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					www.PowersportsBusiness.com                                    Powersports Business • September 22, 2008 • 13




        FOCUS
                                                 Sport Bikes      Small displacement success
                                                                     SEE PAGE 17
PSB
                                                                    Top tendencies
                                                                     of sport bike riders
                                                                        SEE PAGE 18

                                                                  Sport bike technology
                                                                     SEE PAGE 20




  2008 has been a solid year for sport bike sales, and the
  renewed interest in the segment has both manufactur  ers
  and dealers changing their marketing strategies
  to attract more consumers.
                                                                                                           Sport Bikes


                                                                                       FOCUS




                                                                                  PSB
14 • September 22, 2008 • Powersports Business                                                                                                                                    www.PowersportsBusiness.com




Sport bike sales spike fuels optimism
    Sport bike sales driven by                      can do on our end, and that’s to manufacture             why we introduced for 2009 our FZ6R, which                                                          e
                                                                                                                                                                      coming into my dealership than ever befor , and
                                                    bikes that our customers want to ride.”                  is easy to ride, has good mid-range power for            they don’t want to spend the extra money for the
      returning customers,                                                                                   beginning and intermediate riders and is priced          higher-powered bikes. But more importantly,
         high gas prices                            SHARP GROWTH IN
                                                    CERTAIN SEGMENTS
                                                                                                             very competitively.”
                                                                                                                 Tony Chatman, owner of Chatman Cycle in
                                                                                                                                                                      most of them are pretty inexperienced and want
                                                                                                                                                                      a bike that they can grow with, and possibly
                                                    Foley says one of the lar gest growth areas for          Seattle, Wash., agrees with Foley that the most          trade in later when they’r e ready to step up to
BY STEVE BAUER                                      Yamaha in recent months has been the spike in            requests he receives from customers are lower            another level.”
  MANAGING EDITOR                                   sales of sport bikes in 750cc and under category,        displacement sport bikes that still have plenty of
                                                    which he adds has really fueled the growth of the        power and the ability to “ride har    d.”                FUEL PRICES
With sport bike sales increasing for several        company’s entire sport bike lineup.                          “It’s been a trend I’ve really only seen recently,   One popular theory for the growth in the sport
metric OEMs in 2008, both manufacturers and                               “This segment, especially          maybe the past six months or so, but ther e is           bike segment has been the rapid increase in gas
dealers are looking for ways to capitalize on the                     the 750cc motorcycles, have            really strong demand from my customers out                                       ,
                                                                                                                                                                      prices in the past year driving many former rid-
increased interest in the segment.                                    really been growing, and that’s        there for bikes that of fer intermediate perfor-         ers to come back to the market.
    Some companies, such as Y  amaha, have intro-                                                            mance capabilities,” he                                      “I think it’s accurate to say that the rising fuel
duced several new models to their 2009 lineups                                                               said. “I think there are                                 prices have certainly had an effect on sport bike
with the belief that the segment will continue                                                                more new riders                                          sales,” said Glenn Hansen, media relations
to have strong growth as more former rid-                                                                                                                               manager for Suzuki’s motorcycle division. “I
                                 t
ers look to get back into the spor. Other                                                                                                                             don’t know how specific you can get in terms of
companies, such as Kawasaki and                                                                                                                                         exactly how many people (gas prices) are
Suzuki, are focusing their marketing                                                                                                                                     pulling into our market, but a quick glance
efforts on fuel savings and the growing                                                                                                                                  at scooter sales gives you a pretty good indi-
number of Gen Y consumers looking at                                                                                                                                    cation that fuel savings are at the top of a lot
the sport bike segment.                                                                                                                                               of consumers’ minds.”
    “There’s no question that this is                                                                                                                                     Mitchell Solomon, owner of Smokin Power-
a bright spot for this market, and                                                                                                                                    sports in Chattanooga, Tenn., estimates that
we believe that as long as you                                                                                                                                         60 percent of his customers pur chasing sport
keep fresh product coming in                                                                                                                                                                      e
                                                                                                                                                                       bikes in the past year ar returning riders look-
and keep people’s interest up,                                                                                                                                         ing to save money on gas.
things will continue to go well,”                                                                                                                                         “These guys aren’t looking for cruisers, they
                  ,
said Kevin Foley media relations                                                                                                                                                                          eat
                                                                                                                                                                      want a bike that will get them gr gas mileage,
manager for Yamaha’s motorcycle                                                                                                                                       and something that isn’t overly expensive or
division. We can’t control fuel                                   According to MIC data, the 750cc and under class has seen a                                         extreme in terms of engine size or accessories,”
prices, we can only control what we                               spike in sales in the past few months.                                                                                              See Sales, Page 22




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A small category
gaining momentum
    Kawasaki’s 250 Ninja                                                                    c
                                                       That includes the type of rider pur hasing it.
                                                   Most are first-time buyers — more than 60 per-
   has done so well that other                                                          c
                                                   cent in 2007 — but another 21 per ent bought it
      OEMs could follow                            as a replacement motorcycle and 17 percent pur-
                                                   chased it as an additional bike.
                                                       “I think in 2008 we’re going to see that addi-
BY NEIL PASCALE                                    tional (category) go up,” Edmondson said. “I
   EDITOR                                          think there are a lot of guys that ar e buying that
                                                                                         s
                                                   bike as an additional bike because it’ pretty cool.”
                                s
It could be one of the industry’ biggest surprises     In fact, Kawasaki did a number of improve-
of the year, not to mention a sign of the current ments on the 2008 model, including significant
economic challenges the United States face.        design enhancements as well as impr ovements
    The nation’s top-selling sport bike, from July to the 249cc parallel twin engine.
2007 through the end of this last July , was not       It’s also not the only 500cc-and-under sport
                                              e
one of the traditional heavyweights in this ar na, bike that has fared well in 2008. Suzuki’s
like Suzuki’s GSX-R or Yamaha’s YZF-R series. GS500F is “way up over budgeted sales,” said
Instead, the Ninja 250 took those honors, Glenn Hansen, the motorcycle and A division      TV
according to Kawasaki Motors Corp., U.S.A.         communications manager for American Suzuki
    Whether that pattern holds acr oss the full Motor Corp.
year is still to be seen but undoubtedly the Ninja     Those better-than-expected sales for the
250’s success will have manufactur ers looking entry-level sport bike have come without much
closer at the smaller displacement spor t bike in the way of traditional marketing. “It’ s not a
category, currently a one-horse race.              model that we advertise really outside maybe
    “It wouldn’t surprise us at all if somebody some promotion stuff we’ve done in dealerships
else comes out with a 250 becomes the (r etail talking about fuel economy Hansen said.
                                                                                ,”
sales) numbers are getting large enough,” Karl         Could the low retail price, and thus little
Edmondson, motorcycle product manager for room for profit margin, of a 250cc spor t bike
Kawasaki Motors Corp., U.S.A., said of his met- keep Suzuki and other metric manufactur ers
ric competitors, Suzuki, Yamaha and Honda.         away from seriously considering adding it to a
                            ,
    Besides the popularity which isn’t exactly an future-year model lineup?
overnight occurrence, the rising price of the          “There could be some of that,” Hansen said,
market’s only 250cc option, the Ninja, also fig- “but we sell less-expensive vehicles with kids
ures to play a role in the competition’s decision. ATVs and dirt bikes.”
The cost of the Ninja has risen fr om $2,999 in        Another factor could be competition fr om
2007 to $3,499 in 2008 and the 2009 model,         new entry OEMs that could have the technology
which has yet to be unveiled at press time, will to produce these lower-displacement engines.




Kawasaki Motors Corp., U.S.A. surveys show that 33 percent of the buyers of the company’s Ninja 250 in 2007
were women, a high percentage compared to the overall industry .

carry a $3,999 price tag. That higher price tag               “Certainly when we have a new pr oduct to
might give other manufacturers enough room               offer we look at the complete competitive
for margin to build a 250cc engine that could            framework, no matter who is building it,”
compete with the Ninja.                                  Hansen said. “We see how ours might fit. Can
    “They’re not going to make money on it,              we price it competitively? Will the dealers
like us,” Edmondson said of the possible com-            accept it and order enough and promote it
petition, citing the difficulty in achieving a typ-      along with us? So yes, we do look at all com-
ical pr ofit mar gin with the smaller                    petitive models, absolutely .”
displacement motorcycle. “But this isn’t a bike               Even with a stellar 2008, the smaller-dis-
about making a lot of money. This is about               placement sport bike class figures not to be a
introducing new people to motor cycling and              one-hit wonder.
bringing young buyers in and bringing female                  Edmondson of Kawasaki said the Ninja 250
buyers in.”                                              retail sales have grown in double digit percent-
    Demographic surveys have shown that has              age in almost every year since 1999.
certainly been the case so far . In 2007, 33 per-             “The gas prices maybe had a big impact on
cent of the Ninja 250 buyers were female. Plus,          this,” he said of this year’s retail sales growth,
                             ead
the age range was fairly spr out, with 33 per-                                                      e
                                                         “but it’s been going up, up in sales befor the gas
cent being under the age of 25 but another               prices were an issue.
44 percent being over the age of 35.                          “Had we not restyled that bike and updated
    “It actually has a pretty broad appeal,”             it, I don’t think we would be seeing the numbers
Edmondson said of the Ninja 250.                         that we’re seeing.” PSB
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                                                                            PSB
18 • September 22, 2008 • Powersports Business                                                                                                                      www.PowersportsBusiness.com




                                       e
What you might not know about sport bik riders
Whether it’s attending motorcycle races or spending more on extended ser-                                             TEST RIDE
                                                            e
vice contracts, sport bike riders have some qualities that ar more promi-                                                                                                             c
                                                                                                                      Trying to sell a sport bike? Offer them a test ride. About 94 per ent of sport bike
nent than in any other segment.                                                                                       riders said their test rides wer e a moderate or str ong influence on the model
   A 2007 national consumer sur vey conducted by J.D. Power and                                                       they purchased.
Associates revealed a number of dif ferences in sport bike riders and
other segments.
                                                                                                                                                       CUSTOMIZING
TRADE IN BIKES                                                                                                                                         The most of any segment, spor t bike riders like
Only 28.4 percent of sport bike riders trade in their bikes. That’ s                                        TEST RIDE                                                                              c
                                                                                                                                                       customizing their bikes. An estimated 66 per ent
roughly 10 percent lower than the                                                                                                                       of the riders said they completely or somewhat
average of all motorcycle riders.     EVENTS ATTENDED                                                                                                    agree they like to customize their bikes.

EVENTS ATTENDED                                                                                                                   SKILL LEVEL
Sport bike riders attend more                                                                                                                                  SKILL LEVEL
motorcycle races than any other                                                                                                                                  There’s a strong showing of intermediate
segment. About 37 percent of                                                                                                                                                                t
                                                                                                                                                                  skilled riders in the spor segment. Out
riders have attended a                                                                                                                                              of beginner, intermediate, advanced
motorcycle race in the past                                                                                                                                             and expert, nearly 41 percent of
two years.                                                                                                                                                                sport bike riders said they were
                                                                                                                                       CUSTOMIZING                            at the intermediate level.
     TRADE IN BIKES                                                                                                                                                             That’s the second most
                                                                                                                                                                                  behind the standard seg-
                                                                                                                                                                                   ment at 42.5 percent.
EXTENDED SERVICE                                                                                                                                                                    About 33 percent of
CONTRACTS                                                                                                                                                                            sport riders have
Extended service con-                                                                                                                                                                between 2-9 years of
tracts rate high on the                                                                                                                                                              riding experience.
scale of importance for                                                                                                                                                              Compared to the
sport bike riders. About                                                                                                                                                             other segments, that’s
61 percent of them spend                                                                                                                                                             the highest percent of
more than $500 on the                                                                                                                                                                riders. PSB
additional expense.
                                                                       EXTENDED SERVICE CONTRACTS




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                                                                                        PSB
20 • September 22, 2008 • Powersports Business                                                                                                                                             www.PowersportsBusiness.com




Utilizing technology from the race track
     Developments in racing                               a few recent breakthroughs have found their way
                                                          onto street bikes.
                                                                                                             pressure braking, such as in
                                                                                                             an emergency stop, brake
     technology are finding                                                                                  pads tend to start to lock a
       greater uses among                                 SAFETY FEATURES                                    wheel up when they grab
                                                          One of the most often adapted technology onto tiny surface irregulari-
      consumer sport bikes                                advancements from the racing circuit to the con- ties on the disc, sending pr  es-
                                                          sumer level are safety features. One example is sure spikes through the
BY STEVE BAUER                                            Honda’s Combined ABS brake system, which hydraulic system.”
  MANAGING EDITOR                                         helps prevent riders from losing control of a          According to Lipski, the
                                                          bike’s front end while braking. This system helps TCB bolt’s hollow head con-
As is often the case in the powersports industry,         to control the motorcycle once the wheel starts tains about a cubic centime-
breakthroughs in technology born on the race              to lock up.                                        ter of air, and the membrane
track frequently find their way to the consumer               Another company, TCB Brake Systems, has has a little give in it at the out- Extensive testing and research originally intended for improved performance on
                                                                                                                                              the race track has led to several technology breakthroughs for sport bikes.
level, providing riders with added performance                                                          c
                                                          recently become involved with several motor y- side edge of brake pressure, so
and safety.                                               cle racing circuits in testing air-over-hydraulics that when those disc irregularities start sending believes the high costs associated with pr duc-         o
    This is particularly true in the spor t bike seg-     technology — similar to the units that help stop pressure waves up through the brake system, ing the batteries will slow the technology mak-
ment, where race teams spend countless hours              cargo planes on short runways — in a pr oduct there’s something flexible in the system that’s ing its way to consumers.
researching and developing new ways for their             that says to prevent brake lock-ups before they able to even them out.                                           “Unfortunately these batteries aren’t cheap
                                     e
bikes to perform better and be mor resilient to the       even begin.                                            “We’ve tested this on several sport bikes in a and a lithium ion polymer battery for even the
pounding they have to endure in race conditions.              “Basically it’s a replacement banjo bolt that racing environment, and the results have been smallest motorcycle will cost hundreds of dol-
    Although not all racing technology is suitable        slots straight into the brake systems of bikes,”   very good,” he said. “It’s a product that is easily lars,” he said. “But there’s no question this is the
for adaptation to the consumer motor     cycle level,     said Mark Lipski, founder of TCB. “Under high- adaptable to any motorcycle, not just sport bikes, smallest, safest, most powerful and most tech-
                                                                                                             and is simple enough to use that even an at-home nologically advanced power source available for
                                                                                                             mechanic can install it onto his or her bike.”            motorcycles, and as people look for ways to
                                                                                                                                                                       improve the performance on their bikes, the
                                                                                                             PERFORMANCE                                               demand will increase.”
                                                                                                             Another breakthrough — designed to help                       Another concern for many consumers is the
                                                                                                             increase performance and decrease maintenance need to improve fuel economy and r educe air
                                                                                                             — that is slowly finding its way to the consumer pollution on their bikes. ElectroJet Inc. has intro-
                                                                                                             market is a new generation of batteries. For duced a new fuel injection system designed to
                                                                                                             years, motorcycles have been dependant on lead do both. The company has been testing the sys-
                                                                                                             acid batteries. Although this type of battery has tem on racing bikes in Asia, and says testing has
                                                                                                             been the gold standard for generations, the shown that its fuel injection system has r duced            e
                                                                                                             recent introduction of a lithium ion polymer harmful emissions by 65 per cent and increase
                                                                                                             motorcycle battery has many in the industr y fuel economy by 12 percent.
                                                                                                             talking about its benefits for both the racing and            “The fuel injection system is bolt-compatible
                                                                                                             consumer markets.                                         with OEM carburetor systems and exceeds U.S.
                                                                                                                 Motorcycle racing enthusiast Matt Hoch, and EURO III emissions standar ds,” said Kyle
                                                                                                             with help from battery maker T    ekBattery, took a Schwulst, CEO of ElectroJet. “The system gen-
                                                                                                             page from cell phone battery technology erates 65 percent less carbon monoxide, 35 per-
                                                                                                             advancements and applied it to super high per- cent less hydrocarbon and 35 percent less
                                                                                                             formance motorcycles.                                     nitrogen oxide compared to a carburetor system.
                                                                                                                 Cell phone batteries are known for their Engines equipped with the fuel injection system
                                                                                                             excellent energy-to-weight ratios, no memory not only reap environmental benefits, but also
                                                                                                                                                 g
                                                                                                             effects and a very slow loss of char e when not in garner a five percent increase in horsepower.”
                                                                                                             use. Hoch worked closely with TekBattery to                   Schwulst says the technology is curr ently
                                                                                                             adapt that technology to motorcycle batteries, being implemented in several brands of motor-
                                                                                                             and the results thus far have been excellent.             cycles across India, China and Taiwan, and that
                                                                                                                 “Instead of using a liquid chemical, the bat- the company plans to introduce it to the U.S. and
                                                                                                             tery is filled with a polymer version of the same European market in 2009.
                                                                                                             chemicals,” he said. “This leads to even mor e                “Our product is a great example of the bene-
                                                                                                             beneficial traits for the motor cycle industry, as fits that can come from working closely with
                                                                                                             these batteries can be built in a variety of config- performance-driven companies, particularly in
                                                                                                             urations with the contacts positioned wherever the racing segment, to impr ove performance,”
                                                                                                             they are needed.”                                         he said. “But what we wer e able to accomplish
                                                                                                                 Hoch says the battery is much mor e envi- through testing with these companies was to
                                                                                                             ronmentally friendly and weighs about one- reduce emissions as well, which is going to be
                                                                                                             quarter of a conventional battery, but even such a key issue in the near futur e for many
                                                                                                             though it has been a hit in racing cir cuits, he countries across the globe.” PSB




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22 • September 22, 2008 • Powersports Business                                                                                                                        www.PowersportsBusiness.com




                                                   SALESFROM PAGE 14
                                                    CONTINUED
                                                                                                                               FEMALE RIDERS
                                                                                                                             A 2007 Yamaha research study found that nearly 30 per cent of
                                                                                                                             new sport bike riders are women. Although these numbers ar e
                                                   he said. “A lot of these guys got out of riding once they had fami- specific to Yamaha, other manufacturers have noticed a growing
                                                   lies and settled down, but you’ll see them come in with their wives trend among female riders in the spor segment, as well.
                                                                                                                                                                      t
                                                                                             t
                                                   now, and they’ll head right for our spor bikes, looking at them as           “We certainly acknowledge the growth in that area, and we’re
                                                   an investment more than just a toy    .”                                  working on projects that will appeal to female riders,” Hansen said.
                                                       Foley agrees that gas prices ar e definitely going to influence “There’s no question that ther is a good gr
                                                                                                                                                           e              owth opportunity there.”
                                                   future sport bike sales for 2009 and beyond.                                 Yamaha’s Foley says his company’s research study wasn’t all
                                                       “Since 2005, when gas prices r eally started to tick upwards, that surprising, considering that smaller sport bikes are a perfect
                                                   you can look at the Motor cycle Industry Council data and see fit for a woman’s smaller frame, allowing for the rider to control
                                                   there’s been a correlation between higher gas prices and an the bike much easier than with a cruiser for example.     ,
                                                                                              ou
                                                   increase in sport bike sales,” he said. “Y would be hard pressed             “The other thing we found in our sur vey is that color is a
                                                   to call that a coincidence, when you look at the raw data it r      eally deciding factor for many women riders, and that’ s why on the
                                                   stands out. I still think this double-digit growth we experienced FZ6R we have four options, including yellow and white.”
                                                   the past few years has been lar gely due to returning riders, but            Michael Hanley, owner of Hanley Cycle outside of Las Vegas,
                                                   fuel prices certainly have a huge influence as well.”                     agrees he’s seeing more female riders looking to enter the spor t,
                                                                                                                             and a majority of his customers look first at spor t bikes for the
                                                   GEN Y’S INFLUENCE                                                         easiest riding option.
                                                   Another question surrounding the growth in the sport bike seg-               “Cruisers and even the larger cc sport bikes can be intimidat-
                                                                                                                         s
                                                   ment is the effect that Gen Y consumers are having on sales. It’ a ing to both beginners and those with smaller frames,” he said.
                                                   tough number to pin down, but Jan Plessner , public relations “I’ve seen a lot of inter est in Kawasaki’s Ninja 250 among my
                                                   manager for Kawasaki Motors Corp., U.S.A., says their impact              female customers, because it’s a bike they feel confident on and
                                                   can definitely be felt.                                                   have control over.”
                                                       “Overall, Kawasaki sport bike sales are up on a MAT (Moving                                Hanley says he’s also observed another inter-
                                                   Annual T  otal) with an increase in popularity of entry level/price point                     esting trend among female customers in the
                                                                          e
                                                   models,” she said. “W attribute this to not only higher fuel costs, but                        past year.
                                                   also more Gen Y consumers entering the market.”                                                           “They’re getting so much
                                                                                                                                                       younger,” he noted. “In the past maybe
                                                                                                                                                          you’d see a woman in her mid- to late
                                                                                                                                                           20s trying out these bikes, and now
                                                                                                                                                             I’m seeing teenagers and college
                                                                                                                                                              students as my main customers.
                                                                                                                                                              It’s amazing to me how much the
                                                                                                                                                       demographic has changed in such a
                                                                                                                                                                   short time.”

                                                                                                                                                                              2009 TRENDS AND
                                                                                                                                                                               EXPECTATIONS
                                                                                                                                                                         Foley says he doesn’t
                                                                                                                                                                         see sport bike sales
                                                                                                                                                                         slowing down in 2009,
                                                                                                                                                                         even if gas prices con-
                                                                                                                                                                        tinue their current tum-
                                                                                    Yamaha hopes to attract more female riders with its four                           ble. He believes the
                                                                                    color options on its new FZ6R model.                                            current trend of solid sales
                                                                           Plessner says the company’s new Ninja                                                will continue.
                                                   250R has had a significant impact within this demographic.                     “We’ve invested a lot of R&D into intr oducing several sport
                                                       “We know from our sales and reports from dealers that more bikes for 2009 because we truly believe ther e is a tremendous
                                                   and more younger riders and coming in and pur chasing these amount of growth opportunity there,” he said. “I think you’r going         e
                                                   bikes, which will have a lar ge influence both now and in the to continue to see us develop new pr oducts for this segment,
                                                   future if this trend continues.”                                           because we certainly don’t foresee it becoming stagnant anytime
                                                                                                                                                              s
                                                       Ethan Cross, owner of Cross Powersports in Oakland, Calif., soon. If gas prices stay high, that’ fine, but we believe it goes beyond
                                                   says he’s seen an influx of younger riders in the past 12 months just the prices at the pump. Ther e’s a movement out ther e from
                                                   looking for an inexpensive, yet power bike that combines both both returning riders and new riders towar this bike segment.”
                                                                                            ful                                                                           d
                                                   style and performance.                                                                                                                      e
                                                                                                                                  Plessner agrees that the segment should continue to be an ar a
                                                       “We’ve seen lagging sales in the high cc superspor t category, of growth for the industry         .
                                                                                                                     e
                                                   but sport bikes in the 600-750cc category have been selling gr at,”            “We’ve seen enough growth in this area for a certain amount of
                                                   he said. “What has really surprised me is the ages of many of the time to understand this isn’t a trend that’s going to disappear this
                                                                                                                                                         e
                                                   kids coming in here. They’re 17 or 18, and instead of saving year or next,” she said. “W have several popular models our ther                e
                                                   money for their first car, they’re using it instead to buy their first that are leading our sport bike sales, including the top-selling
                                                   bike, and in my experience they immediately gravitate towar the sport bike from July 2007 to July 2008 in the Ninja 250R, so we’r
                                                                                                                    d                                                                           e
                                                   lower cc sport bikes.”                                                     excited about the future growth potential for these bikes.”
                                                       Foley says the Gen Y segment of the market is another                      Hanley believes sport bikes will be his biggest seller in 2009,
                                                   demographic that Yamaha believes it will be able to attract with and he’s ordering from his OEMs accordingly.
                                                   its new bikes.                                                                 “Besides my scooter sales, sport bikes are my biggest sellers,”
                                                       “Our studies have shown that this demograpic really focuses he said. “I’m actually mor e confident in ordering more sport
                                                   on styling and look, but at the same time they want gr perfor- bikes than I am scooters, because I’m worried that those sales
                                                                                                               eat
                                                   mance at a reasonable price,” he said. “We believe that several of will dip significantly if gas prices go way down. I don’t have the
                                                   our new models provide that for them, and we’re optimistic that same concern with my spor t bikes, so to me that adds a lot of
                                                   our sales numbers will reflect that.”                                      confidence when I place my orders. PSB

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24 • September 22, 2008 • Powersports Business                                                                                                                            www.PowersportsBusiness.com




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                                                    available in a variety of sizes (7-14)and two col-    necting pipe. The company says dyno                                 thermoplastic material. The

               PRODUCT                              ors, white and black.
                                                    MSRP: $439.99
                                                                                                          testing showed increased torque and
                                                                                                          horsepower thr oughout the
                                                                                                                                                                                exterior shell is aerodynami-
                                                                                                                                                                                 cally shaped for ease of cut-

               SHOWCASE                             HYPERMOTARD SIL MOTO ITALIA
                                                    EXHAUST SYSTEMS
                                                                                                          powerband.
                                                                                                          MSRP: Starting at $599.95
                                                                                                                                                                                  ting through the air with
                                                                                                                                                                                  less buffeting and wind
                                                                                                                                                                                  noise. Other featur es
TCX COMPETIZIONE RS BOOT                            Company: Lockhart Phillips                            JIANO BL      UETOOTH HELMET                                           include an anti-fog, non-
Company: Helmet House                               Contact: 800-221-7291;                                Company: Motonation                                                   scratch 2.2mm thick outer
       Contact: 800/421-7247; www.helmet-           www.lockhartphillipsusa.com                           Contact: 619/401-4100;                                             quick release clear shield, an
              house.com                                                               e
                                                    The Sil Moto Italia exhausts featur handcrafted        www.motonation.com                                            extra outer dark tinted shield, a dou-
            This roadrace boot, worn by T   roy     tig-welded assembly in Italy and lightweight          The helmet is compatible with cell phones, GPS, ble density high impact inner shell, r emovable
          Bayliss in World Superbike and                                     high-performance four        MP3 players and other devices. It has ster eo and washable ultra plush non-deformable high
         Josh Hayes and Ben Bostrom in                                       stoke slip-ons. The          speakers, and it operations up to 10 hours on a density expanded polyurethane inner liner, and
       AMA, features a new sole with air                                     canisters are available      charge. It also has the option to use two together the inner liner is manufactured from a technical
         channels to allow air outflow as well                               in carbon fiber or tita-                                                     .
                                                                                                          and have a wireless connection to the passenger fiber that provides treatment against odor, fun-
              a new inner lacing system. The                                 nium and the exhausts                                     om
                                                                                                          It has a five-year warranty fr the manufactur- gus and bacteria. A medium helmet weighs 4.1
              CE-certified boot has a safety                                 have stainless steel         ing date. The Jiano features a mid oval shell pounds, and it comes in XXS-XXL.
     velcro closure and a steel rear slider. It’s                            inner baffle and con-        shape, and the exterior shell is constructed of    MSRP: $500

                                                                                                                                                              PEET MULTI-DRYER
                                                                                                                                                              Company: Moose Racing
                                                                                                                                                              Contact: 608/758-111, www    .mooseracing.com
                                                                                                                                                                                            PEET multi dryer
                                                                                                                                                                                            provides convec-
                                                                                                                                                                                            tion air technol-
                                                                                                                                                                                            ogy that circulates
                                                                                                                                                                                            air to safely dry
                                                                                                                                                                                            footwear, gloves
                                                                                                                                                                                            and helmets. The
                                                                                                                                                                                            company says it
                                                                                                                                                                                            eliminates odor
                                                                                                                                                                                            caused by perspi-
                                                                                                                                                                                            ration and bacte-
                                                                                                                                                                                            ria, and it removes
                                                                                                                                                                                            mold and mildew
                                                                                                                                                              that deteriorates linings. There are two dryports
                                                                                                                                                              for gloves, one dryport for helmets and
                                                                                                                                                              four for footwear. The dryports are
                                                                                                                                                              included. It does not get hot or blow
                                                                                                                                                              hot air.
                                                                                                                                                              MSRP: $99.95

                                                                                                                                                              ULTIMATE 2-PIECE
                                                                                                                                                              RAIN SUITS
                                                                                                                                                              Company: J&P Cycles
                                                                                                                                                              Contact: 800/397-4844;
                                                                                                                                                              www.jpcycles.com
                                                                                                                                                              J&P Cycles’ two-piece rain
                                                                                                                                                              suit is made of 100 percent
                                                                                                                                                              waterproof nylon with sealed
                                                                                                                                                              seams and covered zippers. The
                                                                Circle 117 on Reader Service Card                                                             jacket comes in gray with black
                                                                                                                                                              trim and features a mesh inner lin-
                                                                                                                                                              ing and reflective stripes on the
                                                                                                                                                                                            e
                                                                                                                                                              front and back. The pants ar made
                                                                                        November 30th — December 3rd, 2008
                                                                                                                                                              of the same 100 per cent waterproof
                                                                                               Scottsdale, Arizona                                            nylon material in black with gray
                                                                                                                                                              trim and also has a mesh nylon
                           A strategic sales event driven by results where leading                                                                            liner. The pants feature a reflective
                                                                                                                                                              stripe down each leg with easy
                         industry suppliers hold high-level, strategic meetings with                                                                          access cargo style pockets. Avail-
                                 the biggest and best dealers in the country.                                                                                 able as a complete suit or just as a
                                                                                                                                                              jacket alone.
                                                                                                                                                              MSRP: $99.99

                                                                                                                                                              ICON INFERNAL
                                                                                                                                                              AIRFRAME HELMET
                                                                                                                                                              Company: Icon
                                                                                                                                                              Contact:800/369-1000;
                                                                                                                                                              www.dragspecialties.com
                                                                                                                                                              The new Infernal graphic rep-
                                                                                                                                                              resents Icon design director,
                                                                                                                                                              Kurt Walter’s, dream of putting
                                                                                                                                                              photographs on production
                                                                                                                                                              helmets. So he started with a
                                                                                                                                                              photograph of fire and instead of
                                                                                                                                                              drawing it as art or using computer-aided design
                                                                                                                                                              programs, he had the photograph separated into
                                                                                                                                                              the same four-color process that prints books
                                                                                                                                                              and magazines. Then the four-color separation
                                                                                                                                                              is ink printed on thin, flexible waterslide decals,
                                                                                                                                                              put on the helmet a clear coated. The company
                      For more testimonials and complete event description visit our                                                                                                                e
                                                                                                                                                              says no one has ever done this befor. Available
                       Web site at www.psbcongress.com or call 1-800-848-6247                                                                                 from Parts Unlimited and Drag Specialties.
                                                                                                                                                              MSRP: $300 PSB
                                                                Circle 118 on Reader Service Card

				
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