Houston Show Preview Guide

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					Feb 1st & 2nd, 2012
Houston Reliant                                    
One Reliant Park, Houston TX
Wednesday & Thursday, 10am - 3pm

Attend the ONLY
building and
construction show with
FREE admission &
FREE seminars!
Houston Show Preview Guide

    Support "Operation Finally Home" and
 receive a chance to win this! See page 8 for
                more details!

Over 25 EXPERT building
& construction seminars
covering the entire
industry                                        ATTEND FOR A CHANCE TO WIN!
                                                    2011 DODGE CHALLENGER R/T
Hundreds of products &                               COURTESY OF THE HOUSTON
services available to choose                     CONSTRUCTION INDUSTRY AUTO SHOW
Hands-On Exhibitor

Industry        Leading
Keynotes Presentations
Special pricing only
available at this show on
products and services that will
help your company become
more profitable!

                                                        Register at:
                                         or call

                      Build Business at Build Expo
                                    SHOW SCHEDULE                                   SHOW SCHEDULE
                                 Wednesday :: February 1st                       Thursday :: February 2nd
                    10:00am - 3:00pm :: Exhibitor Floor is Open        10:00am - 3:00pm :: Exhibitor Floor is Open
                    9:00am - 2:00pm ::      Seminars & Workshops       9:00am - 2:00pm ::   Seminars & Workshops
                    1:00pm - 2:15pm ::      Keynote Presentations      1:15pm - 2:15pm ::   Keynote Presentations

       There are no registration costs for members of the building and construction industry. This includes
         attending ALL of the education and keynote sessions as well as networking on the exhibit floor.

                                   3 Easy Ways to Register
    1. Online at
    2. By Phone: (877) 219-3976
    3. At the Show: Houston Reliant Center
     ***If you plan on attending educational sessions, we recommend you register online to ensure seating is

Featured Speaker :: Page 3
Tom Woodcock, leading national sales educator, will present 2 keynotes and 2 seminars at the event.
Find out how he is transforming sales training.

Seminars & Workshops :: Page 4 - 5

Gain complete information and details on the 25 plus sessions taking place over the two days of the
show! Sessions will cover topics such as sales, marketing, green building, construction law, business
management, online marketing, LEED, Federal contracting, and more!

Available Products & Services :: Page 6

Create your shopping list before you attend by reviewing all the products and services available at the

Exhibitors :: Page 7
Complete listing of all companies and trade associations participating. These companies will be
offering discounts on products and services to help you save money and become more efficient in your

2      Houston Build Expo 2012        
                       Featured speaker
                                         Tom’s personal sales success is well documented and highly
                                         regarded. At nineteen, Tom took a $150,000 equipment territory and grew
                                         it to $2.5 Million in one year. While at Caterpillar, he grew his territory from
                                         $2.5 Million to $10 Million within 18 months while raising margins by 2%.
                                         Working on an even larger scale, Tom trained 325 sales reps for a $750 Million
                                         nationwide equipment firm. Tom knows how to get people to buy and manage
                                         a territory to success!

                                         Featured on CNN and in USA Today, regional and national media
                                         spotlights, Tom is quickly becoming a powerful voice in the sales industry at
                                         large. Tom’s energetic, entertaining and insightful approach is soundly based
                                         on the interpersonal dynamic that occurs at first contact, through bidding,
                                         quoting and retention of customers.

                                         In addition to speaking, Tom also writes for multiple publications
                                         educating his clients on the follow through on his effective sales system

                                     Tom's Keynotes
                    Developing Sales Skills
Selling in the construction industry requires strong negotiating skills. Few construction industry professionals have been formerly
trained in these skills leaving all the advantage with the customer.

Wednesday Only
1:00pm - 2:15pm

                    Making Money Using Associations
We will layout how to determine what associations to join, how to work them and get business from your involvement. The single
greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest
and you’ll never make a cold call again!

Thursday Only
1:15pm - 2:15pm

                    Tom's Morning Seminars
                    Why Buyers Buy
Why Buyers Buy: Takes a look at the basic buying habits of people, both individually and in a corporate setting.
Get a hold of the Customer’s need; Customer’s buying priorities; Beating the lowest bid game; 10 Common Objections in Bidding,
Estimating & Quoting: Tired of not winning projects or orders because you didn’t know how to counter the customer’s objections?
Get past the “NO” and into the winners circle.

Wednesday Only
9:00am - 11:00am

                    Common Errors in Construction Industry Selling
Many on the construction industry consistently make the same mistakes that kill their opportunity. There are many common errors
and mentalities that hinder sales success. We’ll put a light on these problems and give the behaviors that counter them. Make sure
your approach to the customer base is the most effective possible. These errors are often made without the contractor even realizing
they’re making them. This cripples their chances of winning profitable projects and orders.

Thursday Only
9:00am - 11:00am

                                                                      Houston Build Expo 2012       3
  all Seminars are
  complimentary                        Seminars & WOrkshops
Marketing to Today's                   Anatomy of a Lawsuit                  Findng Federal                       Federal Contracting
Consumers without Hir-                                                       Opportunities                        Myths
ing a Superstar Sales
Person                                 Arming yourself with the knowl-       *Federal Business Opportunities
                                       edge necessary to protect yourself,                                        *Federal contracting paperwork is
Online Marketing Including:                                                  *Agency Acquisition Forecast         too difficult
                                       your business and your employees
Social media, Pay Per Click, &         in a litigious society.               *USA Spending                        *Federal      government   always
Website - Increasing Your Visibility                                                                              awards to the lowest bidders
Mobile Media: Is it affordable,        Both Days                             Learn how to effectively identify    *Federal government already has
What is the best way to do it                                                and qualify                          their favorite contractors
Creating A Message (Learn              9:00am - 11:00am
                                                                             Federal opportunities, past pres-
How To): Stop Sounding Exactly                                               ent and future.
Like Your Competitors, Convince        Presented by: Derek G. Flynn —                                             Learn about simplifying admin-
Customers That You Are The In-         Attorney at Munsch, Hardt, Kopf &                                          istrative requirements, technical
disputable Choice                      Harr P.C. ::           Thursday Only                        best value, process and evaluating
Cutting Budget In Marketing:                                                 11:30am - 12:30pm                    factors to surpass competition.
While Still Increasing Lead Flow
Winning Buyers: It is not enough                                             Presented by Kenneth Kurk —          Wednesday Only
to have visitors to your website.
You have to actually do everything                                           Founder and Chief of Research        11:30am - 12:30pm
you can to capture their informa-                                            and Product, Fed Genius ::
tion, allowing you to speak to                                                         Presented by Kenneth Kurk —
them in person.                                                                                                   Founder and Chief of Research
                                                                                                                  and Product, Fed Genius ::
Both Days                                                                                               
11:00am - 12:30pm

Presented by Joshua Ramsey —
President :: The Strategic Point

                                                                             Successful Project                   LEED and the
INTRODUCTION TO                        LEED PROJECT                                                               Sustainable Sites
LEED RATING SYSTEMS                    DOCUMENTATION AND                     Management — Starting
                                                                             Off Right and Staying on             Inititiative
AND PROJECT                            WHAT'S NEXT FOR
CERTIFICATION                          LEED                                  Track
                                                                                                                  This presentation will focus on the
This class will focus on demys-        This class will focus on effective    This presentation will focus on      principles and guidelines of the
                                                                             how to successfully complete a       Sustainable Sites Initiative and
tifying the LEED rating systems,       documentation preparation for                                              how USGBC plans to incorporate
addressing common mispercep-           LEED projects and an overview of      LEED project from conceptual de-
                                                                             velopment and design charrettes      those principles in upcoming ver-
tions, and providing an overview       what is coming next for the LEED                                           sions of the LEED rating systems.
of LEED from a contractor's per-       rating systems. Participants will     through implementation of green      Topics will include how to use
spective. In addition, the course      learn practical skills for gather-    building concepts and strategies,    the Guidelines and Performance
will review the various rating sys-    ing data and preparing LEED           construction waste management,       Benchmarks 2009, introduction
tems and the certification pro-        submittals and gain insight into      indoor air quality management,       of the rating system and certifi-
cess. General contractors, sub-        how the rating systems are de-        and maintaining records through-     cation, structure of the prerequi-
contractors and suppliers, as well     veloped and evolve. The strate-       out the project. Additional topics   sites and credits, and the intent,
                                                                             will include recordkeeping and       requirements, and strategies in-
as architects and engineers will all   gies presented will benefit general                                        volved in the SSI. Attendees will
benefit from the presentation by       contractors, subcontractors, and      LEED Online. Attendees will ben-
                                                                             efit by learning how to manage       benefit by learning how the Initia-
gaining a clearer understanding of     suppliers alike by providing sim-                                          tive works to reduce the environ-
what LEED is, what it is not, and      ple and straightforward practices     project tasks in order to success-   mental impact of landscapes and
how projects become certified.         to streamline the LEED submittal      fully achieve LEED certification     developed areas, what types of
                                       process.                              goals.                               projects the SSI addresses, and
                                                                                                                  who may benefit from the use of
Wednesday Only                                                                                                    the SSI.
                                       Wednesday Only                        Thursday Only
9:00am - 11:00am
                                       12:00pm - 2:00pm                      9:00am - 11:00am
                                                                                                                  Thursday Only
Presented by Sarah Andrews —                                                                                      12:00pm - 2:00pm
CSI CDT, LEED AP BD+C Senior           Presented by Sarah Andrews —          Presented by Sarah Andrews —
Estimator, Solis Constructors,         CSI CDT, LEED AP BD+C Senior          CSI CDT, LEED AP BD+C Senior
                                                                                                                  Presented by Sarah Andrews —
Inc. Director of Curriculum and        Estimator, Solis Constructors,        Estimator, Solis Constructors,       CSI CDT, LEED AP BD+C Senior
Instruction, Construction Training     Inc. Director of Curriculum and       Inc. Director of Curriculum and      Estimator, Solis Constructors,
Academy ::           Instruction, Construction Training    Instruction, Construction Training   Inc. Director of Curriculum and
                                       Academy ::          Academy ::         Instruction, Construction Training
                                                                                                                  Academy ::

      4         Houston Build Expo 2012
                                                                                                                                     all Seminars are
                                     Seminars & WOrkshops                                                                            complimentary

Using Quickbooks                      Using Home Staging                       Everything I Need to                        Design, Material &
for Tracking Revenue                  to Turn Lookers into                     Know About Inspections                      Installation: The 3
for the Construction                  Buyers                                                                               elements of an Integrated
Industry                                                                       This class will explain what an in-         Weather Barrier/Your
This seminar will explain how Con-    Every successful Home Seller             spection is, why it is necessary or         Building's Weather Barrier
tractors can utilize QuickBooks to    knows that buyers shop with logic,       required and what you can learn
                                                                               from an inspection. You will be             It is critical to the long term success
measure job costs through esti-       but buy with emotion. Join these                                                     of any project and to the sustain-
mating, managing change orders        top Houston area Home Staging            able to ask questions and get an-
                                                                               swers relating to inspections that          able performance of any building
and purchase orders.                  professionals as they share the                                                      that the building envelope compo-
                                      marketing secret that helps both         you always wanted to know.                  nents be brought together to create
  Construction Chart of Accounts      vacant and occupied properties                                                       an Integrated Weather Barrier.
                                      move faster even in today’s chang-       Both Days                                   Learning Objectives:
  Double Sided Items
                                      ing market. You’ll take home valu-       9:00am - 11:00am                            1.) The Building Envelope concept.
  The Quote                           able tips and techniques you can                                                     2.) Integrated Weather Barrier
  Percentage Down to Start            use in your properties today.                                                        concept and how it impacts the
                                                                               Presented by Paul W Roebuck —
  Progress Billing                                                                                                         performance and sustainability of
                                                                               Sr. MTI, CPI, ACI, Founding Presi-          buildings.
  Retainage                           Both Days                                dent ::
                                                                                                                           3.) Design, Material & Installation
  Final Billing                       9:00am - 10:00am                                                                     concept and how they are related.
  Retainage Paid                                                                                                           4.) Explore the process of pro-
                                      Presented by Kathy Strader, ASP                                                      actively        creating    coordination
Both Days                             — Memorial Staged Homes :: Tish                                                      between Design, Material and In-
                                      Raiford, ASP — Show Condition                                                        stallation to achieve an Integrated
9:00am - 11:00am                                                                                                           Weather Barrier.
                                      Home Staging & Restyle :: Donna
                                      Dukes, APSD — Designs by Donna
Presented by Deborah Hroch —                                                                                               Both Days
Deborah Hroch & Associates, LLC                                                                                            9:00am - 10:00am
                                                                                                                           Presented by David Leslie — Con-
                                                                                                                           ley Group ::

Trademan 2 Contractor                 The Benefits of a                        Basement Specialist                        Benefits of Effective
                                      Business Analysis                                                                   Safety Progams
                                                                               Attendees of this course will learn
How to Find Work. private and         No company wants to find itself          about the following items:                 This presentation discusses the
public and the differences            lacking adequate cash flow, ane-                                                    costs of accidents (direct and in-
                                      mic profits or in a disjointed orga-                                                direct) and the "Iceberg Theory" of
                                      nization. As a result, many compa-       *The history of basements in the
Bidding Putting a total bid pack-                                              United States and in other places          such costs, how companies benefit
age together and what it takes        nies are re- evaluating their funding                                               from establishing a comprehensive
                                      requirements, predetermining their       around the world.
                                                                                                                          safety program through improved
                                      profit margin, planning for tax re-      * Misconceptions about basements
Insurance and Bonding / and the                                                                                           morale of employees and increased
                                      duction and avoidance, and re-           in Texas.
difference                                                                                                                profits, the major elements of a
                                      thinking their overall business strat-   * The benefits of having a base-           comprehensive safety program (as
                                      egy. In this workshop, business          ments, especially in Texas.                described in ANSI Z-10 require-
Accounting and Book keeping           owners will learn how to:                * How they were built in the past and      ments, OSHA requirements for re-
                                                                               how they are built today.                  cord keeping and training, required
Getting Paid                          * Dramatically increase cash flow,       * How basements should be built            postings, and much more…
                                      profitability, and relieve stress        compared to how they are built.
Personnel Hiring and firing           * Dramatically increase productivity     * What it the world is a green base-       Pat will hold a Q&A session to an-
                                      * Explore the business owner's true      ment and does it cost more to build.       swer any questions
Expenses and losses                   'functions'                              * What is a basement specialist and
                                      * Take ownership of business prob-       how do they differ from a basement         Both Days
                                      lems                                     contractor.
Both Days                                                                                                                 9:00am - 11:00am
                                                                               * The future for basements in states
9:00am - 11:00am                                                               like Texas.
                                      Both Days                                                                           Presented by Pat Patterson — CSP,
Presented by Bradford Spelbring       9:00am - 11:00am                                                                    Independent Consultant, L.A.A.P.,
                                                                               Both Days                                  Inc ::
— Toolbelt Trainer ::
                                      Presented by David Joe — Elite           9:00am - 11:00am
                                      Business Solutions, Inc. ::
                                                 Presented by Willie King — CEO of
                                                                               Basement Kings ::

                                                                                                                       Houston Build Expo 2012            5
                           Products & Services
                                    Available at Build Expo
•   Corporate Care services                               •   Quality Tile, Marble, Slate & GraniteHome
                                                              Staging, Staging for Rental and Commercial
•   specialty restoration, cleaning services,                 Properties
    maintenance programs, carpet, stone, cork,
    porcelain/ceramic, flooring, wall fabrics, cubicles   •   Home and Office Redesign
    and furniture
                                                          •   applicators of stucco, exterior insulation
•   Interior Roller Shades, Huper Optik Window                finishing systems (EIFS) and, stone products for
    Films, Security Films, Decorative Films, Sound            commercial and residential projects of any size
    proofing                                                  and any location throughout the Texas region,
                                                              suppliers of Sto products
•   Printed and virtual publications, commercial and
    industrial construction market in Houston.            •   Glass-Fortified Wood, Structural Lumber that
                                                              Resists Fire, Rot & Termites, Non-Toxic & Non-
•   Consulting, domain name registration, hosting,            Leaching Lumber, EPA Approved Non-Toxic
    marketing, strategy, Professional Website                 Barrier Products
                                                          •   Residential and Commercial Roofing, Solar
•   development and management, Custom Web                    Installations, Standing Seam Metal, Tile/Slate,
    application development, Custom Content                   Gutters/Sheet Metal, James Hardie Siding,
    Management System, Online shopping &                      Simonton and Amcraft Windows
    e-business solutions, Custom logo, site graphics
    and flash animation development Photo and             •   Insulation
    graphics editing/enhancement
                                                          •    Custom Stainless Steel Countertops
•   Complete Search Engine Marketing services,                (residential and commercial)
    including Search Engine Optimization, Pay-
    Per-Click Marketing and Link Building, Social         •   Custom Stainless Steel Backsplashes
    Marketing and Guerilla Marketing.                         (residential and commercial), Custom
                                                              Architectural Stainless Steel products
•   Generator Service
                                                          •   Custom Commercial restaurant and kitchen
•   Security Guard and Security Patrol Services as            stainless steel products
    well as investigative employee backgrounds
                                                          •   development and manufacture of energy saving
•   onsite ladder inspection, repair and certification        and cost effective LED Illumination solutions for
                                                              today’s demanding world.
•   cost saving solutions for the prevention of
    premature ladder failure                              •   Commercial Roofing Insulation, Single ply
                                                              modified build up roofing systems, Sika building
•   insurance, bonds, and risk management services            envelope systems

•   Commercial construction publications covering         •   Heavy Equipment Rentals, Excavators,
    all of Texas                                              Backhoes, Sweepers, Buckets, Hammers,
                                                              Limestone Base
•   Fire Sprinkler and Fire Alarm Inspection, testing,
    maintenance and repairs. As well as Installation      •   Fire Sprinkler System Design, Sales, and
    of Fire Sprinklers systems and Fire Alarm                 Installation.
                                                          •   Daily Rentals of traffic control signage,
•   full service H.V.A.C. Contractor/Provider                 channelizing, and barricades, Lane Closures.

•   Geothermal Air Conditioning and Heating               •   Rentals of solar-powered arrowboards and
                                                              electronic message boards.
•   Linear Tubes, Wall-Packs, Retrofit Solutions,
    High Bays                                             •   Installation of permanent signage and guardrail,
                                                              Installation of pavement markings(paint,
•   Street Lights, Canopy Lights, Shoe-box Lights,            thermoplastic, epoxy, tape, and raised
    Flood Lights, Par Lamps, Corncob Lamps,                   pavement markers.
    Dimmable Lamps, Household Lamps, Candelabra
    Lamps, High Output Lamps                              •   Sign manufacturing, Traffic control for special
•   Structural Engineering, Metal Building Designing,
    Structural and Pre Engineered Estimating,             •   Pre-Engineered Metal Buildings, Stairs, Guard
    Foundation Reactions                                      and Hand Rails, Ladders, Standing Seam Roof
                                                              Systems, Cold Formed Products
•   Post Shores – Scaffold –High Capacity Tower –
    Shoring Systems – Scaffolding Systems - Shoring       •   Canon Plotters for Construction Drawings.
    and Scaffolding accessories
    6     Houston Build Expo 2012
                                           List Updated 12/12/2011

Houston Participants

                                                   a division of LED Illumination

   Houston Build Expo 2012                   7

   Houston Construction Industry Auto Show was founded by Gordon Clunn of
   Clunn Acoustical Systems and his sons Jerrod and Adam and Cody Clunn in 2009 as
   a way for people in the Construction Industry could get together and show off their
   rides and have a way to give back to our community. Their supporters include Archi
   tects,Developers,Engineers,General Contractors, Sub Contractors as well as material
   suppliers and many more Private and Public Corporations, who all share the love of
   their Cars and Bikes and want to have this yearly event as a way to socialize with a
   chance to show their rides and most of all have fun as we raise money for our local

   This year we will be hosting the 2012 Houston Construction Industry Auto
   Show two day event at the Reliant Center May 18th and 19th where all proceeds
   raised will be going to the US Vets Houston program. We use our proceeds to build
   a much needed kitchen facility at the Midtown Terrace facility that provides housing
   for over 250 of our local Houston US Vets.

   Come stop by our booth # 118 and learn more about how you can be a part of the
   Houston Construction Industry Auto Show and help join us to give back to our
   U.S. Vets. While you are there come see the new Go Green Special Challenger RT
   special ordered by Spring Dodge that we will be raffling off on May 19th 2012.

    To learn more about our event and our program come visit us at WWW.
          or stop by our booth # 118
The ASA-Houston
Chapter will be at
Build Expo Houston
2012 at booth #501

  ASA-Houston Chapter is thrilled to be an exhibitor and reception sponsor for the Best & Brightest Awards.
  Whether you’re a subcontractor, general contractor, material supplier or service provider to the construction
  industry, knowing ASA and its members can help your business. Members of ASA-HC will be on hand
  throughout the show to talk to individuals about the resources ASA has to offer; the benefits of membership in
  ASA; and what ASA does for the subcontracting industry at the local, state and national levels.

  ASA-Houston Chapter is the voice dedicated to improving the business environment for subcontractors
  and specialty contractors in the construction industry. The organization values equitable business practices,
  integrity, quality construction and a safe and healthy work environment and serves subcontractors and specialty
  contractors in the construction industry through advocacy, communication, education and networking.

  Brianna F.E. Boudreau, LEED AP, Executive Director
  American Subcontractors Association-Houston Chapter

 The USGBC will be at
 Build Expo Houston
 2012 at Booth #623

 Representing more than 1,200 individuals, 2,000 LEED Professionals and more than 200 companies,
 the U.S. Green Building Council - Texas Gulf Coast Chapter is a vibrant and growing organization based in
 Houston with four branches in Galveston County, Piney Woods (Montgomery County), Brazos Valley and
 Coastal Bend. It is our mission to accelerate the implementation of the best sustainable building practices for
 our region through collaboration, education and advocacy.

 Stop by booth #623 to learn about our robust Industry Education Program that creates a foundation
 for a magnificent green building and LEED education program designed to funnel new professionals into
 the industry and the USGBC community. Come by and see how USGBC is working to transform the built
Operation Finally
Home “Support Our
Troops” will be at
Build Expo Houston
2012 at booth #509

     Operation Finally Home is a Non Profit 501(c)3 , Building 100% mortgage free
     homes for Americas War Wounded. Established in 2005 by Dan Wallrath and
     the Bay Area Builders Association with a simple mission. To help as many of our
     American War Wounded as possible. Since then our program has gained national
     attention receiving such honors as CNN Top 10 Hero of the year 2010,The Paul
     Newman Award and working on 2 builds with Extreme Makeover Home Edition.

     Operation Finally Home has completed 16 homes and currently has 18 in the
     building stage. We have moved from a local to state to a national organization. We
     look forward to having all attendees at Build Expo Houston 2012 come by and meet
     some of Americas Heroes.

     Stefan Wohl
     Road Warrior Coordinator

Houston                                  BUIlD ExPO REqUESTS your company at tHe

                                                    Houston Best &
                                          Brightest Award Ceremony

                                                  February 1st @ 12:00pm
                                                        Houston reliant center
                                                           one reliant park
                                                            Houston, texas
  ceremony will be hosted by tom Woodcock, nationally known
             construction industry sales trainer.

           Make sure you join us after the ceremony for our
                      mix-mingle-network event!
                                                 Prsrtd Std
                                                 us postage
                                                  austin, tx
                                                permit #1501

        saVe tHe Date.

 los anGeles builD expo
             april 4tH & 5tH, 2012
           WeDnesDay & tHursDay
         anaHeim conVention center

   For inFormation on exHibitinG or attenDinG,
call us at 877.219.3976 or Visit

            builD business at builD expo

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