Staples, Ames, Best Buy & REI: Using In-Store Web Kiosks Chapter 11 Case 4 Business Benefits - Kiosks Increase sales by enabling customers to order items from the online catalog. Expand product offering without requiring bricks and mortar store space. Depends on the makeup of the retailer’s customer base and whether the technology goes beyond what can be bought in a store. Creativity such as offering access to special applications designed to help customers make a decision about a product in the store. Major Reason for Kiosks Failure: Companies failed to sufficiently maintain the hardware or the hardware did not function properly since its installation.
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