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          citations. (August 2011)


   Type            Private

   Founded         Los Angeles, California, USA

                   (August 2007)

   Headquarters    Santa Monica, California, USA

   Key people      Jason Nazar (CEO, co-founder),

                   Alon Shwartz (CTO, co-founder)

   Services        Document sharing and publishing, with a focus on

                   small businesses


   Type of site    Social Software

   Available in    English

   Current         Active


    Docstoc is an electronic document repository and online store, aimed at
    providing professional, financial and legal documents for the business
    community. Users can upload, share and sell their own documents, or
    purchase professional documents written in-house by professionals and


                  1 History

                  2 Technol

                  3 Financin

                  4 Traffic

                  5 Referen

                  6 External


    Docstoc was officially launched by co-founders Jason Nazar (CEO) and
    Alon Shwartz (CTO) in October 2007, one month after its debut at the
    TechCrunch40 Conference.[1] Docstoc began as a resource for sharing
    documents (including .doc, .pdf and .ppt formats), and allowed users to
    embed documents on their blog or website. Docstoc announced its
    emergence from beta on May 13, 2009[2] and introduced several new
    features, including revenue sharing with users through advertisements.[3].
    Docstoc was initially compared to content sharing databases such
    as Scribd, but after its departure from beta evolved into a resource
    focused on the needs of business owners. The company expanded
    rapidly in 2011, and currently employs over 30 people.

The original Docstoc technology allows users to upload, share or embed
documents on their website. Features such as DocShots allow users to
hover over an embedded document link and view a preview without
having to download it.[4] Documents can also be set to private, and shared
with select people.

In 2010, The Docstore Marketplace was launched, and Docstoc
encouraged professional users such as lawyers, accountants and real
estate brokers to earn revenue from selling their own business documents
on the site.[5]. Users can sell their commercial documents (such as
contracts, business templates, technical guides or academic papers) and
split the revenue with Docstoc. All of these seller documents must be
approved by Docstoc before being placed in the Docstore, in order to
manage professional quality. Document owners can also register for
DocCash, a service which generates 50/50 revenue from advertisements
between Docstoc and the user.

In 2011, Docstoc focused on producing its own high-quality business
content, with the goal of creating 10,000 professional documents
internally by the end of the year; these premium documents were in
addition to the over 20 million documents already uploaded by users.[6] It
also developed partnerships with content providers such
as LegalZoom and ProQuest Dissertations, and produced its own articles
and videos featuring tips for business professionals. For users interested
in frequent use, the website launched Docstoc Premium, a subscription
service that allows users to access premium business documents and
packages using credits, and surf the website without
advertisements.[7] Users can also access Docstoc Premium documents
remotely through the iPad app, which was launched in May, 2011.[8]


In November 2007, a month after their launch, Docstoc received 750k in
Series A funding from investors including Scott Walchek, Brett
Brewer, Matt Coffin, Robin Richards, and Crosscut Ventures. Docstoc
then raised 3.25 million in their Series B round in April of the following
year. The company is currently profitable, and according to CEO Jason
Nazar, has been doubling in revenue over the last three years.[9]


DocStoc's CEE was quoted by CNN Money in February 2010 saying that
the DocStoc database held 13 million documents, was getting twenty
million visitors per month, and hosting a million downloads per
month.[10] In 2011, the website reported hosting over 20 million user
documents and growing from 3 million registered users to over 11 million


     1.      ^ "Docstoc CrunchBase Profile". CrunchBase, Last Revised

             November 14, 2011.

     2.      ^ "Docstoc Out of Beta Press Release". Jason Nazar (CEO of

             Docstoc), released May 13, 2009.

     3.      ^ Brad Linder (13 May 2009). "Docstoc leave beta, launches API

             and revenue sharing". Switched. Retrieved 12 December 2011.

     4.      ^ Brad Linder (19 February 2009). "DocShots makes it easier to

             share documents on your web site". Switched. Retrieved 12
             December 2011.

     5.      ^ Mathew Ingram (23 February 2010). "DocStoc Launches Online

             Document Store". GigaOM. Retrieved 12 December 2011.

     6.      ^ Jason Kincaid (5 July 2011). "DocStoc Turns A Page As It Looks

             To Be A One-Stop Shop For Small Business Knowledge".
             TechCrunch. Retrieved 12 December 2011.

     7.      ^ "Docstoc Premium Page". Docstoc, accessed December 12, 2011.

     8.      ^ "Documents an Templates (by Docstoc Inc.)". Apple Store,

             Updated November 29, 2011.

     9.      ^ Jason Kincaid (5 July 2011). "DocStoc Turns A Page As It Looks

             To Be A One-Stop Shop For Small Business Knowledge".
             TechCrunch. Retrieved 12 December 2011.
        10. ^ "Docstoc launches online document store". CNN Money. February

             2010. Retrieved 12 December 2011.

        11. ^ Jason Kincaid (12 May 2011).


             mobile-brings-premium-document-sharing-to-the-ipad/. Retrieved 12
             December 2011.

    [edit]External      links

       Docstoc Website

       Company Facebook Page

       Company Twitter Account

       Company Youtube Page


               V

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               E
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