Important Points To Consider When Starting with Social Media for Your Business Social media is nowadays a big marketing tool for many small businesses that have tight budgets and cannot afford to put in a lot of money in promoting their business along with products and services. With all this you must do a survey whether your customers or potential clients use social networks or not. And if they are what do they generally use it for making important research and purchasing decisions. Having some objectives and goals created before you make a twitter and Facebook account and start promoting your business without knowing your target group. Social media is not like other forms of online marketing are the two-way communication as it connects the customers with the entrepreneur. But this is where the small business owner or newbie’s miss the concept broadcast about me rather than we. Below are certain tips for online marketing. 1. Create an online identity: The first priority is getting you domain name for your business web site. A website domain name should be according to the theme of the business like if its an apparel business so website name should be apparels or some major product name. Buy a .org, .com and pertinent country extensions before someone else does, and acquire them for several years. The social media platforms we use to create awareness, identity and community should have the same URL, logos, overall look and feel as our digital resources. The needs have to be clear and short and snappy. It all starts with technical properties and hyperlinks. 2. Pick a social media: Many small business owners that is active in social media participation more than one site, but trying to do too much too fast cannot only be overpowering but it can also stop you from learning how to efficiently use each site. Choose one site to start with and concentrate your awareness there first before moving onto others. 3. Create a schedule and budget: You may spend many hours regularly to get speedily popular on each social media website. While it may be a better way to learn but you might not have time and energy to in putting in social media. Try to create a budget that will state the limitations your social media time that will fit your daily schedule. 4. Clear goals and objectives: After you know the time and budget you will be spending on social media you need some clear goals and objectives. Make a list of things you want to accomplish with social media like generating leads, finding people to collaborate with, and establishing as an expert in the industry. Clear you goals and objectives then plan your progress once you will get all started you can be sure that you are on the right path. 5. Know your approach: Many ways are there to make use of social media for business where one is not better than other. The main things are the approach you have before you start. Well you need to decide that you will be a communicator providing news feeds relate to the industry, presenting mixed business or just personal info. Outlining your approach will be of help and help with your goals. 6. Make your profile: Social media accounts tat you posses will have a profile. Profiles have many field to be filled that include bio, blogs, location, website and headshots, make sue that you fill up your profile completely as an incomplete profile could be bad for the image. You must not keep changing your data for each social media, as consistency is vital while it comes to social media. This will help in recognition, a broad reach and continuous communication with similar contacts on various social media sites. 7. Use dashboard: Social media needs a lot of management in this case dashboards can be of great help in managing your social media time more efficiently. One of the biggest challenges with social media is time management. These tools always allow you to set alerts notifications, make group and schedule updates. If you are new to using social media for business, many tips can help you. Just be slow and stick to your business goals, and you will be off to a flourishing social media start.