Marketing Mobile Applications
In depth presentation given by the entrepreneurial network, Silicon Beach Start-ups (siliconbeachstartups.org). Tips and tricks on how to effectively market your mobile app. Get the most bang for your buck to drive downloads of your iPhone, iPad, or Android application.
Marketing Mobile Applications Silicon Beach Start-ups January 10th 2012 Who We Are DogTown Media – www.dogtownmedia.com • Rob Pope - email@example.com • Marc Fischer - firstname.lastname@example.org Twitter - @siliconbeachsu www.siliconbeachstartups.org What’s This About? Bringing the local tech community together… – Sparking innovation with open dialogue and discussions. – Offering support and creating new opportunities. – Sharing knowledge and experiences. Meet-Up Group • Each month we’ll cover a different topic to open up to discussion. • We don’t know everything. We’d love you guys to present. • We’ll add your suggestions to this presentation then upload it to our website. iPhone App FAQs iTunes App Store is arguably the most egalitarian free-market on earth. Low barriers to entry allow entrepreneurs to join in as long as they have… • A great concept • Mac computer • $99 developer account • Access to a developer or skills to code Mobile is HERE Rate of iPhone adoption 4 times faster than the PC computer. (www.flurry.com) • 200 mln iOS devices sold • 18 bln apps downloaded • 100,000 developers • 550,000 apps Focus on Quality • Make your app great or don’t make it all! • The consumer is in the driver’s seat. • What does a great app look like? • Instagram (app of the year) • Loopy App • FlipBoard Personal Networks Leverage your contacts. Tell the world what your doing. Call, e-mail, text, ask for feedback… • Family, Friends, and friends of friends. • Recruit them to help spread the word. • Promote on Facebook - Twitter - LinkedIn Shamelessly Self Promote! Build a Website Promote with a simple and stylish site. • Include screenshots • Write an enticing App description • Visible links to your App Store page • Optimize for search Inexpensive website resources - www.themeforest.com www.Dogboogie.com Go Viral with Social Integrate an “Invite a Friend” Feature Encourage your users to help you grow through… – Facebook – Twitter – E-mail Ask for Reviews • App store biased toward bad reviews, hurting sales. • Satisfied users rarely takes time to write reviews. • Check out Appirater In-App Cross Promotion Leverage your user base from one app to cross- promote new app releases. • Establish a user base with a free app. • Use the free app to present your other apps. • Create a menu tab with ‘Other Cool Apps’ or try “In-House Ads” with AdMob App Reviewers = Your Friends Reviewers are bombarded with submissions – make their job easy. • Create a demo video (Sharepoint.net) • 30 seconds to 2 minutes in length • Showcase best features • Stick to the facts • App name, developer name, price, category, etc. • Free reviews vs. sponsored Power of the Press A well written press release can: • Get you media coverage • Blogger attention • SEO benefits Press distribution outlets • PRWeb ($80 to $369) • 24-7 Press Release ($49 to $369) • PRMac (Free to $78) Blogger Outreach Contact bloggers and journalists that write about your industry niche. • If your have a beauty app, reach out to well known beauty writers. • For paid apps give the writer a “promo code” to test out your app for free. (Limit of 50) Ad Networks Mobile ad campaigns can be cost effective. • Instant downloads from targeted mobile users. • Easy setup, control over budget, flexible terms. • Ability to generate positive ROI. Favorite Ad Networks Flurry App Circle (www.flurry.com) • Pay-per download model (Min Bid $0.75) • Works well for higher price-tier apps • $250 to open account AdWords for Mobile • App and mobile site display ads • Low CPC (Min Bid $0.01 CPC) AdMob & MobClix • Bids as low as $0.05 CPC Don’t Waste Your Time PPC Campaigns for Web Search • Expensive • Poor conversion rates Web Display/Banner Ads • Poor targeting • Low Click Through Rates Useful Resources Silicon Beach Startups • http://Siliconbeachstartups.org App Galaxy (Google) • http://guidetotheappgalaxy.com Mobile Orchard • http://mobileorchard.com Next Meet Up Top 10 Resources To Supercharge Your Start-Up Wednesday, February 22, 2012, 7:00 PM Brief presentation: 10 invaluable resources for your start-up. Followed by a group discussion and then drinks, obviously.