Digital TV Keeping Seniors Connected Campaign Resources for

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					Digital TV: Keeping Seniors
      Connected Campaign

     Resources for Local
      Campaign Partners


                       Webinar
         Thursday, May 28, 2009
              2:00-3:00 PM EDT
                          Digital TV:
Keeping Seniors Connected Campaign

                      Agenda
   Welcomes and Agenda Review
   Introduction of Presenters
   Overview of Campaign
   Resources for Local Campaign Implementation
           NTIA
           FCC
           n4a
           Other
   Expectations for Local Campaign Partners
   Questions & Answers
                   Digital TV: Keeping Seniors Connected Campaign
                                    Webinar Presenters



   Francine E. Jefferson, Consumer Education Manager,
    DTV Converter Box Coupon Program, National
    Telecommunications and Information Administration,
    U.S. Department of Commerce

   Theresa N. Lambert, Director, Digital TV: Keeping
    Seniors Connected Campaign, National Association of
    Area Agencies on Aging
                                  Digital TV:
        Keeping Seniors Connected Campaign
   What is the goal?
       To mobilize the national aging service delivery system at the community
        level by engaging the memberships of the participating national
        associations to help ensure that older people who currently watch over-the-
        air broadcasts transition to digital transmission.

   What are the objectives?
       To outreach and educate older adults on the digital switchover.

       To provide one-to-one assistance to:
          assess the need for a digital converter box;
          apply for the federally-funded $40 coupon to purchase a converter box;
          acquire and set up the box and related equipment;
          learn how to use the new technology; and
          trouble-shoot digital TV problems.
                               Digital TV:
     Keeping Seniors Connected Campaign

   Who is the target audience?
           Vulnerable seniors and person with disabilities: low-income,
            rural, frontier, and homebound older persons; and minority
            and limited English-speaking older persons.

   Who are the national partners?
           National Association of Area Agencies on Aging, Lead Partner
           AARP
           Asociaciõn Nacional Pro Personas Mayores
           Meals on Wheels Association of America
           National Asian Pacific Center on Aging
           National Association of Nutrition and Aging Services Programs
           National Association of State Units on Aging
           National Caucus and Center on Black Aged
           National Council on Aging
                                  Digital TV:
        Keeping Seniors Connected Campaign

   Round I—Local Grantees (January 1-March 31, 2009)
     Locations   were selected to reflect NTIA “red zones”
      plus “ready-to-go” aging organizations.
     100 local grassroots campaigns in 38 states, the
      District of Columbia, and 86 cities across the country
     Goal: 250,000 service contacts for outreach/
      education and for individualized assistance

   Round I— Local Grantees with Extensions
        April 1—July 17, 2009
        84 locations
                                 Digital TV:
       Keeping Seniors Connected Campaign

   Round II—Local Grants
          Locations were selected to reflect NTIA and FCC “priority
           markets” plus “ready-to-go” organizations
          May 1—July 17, 2009
          33 grassroots organizations in 19 states and 33 cities across
           the country
          Goal: 96,660 service contacts for outreach/ education and
           individualized assistance
   Round I and II Combined
          116 grassroots organizations in 39 states plus DC and 101
           cities across the country
Digital TV: Keeping Seniors Connected Campaign
                               Map of Locations
                                 Digital TV:
       Keeping Seniors Connected Campaign

   Purpose of Webinar
       Resources to expedite training of staff and
        volunteers
       Resources for outreach and education of seniors

       Resources for individualized assistance

       Resources for networking to maximize use of
        funding and outcomes
                                                 FCC Resources
   Call Center 1-888-CALL FCC                1-888-225-5322

   Calls to FCC Call Center in response to “soft test” Thursday,
    May 21
        55,000 call that day (average 15,000 per day)
        51% about coupon program
    http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-290932A2.xls

   FCC Converter Box Installation Contracts (through July 31)
    http://www.fcc.gov/omd/contracts/post-award/recovery-expert-install.html

   DTV Walk-In Help Centers or Mobile Clinics
    http://www.fcc.gov/omd/contracts/post-award/recovery-walk-in.html
                                            FCC Regions

   Region 1: Pacific
          AK, AZ, CA, ID, NV, OR, UT, WA
   Region 2: West Central Region
          CO, IA, IL, KS, MO, MN, MT, NE, ND, SD, WI, WY
   Region 3: Southwest
          AR, LA, NM, OK, PR, TX
   Region 4: Southeast
          AL, FL, GA, MS, NC, SC, TN, VA
   Region 5: East Central
          IN, KY, MI, OH, WV
   Region 6: Northeast
          CT, DC, DE, MA, MD, ME, NH, NY, NJ, PA, RI, VT
                    FCC Regional Coordinators

   Region 1: Pacific
           Sherille Ismail Sherille.ismail@fcc.gov
           202.418-0429 C. 202.503-0599

   Region 2: West Central
           Lauren Kravetz
           Lauren.kravetz@fcc.gov
           202.418-7944 C: 202-904-7747

   Region 3: Southwest
           Keyla Hernandez-Ulloa
           Keyla.hernandez-ullo@fcc.gov (note there is no “a” in Ulloa in
            the email)
           202.418-0965      C: 202.246-5840
            FCC Regional Coordinators

   Region 4: Southeast
          Matthew Nodine
          Matthew.nodine@fcc.gov
          202.418-1646 C: 202.391-6257

   Region 5: East Central
          Bill Cline Bill.cline@fcc.gov
          202. 418-0257 C: 202-391-6393

   Region 6: Northeast
          Cecilia Seppings
          Cecilia.seppings@fcc.gov
          202.418-1588   C: 202.503-0419
                                        FCC Resources

   Outreach Toolkit:
          http://www.dtv.gov/outreach.html

   Request a Speaker:
          http://www.dtv.gov/speaker.html


   Spanish version of website:
          http://www.dtv.gov/spanish/index.html


   Setting up the Converter Box with a VCR
          http://www.fcc.gov/cgb/consumerfacts/converterbox_vcr.html
      National Association of Broadcasters

   DTV Answers
          http://www.dtvanswers.com/


   “Hooking Up Your Converter Box.”
          http://www.dtvanswers.com/dtv_boxhookup.html


   Locate “low power” stations by zip code
          http://www.lptvanswers.com/


   FAQs on antennas:
          http://www.antennaweb.org/aw/info.aspx?page=FAQ
    Consumer Electronics Association & NAB


   AntennaWeb

     FAQs
         http://www.antennaweb.org/aw/info.aspx?page=FAQ


     Choose    an Antenna
       By geographical maps and signal strengths,
        AntennaWeb locates the best antenna
       http://www.antennaweb.org/aw/Welcome.aspx
                                     Consumers Union

   Resources: Videos on selecting and installing
    converter box
          http://www.consumerreports.org/cro/electronics-
           computers/resource-center/dtv-transition-1-08/dtv-
           transition/dtv-transition-hub.htm


   DTV Made Easy (with the FCC)
          http://www.consumerreports.org/cro/resources/images/PDFs/
           dtv-eng.pdf
      Digital TV: Keeping Seniors Connected Campaign
                                          n4a website

   Checklist of Supplies for Home Visits
           http://www.n4a.org/files/programs/digital-tv-
            campaign/checklist-of-supplies.pdf’

   Home Visits: Links & Web Resources
           http://www.n4a.org/files/programs/digital-tv-
            campaign/home-visits-online-resources.pdf

 DTV Home Assessment Form
     http://www.n4a.org/files/programs/digital-tv-campaign/dtv-
      home-assessment-checklist.pdf

 Converter Box Coupon Tracking Form
      http://www.n4a.org/files/programs/digital-tv-
       campaign/coupon-tracking-form-template.pdf
    Digital TV: Keeping Seniors Connected Campaign
                                        n4a website

   Sample Waiver of Liability
        http://www.n4a.org/files/programs/digital-tv-
          campaign/sample-liability-waiver.doc
   Keeping Seniors Connected Campaign Logo
            Can be Customized for Local Campaign Partners

   Webinars
         http://www.n4a.org/programs/digital-tv-
          campaign/?fa=webinars
   National and Local Partners
            Will be updated to reflect new partners

   Partner Outreach-Education-Press Materials
Expectations for Local Campaign Partners

    NTIA attribution on all products/materials
             The Digital TV: Keeping Seniors Connected Campaign is made
              possible, in part, by a grant from the National Telecommunications and
              Information Administration (NTIA), U.S. Department of Commerce

    Online Performance Report
             Performance Based: Must meet goals for full reimbursement
             Links to Survey Monkey sent monthly
             Talley Form for data collection will be emailed today

    Narrative Progress Reports
             Monthly
             Format sent monthly

    Weekly Highlights of Key Activities/Events
             Highlights of prior week; activities coming up the next week
             Due COB Monday
     Digital TV: Keeping Seniors Connected Campaign
                                  Contact Information


   Website:
          www.n4a.org


   n4a Campaign Contacts:
          Theresa Lambert, Campaign Director, tlambert@n4a.org
          Laurie Stevens, Campaign Manager, lstevens@n4a.org
          Tara “T.C.” Morrow, Campaign Associate, tmorrow@n4a.org
          Phone: (202) 872-0888

				
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