Buying Jewelry Online - How To Choose The Right Jewelry Stores by toriola1

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									                                              Presented by Daniel Toriola


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                           Buying Jewelry Online: How To Choose The Right Company
                                                              By Jill Renee



   For anyone looking to purchase fine jewelry, online shopping can be a great way to find the right
piece at the right price. There can be many advantages to buying fine jewelry online – with savings
being one of the major factors. Reputable online jewelers usually have much lower overhead costs,
and can pass those savings on to the consumer. Another advantage of buying fine jewelry online is
convenience – you need travel no further than your computer to choose your jewelry and make your
purchase. This being said, there are things you need to consider in order to make your fine jewelry
purchase a positive experience.

Choose a Jeweler You Trust

The first thing you need to do is find an online jewelry store that you can trust. You will have to do a
little bit of detective work in order to eliminate the less desirable companies and end up with a list of
jewelers that you feel confident doing business with.

Find out if the website is secure.

 The jeweler’s website should have 128bit SSL security. This is an absolute must when you are
purchasing online, since you will most likely be using a credit card or supplying your bank account
information. Somewhere along the line you will be supplying information about yourself, and the 128bit
SSL security will ensure that no unauthorized party can get access to your information.

Also, any diamond you buy, whether it is online or from a store, should come with a diamond
certificate. The Gemological Institute of America independently certifies diamonds providing
information on a diamond’s characteristics such as color, clarity and size. This is your best way of
knowing the quality of the diamond you are buying.

The Online Jewelry Store Should Provide Excellent Customer Service

This cannot be stressed strongly enough. Before you make a fine jewelry purchase from a website
consider contacting the jeweler’s customer service department by email and by phone. When talking
to a customer service representative, ask questions and pay close attention to the responses you
receive. If the rep seems irritated with your questions or is spending the entire phone call trying to rush
you into buying a product, consider that a “red flag”.

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                                                 Presented by Daniel Toriola



If you contact them by email, check to see how quickly they reply. It should take them no longer than
48 hours during the business week – within 24 hours is the ideal. Look for professionalism and a
helpful attitude in their emails.

The Website Should Be Informative

The jeweler’s website itself should have information on how to buy a quality diamond, the different
types of precious metals, etc. They should have a wide variety of choices, and be able to help you find
what is right for you. By providing you with information the company is helping you make an educated
purchase.

Look for Quality Craftsmanship

What the Internet can offer you is the chance to shop several stores without having to drive all over
town; this allows you to choose a company whose fine jewelry shows attention to detail and
craftsmanship.

The Return Policy Can Be Important

What if you receive the jewelry and are dissatisfied? Review the company’s return policy before you
buy so you know what rights you have if you want to return your fine jewelry purchase.

See If They Offer Extra Perks

Things like free shipping add up to big savings. If the online jeweler is located outside of the state you
are buying from you pay no sales tax. Free shipping combined with no sales tax can make a big
difference in your bottom line. Some companies offer a discount on your next purchase. This can also
save you big money. If a company is offering these or other incentives, they will likely have this
information throughout the site and in their shopping cart.

Your Jewelry Purchase Should Provide Good Value for the Money

When buying fine jewelry, you are getting a piece that will last a lifetime and become a family heirloom.
Look for fine jewelry that offers the best value which is not only determined by how much the jewelry
costs but by the quality of the piece and the materials used.

Online jewelry shopping offers convenience, selection and value. Consider the factors above when
making your next fine jewelry purchase so you find the online jeweler that is right for you.

Jill Renee is the president of Danforth Diamond, an online jewelry store specializing in fine jewelry and
diamonds - on the Web at http://www.danforthdiamond.com/




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                                                                                                         Page 2
                                                Presented by Daniel Toriola


                                                            Wholesale Jewelry
                                                             By Mitch Gleason



Jewelry is an ever growing popular trend but with the economy being in the unstable state that it is in
people are looking for a better, more economical way to add to their jewelry collections. Wholesale
jewelry is a great way to enjoy the beauty of jewelry but at bulk rate prices that won't break the bank. If
your purchasing such jewelry for yourself there isn't much you have to do other than research the
company you wish to buy from. On the other hand, if you are purchasing bulk priced jewelry for resell
in a store or online there are additional steps you must take. In order to sell jewelry in an online store
you will have to obtain the proper license to do so by contacting your local Chamber of Commerce.
After you obtain the necessary license you will be ready to start searching the internet for jewelry at
great prices.

 There are a number of different ways to buy jewelry online and a number of different individuals as
well. You have the option of either buying jewelry from designers themselves or you can buy from
someone else who purchases the jewelry from designers and then turns around and sells that jewelry
to individuals like yourself. Often people enjoy the experience that comes from buying from the
designers themselves as they are able to make more specific selections. The advantage of buying
from other individuals who deal with the designers, though, is that they will take care of all the minor
details that come with making such purchase. Either direction you decide to go in the end though will
leave you with beautiful wholesale jewelry that you didn't pay a fortune for. Because the prices are so
low you can even keeps some or all of the jewelry for yourself and you don't even have to feel guilty
about it.

 The next step you will want to take in setting up your online jewelry store and making a purchase for it
is to set up some advertising for your store. This can be done by yourself for a fairly low cost as there
are many online resources out there for both advertising as well as setting up your website. Some
individuals may find it easier though to hire an advertising specialist to do this for them, especially the
first initial advertising. For the budget minded though most word processing programs have features
that will allow you to make brochures showcasing some of the jewelry you wish to sell, advertisements,
and even blogs concerning your store and the jewelry you sell. All of these can be great tools that will
get you, your store, and your jewelry the recognition you want and deserve.

 Finally, before you showcase your jewelry on your new website you will want to determine all of the
minor details regarding orders that come through your website. Decide on return policies, guarantees,
and shipping costs before you get your first order so that everything can go as smoothly as possible.

 Once all of these steps are taken you will be on your way to providing consumers with great jewelry at
great wholesale prices.

Mitch Gleason has been a business writer for the past 15 years contributing to many business
periodicals. Read some of his articles about
http://www.supply-wholesale.com/wholesale-jewelry-articles.html Cut price jewelry and other amazing
http://www.supply-wholesale.com Bulk items.




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                                              Presented by Daniel Toriola




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