Introducing by briansolis


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By Brian Solis, industry-leading blogger at and principal of research firm
Altimeter Group, Author of the highly acclaimed books on social business The End of Business
as Usual and Engage!

In preparation for the launch of my next book, I’m proud to share that v1 of the site is now live at

About the book:

TODAY’S BIGGEST TRENDS- the mobile web, social media, gamification, real-time- have forced us
to rewire the way we think about and run our businesses. Consumers are creating a new digital
culture, shifting business landscapes one tweet at a time. New networks have created an ever-
expanding “egosystem,” in which everyday people believe their lives deserve 24-hour broadcasts.
But now, we need to decipher the significance of this behavior and understand where the social and
mobile web are headed. At the heart of all of this, a new breed of consumer is emerging—and
they’re changing the very foundation of business.

The End of Business As Usual explores each layer of this complex consumer revolution that is
changing the future of business, media, and culture. As consumers connect with one another, a vast
and efficient information network takes shape and begins to steer experiences, decisions, and
markets. It is nothing short of disruptive.

The End of Business as Usual is available for pre-order now.

More soon…

(cc) Brian Solis, - Twitter, @briansolis
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is
globally recognized as one of the most prominent thought leaders and published
authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and
influenced the effects of emerging media on business, marketing, publishing, and
culture. His current book, The End of Business as Usual helps companies rethink
business strategies to lead, not react to, the new consumer revolution. His previous
book Engage, is regarded as the industry reference guide for businesses to build and
measure success in the social web.

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(cc) Brian Solis, - Twitter, @briansolis

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