ANIMAL WELFARE APPROVED
                                                                                    Spring 2010 · Volume 3 · Issue 1

               BRITISH DINNER LADY JEANETTE ORREY JOINS AWA                                               IN THIS ISSUE:
               ON SCHOOL LUNCH REFORM FACT-FINDING TOUR                                                  •    Animal Welfare Approved
                                                                                                              Awards 2010 Good Husbandry
                                                                                                              Grants - pg. 2
                                                                  in 2000, she rebelled against
                                                                  the poor quality processed food
                                                                  being reheated in her school           •    Preparation for Lambing - pg. 4
                                                                  and began cooking food from
                                                                                                         •    Chef's Corner: The Pit's Lauren
                                                                  scratch. She started sourcing
                                                                                                              Smaxwell - pg. 7
                                                                  as much local, organic and fair
                                                                  trade meat and produce as
                                                                                                         •    East Fork Farm—Building
                                                                  possible—all on a very tight                Partnerships to Build Markets
                                                                  budget. Jeanette is credited                - pg. 8
                                                                  with sparking and guiding a
Beth Hauptle

                                                                  large-scale transformation in
                                                                  how school meals are prepared
                                                                  in England.
               England’s famed Dinner Lady, Jeanette Orrey,
               enjoys her first visit to New York City.
                                                              Also on the tour were AWA staff          Jeanette’s NYC schools visit was
                                                              members Andrew Gunther, Beth             hosted by SchoolFood Executive Chef
               The days of children walking home              Hauptle and Brigid Sweeney. Rounding     Jorge Collazo and Stephen O’Brien,
               for lunch are long gone. Today, a              out the team were Bill Telepan,          director of food and food support,
               large percentage of U.S. school                chef/owner of Manhattan’s Telepan        who made sure she met everyone
               children rely on the USDA’s National           Restaurant, and Nancy Easton, co-        from cafeteria workers to CEO for
               School Lunch Program (NSLP) to meet            founder of Wellness in the Schools       Nutrition and Transportation, Eric
               their nutritional needs; the NSLP              and a veteran educator in the NYC        Goldstein. She was able to share
               feeds more than 30 million children a          public school system. Both Bill and      menus with SchoolFood staff to
               day. Traditionally, school districts are       Nancy deal with the challenges of        compare and contrast what’s being
               supplied almost exclusively by large-          reforming American school meals          served in the U.S. versus the U.K.
               scale corporate farms and processors           through their work with Wellness in                              (continued on pg. 3)
               and it has been difficult for non-             the Schools, a grassroots organization
               conventional farmers to break in.              dedicated to children’s environmental
               However, increasing concern about              health, nutrition and fitness in the
               the health of U.S. children and the            NYC public school system.
               desire to provide safe and local food
               for school meals has opened the door           New York, New York
               for Animal Welfare Approved and                The New York City public school
               other non-conventional farmers.                system serves more than 800,000
                                                              students daily and Bill and Nancy
                                                                                                                                                        Beth Hauptle

               In mid-January, AWA sponsored a                navigate the huge system on a daily
               fact-finding tour of the New York              basis. “We were thrilled to meet with
               City, Baltimore, MD and Arlington,             Jeanette and be a part of the tour,”
               VA school districts, accompanied by                                                      Wellness in the Schools, a New York City
                                                              Nancy says. “We are looking for new       nonprofit, has been working to bring healthy
               Jeanette Orrey, famous in Britain as           ideas and new ways to improve school      food choices to school children. Many schools
               the Dinner Lady (that’s a Lunch Lady                                                     now offer salad bars at lunch time.
                                                              lunches. We want to know how we
               on this side of the pond). Jeanette            can bring in better ingredients and,
               was working as a dinner lady when,             once they’re here, how to cook them.”
    ANIMAL WELFARE APPROVED                                                                                                                                            (continued from pg. 1)

    AWARDS 2010 GOOD HUSBANDRY GRANTS                                                                                                                                  Bringing high-welfare, pasture-raised             too much about the kind
                                                                                                                                                                       meat, dairy and eggs into NYC schools             of food schools were
                                                                                                                                                                       is an ongoing challenge that won’t be             feeding his sons. “My
    Animal Welfare Approved is pleased                                                                         Coulee View Farm, Wauzeka, WI,
                                                                                                               genetic improvement, poultry                            easily solved. Presently, Wellness in the         friend said to me, ‘Tony,
    to announce the selected projects
                                                                                                                                                                       Schools focuses on preparing meals                put up or shut up,’” he
    for the 2010 Good Husbandry                                                                                D & A Williams Farms, Autryville, NC,
                                                                                                               genetic improvement, pigs                               featuring vegetables because the                  says. Now in charge of an
    Grants. This cycle’s funding
                                                                                                                                                                       meat products in the schools contain              urban school district with
    priorities include genetics, outdoor                                                                       Davis Creek Farm, Lovingston, VA,                       fillers and other processed ingredients,          more than 80,000 children,
    access and welfare improvements in                                                                         improvements in slaughter process
                                                                                                                                                                       something Bill and Nancy prefer not to            83 percent of whom
    the slaughter process. Twenty-eight

                                                                                                                                                                                                                                                                                                                        Amy Rutledge
                                                                                                               Delmar Farm, Enfield, NC, genetic                       work with. The meats currently being              receive lunch through
    projects in 14 states have been                                                                            improvement, beef cattle                                used are also from conventionally                 NSLP, Geraci is working not
    provided with funding.
                                                                                                               Dogwood Nursery Farms, LLC, Maple                       raised animals.                                   only to bring better food to
                                                                                                               Hill, NC, genetic improvement, poultry                                                                    Baltimore school children,            Culinary students at Edmondson-Westside High School in
    Projects include mobile housing                                                                                                                                                                                                                            Baltimore prepared a delicious lunch for the group.
                                                                                                               DreamCatcher Farm, Louisville, KY,                      According to Jeanette, beginning her              but to make the process of
    for pigs, sheep and poultry, and
                                                                                                               mobile housing, cattle, pigs and sheep                  tour with the nation’s largest school             getting from farm to plate a
    stunning equipment for humane
    slaughter. This year emphasis was                                                                          East Fork Farm, Marshall, NC, breeding                  system was a good way to get a grasp              standard part of the schools’                      Arlington County, Virginia
                                                                                                               system, rabbits                                         of the big picture and the American               curriculum.
    placed on projects that could have                                                                                                                                                                                                                                      Jeanette’s American adventure ended
                                                                                                                                                                       system. “Being in New York gave me
    a broader impact in the region.                                                                            Eden Earthworks, Mountain View, HI,                                                                                                                          with a trip to Washington-Lee High
                                                                                                               improvements in slaughter process                       a wonderful opportunity to talk shop              The group visited BCPS’ Great Kids
    For instance, a slaughter facility                                                                                                                                                                                                                                      School in Arlington, VA, a newly
                                           Mike Suarez

                                                                                                                                                                       with my American colleagues and get               Farm, a 33-acre former orphanage
    in Idaho has been awarded funds                                                                            Ellis Family Farms, Benton Harbor, MI,                                                                                                                       built “green” building. Washington-
                                                                                                                                                                       my first insights into the challenges             that was donated to the city and is
    to purchase a stunning knife,                                                                              pasture improvement, poultry                                                                                                                                 Lee runs its lunches in two shifts
                                                                                                                                                                       U.S. ‘dinner ladies’ face.”                       being transformed into an urban
    facilitating compliance with AWA                                                                           Generation Farm, Walnut Cove, NC,                                                                                                                            to accommodate 1,600 students.
                                                         Grants were awarded to a number of hatcheries to                                                                                                                farm that gives students hands-on
    slaughter standards. The stunning                    incorporate breeding stock that is better suited to   genetic improvement, sheep                                                                                                                                   Food Service Director Amy Maclosky
                                                                                                                                                                       Baltimore, Maryland                               farming experience. Farm manager
    knife will increase welfare and                      pasture-based farming.                                                                                                                                                                                             has already had some success with
                                                                                                               Grassy Way Organics, Arena, WI, mobile                                                                    Greg Strella guided the group through
    reduce stress during processing.                                                                           housing, cattle                                         Tony Geraci, director of food and                                                                    sourcing locally grown food; this fall
                                                                                                                                                                                                                         the greenhouses and introduced
                                                                                                                                                                       nutrition for Baltimore City Public                                                                  she was able to order potatoes and
                                                                                          H & H Farm, Pink Hill, NC, pasture rotation, pigs                                                                              the farm’s goats and chickens. He’s
    A number of grants incorporate breeding stock that is                                                                                                              Schools (BCPS), welcomed the group                                                                   sweet potatoes from local farmers
                                                                                          Hight Farms, Macon, NC, mobile housing, pigs                                                                                   another enthusiastic supporter of
    better suited to pasture-based farming. Hatcheries in South                                                                                                                                                                                                             to stock the baked potato bar. But
                                                                                                                                                                                                                                           giving kids the
    Carolina, Wisconsin and Oregon (for turkeys, chickens and                             HomeGrown Poultry LLC, New Plymouth, ID,                                                                                                                                          she acknowledges the challenge of
                                                                                                                                                                                                                                           chance to grow and
    ducks, respectively) are being funded by 2010 grants. The                             improvements in slaughter process, poultry                                                                                                                                        sourcing healthier local food because
                                                                                                                                                                                                                                           produce food in an
    focus on poultry genetics is key to ensuring high-welfare in                          JJR Family Farm, Tebbetts, MO, mobile housing, poultry                                                                                                                            of a limited supply of food and
                                                                                                                                                                                                                                           urban environment.
    pasture-based operations. AWA Program Director Andrew                                                                                                                                                                                                                   money. “We’re working hard to make
                                                                                          Jones Farms, GrassRoots Pork Co., Beaulaville, NC, genetic                                                                                       “The kids love
    Gunther explains, “Since most of the genetic stock available                                                                                                                                                                                                            Arlington’s cafeterias about health
                                                                                          improvement, pigs                                                                                                                                coming out here and
    to farmers is adapted to industrial systems, we can’t expect                                                                                                                                                                                                            and access to good food,” she says.
                                                                                          Lil’ Farm, Hillsborough, NC, mobile housing and feeding                                                                                          having a different
    those animals to do well on pasture. Our goal is to increase
                                                                                          equipment, poultry                                                                                                                               learning experience
    the availability of animals adapted to life outdoors on                                                                                                                                                                                                                 At the end of her journey, Jeanette
                                                                                                                                                                                                                                           by working with the
    pasture or range. Pasture- and range-based management is                              M.R. Goats, Worthington, WV, mobile housing, goats                                                                                                                                said that the goals of the two
                                                                                                                                                                                                                                           plants and animals.”
    the fundamental requirement of our standards—it is what                               Organic Pastures Dairy Co., LLC, Fresno, CA , mobile                                                                                                                              countries are the same: to make
    sets us apart as a program and food label.”                                           housing, cattle                                                                                                                                                                   sure no child goes hungry and that
                                                                                                                                                                                                                                                  The Baltimore tour
                                                                                          Patient Wait Farms, Piedmont, SC, genetic                                                                                                                                         they are fed the best food available.
                                                                                                                                                                                                                                                  ended at BCPS’

                                                                                                                                                        Beth Hauptle
    Selected proposals for 2010 include:                                                  improvement, poultry                                                                                                                                    Edmondson-Westside
                                                                                                                                                                                                                                                                            Jeanette also stresses the importance
    7B Bar Ranch, Roopville, GA , predation prevention                                                                                                                                                                                                                      of involving the students: “We have
                                                                                          The Boondockers Farm, Creswell, OR, genetic                                                                                                             High School, where
                                                                                          improvement, poultry                                                                                                                                                              to offer a variety of food and teach
    Albert D. Jones Farm, Chinquapin, NC, genetic                                                                                                                      (left to right) Andrew Gunther, Jeanette Orrey, Nancy Easton and Bill      culinary students
    improvement, pigs                                                                                                                                                                                                                                                       children why healthier food matters to
                                                                                          Vargo Farms, Bullock, NC, mobile housing, pigs                               Telepan share their notes and observations on the train from New York      prepared a meal
                                                                                                                                                                       City to Baltimore, MD.                                                                               them. We won’t have these problems
    Bedinger Farm, Catlin, IL, genetic improvement, sheep                                                                                                                                                                                         centered around
                                                                                          Yoder’s Natural Farm, Bloomfield, IA, improved pasture                                                                                                                            in the future if we educate children
    Border Springs Farm, Patrick Springs, VA, genetic                                     and water access, cattle and poultry                                                                                                                    Baltimore’s southern
                                                                                                                                                                                                                                                                            about their food now.”
    improvement, poultry                                                                                                                                               to Baltimore with his trademark                         and Chesapeake Bay heritage, and
                                                                                          For more information about Animal Welfare Approved’s                         enthusiasm. Tony was a chef when he                     which gave Jeanette her very first
    Carolina Heritage Farm, Pamplico, SC, outdoor access, pigs                                                                                                                                                                                                                          —Amy Rutledge, Brigid Sweeney
                                                                                          Good Husbandry Grants and profiles of past projects, visit                   got into school nutrition by accident,                  taste of a traditional American classic:
    Circle O Livestock, Vale, OR, genetic improvement, pigs                                                                                                            after the then-single father complained                 cornbread.                                                             and Sarah Clark

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                                                                                                                                                                                                                                                                                                   LAMBING SUPPLIES
    PREPARATION FOR LAMBING                                                                                                                                                                                                                                                                        CHECKLIST
                                                                                                                                                                                                                                                                                                   It pays to get all your lambing
    Lambing is the most important time             to a pound or a pound-and-a-half                        Lambing Outdoors and In                                                                                                                                                                 equipment ready well before the
    in a shepherd’s calendar. It is the            per head. The amount you feed will                                                                                                                                                                                                              first ewe lambs. Despite your best
    time of year when all your hard work           depend on ewe condition, number                         If lambing outdoors, select a field that
                                                                                                                                                                                                                                                                                                   management you are bound to find
    is rewarded by the sight of strong,            of lambs they are carrying and—                         gives you easy access to the sheep
                                                                                                                                                                                                                                                                                                   yourself tending to ewes or lambs that
    healthy lambs bouncing around the              most importantly—the feed value                         and provides them with shelter and
                                                                                                                                                                                                                                                                                                   need extra care in the middle of the
    pastures with their mothers. To make           of the grass or forage they are fed.                    good grass cover. Try to avoid fields
                                                                                                                                                                                                                                                                                                   night, after the stores have closed.
    this vision a reality you need to start        Remember that the cost of forage                        that have had sheep in recent months
    preparing for lambing well before the          analysis is minimal compared to what                    so that there is no residual problem                                                                                                                                                    Useful lambing equipment:
    first ewe gives birth.                         you will probably save in feed costs.                   with parasites. Remember that if you

                                                                                                                                                                                      Mike Suarez
                                                                                                           are lambing outdoors you will still                                                                                                                                                         • Arm length disposable gloves
    Managing the Ewe                               Health planning is also important at                    need some pens for those ewes and                                                                                                                                                           • Obstetric lubricant
                                                   this time. Ensuring your ewes are                       lambs who need extra attention.                                                                                                                                                             • A head rope or lambing aid
    You can avoid many lambing                                                                                                                                                                      Colostrum needs to be fed at body temperature. Defrost frozen colostrum in a warm water
    problems by managing the ewe                   up to date with vaccinations and                                                                                                                 bath; direct heat will destroy those all-important antibodies that give the lamb protection        • Disinfectant soap or hand
                                                   giving them booster shots at the                        If lambing indoors, you will need a                                                      against disease.
    properly in the later stages of her                                                                    suitable area to set up pens (ideally at                                                                                                                                                      wash
    pregnancy. Not feeding the ewe                 right time will allow lambs to gain
                                                   immunity through colostrum. The                         least 5 feet by 5 feet) with at least one                                                                                                                                                   • Iodine solution
    properly may reduce the birth weight                                                                   pen for every 10 ewes in the flock.
                                                   most common vaccination is against                                                                                                               colostrum within the first six hours                  Colostrum needs to be fed at                 • Antibiotics, clean needles and
    of her lamb(s)—leading to greater                                                                      Ensure that the lambing pens are well-
                                                   clostridial diseases and must be given                                                                                                           of birth. Newborn lambs have limited                  body temperature. Defrost frozen               syringes
    risk of death or disease. Inadequate                                                                   bedded and easy to access and clean.
                                                   around two to four weeks before                                                                                                                  energy reserves and need colostrum                    colostrum in a warm water bath;
    feed may also affect milk production,                                                                  You’ll need a water bucket and a feed
                                                   lambing. Check with your vet or                                                                                                                  quickly to maintain their body                        direct heat will destroy those all-      Other supplies include:
    further reducing lamb survival rates.                                                                  container for each pen.
                                                   advisor—and note the vaccination                                                                                                                 temperature and survive. If you are                   important antibodies that give the
    On the other hand, over feeding                                                                                                                                                                                                                                                                    • Colostrum (substitute or
                                                   regime in your health plan—in case                                                                                                               in any doubt as to whether or not a                   lamb protection against disease.
    during pregnancy may lead to large                                                                     Once ewes start to lamb, the most                                                                                                                                                             frozen)
                                                   other vaccines are recommended                                                                                                                   lamb has had colostrum you should
    lambs and associated birthing                                                                          important thing for lamb health and                                                                                                                                                         • Bottles, nipples and stomach
                                                   for your flock.                                                                                                                                  give some via a stomach tube—your                     If you are lambing indoors or in
    problems, which can also increase                                                                      survival is that they receive adequate                                                                                                                                                        tubes
                                                                                                                                                                                                    vet or advisor can show you how to                    pens you can easily dip all lambs’
    mortality levels.
                                                                                                                                                                                                    do this if necessary.                                 navels with iodine solution, which           • Milk replacer for any orphan
                                                                                                                                                                                                                                                          will help to minimize any infections           lambs
    In an ideal world you will have
                                                                                                                                                                                                    Colostrum should equal 10 percent                     such as joint ill. Try to carry out
    scanned your ewes and separated                                                                                                                                                                                                                                                                    • Infrared lamp and spare bulbs
                                                                                                                                                                                                    of a lamb’s body weight spread over                   operations such as tagging or
    them into groups of single or                                                                                                                                                                                                                                                                        for sick or weak lambs
                                                                                                                                                                                                    several feedings in the first 24 hours                castration as soon as possible
    multiple lambs, and be feeding                                                                                                                                                                                                                                                                     • Spray marker
                                                                                                                                                                                                    of life. Stripping colostrum from                     after birth—but always after the
    them accordingly. Putting a raddle
                                                                                                                                                                                                    the lamb’s own mother will give                       lambs have received colostrum                • Rubber rings and applicator
    marker on the ram at tupping
                                                                                                                                                                                                    the best result, although colostrum                   and bonded with their mothers.                 for castration
    (so you can identify which ewes
                                                                                                                                                                                                    from another ewe in your flock will                   Anytime from around 24–48 hours              • Calcium borogluconate
    will lamb early or late) and body
                                                                                                                                                                                                    provide the same immunity. A ewe                      after birth up to a week old is ideal.         injection for the treatment of
    condition scoring the ewes will
                                                                                                                                                                                                    that only has a single lamb is likely                                                                milk fever
    also help you to adjust feed rates.
                                                                                                                                                                                                    to have enough colostrum for you                      Lambing is a critical time for your
                                                                                                                                                                                                    to take some and freeze it for later                  flock and a busy time for you. The           • Plastic retainers or harnesses,
    Suddenly introducing a lot of feed                                                                                                                                                                                                                                                                   local anesthetic, clean
                                                                                                                                                                                                    use. If you have no other sources of                  more you can do in advance, the
    just before lambing can actually                                                                                                                                                                                                                                                                     obstetric tape and needles for
                                                                                                                                                                                                    colostrum you can use cow or goat                     more smoothly lambing will go.
    do more harm than good, so                                                                                                                                                                                                                                                                           the management of vaginal
                                                                                                                                                                                                    colostrums—but remember this could                    As a final thought, keep a record
                                                                                                                                                            Chaffin Family Orchards

    aim to start any supplementary                                                                                                                                                                                                                                                                       and uterine prolapse
                                                                                                                                                                                                    bring diseases like Johne’s into your                 of everything that is going on.
    grain feeding around six to eight
                                                                                                                                                                                                    flock, so make sure you know the                      Recording any problems with                  • Energy supplements for the
    weeks before you expect ewes to
                                                                                                                                                                                                    health status of the source. Powdered                 a particular ewe will help with                treatment of pregnancy
    lamb. Start with a small amount
                                                                                                                                                                                                    colostrum substitute is also available.               culling decisions later on.                    toxemia
    of feed—say half a pound per
    head—and build up gradually                                                                                                                                                                                                                                                                        • A pocket knife
                                                                                                                                                                                                                                                                                 —Anna Bassett
                                              Lambing is a critical time for your flock and a busy time for you. The more you can do in advance, the more
                                              smoothly lambing will go.

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    COMPLIANCE CORNER                                                                                                                                                                                                                                                                 CHEF'S CORNER

    RECORDS, PLANS AND TEMPLATES                                                                                                                                        THE PIT’S LAUREN SMAXWELL
    If you are new to the Animal Welfare Approved program or,                                                                                                          The Pit is a nationally acclaimed restaurant in Raleigh, North
    like many of our farmers, coming up on your first re-audit,                                                                                                        Carolina, famous for its authentic whole-hog barbecue. To
    then records and plans are probably on your mind. All new                                                                                                          stay true to the traditional flavor of eastern North Carolina
    farms are given 12 months upon entering the program to                                                                                                             fare, The Pit’s owners realized they needed to start with
    develop necessary plans and records. AWA standards are                                                                                                             hogs raised in traditional fashion: outdoors, on pasture
    pretty straightforward about the records we ask you to keep                                                                                                        or range, without sub-therapeutic antibiotics or added
    to be compliant (see sidebar). The requirements are the                                                                                                            hormones. Since Animal Welfare Approved standards
    same across species and help us see what’s been happening                                                                                                          encompass these important criteria, The Pit decided to
    on your farm between audits.                                                                                                                                       purchase hogs only from AWA farms. However, to get the
                                                                                                                                                                       quantity of product needed for the bustling restaurant, they

                                                                                                                                           Beth Hauptle
    The biggest question we get in regard to records and                                                                                                               knew they would have to source from multiple farms. The
    plans is how they must be kept. Do they have to be on a                                                                                                            North Carolina Natural Hog Growers Association is a local

                                                                                                                                                                                                                                                                                                                     The Pit
    computer or forms approved by AWA? The answer is no.                                                                                                               cooperative of pasture- and range-based hog producers,
                                                                         Jotting notes on the calendar is an effective and simple way to
    Although computer records are nice, the records may be               keep up-to-date with your records.                                                            all of whom are Animal Welfare Approved. At 18 certified
    kept in a journal, notebook, calendar, or even on a barn                                                                                                           farms and growing, this group supplies The Pit with fresh,          Chef Lauren Smaxwell of The Pit stays true to the traditional flavor of
                                                                                                                                                                                                                                           eastern North Carolina whole-hog BBQ.
    wall as long as the auditor can determine it provides the          AWA forms you will need the “all species section farm                                           high-quality pork from animals raised humanely outdoors.
    information necessary for a record. Records and plans              and health plan” as well as the “species specific plan”
    also don’t have to be kept on any preapproved forms.                                                                                                                                                We spoke with The Pit’s Chef       What has influenced your decision to serve Animal
                                                                       for the animals you raise. If you have any questions
    Any format will do as long as it provides the necessary                                                                                                                                             Lauren Smaxwell about the          Welfare Approved products at The Pit?
                                                                       about how to access the plans on the website please
    information. We do have templates available on our                 contact Program Coordinator Julie Munk at Julie@                                                                                 restaurant’s commitment to         We believe serving AWA products is the right thing to do.
    website in the farmer section. Farmers are welcome to                                                                                                           purchasing AWA products and        It not only gives us a superior product, it also supports the
    use these forms or make their own. If you decide to use                                                                                                                                             the resulting benefits.            local producers in our community. AWA allows us to feel
                                                                                                                            —Tim Holmes
                                                                                                                                                                                                                                           comfortable in knowing there is independent validation
                                                                                                                                                                                                        Can you tell us a little about     that our hogs are being raised with the highest welfare
                                                                                                                                                                                                        your food/dining philosophy for    standards.
        WHAT RECORDS DOES AWA REQUIRE?                                 11.0.7 Records of a feeding plan including nutritional                                                                           The Pit?
                                                                       regime (see also 6.0.2).
        The standards for records are the same across species                                                                                                                                           We serve traditional, eastern      Animals raised in more extensive systems can be more
        with few exceptions—the example below is for dairy             11.0.8 Records of ingredients of feed for each class of                                                                          North Carolina-style whole-hog     expensive—how do you manage this?
        cows.                                                          stock, proportion of the constituents to the total feed on                                                                       barbecue in what we consider       We’ve been very fortunate to have a great relationship
                                                                       a dry matter basis, and/or sources of the constituent parts                                                                      to be a non-traditional barbecue   with the farmers in our community. We have a weekly
        11.0 RECORDS AND RECORD KEEPING                                (see also 6.0.3).                                                                                                                environment. We use only the       dialogue with the farmers to understand their challenges.

                                                                                                                                                          The Pit
        This section lists the records that must be maintained         11.0.9 Records of a pasture management plan (see also                                                                            best fresh ingredients, from       We try to make sure they maintain a profitable supply
        on farm and the subsections where they can be found.           7.0.7).                                                                                       The Pit purchases pork only from   local farms and producers, when    chain and we have a cost-effective product for our
                                                                                                                                                                     the North Carolina Natural Hog     available. We serve a wide range   restaurant.
        11.0.1 Records of the source, date of purchase, and            11.0.10 Records of a plan of management if animals are                                        Growers Association, a group
                                                                                                                                                                     of 18 Animal Welfare Approved      of customers, doing our best to
        number of animals in the breeding herd (see also 2.0.5).       excluded from pasture for more than 28 days (see also                                         farmers.                           communicate what authentic         What effect does supporting local, pasture-based farms
        11.0.2 Records of a health plan (see also 3.0.4).                                                                                                                                               whole-hog barbecue is all about.   have on agriculture in your area?
                                                                       11.0.11 Records of any close confinement of animals                                                                                                                 More than anything, it goes back to the small farmer.
        11.0.3 Records of the administration of veterinary medical     (see also 8.0.18).                                                                              What has influenced the way you think about food and
        products (see also 3.0.16).                                                                                                                                                                                                        It allows the small farmer to better compete against
                                                                                                                                                                       your standards for choosing food for your restaurant?
                                                                       11.0.12 Records of management of owned animals that                                                                                                                 the mass producers and allows them to thrive and be
        11.0.4 Records of an emergency plan (see also section          are removed from the approved farm (see also 9.1.4                                              Likely the biggest influence has come from Ed Mitchell, our         successful.
        4.0).                                                          and 9.2.5).                                                                                     pitmaster. He has a passion for whole-hog barbecue and has
                                                                                                                                                                       an expectation that the products we cook and serve are as           For more information about The Pit, including history, menus
        11.0.5 Records of sale or transfer of Animal Welfare           11.0.13 Records of predatory animals who have been
        Approved animals or products (see also 5.0.1).
                                                                                                                                                                       authentic as anything you would find at any table served in         and press archives, visit its website
                                                                       euthanized to protect the animals on the farm (see also                                         eastern North Carolina.
        11.0.6 Records of mortality, morbidity and culling (see also   10.0.11).
                                                                                                                                                                                                                                                                                              —Emily Lancaster
        5.0.2 and 5.0.3).
                                                                       11.0.14 Records of a plan for transporting animals
                                                                       (see also 13.0.1).

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                     FARM PROFILE                                                                                                                                                                                                                                                                    FARMER'S CORNER

                     EAST FORK FARM—                                                                                                                                               UTILIZING FACEBOOK CAN MAKE
                     BUILDING PARTNERSHIPS TO BUILD MARKETS                                                                                                                        THE WEB WORK FOR YOU
                     The market for pastured meat                 The partnership began when Stephen         finding food that meets all of their                                  Facebook has 350 million active users and the average user                     Finding Fans
                     products is growing with dizzying            looked into selling his own grassfed       requirements," he says. "Making                                       spends almost an hour on the site each day; that’s a lot of
                     speed, and the town of Asheville,            lamb in Asheville. “I approached           sure animals have been well treated                                   people spending a lot of time on Facebook, waiting to hear                     The easiest way to find fans is to ask your friends, family
                     in the mountains of western North            restaurants about supplying grassfed       is a growing concern and the AWA                                      about your farm. Facebook has become part of how we                            and customers to recommend your page to their Facebook
                     Carolina, serves as a microcosm of           lamb and they were very open to            label gives our customers confidence                                  live, interact and network.                                                    community and to add “Follow Us on Facebook” with a
                     the growing demand for meat from             the idea, but were worried about           in our farms. What’s really exciting                                                                                                                 link or the web address to all your printed promotional
                     farmers adhering to high-welfare             having a consistent supply,” he says.      is that we’re seeing a whole new                                      A Facebook page is an excellent way for a farm to build an                     material, email signatures and online directory listings.
                                                                  “There was a small organization that       group of young people excited about                                   online following and connect with potential customers. It                      You can put a Facebook Page Badge on your website so
                                                                  also wanted to find a market for its       preparing and eating lamb. We’re                                      is also a free source of advertising and a way to broadcast                    that customers can find you with one click. The Facebook
                                                                  grassfed lamb, so we decided to join       really lucky to be in a place where                                   specials, product availability and news. Facebook pages are
                                                                  forces.” The partnership markets           people believe how an animal is                                       easily updatable and can be managed from a computer or
                                                                  the lamb under the East Fork Farm          raised is important.”                                                 mobile device.
                                                                  label and supplies grassfed lamb to
                                                                  local Asheville restaurants 52 weeks       While Stephen runs the marketing                                      Creating a Facebook profile page is pretty straightforward.
                                                                  a year. The partnership farms are:         for the East Fork Farm label, his first
                                                                  East Fork Farm, Morning Star Farm,         love is still farming. “Originally, I just                                • First, start a Facebook account. On the bottom
                                                                  Cris-Co Farms, Water Cress Farm,           did enough to feed my family, but I                                         right hand of the Facebook homepage there is an
                                                                  Tony L. Slaughter Farms, OKKY Ridge        decided to expand," he says. "I’m not                                       “advertising” link (click on it) then click on “pages.”
                                                                  Farm, Ford Creek Dorpers, Ducktown         a 9-to-5 type of guy and I like working                                     (Profile pages are free; Facebook ads are not, so

                                                                                                                                                                                                                                                   Beth Hauptle
                                                                  Farms, Kow Kamp Farm and Clover            outside and providing quality products                                      make sure you click “pages,” then “local” then
                                                                  Creek Farm.                                to people who appreciate them. One                                          “other business.”)
                                                                                                             of the reasons I raise sheep is because
                                                                                                                                                                                       • Click "create a page,” and fill in the information you
                                                                  All 10 of the farms are Animal             they are a very hands-on species. I like                                                                                                             Sarah Clark pays a virtual visit to Green Dirt Farm’s Facebook page,
                                                                                                                                                                                         want to share about your farm.                                           which recently posted photos of its first group of lambs basking in
                                                                  Welfare Approved, a fact that makes        the level of involvement they need.”                                                                                                                 the sun.
                                                                  running the partnership easier.                                                                                      • You do not need to publish your page right away,
                                                                  “The first farms that joined the           Stephen also gets a lot of help from                                        giving you time to learn about how to update the
                                                                  partnership also wanted to be AWA          his wife Dawn and daughters Autumn                                                                                                                   Page Badge and instructions on how to use it are located at
                                                                                                                                                                                         page, upload pictures, create content and add                            “Promoting your Facebook Page outside Facebook”: http://
East Fork Farm

                                                                  and as the partnership grew, I could       and Madison. “Everyone pitches in.                                          links. The Facebook Help Center is a great resource
                                                                  see the advantages of having all           We are a true family farm.”                                                                                                                
                                                                                                                                                                                         for learning how to make the most of your new                            php, along with guidelines for properly using the Facebook
                                                                  the farms become Animal Welfare                                                                                        page.!/
                                                                  Approved. If anyone has a question                                        —Amy Rutledge                                                                                                         symbol and links.
                     Dawn and Stephen Robertson and daughters     about the East Fork Farm label, they
                     Madison and Autumn enjoy tending the sheep
                     on their farm and providing quality farm     can read the standards on the AWA                                                                                    • Once you publish your page, you will want to get                         Generating Content
                     products.                                    website. AWA visits the farms once                                                                                     fans, so reach out to your personal network asking                       Updating your status is the easiest way to generate content
                                                                  a year, so I have an extra set of eyes                                                                                 them to become fans to help you to spread the                            and to keep your farm active in the newsfeeds of your fans.
                     standards. Despite the fact that             at the farm, and it means we’re all                                                                                    word. Update your page often to attract new fans                         A status update can be as simple as “It’s a lovely day and
                     western North Carolina is beef and           farming the same way and I can put                                                                                     and keep existing ones interested. (Be sure to let                       the sheep look so content on the hillside.” If you can post
                     pork territory, Stephen Robertson            the label on all of our products,”                                                                                     AWA know so we can publicize your new page!)                             photos, too, people can feel as if they’re visiting your farm
                     of East Fork Farm has been able to           Stephen maintains.                                                                                                                                                                              through Facebook.
                                                                                                                                                                Autumn Robertson

                     build and sustain a 10-farm selling                                                                                                                               • Aim to update your page several times a week.
                     partnership specializing in grassfed         Stephen has found that the AWA                                                                                         You can link to interesting articles you find online,                    Facebook is a powerful tool and when used well can create
                     lamb. “Asheville is a town willing to        label also resonates with customers                                                                                    other websites or blogs you like, or simply share a                      a lot of benefit for your farm. Soon, you will be updating
                     support small farms,” he says, “and          at farmers’ markets. “People shop                                                                                      short story about farming. Your fans want to learn                       your status, linking to interesting articles, joining like-
                     we’ve been very successful because of        at farmers’ markets because they         East Fork Farm is part of a grassfed lamb selling                             about what it takes to be a family farmer.                               minded groups and engaging with new customers!
                     that commitment.”                            know they have the best chance of        cooperative that has found success in the
                                                                                                           restaurants and farmers’ markets of Asheville, NC.
                                                                                                                                                                                                                                                                                    —Author Ulla Kjarval is a NYC based photographer,
                                                                                                                                                                                                                                                                                                 food blogger and grassfed advocate.

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                          NEWS FROM ANIMAL WELFARE APPROVED
                          (continued from pg.1)

                                                                                                                                                                                                                                                                       WELCOME NEW FARMS
                                                                                                                                                                                                                                                                       The Animal Welfare Approved program is happy to
                          We are proud to celebrate the achievements of                                                                                                                                                                                                announce that the following farms have been accepted
                          Animal Welfare Approved. Please forward your                                 Foxhollow Poultry Farm, Elkhart, IA, was featured on the                                                                                                        into the program:
                          news to                                       show “Living the Country Life” on RFD-TV. Tai Johnson-
                                                                                                       Spratt was interviewed for the “Heritage Turkeys” and “Egg                                                                                                      7B Bar Ranch, Roopville, GA
                          Bob and Tommy Pope of Captain John S. Pope Farm in                           Options” episodes.                                                                                                                 Adams Farm, Jasper, FL
                          Cedar Grove, NC, hosted their first annual Lamb Day on                                                                                                                                                                                       Amos J. Yoder Farm, Ethridge, TN
                          January 18. An estimated 300 people attended. Riding                         Hasselmann Family Farm, Milledgeville, IL, will be an
                                                                                                                                                                                                                                                                       Baker’s Acres, Ellsinore, MO
                          tours of the farm were offered and lamb burgers and                          exhibitor at the Family Farmed Expo, March 11- 13 in

                                                                                                                                                                           Beth Hauptle
                                                                                                       Chicago. The farm’s eggs and pork will also be for sale at                                                                                                      Baxley Farm, Efland, NC
                          lamb dogs (lamb bratwurst) were served. The farm store
                          was open and completely sold out by the end of the day.                      the Expo.                                                                                                                           Critton Creek Farm, PawPaw, WV
                                                                                                                                                                                                                                  Delmar Farm, Enfield, NC
                                                                                                       High Ground Farm’s Deborah Underwood Brown of                                      AWA farmers Karl Hudson and Mann Mullen of Rare Earth Farms, LLC, were       Derek Ridgeway Farm, Anderson, AL
                                                                                                                                                                                          recently interviewed for an upcoming feature in GQ about eating ethically.
                          Crosscreek Farm, Sparta, NC, is proud to supply High                         Holly Springs, NC, volunteered at the chicken workshops                                                                                                         Dewy Rose Boers and Beef, Dewy Rose, GA
                          Country Grassfed, a meat buying club in the High Country                     during the Annual American Livestock Breed Conservancy
                                                                                                                                                                                                                                                                       Double J Farm, W. Brookfield, MA
                          Area of North Carolina (Winston-Salem, Charlotte,                            Conference in Raleigh, NC, November 13-14, 2009. High                              Nitschke Natural Beef, Dallas, TX, will be sold at Urban
                                                                                                       Ground Farm also donated chickens to the conference’s                              Acres Farm Store, located in the Oak Cliff neighborhood                      Ducktown Farms, Limestone, TN
                          Greensboro, Jefferson, Boone), with AWA-raised premium
                          pork products including bratwurst, Italian sausage, loin-                    A Rare-A-Fare dinner.                              of Dallas. The Farm Store is the first retail location for the               Eddie Gingerich Farm, Orleans, IN
                          in chops and breakfast sausage. Colette Nester, owner of                                                                                                        Urban Acres co-op.                                            Ellett Valley Beef Co., Christiansburg, VA
                          Crosscreek Farm, was the recipient of a grant through RAFI,                  Lazy A Ranch, Bellville, TX, will begin selling its first AWA/AGA                                                                                               Ervin Bontreger Farm, Orleans, IN
                          USA (Rural Advancement Foundation, Inc.) in 2009, which                      grassfed beef products this spring.                             Patient Wait Farm, Piedmont, SC, is the farm host for                        Felty Borntreger Farm, Paoli, IN
                          funded the start-up costs of the Blue Ridge Farmers Market                                                                                                      the Slow Foods Upstate summer farm tour—date to be
                                                                                                                                                                                                                                                                       Fields Farm, Rowland, NC
                          store, an indoor farmers’ market in a retail-type setting in                 MJ Ranch in Lawrence, KS, is the 2009 Jefferson County                             announced.
                                                                                                       Grassland Award Winner. Mel and Joyce Williams are being                                                                                                        Franks Farm, Coushatta, LA
                          Roaring Gap, NC.
                                                                                                       recognized for their efforts to improve and effectively                            Schenker Family Farms in McCune, KS, has added several                       Grassy Way Organics, Arena, WI
                          Alease Williams of D & A Williams Farm, Autryville, NC, was                  manage their cool season grass pastures in southeast                               new products all made from beef, pork and lamb. Two of the                   Greg Ketch Farms, Appleton, NY
                          selected to attend the Small Farmer Agricultural Leadership                  Jefferson County.                                               farm’s most popular new products are the Heat & Eat Roasts                   Hackworth Farms, Piedmont, MO
                          Institute. She attended the Third Annual Cooperative                                                                                                            (with Burgundy Wine Sauce or Garlic and Herb Sauce) and                      Heydenrych Farms, Canajoharie, NY
                          Development Conference in Durham, NC on November                             Kevin Jablonski and Karen Christensen of Mack Brook Farm                           the 1 lb. Summer Sausage logs.
                                                                                                                                                                                                                                                                       High Ground Farm, Holly Springs, NC
                          13, 2009, where she spoke about selling pork to high-end                     LLC, Argyle, NY, were finally able to put a face to an AWA
                                                                                                       Twitter name when they met up with AWA’s Brigid Sweeney                            Rhonda Williams of This Lil’ Piggy Farm, Weirsdale, FL, is                   Hilltop Angus, Mount Gilead, NC
                                                                                                       at the Vermont Grazing Conference, January 22–23 in                                helping guide the next generation of AWA farmers, selling                    James Bradley Farm, Hartselle, AL
                                                                                                       Fairlee, VT. The conference theme was Farming for the                              piglets to FAA and 4-H members, and providing training in                    Jerry Lambright Farm, Orleans, IN
                                                                                                       Modern Market.                                               how to care for them—from feeding regimens to amount                         Joni Borntreger Farm, Paoli, IN
                                                                                                                                                                                          of land needed for pigs to be able to express natural                        L6 Cattle Ranches, Corona, NM
                                                                                                       AWA’s Beth Hauptle and Tim Holmes accompanied GQ food                              behaviors.
                                                                                                                                                                                                                                                                       Leaping Waters Farm, Shawsville, VA
                                                                                                       writer Alan Richman on a tour of MAE Farm, Louisburg, NC,
                                                                                                       and Rare Earth Farms, LLC, Zebulon, NC, for an upcoming                            AWA was proud to continue sponsorship of the Georgia                         Levi Borntreger Farm, Orleans, IN
                                                                                                       GQ feature on eating ethically.                               Organics annual conference February 19 and 20. Program                       Meili Farm, Amenia, NY
                                                                                                       and                                                         Director Andrew Gunther presented a workshop on high-                        Organic Pastures Dairy Company, Fresno, CA
                                                                                                                                                                                          welfare livestock management and AWA certification.                          Poplin Farms Inc., Albemarle, NC
                                                                                                       Meadow Lane Beef, LLC, in Louisburg, NC, will be a stop on                                                                                                      Samuel Miller Farm, Orleans, IN
Animal Welfare Approved

                                                                                                       the Seventh Annual Franklin County Farm Foods & Crafts                             Brigid Sweeney presented at the Young Farmers Conference
                                                                                                                                                                                                                                                                       Seabreeze Organic Farm, Inc., San Diego, CA
                                                                                                       Tour & Local Food Festival on Sat. and Sun., May 15 and 16,                        held at Stone Barns Center for Food and Agriculture in
                                                                                                       2010. The farm’s goat meat (chevon) will be featured by a                          Pocantico Hills, NY on December 3. The workshop was                          SS Farm, Rutherfordton, NC
                                                                                                       regional chef at the “Local Food Festival” at 5:30 p.m. on                         moderated by Judith Labelle of the Glynwood Center with                      This Lil’ Piggy Farm, Weirsdale, FL
                                                                                                       May 15 at historic Person Place in downtown Louisburg.                             additional presentations by AWA farmer Bill Stuart of                        Walker’s Prime Harvest, Decatur, TN
                                                                                                                                                          Stuart Family Farm.                                 Whippoorwill Farm, Lakeville, CT
                          Pigs enjoy the outdoor life at Hasselman Family Farm in Milledgeville, IL.                                                                                                                                                                   Wilbur Miller Farm, Orleans, IN
                          The Hasselman family will be an exhibitor at the Family Farmed Expo,
                          March 11- 13 in Chicago.                                                                                                                                                                                                                     Wilmer Frey Farm, Campbellsburg, IN

           10                                                                                                                                                                                                           Join our e-mail list at w w w.                                              11
                           1007 Queen Street
                           Alexandria, VA 22314

"Animal Welfare Approved provides
a practical certification that has real
value for specialty marketing."
        –Denis Scott, WVU extension agent,
                           Morgan County

                                                                                          ANIMAL WELFARE APPROVED

                                                                                                                        Program Director
                                                                                                                        Andrew Gunther
                                                                                                                        Director of Marketing and
                                                                                                                        Public Relations
                                                                                                                        Beth Hauptle

Pasture-based Farmers                                                                                                   Lead Auditor
                                                                                                                        Tim Holmes
                                                                                                                        Program Coordinator
                                                                                                                        Julie Munk
                                                                                                                        Lance Gegner
                                                                                                                        Ken Smith
                                                                                                                        Farmer and Market Outreach
                                                                                                                        Emily Lancaster
                                                                                                                        Brigid Sweeney
                                                                                                                        Public Relations Associate
                                                                                                                        Amy Rutledge
                                                                                                                        Program Assistant
                                                                                                                        Sarah Clark

                                                                                                                        Dr. Karen Anderson
                              The only free and independent certification that                                          Dr. David Bane
                              means healthy, safe, environmentally responsible                                          Dr. Jan Busboom
                                                                                                                        Karen Haverinen
                              and humanely raised outdoors on a family farm.                                            Richard Long
                                                                                                                        Frank Morison
                                                                                                                        Rob Stokes
     To apply visit or call (202) 546-5292                                                Dr. Wendy Weirich
                                                                                                                        Anna Bassett
                                                                                                                        Compliance | 1007 Queen Street | Alexandria, VA 22314 | Tel: (202) 546-5292 | Fax: (202) 446-2151   Chris Peckham

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