The Tasks

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					                                    FET5621 - 2004-S3 Introduction to Web Publishing
                                                Name: Mr. Chaiwat Malivong (Watto)
                                                                   SID: 0050036353

                            Critique of Web site design


                                  Teachingenglish.org




Teachingenglish.org is a co-production between the British Broadcasting
Corporation and the British Council. Both organisations receive funding from the UK
government for their work. The project is non-commercial and as such all content and
material on the site is and will always be free to access.


Teachingenglish.org is a website designed and incorporated with text, graphic
images, and necessary multimedia aspects.


The Goals
The overall aim of Teachingenglish.org is to act as a forum to help teachers of English
exchange their thoughts, ideas and materials. It is both a practical resource which is
used for materials, activities and ideas for their teaching, and a theoretical /historical
archive where the English teacher can read about teaching ideas and techniques.



Target Audience
The materials on the Teachingenglish.org website are designed for non-native
teachers of English working predominantly in secondary education state schools
around the world. And therefore it will be of interest to English teachers in a wider
range of age groups and backgrounds who are working in all kinds of teaching
institutions.


Information and services
Teachingenglish.org can be analysed in three main sections:
       Visitors can find teacher articles on different aspects of teaching, from
        classroom practices to learning theories.
                                     FET5621 - 2004-S3 Introduction to Web Publishing
                                                 Name: Mr. Chaiwat Malivong (Watto)
                                                                    SID: 0050036353

       Visitors will be able to find practical activities which they can download to
        use in their classes, as well as find ideas used to create their own activities.
       Visitors can contribute - share ideas and thoughts on any of the articles and
        other content on the site.


Layout and key element
The Teachingenglish.org views at ‘1024 x 760’ pixels, which is both good and
suitable for all types of computers. According to Mckensize (2001), the main
structured elements of information architecture are located in both the top and left-
margin navigation menus, therefore the Teachingenglish.org site is using a consistent,
top-content menus such as ‘Think - ideas on teaching ‘, ‘Talk - feedback and
communities’, and ‘Try - tips and lesson plans’ which remain visible on all pages..
Other feature contents menus are on the right, which also remains visible on all pages
within the site.


Teachingenglish.org contains different colours in the main contents (dark blue with
white text) and sub-contents (orange with black text), these colours are used to
attract the visitors directly to what they need. This format is consistent with Rosslyn
(cited in William, 2001), who states that “any element in visual display that contrasts
in its visual quality with other display elements will contract to the eye”.




The Teachingenglish.org website is using dark blue and orange to be their main
colour mix. It also has white space which is a totally different colour to the logo of the
British Broadcasting Corporation and the British Council.According to Lynch and
Horton (2003), they suggest that backgrounds should be devoid of pattern or where
aesthetics demand a pattern, be suitable. . While Teachingenglish.org remains
committed to a good contrasting white screen with blocks of dark blue, orange, and
black text; one problem is that the icons for the content are too small which makes it
hard to understand what it means.
                                    FET5621 - 2004-S3 Introduction to Web Publishing
                                                Name: Mr. Chaiwat Malivong (Watto)
                                                                   SID: 0050036353




Navigational Structure


Teachingenglish.org is a medium site comprising more than 50 pages plus 21 external
sites for links. All content for the site can be accessed using 3 or less clicks from the
main page to sub-pages, making it easy to navigate.
Because of these aspects I would say that Teachingenglish.org is a professional
website full of good structure for usability, and it is easy to learn and understand this
website. Users of this website do not need to use a search-engine as it has a very good
site-map (useful for finding content) but perhaps it would be a good idea to have a
search-engine to support its friendly usability, so as to find information faster for their
needs.


Media Elements
Petersen & Nielson (2001) state that “By using animation, unless wanting to draw
extra attention to that image or page area tends to distract users from more
informative sections of the page.” From this suggestion, animation would increase
more attention away from the visitor, especially the important content, but
Teachingenglish.org does not provide animation at all. There are however some
beautiful pictures of the teachers and students.
Other media elements that the website provides is an audio and pdf download
function which supports good lessons for the teachers.




Accessibility
With according to Chisholm, Vanderheiden, and Jacobs, 1999) suggest that
Maximising accessibility involves recognising people with physical and visual
impairments that Teachingenglish.org made for meet their goals and especially for
English teacher who has no longer time to play around the site. And
Teachingenglish.org makes optimum use of this feature with good goals, structure of
site, necessary information, and it overall good.
                                   FET5621 - 2004-S3 Introduction to Web Publishing
                                               Name: Mr. Chaiwat Malivong (Watto)
                                                                  SID: 0050036353




Problems for User Interaction
TheTeachingenglish.org website provides a ‘Question and answers’ function, which
also allows for comments to be made in the sub content of ‘Talk’, however the visitor
can not put comments or questions directly, (rather it is like an email function) which
would make the visitor leave or not pay much attention on this page.


I would suggest putting in a forum page, similar to the one seen on the USQ website,
where everyone can put down questions, or any comments directly in real time on the
forums.


For any downloaded file, Teachingenglish.org does not show what type of file it is
and the dating of upload, this would make the visitor pay little attention to this
function and perhaps leave the page.


Also, the website does not provide the author profile (only name assist) to those who
wrote the article, lessons, ideas, etc and therefore there is no support to show
acceptable information.




Conclusion
TheTeachingenglish.org is the education and information act as a forum to help
teachers of English exchange their thoughts, ideas and materials. It is presenting in
good website that include full of necessary information, and good simple design, but
on the other hand it also has negative in some part such as type of file, name of
author is not appear, can not put comments or questions directly to the “Talk” section
to reach its goals.
                                   FET5621 - 2004-S3 Introduction to Web Publishing
                                               Name: Mr. Chaiwat Malivong (Watto)
                                                                  SID: 0050036353




                                   Oilily-world.com




The Goals
Oilily-world.com is a commercial Site which aims to promote its brand, generate
customer loyalty, increase sales, and educate customers about its products.

Oilily-world.com is a successful website in enhancing the values of the brand. The
website is rich in graphic animation and information. It is suitable for brand loyalists
and new coming customers.



Target Audience
Oilily-world.com is targeted towards mothers who have their own style for
themselves and their kids. They have enough income to afford such designer
clotheswear and also have the spare time for shopping. This website is also suitable
for the kids who want to have fun on the short stories and games in the site.




Information and services
Oilily-world.com can be analysed in to two sections:

      Oilily-world.com displays Oilily clothing and accessories and also their store
       locations

      Oilily-world.com attempts to create a community of customers and and also
       includes information for future prospect employees.
                                       FET5621 - 2004-S3 Introduction to Web Publishing
                                                   Name: Mr. Chaiwat Malivong (Watto)
                                                                      SID: 0050036353



Layout and key element
The Oilily-world.com site views in flash format which is full of animation and eye
catching colours but is not suitable for computers that don’t have flash player plug-
ins. According to Mckensize, (2001) the main structure elements of the information
architecture are located on the top and left-margin navigation menus and therefore
Oilily-world.com are not really as consistent, but they are still on the top which is
still quite clear and eye catching content menus. Other feature content menus are on
the bottom-right hand side of the page, which also remains visible on all pages within
the site. Both the main content and other featured contents are out of box in a red
colour, which is the same colour of the Oilily logo.


The website has the same colour in the main contents which is red and sub-contents
in lighter red.
It uses a white background space to make the content attract the visitors directly to
their eye, which is consistent with what Rosslyn (cited in William, 2000) states that,
“any element in visual display that contrasts in its visual quality with other display
elements will contract to the eye”. Also according to Lynch and Horton (2003),
backgrounds should be devoid of pattern or where aesthetics demand pattern, be
suitable.
The main key element should be the picture image and the display ‘Oilily clothing
and accessories’, which appears in a good position and layout.


Navigational Structure


Oilily-world.com is a medium website comprising more than 50 pages plus 12
external sites for links. All content for Teachingenglish.org can be accessed using 3 or
less clicks from the main page to sub-page making it easy to navigate around.
It also helps that the level 2 links are displayed on the homepage, making much of the site's
information accessible at the first level.
                                     FET5621 - 2004-S3 Introduction to Web Publishing
                                                 Name: Mr. Chaiwat Malivong (Watto)
                                                                    SID: 0050036353



Media Elements
Petersen & Nielsen, (2001), suggest that unless wanting to draw extra attention to that
image or page area tends to distract users from more informative sections of the page.
Therefore by using animation for the content menu, the site may increase more
attention away from the visitor to the animation, rather than informative sections
created for the target audience. As the site is made by flash, which provides nice
animation; there are also only attractive pictures of children, mother, and the clothing
and accessories.
, The Oilily-world.com site also provides pdf files for downloading to support greater
usability.


The pages are attractive, with a simple, white background for images. The images are
also can be enlarged, good for mothers and children who may be interested in those
images who would want to see them more clearly.


However the red pink text, which cannot be resized in the browser, is too small for
older users or children. And it also contrasts much less with the background.




Accessibility
According to Chisholm, Vanderheiden, and Jacobs, (1999) , maximising accessibility
involves recognising people with physical and visual impairments. Burstein, (2003)
further suggests that accessibility features also enhance usability for many other users.
Both suggestions show that the Oilily-world.com site meets their goals and especially
displays all new and old products to their desired audience (both mothers and
children) with their good structures, nice images, and the most important aspect, that
it is easy to play around the site and surf easily with the great accessibility of the site..
                                   FET5621 - 2004-S3 Introduction to Web Publishing
                                               Name: Mr. Chaiwat Malivong (Watto)
                                                                  SID: 0050036353

Problems for User Interaction
- As the Oilily-world.com website uses flash, visitors must have the flash player
plug-ins to view the page property and successfully. This would cause problems for
the many who would not have flash installed, especially those with modem internet
connections. Especially mothers or children who are not as tech-savvy.
 The site also does not provide the date of the upload and the date when products
become available. And the file that the visitor uses to download should show what
type of file is being downloaded. It should also be more than 1 type of file (pdf) to
increase usability from the audience.
- Also, with the images, the thumbnails of product images out of square.
- Another problem for user interaction is that Oilily-world.com does not provide a
search engine to increase usability.



Conclusion
Oilily-world.com is a commercial Site which aims to promote its brand, generate
customer loyalty, increase sales, and educate customers about its products.
Its site is presenting in good flash website format that include full of brand product
image, but on the other hand it also has negative in some part that may lead visitor to
take time to learn about its website.




REFERENCES


      Chisholm, W., Vanderheiden, G & Jacobs, I. (Eds.). (1999). Web Content
       Accessibility Guidelines 1.0. Retrieved 3 December, 2003 from
       http://www.w3.org./TR/1999?WAI-WEBCONTENT-19990505
      Lynch, P.J. & Horton, S. (2002). Web Style Guide (2nd ed.) Retrieved 4
       December, 2003 from http://www.webstyleguide.com
      McKenzie, J. (2001). Towards a sociopoetics of interface design: etoy, eToys,
       TOYWAR. [Electronic Version] Strategies, 14(1), 121-138.
      Petersen, H. & Nielsen, J. (2001). The eye of the user. [Electronic Version]
       Digital Creativity. 13(2), 112-121.
      Williams, T.R. (2000, August). Guidelines for designing and evaluating the
       display of information on the Web. [Electronic version]. Technical
       Communication, 47(3), 383-395.

				
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