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New York Leads the Nation in Butt Implants – 1 in 10 New Yorkers

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					LivingSocial Vanity Survey
December 2011 - NYC Results


        New York Leads the Nation in Butt Implants – 1 in 10 New Yorkers
         Say They Know Someone Who Has Touched Up Their Tuchus

         New York Ranks in Top Three in 8 Different Cosmetic Procedures
NYC ranked as America’s ninth vainest city.

Top five vainest major cities:
       Miami                                         #1
       Chicago                                       #2
       Atlanta                                       #3
       Philadelphia                                  #4
       Phoenix                                       #5
Five most insecure American cities:
       Minneapolis/St. Paul                          #16
       Denver                                        #17
       Detroit                                       #18
       Dallas                                        #19
       Cleveland                                     #20 (last)
(As ranked by residents rating their own attractiveness on a scale of 1 - 10.)

Ranking of cities by percent who know someone who has had the following procedures:
      Butt implants                             Ranked 1st among 20 largest cities
      Hair transplant                           1st among major cities
      Lip enhancement                           1st among major cities
      Collagen injections                       2nd among major cities
      Botox/Dysport injections                  2nd among major cities
      Nose job/rhinoplasty                      2nd among major cities
      Liposuction                               2nd among major cities
      Tummy tuck                                3rd among major cities
      Facelift                                  6th among major cities
      Laser hair removal/waxing                 7th among major cities
      Breast implants                           13th among major cities

Percent of respondents who agree with the following statement (and ranking nationally):
      Men in my city are metrosexual                      30% (4th among 20 major cities)
      People in my city have bad personal hygiene         25% (4th)
      Men in my city are short                            20% (6th)
      Men in my city are handsome                         39% (7th)
      People in my city are superficial                   39% (8th)
      Men in my city are bald                             26% (9th)
      People in my city are athletic                      47% (10th)
      Women in my city are beautiful                      47% (11th)
      People in my city dress badly                       25% (16th)
      People in my city are overweight                    45% (17th)

Percent of respondents who have had the following in the past year (and ranking):
      Hair coloring                               48% (3rd among major cities)
      A wax                                       33% (3rd)
      A massage                                   50% (4th)
       A spa visit                                 39% (4th)
       Spray tan                                   15% (4th)
       Teeth whitening                             34% (4th)
       A facial                                    34% (5th)
       Manicure/pedicure                           50% (6th)
       Tanning salon                               21% (7th)

Methodology: The LivingSocial Vanity survey was conducted in November 2011 by Mandala
Research among 4000 online consumers, 200 in the NYC DMA.

				
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