Please Remind Me Why I Should Like, Follow, 1 You? by briansolis


More Info
									Please Remind Me Why I Should Like, Follow, +1
By Brian Solis, industry-leading blogger at and principal of research firm
Altimeter Group, Author of the highly acclaimed books on social business The End of Business
as Usual and Engage!

Like us on Facebook.

Follow us on Twitter.

+1 us on Google Plus.

Sound familiar?

It’s an all too familiar request that consumers face everyday. But what are businesses doing to help
convince customers why they should do so? The answer is not as pervasive as you might imagine or
hope to expect. In fact, I believe that “why?” is the least asked question by businesses in social
media today.

The questions businesses should be asking, even before they create a social presence whatsoever

Why should we have a presence in Facebook, Twitter, et al.?

(cc) Brian Solis, - Twitter, @briansolis
Why would consumers connect with us now and stay connected over time?

Consumers will expect businesses to think through these questions carefully and to present the
answers and corresponding value into conversations and more important, into ongoing editorial and
engagement planning and programming. It’s what makes social media just that…social.

I recently joined NBC’s Scott McGrew, Jon Swartz of USA Today and Dr. Moira Gunn of NPR on
press:here to discuss this subject at greater length. Please take a moment to watch and let me know
your thoughts for how businesses can use social media to improve customer relationships.

Connect with Brian Solis on Twitter | LinkedIn | Facebook | Google+

The New ENGAGE!: If you’re looking to FIND answers in social media and not short cuts, consider
either the Deluxe or Paperback edition

Click here for the Conversation Prism, Twitterverse, Behaviorgraphics, and Social Compass

(cc) Brian Solis, - Twitter, @briansolis
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is
globally recognized as one of the most prominent thought leaders and published
authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and
influenced the effects of emerging media on business, marketing, publishing, and
culture. His current book, The End of Business as Usual helps companies rethink
business strategies to lead, not react to, the new consumer revolution. His previous
book Engage, is regarded as the industry reference guide for businesses to build and
measure success in the social web.

Connect with Brian Solis on Twitter | LinkedIn | Facebook | Google+ | Youtube
Subscribe to the RSS Feed

(cc) Brian Solis, - Twitter, @briansolis

To top