Marketing Plan Details Written Out by JKMarketingAndEvents

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use this fully customizable Marketing Plan for advertising using direct mail, radio, print, client offers recommendations, tv, television. Estimate and review target needs and approach. Develop strategy and offers.

More Info
									                   Insert Organization Name or Event Name
          [Insert Event Logo, or Event Name, Date and Location]

                      MARKETING PROMOTION PLAN
                    FOR YOUR EVENT OR FUNDRAISER
                     OR SMALL BUSINESS EXPANTION

Project Title:        Insert Event Title

Promotion Dates:      Insert Execution Dates

Rationale (why):      Insert Objectives and Reasoning
                      Objectives as set by Insert Persons Title
                        Announce Client Name’s expanded presence in the INSERT
                          AREA NAME market
                        Attract new customers
                        Retain newly acquired customers
                        Grow sales by X %
                        Build awareness and preference for INSERT Client Name

Strategys:            Insert Marketing Strategys to Include in Program, examples
                      below.
                        Print Advertising
                        Radio
                        Telemarketing
                        Store Merchandising
                        Web Advertising – include online specifics
                        Direct Mail / Email Campaign to customers


USE THIS SECTION TO HIGHLIGHT SPECIFICS OF EACH CATEGORY – SEE
EXAMPLES BELOW.

STRATEGY: #1
PRINT ADVERTISING             Print advertising will be used for product offers, build
                              image and build awareness of INSERT Client Name’s in
                              INSERT AREA NAME market presence.

Positioning:          Describe the Advertisement (photo, implied message, etc.)

Positioning of offer: Describe ad offer

Offers:               List the Advertisement offers

Disclosures:          List the criteria to receive the product offer
                      List highlights of legal disclosure

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