How To Become A Copywriting Genius

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How To Become A Copywriting Genius Powered By Docstoc
					                                               Presented by Daniel Toriola


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                           "3 Quick Tips To Becoming An Instant Copywriting Genius"
                                                              By Ewen Chia



    "3 Quick Tips To Becoming An Instant Copywriting Genius" by Ewen Chia


Copywriting is the ONE skill that will
turn words into cash, and it's really
the one thing you must learn if you're
thinking of selling anything at all.

From traditional direct mail and now to
the internet, the power of words has
already made millionaires out of
ordinary folks like you and me!

Successful copywriters know this.
That's why they charge exorbitant fees
for their services, which will no doubt
still be money well invested.

The good news is, you can have this
power too. You can write your own sales-
pulling copy everytime - if you know
the 'tricks'.

Well read on and I'll reveal to you 3
jealously-guarded tips that can turn
you into a copywriting genius quickly...

(1) Start A Sales Letter 'Swipe File'

Simply start collecting winning sales
letters AND emails into a 'swipe file'
that you can refer to for :

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* Your own education

* As an 'idea generator' for your copy

* As inspiration and motivation

You'll find this 'swipe file'
invaluable to writing your own killer
copy. Successful copywriters literally
swear by this method in creating
awesome sales letters.

(2) Write As If You're Your Own Prospect

The real secret to copywriting genius
is to get into your propect's mind and
encourage action at will.

And the best way to do this is by
becoming your prospects!

Write your copy from their view and put
yourself in their shoes. Think like
them and you'll build a subconscious
rapport that wins them over.

Throughout your copy, ask questions
they would ask.

Write from the heart and answer these
questions.

Ask yourself too : "would YOU buy this
product yourself if you're reading the
copy you wrote?"

Identifying with your prospects must
begin right from the headline down to
the final P.S.

(3) Create The Achieved End Results

Here's a tip that works like crazy.

Create the actual OR perceived end
results write at the beginning of your
copy. Give specific details. Continue to
emphasize these results and benefits
throughout your letter.

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Give a 'tangible' feel to what can be
achieve IF they buy, and what they'll
lose if they don't.

A simple example...

Don't write : "You'll receive unlimited
traffic to your website everyday!"

So? What does that achieve?

Write instead : "Generate 1000% more
traffic, subscribers AND sales with
less than 5 minutes work!"

This shows the end results more clearly.

Copywriting's easy if you know the
right techniques.

Apply the above 3 tips and you'll be
improving your own copy quickly ...
without spending hundreds of dollars or
hours on copywriting courses or ebooks.
Try it.



 ****************************************Copyright (c) By Ewen ChiaFinally! Discover Web Marketing
Secrets,Tips And Resources In Less Than 30 Seconds And Without Spending A Single Cent!
http://www.marketing-make-money.com--> P.S. More hard-hitting articles can be found at
http://www.EzineArticle.com




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                           10 No Nonsense Copywriting Tips For a Profitable New Year
                                                By Tim Robinson



One of the biggest copywriting tips that I can give you is that writing copy is both an art and a science.
There are those who say that great copywriters are born with a talent, and others that say it is nothing
but science. Personally I believe it is a bit of both

 After you have written copy for a while the words just seem to flow, that is an art. The scientific side of
copywriting can be expressed in 10 simple copywriting tips.

1.) Create a Killer Headline.

This is the most important part of your copy. Great headlines are responsible for 80% of your sales.

2.) Write from the proper point of view

 When you are creating your sales copy one of the best copywriting tips is to write from a customer’s
point of view. Try to put yourself in their shoes. What would excite you about the product or service?

3.) Write about benefits, not features.

 The average customer could care less about all of the bells and whistles that your product might
feature. What they are really concerned with is quite simple. All that they are concerned with is how
your product or service can benefit them. Period.

4.) Read your copy out loud.

 Ok this might sound silly but trust me and give it a try. This is honestly one of the best copywriting tips
you will learn. You want your copy to sound right and flow smoothly. Reading your copy aloud will help
you identify parts that may not flow as smoothly or sound as good as you thought they might.

5.) Proofread

 When your copy is complete read it over yourself and fix any problems that might arise, but do not
stop there. One of the best copywriting tips is to have a friend or family member proofread it as well.
They will most likely pick up on anything that you have missed.

6.) Keep it personal

 You want everyone who reads your copy to feel like you are talking only to them. Keep your copy
personal. Instead of statements such as “We give you” you might try something more like “Let me give
you”, or “I want to give you.”

7.) Be specific.

 This is one of the most powerful copywriting tips. Be specific, especially in headlines. A headline that
reads “Stop smoking quickly and easily” might be somewhat interesting, but compare it to “Stop


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smoking in less than 14 days.” Which do you think would pique the interest of a prospective customer
more?

8.) The KISS Theory

 Keep It Simple…Stupid. I really do not know where this theory began but it has been around for years
and it makes it into my 10 copywriting tips because it is true. Keep technical jargon and industry speak
out of your copy. Potential customers want to read something that is easily understandable.

9.) Make an offer above the fold

 What does that mean? The term “above the fold” means that the offer is visible without using the scroll
bar. In fact you might want to space out a number of “call to action” buttons or links throughout your
copy. Make it as easy as possible for the customer to order.

10.) Include testimonials.

 Never under estimate the power a reference. The testimonial is a very powerful selling tool.
Remember that what others say about your product, service, or company is exponentially more
powerful than anything that you can say about it yourself.

 There you have it, 10 super easy copywriting tips that can lead to a profitable future. Use these
copywriting tips to improve your skills, increase conversions, and grow your business.

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