use this fully customizable Marketing Plan for advertising using direct mail, radio, print, client offers recommendations, tv, television. Estimate and review target needs and approach. Develop strategy and offers.
Insert Organization Name or Event Name [Insert Event Logo, or Event Name, Date and Location] MARKETING PROMOTION PLAN FOR YOUR EVENT OR FUNDRAISER OR SMALL BUSINESS EXPANTION Project Title: Insert Event Title Promotion Dates: Insert Execution Dates Rationale (why): Insert Objectives and Reasoning Objectives as set by Insert Persons Title Announce Client Name’s expanded presence in the INSERT AREA NAME market Attract new customers Retain newly acquired customers Grow sales by X % Build awareness and preference for INSERT Client Name Strategys: Insert Marketing Strategys to Include in Program, examples below. Print Advertising Radio Telemarketing Store Merchandising Web Advertising – include online specifics Direct Mail / Email Campaign to customers USE THIS SECTION TO HIGHLIGHT SPECIFICS OF EACH CATEGORY – SEE EXAMPLES BELOW. STRATEGY: #1 PRINT ADVERTISING Print advertising will be used for product offers, build image and build awareness of INSERT Client Name’s in INSERT AREA NAME market presence. Positioning: Describe the Advertisement (photo, implied message, etc.) Positioning of offer: Describe ad offer Offers: List the Advertisement offers Disclosures: List the criteria to receive the product offer List highlights of legal disclosure Ta
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