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					                                  COURSE SYLLABUS
                                        BEOA 220
                         BUSINESS COMMUNICATIONS (3 cr. hrs.)
                              Tuesday evenings – 5-7:30 p.m
                                         Fall 2004
                          Administration Building; Marsh Hall 331
 INSTRUCTOR:                                                           OFFICE HOURS:

 Dr. Kendra Boggess, Associate Professor                                 Monday          By appointment (24-hour
 Chair, Division of Business & Economics                                                 notice)
 Campus Box C-65, PO Box 1000                                            Tuesday         9:00 a.m-10:00 a.m. and
 Vermillion Street, Athens, WV 24712                                                     3:30-4:30 p.m.
                                                                         Wednesday       10:00 a.m.-noon and
 Office: 304 384-5395, Home: 304 425-5097                                                1:00-2:00 p.m.
 Campus E-Mail:                                       Thursday        3:30-4:30 p.m.
 Fax CC Campus: 304 384-6236                                             Friday          By appointment (24-hour
 Home Fax: 304 425-2028                                                                  notice)


Lehman, C. M. & DuFrene, D. D. (2002). Business Communications: Anniversary Edition, 13th Edition, South-
Western Publishing Company. ISBN: 0-0324-03728-7

3 ½” floppy disk/s to store assignments, or USB Flash Drive
1” three ring binder (minimum size) for portfolio development
E-mail account in order to send assignments that will have due dates other than regularly scheduled class times.
Email will be the communication tool used between class dates.
Keyboarding experience is required.


BEOA 103 and BEOA 104 or equivalent proficiency, and ENGL 101.


This course provides the knowledge and helps students develop the skills needed to communicate successfully on
the job. The course includes the typing of reports, business letters, and oral presentations. Topics integrated
throughout the course include global communications, business ethics, and cultural differences in the business
environment. (3 hrs.) [2001-2003 CU Catalog)


In order that students be prepared to communicate successfully on the job, this course will address and place
emphasis upon the practical side of planning, composing, and keyboarding business and employment
correspondence, reviewing basic English skills, delivering oral reports and interviewing for jobs. Organizational
communication topics will also be considered.


Research in the field of Business Communications clearly reports the need in business and industry for employees
proficient in oral and written communications techniques. After completing this course, students will have
developed an awareness of good communication techniques. They will be able to offer employers a more
"polished" presentation of their skills and abilities. Students will be able to use speaking and writing skills obtained
    in this course for their college assignments, personal needs, communications needs in business environments they
    own or in which they work, and their future interactions with government entities as required in most business


    The objectives of BEOA 220, Fundamentals of Business Communications will be accomplished through a variety
    of assignments designed to cause students to use high-level strategies of case analysis, transfer and synthesis of
    ideas, along with course content knowledge. Relevant topics and concepts will be presented to acclimate students to
    "real-world" business settings. Students are expected to take responsibility for their learning, meet the high
    expectations set for them, and enjoy new successes they can experience through improved communications skills,
    part of a lifelong process.


    The following list of goals and instructional topics will be addressed in the course: (All letters that you create and
    submit must be accompanied by an appropriate envelope.) Upon completion of the instructional topics required in
    this course, the student will be able to:

   Compose and produce correctly formatted written messages including good-news, routine, goodwill, bad-news, and
    persuasive messages with a grade of 70% based upon the grading standards for written documents. (pgs. 186, 228,
    269, 310-311)

   Compose and produce a personal resume with a grade of 100% based upon instructor’s criteria.

   Compose and produce a job application letter with a grade of 70% based on the grading standards for written
    documents. (check your writing—pg. 570)

   Define, exhibit, and refine appropriate interview skills and behaviors.

   Research, compose, and produce a formal business report as specified by the standards for report writing guidelines.
    (check your writing—pgs. 445-446)

   Deliver a 20-minute informative presentation exhibiting good presentation skills as specified by the standards for
    presentations guidelines. (check your presentation skills, p. 504)


    The following teaching methods will be utilized in the presentation of course materials:

                   Lecture                                   Research Readings
                   Internet Research                         Large and small group discussions
                   Keying exercises/applications on          Student presentations (impromptu & formal
                   computers                                 speeches)
                   Question/answer                           Peer-reviews of assignments
                   Use of email as communication tool        Self-review of job interviews
                   Group participation and discussion        Audio visual materials - video-tapes
                   Case studies                              Journal reading assigned
                   Keyboarding documents                     Use of overhead projector & other media

     Remember that a person's name is to that person the
     sweetest and most important sound in any language. (Dale Carnegie)

    A point system will be utilized to configure grades with a total of 320 possible points. The grading scale, based
    upon the percentage of points received, is planned as follows:

                                            Grading Scale
                                  A                      90 - 100
                                  B                      80 - 89
                                  C                      70 - 79
                                  D                      60 - 69
                                  F                      59 Below

   Note: Total points for all assignments will be calculated to determine the final grade. Final grades will be based
    upon the percentage of points earned (percentage of total points available). Each assignment is worth a
    predetermined number of points. If there are 100 possible points and you have earned 75 points, your grade will be
    calculated by dividing 75 (your total points) by 100 (the total points possible), i.e. 75/100= 75%. You will be able to
    determine your standing in the course at any time by dividing the number of points you have earned by the points
    available (completed) at that time.


   Students are required to complete the assignments below as specified by the instructor, and submitted on the due
    dates. The instructor reserves the right to alter the number and types of assignments based upon constraints outside
    her control. Points for each assignment are listed below. Each written document will be evaluated based upon the
    grading standard on page 5 of this syllabus. Assignments not completed as required in the criteria will not be
    graded. Criteria will be provided for each assignment and can be found on the website at hyperlinks from

   Note: Instructional topic 5 will be completed until the student reaches 100% based upon instructor criteria. Please
    review grading standards (page 4) and use Check Your Writing sections of the textbook carefully before submitting
    assignments for final evaluation. All written documents will be evaluated based on the instructor’s grading
    standards posted on the website at


                Written Correspondence
                          Compose/type Good-news, Routine, and Goodwill
                1                                                                                   20 pts. ___
                2         Compose/type Bad-news message(s)/ envelope                                20 pts. ___
                          Compose/type Persuasive messages(s)/ envelope. The instructor
                3                                                                                   10 pts. ___
                          believes in sample grading of papers.
                Employment Correspondence—Career Awareness.

                          Interview a Successful Person. (Written report)--Students will
                          select a successful businessperson and interview them. This
                          assignment is to help the student to have a better understanding
                          and a real example of what it takes to become a successful
                          businessperson from someone "in the field." Students will
                          summarize the interview in a written format.
                4                                                                                   20 pts. ___
                          The assignment "Interview a successful person" will be
                          considered complete when you have interviewed a business
                          person, not employed by Concord College, not related to
                          YOU in any way, and the submission of the Interview as
                          assigned in class. The intent of this assignment includes the
                          experience of meeting a new person (networking) with whom
                          you might one day discuss employment opportunities.
                 5         Compose/type Personal Resume in both standard and electronic               20 pts. ___
                 6         Compose/type Job Application Letter/envelope                               20 pts. ___
                 7         Compose/type Follow-up/Thank You Letter                                     5 pts. ___
                 8         Participate in job interview simulation/Company Research                   10 pts. ___

                 Presentation Skills
                 9         Deliver Impromptu Speech                                                    5 pts. ___
                           Delivering 20-minute Speech/presentation – business-related
                 10                                                                                   50 pts. ___
                           topic approved by Prof.

                 Collaborative Writing Group Assignments
                 11        Research and produce an Informative Business Report                        50 pts. ___
                           Students will collaboratively work on end of chapter activities           ?_ pts. ___
                 12        both in-class and out of class to improve business writing             See policies
                           techniques                                                                below

                           Exam I. Two exams will be given. They will be based upon
                           lecture notes, textbook assignments, class discussions and
                 13                                                                                   20 pts. ___
                           relevant outside readings. Exam 1 will be on the Content of Ch
                           1-4 and Appendices A and C.
                           Exam II. This Exam will be based upon the content of Chapters
                 14                                                                                   20 pts. ___
                           Final. A comprehensive examination is scheduled. It will assess
                           your ability to apply your knowledge of business communication
                 15                                                                                   20 pts. ___
                           theory. The exam is scheduled at 2:15-4:45 p.m., Friday,
                           December 10th. NO EARLY EXAMS ARE POSSIBLE.


                           Attending class (up to 10 [ten] extra credit points possible-no
                 16                                                                                   _? pts. ___
                           absences). No exceptions.

                           Portfolio: Students are required to keep a 3-ring binder
                           notebook containing any handouts, the syllabus, "General
                           Expectations of Students", Assignment Sheet with dates due,
                           date assignment was returned to you and the grade you earned,
                           along with any student work submitted, evaluated, and returned
                 17        by the professor. It would be helpful to have a hole-punch!                20 pts. ___
                           This form will also help you to calculate your grade at any point
                           in the semester.
                           --The student will turn the portfolio in at the end of the semester
                           for evaluation. A separate handout will be given about what
                           should be in the portfolio.
                           Points possible                                                          310 pts. ___
     Class Policies
1.   Attendance and Tardiness
     Being present and aware in this class is essential in order for the student to effectively complete class assignments.
     Roll will be taken at each class meeting. If there is a valid reason for being absent, it should be discussed with the
     instructor BEFORE the absence. If no excuse is given, it will be considered an unexcused absence and no special
     consideration will be given for make-up. A grade of zero will be assigned for work planned for that day.
2.   Should you find it necessary to miss class, you should make arrangements to borrow another class member's
     notes. You are responsible for knowing what happens in class even when you can't attend.
3.   Excessive tardiness can result in instructor withdrawal from the course. The class will begin promptly at 5:00 p.m.
4.   Cell phones and beepers should be turned off before entering the class. PDAs and other electronic devices will be

5.   Please do not bring children into the classroom; this has proven to be disruptive to the learning environment and, as

6.   If you miss an Examination

    Exams missed because of a school-sponsored activity with proper authorization and approval will be taken BEFORE
     the scheduled exam date. If you have an alternative reason for missing a scheduled exam, please see me BEFORE
     the scheduled exam date so that a decision can be made regarding the exam make-up. Students who miss an exam
     without the instructor’s prior knowledge will follow Division of Business & Economics Policy as follows:

                   For specific details, please see It states:

    When students miss an examination…they will pick up and complete a Request to Retake an Examination
     Form in the Division Office. On the form the student will record his/her name, social security number, course CRN
     number, course name, reason for absence (purpose for being out, with verification), the date, and test (name or
     number). The Division has the discretion to approve or disapprove the Request to Retake an Examination.
     (Approval will be the responsibility of the Division Chair or an assigned committee.)
    When it is determined that the student's absence was legitimate, faculty may schedule Make-up Examinations at
     appropriate times. The rescheduled may be a day later, a week later, or during the week of final exams, as the
     faculty determine to be appropriate.

    The Request to Retake an Examination Form must be completed by students no more than 48 hours after
     returning to campus.

7.   Late assignments. In order to give each student an equal opportunity to complete assignments and to maintain the
     class schedule, there will be a penalty for all late assignments. Each late assignment will be penalized 10% for each
     day it is late. [Assignments won't be accepted after the 2nd night class past which they are due]. Please don't ask
     for exceptions to this policy. All assignments will be turned in at the start of class on the date due.
     Note: Most assignments will be typed during class, unless otherwise assigned. Lab hours will be posted on the
     classroom doors or windows. Students are responsible for obtaining all handouts and assignments, and for
     contacting the instructor about make-up tests, available only in case of extreme emergency.

8.   Academic Dishonesty: It is the policy of this professor to follow the guidelines for Academic Dishonesty as
     specified in the 2001-2003 College Catalog on page 183, or in 2003-2005 Catalog on page 185.

9. Accommodations for Disabilities: Concord College is committed to responding to the needs of students with
   disabilities, as defined by the Americans with Disabilities Act. Students who request academic accommodations or
   modifications related to a disability should notify their instructor and then contactthe Vice President/Academic
   Dean’s Office.
     Students must type all letters in an acceptable letter format. Letter formatting will be reviewed with students
     and a handout given on letter formatting before assigning any letters. Please do not use dot matrix or “poor” printer
     quality as Instructor will not grade poor quality work. Students must label each letter in the upper right hand
     corner with: student name, number of chapter, and number of assigned letter.

     Criteria for grading the letters will be:     Content           20 Points
                                                   Organization      30 Points
                                                   Style             30 Points
                                                   Format             5 Points
                                                   Mechanics         15 Points
                                                   Total            100 Points

     COURSE SCHEDULING: The following is a tentative schedule of content to be covered and the number of
     class meeting times allotted to each chapter in the textbook. Changes may be made at the discretion of the
     instructor. This scheduling is based on 30 class meetings.
 Week/               Class Work             Assignment and/or Work Due
One         Introduction                    Introduction, Chapter 1 - Establishing a Framework for Business
Aug. 26     Review of syllabus              Communication
            Communication Foundation        Student introductions.
            Chapter 1 Establishing a        Form collaborative writing groups.
            Framework for Business          Work in group to complete Ch 1, Activities 2, 6, 11
            Communication                   Read Chapters 1 and 2 for next week
Two         Chapter 2 Exploring Business    Chapter 2 Exploring Business Communication
Aug 31 &    Communication Concepts          Pretest—grammar
Sep. 2
                                            For next week: Read Chapter 3
                                            Read Chapter 4 Revising and Proofreading Messages and Appendix C –
                                            Language Review and Exercises
Three       The Writing Process             Review of Grammar Pretest
Sep 7& 9    Chapter 3 Organizing and
            Composing Messages              Study for Chapter 3 Organizing and Composing Messages Homework due
                                            Chapter 4 Revising and Proofreading Messages Homework due
            Chapter 4 Revising and
            Proofreading Messages -- and    For next week:
            Appendix C- Language Review     Study for Exam 1
            & Exercises                     Read Chapter 5
            Document Formatting with
            Appendix A
            Review for Exam 1
Four        Exam 1, Chapter 1-4,            For next week:
Sep.        Appendices A & C                Read Chapter 6 - Writing Memos and Electronic Communication
14&16       Written Messages Unit
            Chapter 5 Writing Good-News,
            Routine, and Goodwill
Five        Chapter 6 Writing Memos         Chapter 6 Writing Memos and Electronic Communication Homework due
Sep.        and Electronic
21&23       Communication                   For next week:
            Introduce Career appraisal      Read Chapter 7, Writing Bad-News Messages
            assignment, due Nov. 18
            Introduce Company Research      Peer Evaluation of writing in class
            Assignment—due November 11
Six         Chapter 7 Writing Bad-News      Chapter 7 Write refusals, denials, constructive criticism, and negative
Sep         Messages                        organizational messages in class
28&30                                       Peer evaluation of writing in class
                                            For Next week:
                                            Read Chapter 8 Writing Persuasive Messages
Seven       Chapter 8 Writing Persuasive
Oct. 5&7    Messages

Eight       Chapter 8 Write persuasive      Chapter 8 Writing Persuasive Messages Homework Due
Oct.        messages in class
12&14       Exam 2 (Ch. 5-6-7-8)            Read Chapter 13 Preparing Resumes and Application Letters

            Peer evaluation of writing in

Nine        Job Search Unit                 For next week:
Oct.        Chapter 13 Preparing Resumes    Read Chapter 14 Interviewing for a Job and Preparing Employment Messages
19&21       and Application Letters
Ten         Continue Chapter 13             Please note: Include all previous drafts of your resume with your new draft
Oct. 26 &   Chapter 14 Interviewing for a
28          Job and Preparing Employment
            Employment Law Basics 101
 Eleven        Chapter 14 Interviewing for a        Group Presentations
 Nov 2& 4      Job and Preparing Employment
               Messages continues                   Job Application Letters due
               Evaluation of Job Application
                                                    Read for next week:
                                                    Chapter 9 – Understanding the Report Process and Research Methods
                                                    Chapter 11 – Organizing and Preparing Reports and Proposalsr Exam next
                                                    week Ch 1-4, Appendices A and C
 Twelve        Business Reports and                 Read for next week:
 Nov           Presentations Unit                   Chapter 12 – Designing and Delivering Business Presentations
 9&11          Chapter 9 and 11 (Review
               Chapter 10 on your own).
               Business Report and Oral
               Presentation assigned
 Thirteen      Chapter 11, continued                Chapter 9 – Understanding the Report Process and Research Methods
 Nov.                                               homework due
 16&18         Ch 12, Designing and                 Chapter 11 – Organizing and Preparing Reports and Proposals homework due
               Delivering Business
               Presentations                        For next week:
                                                    Study for Exam 2

 Nov. 22-                                           Thanksgiving Break

 Fourteen      Ch 12, continued                     Exam 2
 Nov 30 &      Exam 2, Chapters 9-12
 Dec 2
 Dec. 9        Presentations                        Group Presentations

 Dec. 10th     FINAL EXAM                           Comprehensive

                             GRADING STANDARDS for Written Documents
                           BEOA 220, Fundamentals of Business Communications
A = An excellent paper. It offers an effective solution to the problem based on good audience analysis; it fulfills minor as well
as major purposes. Its overall pattern of organization is appropriate; the internal organization of ideas is effective; transitions are
smooth. Reader benefits and logic are well developed. The message is well written, interesting, and easy to read. It may show
originality in visual impact, reader benefits, details, or word choice.

B = A good paper. It offers an effective solution to the problem. Both the overall pattern of organization and the internal
organization are good. Reader benefits and logic are developed adequately. The writing style is clear, concise, and friendly. It
may have a few minor mechanical errors or some awkward spots, but basically it is well written and has good visual impact.

C = A satisfactory paper. It offers a solution which is basically acceptable; it uses an acceptable pattern of organization; the
writing follows the conventions of standard English and the principles of business writing. There may be minor errors in style,
tone, internal organization, or mechanics; reader benefits or logic may not be developed fully.
A good ("B") paper with a major flaw in one of the following: the solution, organization, tone, or writing style.

D = A satisfactory (“C”) paper with a major flaw in one of the following: the solution, organization, tone, or writing style.
A paper which shows some evidence of attempting to solve the problem, but which has many minor errors in organization,
development, word choice, style, tone, and mechanics. None of these alone would necessarily doom the paper; however, together
they make the paper unsatisfactory.

F = A poor (“D”) paper with a major flaw in one of the following: the solution, organization, tone, or writing style.
A paper that violates the facts explicitly given in the problem.
A paper that is marred by an unacceptable number of errors in organization, development, word choice, style, tone, and

Minor errors in format (for example, not initialing a memo or signing a letter) lower the paper grade one-third letter. Major
errors (for example, using a letter when a memo is needed) will lower the grade one full letter.
The name of this course (Business Communications) reflects the following guidelines for communicating and for the
assignments in this course.
1.            Each student will provide me with an e-mail address the first day of class. I will communicate with
     students via e-mail; some assignments may be e-mailed. I USE ONLY MICROSOFT WORD. DO NOT
2. Students will be expected to have access to a computer to check e-mail accounts and to also e-mail me
     homework assignments.
3. When e-mailing me your assignment, please put the following in the SUBJECT BOX:
4. Student name, class, and the subject. Sometimes your email address does not have your name.
5. Be prepared and attentive in class.
6. Please read and study textbook assignments before coming to class and come to class with prepared questions
     about the material you do not understand.
7. You should be able to effectively use technology to prepare papers, problems, assignments and present material
     in both oral and written format.
8. Learn to prepare assignments in various formats and styles as required and submit those assignments on time.
9. It is recommended that students spend at least 3 hours outside class each week for each hour spent in class; i.e.,
     for each 3-hour class, students should average 9 hours outside class in study and preparation. This does not
     include the additional time needed to prepare presentations or major written assignments.
10. Students are encouraged to take advantage of office hours for assistance with assignments.
11. Professor will adhere to attendance policy this semester.
12. ZERO TOLERANCE POLICY!! If you are caught cheating, I will dismiss you from the course with an “F”
13. You need to keep me informed of your absences; that is, if you are absent for more than 1 class and you have
     not communicated with me, I will drop you from the roll. So please keep me informed.

                            Assignments for Activities & Applications
 You will receive a  grade for the following assignments–for those assignments not turned in, 2 points will be
                       deducted from your final calculated grade. You have 3 freebies!
Chapter     Assignment #      Assignment Title                                         Page       if turned
                                                                                       Number    in
     1      2                 Communication Barriers                                   42

     1      6                 Identifying Ethical Dilemma                              42

     1      11                Changing Technology as a Strategic Force                 43

     2      70                Building Teams at Saturn Corporation                     70
                              (Get article from instructor)
     2      5                 Analyzing Listening Skills                               71

    12      1                 Evaluating a Speaker                                     508

     3                        Hitting the Target Through Audience                      112
                              Adaptation (Print only the first page for 2 strategies
                              you select)
     3      7                 Receiver-Centered Message                                117

     3      8                 Bias-Free Language                                       118

     3      9                 Statements that Destroy Goodwill                         118

     3      10                Positive, Tactful Tone                                   118

     3      11                Appropriate Outline and Channel                          118

     3      12                Active and Passive Voice                                 119

     3      14                Emphasis Techniques                                      119

     4                        Government Agencies Promote Plain English                146
     4      4                 Vivid Images                                             149

     4      5                 Camouflaged Verbs                                        149

     4      6                 Cliches                                                  149

     4      7                 Simple Words                                             149

Chapter     Assignment #      Assignment Title                                         Page       if turned
                                                                                       Number    in
     4      8                 Misplaced and Dangling Modifiers                         149

     5      1                 Critique of Good-News and Routine Letters produced 189
                              by Real Companies
     5      5                 Deductive Openings                                 190

            Chapters 5-6-7—The letters are calculated as a separate grade for 25% of final grade

     6      3                 Selection of an Appropriate Comm Channel                 230

     6      4                 Useful Subject Lines                                     231

     7                        Okuma America Corp Offers Solutions                      268

     7      5                 Determining Appropriate Sequence of Ideas                271

     7      6                 Writing Inductive Openings                               272
8    Skip this chapter

9    2                   Writing a Hypothesis                               358

9    2                   Designing a Research Study                         359

10   4                   Selecting Appropriate Graphics                     388

10   8                   Drawing a Pie Chart                                390

11                       AFLAC/Sid Cato: Analyzing Report Theme             440

11   14                  Preparing an Analytical Report                     450
                         Counts as 25% of grade
13                       The Container Store                                568

13   1                   Identifying Common Resume Blunders                 574

13   2                   Preparing a Company/Job Profile                    576

13   Prepare a traditional resume and an electronic resume
     Counts as 25% of grade
14                     GE Earns Administration and Applicants               606

14   2                   Researching a Company and Asking Questions of an   609
14   6                   Investigating the Role of the Interviewer          610

14   9                   Saying “Thank-You” for an Interview                610

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