Staples, Ames, Best Buy & REI: Using In-Store Web Kiosks by qTTK01

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									Staples, Ames, Best Buy & REI:
  Using In-Store Web Kiosks

           Chapter 11
            Case 4
Business Benefits - Kiosks
   Increase sales by enabling customers to order items
    from the online catalog.
   Expand product offering without requiring bricks
    and mortar store space.
   Depends on the makeup of the retailer’s customer
    base and whether the technology goes beyond what
    can be bought in a store.
   Creativity such as offering access to special
    applications designed to help customers make a
    decision about a product in the store.
Major Reason for Kiosks Failure:
   Companies failed to sufficiently maintain the
    hardware or the hardware did not function properly
    since its installation.

								
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