NESTLE PAKISTAN HRM by L0N9to1u

VIEWS: 247 PAGES: 35

									     PRESENTED TO



KAMRAN YOUSAF SANDHU
    Group Members

1    Farooq Amjad     082159


2    Khuram Shahzad   083268


3    Irfan Ali        082140


4    Salman Rasheed   082119


5    Abrar Hussain    083109
INTRODUCTION

         • “Nestlé” is a Swiss-German word which means “Little Nest” which
           is its trademark
 One
         • Nestlé is the worlds’ number one food company
         • 5th largest world’s company according to its turn over
 Two
         • 2 million 31 thousand people employed from all over the
           world and present in 81 countries of the globe having
 Three     522 factories


         • Over 700 products renovated or innovated in the past
           five years, with wellness in mind
 Four
HISTORY
          • Henri Nestlé
            established
            Nestlé in 1867 in
            Switzerland
            (Vevey HQ)




           • His first product
             was lactogen
             formula for
             infants by the
             name “Farine
             Lacteé”
KEY DATES 1866 COMPANY FOUNDATION


1                               2                               3
 Major joint ventures 1981       1977 Acquisition of Alcon       2001 Acquisition of Ralston
Galderma                       (2002: partial IPO)             Purina
                                 1985 Acquisition of
  1905 Merger between Nestlé   Carnation                         2002 Dairy Partners
and Anglo-Swiss Condensed
Milk Company                                                   Americas and Laboratories
                                1988 Acquisition of Buitoni-   innéov
 1929 Merger with Peter,       Perugina
Cailler, Kohler Chocolates                                      2003 Acquisition of
Suisses S.A.                    1990 Cereal Partners           Mövenpick, Powwow and
                               Worldwide                       Dreyer's
 1947 Merger with
Alimentana S.A. (Maggi)         1991 Beverage Partners           2004 Acquisition of Valio
                               Worldwide (formerly CCNR)       (ice cream activities)
  1971 Merger with Ursina-
Franck
                                1992 Acquisition of Perrier      2005 Acquisition of Wagner,
  1974 L'Oreal (equity                                         Protéika, Musashi
interest)
MISSION STATEMENT


               Good            Food


               Good             Life

"Nestlé is the largest food company in the world.
But, more important to them is to be the world's
leading food company”.
PRODUCTS




 Baby      Breakfasts   Beverages   Chocolate   Dairy
 Foods     Cereals      & Bottled   &           Products
                        Water       Confectio
                                    nery
PRODUCTS (Cont’d)




 Food       Ice Cream   Prepared   Pet care &   Cosmetics
 Services               Foods      Pharmace
                                   uticals
COUNTRIES
    Bangladesh     Pakistan
    China          Philippines
    Hong Kong      Republic of Korea
    India          Saudi Arabia
    Indonesia      Singapore
    Iran           Sri Lanka
    Israel         Syria
    Japan          Taiwan
    Jordan         Thailand
    Kazakhstan     United Arab Emirates
    Kuwait         Uzbekistan
    Lebanon        Vietnam
    Malaysia
                 TOTAL 81 Countries
NESTLE IN PAKISTAN


  Nestlé MilkPak Limited (NML) was incorporated
   in Pakistan under the Companies Ordinance,
   1984 & listed on Karachi and Lahore stock
   exchanges since 1980.

  Joint venture between Nestle Switzerland and
   MilkPak Limited came about in 1988.

  Nestlé Pure Life was launched in Pakistan in
   1998
FACTORIES

                FIVE
                Factories




  Sheikhupura               Karachi
  Kabirwala                 Islamabad
MANAGEMENT PROCESS



PLANNING       ORGANIZING        STAFFING        LEADING          CONTROLING




•Recognition                   •Competence
                  •People                      •Decentralized     •Comparing of
    • R&D                       •Counseling
                 •Process                      •People oriented
                                                                   Manufactured
    •Plan                         •Training     •Motivating
                •Situation                                           products
•Formulation                    •Developing      activities
               •Coordinating
 •Estimation                   •Compensating
HRM DEPARTMENT HIRARCHY
                              Human
                             Resource
                             Manager


 Recruitment        Planning
                                     Time Office       Personnel
     and               and
                                                      Management
 Development       Relationship      HR Coordinator
                                    HRMCoordinator     HR Coordinator
                                                      HRMCoordinator
 HR Coordinator
HRMCoordinator     HR Coordinator
                  HRMCoordinator




  Assistant         Assistant         Assistant         Assistant
ABRAR HUSSAIN
FUNCTION OF HRM


 Recruitment & Selection
 Training and development
 Compensation and Benefits
 Motivation
 Promotion
RECRUITMENT AND SELECTION

Each year, number of Eligible persons and top you
graduates are recruited.
All have strong academic qualifications and Essential language.
Technical skills & relevant internships or professional
experience.
High degree of adaptability.

Unquenchable thirst for knowledge.

The ability to assume control anywhere in the world.
TRAINING & DEVELOPMENT OF EMPLOYEES

  New employees are prepared to gain
  experience in production, sales and marketing-
  related activities & other areas of the business.

  Activities include:-

     Production,
     Supply chain & information systems,
     Finance & control,
     Selling & Purchasing,
     Communication & Market Research.
REWARDS & BENEFITS

  To Provide the Health facilities and security.
  25 days' holiday in one Year
  Mobile phone on a business need basis
  Company bonus scheme
  Contributory final salary pension scheme
  Childcare vouchers (dependant on salary)
  Gym facilities at larger sites
  Staff shop at most sites
MOTIVATION

 Employees get Motivation by:-

   Equal Employment Opportunities (EEO)
   Immediate job satisfaction
   Long-term career development
   Superior pay and benefits
   The personal growth that comes from experience
    and training
   Materialistic as well as internal motivation
PROMOTION

ADVERTISING CHANNELS

 Internet
 Television
 Newspapers
 Magazines
SALMAN RASHEED
SWOT ANALYSIS

   Brand name
   R&D department
   Unique features and technologies
   40 & 60% test result criteria           STRENGTHS

   Less consumer research
    in few areas
                                       WEAKENESSES

 Market expansion by
 using bio-technology
                                OPPORTUNITIES
Baby milk action
Product
 acceptance
                             THREATS
CORPORATE LEVEL STRATEGY

 Diversification Strategy:
   A number of brands have introduced in Pakistan & also
   new in process.
 Vertical Integration Strategy:
   Only Manufacturing and Selling
 Consolidation Strategy:
   No consolidation
 Geographic Expansion Strategy:
   It has increased & also it will be in future.
BUSINESS LEVEL STRATEGY

 Cost Leadership Strategy:
  No

 Differenciation Strategy:
  Due to Quality bases

 Focus:
  All market segments
DIFFERENTIATION

   Our service is very efficient as compared to others.

  Nestle is now supplying water door to door for their
  regular customers.

  Nestle water is available now in many packing they
  are more convenient as well a s economical.

  Their quality check is much better than others so
  there is no need to bother about the quality and the
  taste of its products.
FUNCTIONAL LEVEL STRAEGY



 Finance Department
 HR Department
 Production Department
 R & D Department
 Marketing Department
 Others
LEADERSHIP PRINCIPLES

Their motto is:
   "Teamwork with responsible leadership".
Nestlé is people & product oriented.
Value for its stake holder but would not favor
 ,short term profit at expense of long term business
 development.
As decentralized as possible.
Concept of Continuous improvement of activities.
NESTLE FAVORS
FAROOQ AMJAD
SUGGESTIONS

 Bonus packages and increment in salaries
 for a selective level of work and efficiency
 should be awarded to attract the
 employees’ concern.

 Staff should be made more responsible by
 implementing strict rules and regulations
 and taking disciplinary actions against any
 un-professional behavior.
CONCLUSION
 Nestle is a market leader due to different
 reasons:

   Its price is high against its competitors but it matches
    its quality with its competitors.

   Its packaging is good.

   We can easily find Nestle from any retailer shop.
   Behavior of employees is not professional and every
    department should treat equally.
THANK YOU

								
To top