Mail / Email Campaign to customers


USE THIS SECTION TO HIGHLIGHT SPECIFICS OF EACH CATEGORY – SEE
EXAMPLES BELOW.

STRATEGY: #1
PRINT ADVERTISING             Print advertising will be used for product offers, build
                              image and build awareness of INSERT Client Name’s in
                              INSERT AREA NAME market presence.

Positioning:          Describe the Advertisement (photo, implied message, etc.)

Positioning of offer: Describe ad offer

Offers:               List the Advertisement offers

Disclosures:          List the criteria to receive the product offer
                      List highlights of legal disclosure

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