Marcel LeBrun of Salesforce Radian6 on the Future of Social Media Monitoring by briansolis

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									Marcel LeBrun of Salesforce Radian6 on the
Future of Social Media Monitoring
By Brian Solis, industry-leading blogger at BrianSolis.com and principal of research firm
Altimeter Group, Author of the highly acclaimed books on social business The End of Business
as Usual and Engage!




Radian6 is one of the industry’s leading social media management platforms and was recently
acquired by Salesforce. I was invited to join Salesforce at its recent Social Advisory Board meeting
during its annual Dreamforce conference in San Francisco where I had an opportunity to sit down
with Marcel LeBrun, SVP and GM of Salesforce Radian6.

As part of a special edition series of Revolution, Marcel and I discussed the evolution of monitoring
and listening and the important role learning and intelligence will eventually play in the social
enterprise. Shot in front of a live audience including brand managers from the likes of Disney,
Livingsocial, P&G, Get Satisfaction, and VW, we address the need for businesses to not only react
to conversations but also lead them.

Everyone recognizes the customer now has control, but did we ever have control of the brand?

Season 2 – Episode 7

Season Two:
S2E1: How Mercedes Benz Successfully Uses Social Media to Engage
S2E2: Technorati’s Richard Jalichandra on the State and Future of Social Media
S2E3: Guy Kawasaki on the Art of Enchantment
S2E4: Adly CEO Arnie Gullov-Singh on the Social Era of Celebrity Endorsements
S2E5: Filmmaker and Webby Awards Founder Tiffany Shlain
S2E6: Jim Louderback, Revision3 CEO on the Future of Broadcast and Web Television – Part 1 of 2
S2E7: Jim Louderback, Revision3 CEO on the Future of Broadcast and Web Television – Part 2 of 2

Watch Season One on YouTube




        Now on iTunes!



(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is
globally recognized as one of the most prominent thought leaders and published
authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and
influenced the effects of emerging media on business, marketing, publishing, and
culture. His current book, The End of Business as Usual helps companies rethink
business strategies to lead, not react to, the new consumer revolution. His previous
book Engage, is regarded as the industry reference guide for businesses to build and
measure success in the social web.




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(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis

								
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