Docstoc

So You Have The Listing

Document Sample
So You Have The Listing Powered By Docstoc
					    The
 RE/MAX
Difference
No.   1   in   market share
No.   1   in   agent productivity
No.   1   in   brand name awareness
No.   1   in   advertising
No.   1   in   lead generation
No.   1   in   professional education
No.   1   in   the minds of buyers and sellers
I am your partner
I wish to be your partner for your home selling
and/or buying needs. I will spend time
identifying your wants and needs while educating
you about today’s real estate market.

If you are selling your home, I will work with you
to put together a detailed marketing plan so that
we can price properly and market to the right
buyers.

As a buyer, I will investigate areas and provide
you with everything you need to make a great
buying decision.

My clients are like family and our relationship
will last beyond the closing table.
                                             In order to provide the best service in the industry, I’ve assembled a top
                                           notch real estate team to make sure every step of the transaction is handled
                                                 by a professional. My team of specialists provide you with the
                                            communication and service you deserve throughout your transaction! By
                                              having a team, I enhance the value of the service I can provide to you.

                                                                            CALL 303-932-3306 TODAY!




   Kirsten Meyer                       Kathy Nau                                                        Corbin Smith                   DeAnne Smith
                                                                        Tami Shipman
  Executive Assistant                Loan Originator,                                                  Listing Assistant             Financial Manager
                                                                         Buyer Agent
   No team is complete          Colorado Professionals Mort.                                        As the Listing Assistant,      DeAnne is new to the team,
                                                                    In this business, any great
without a team member in            With the changes in the                                           Corbin has a pulse on        but quickly learning the ins
                                                                   team requires a great buyers
 the office, directing calls   mortgage market, it’s important                                     everything going on within       and outs of the real estate
                                                                      agent! Tami can show
and assisting in marketing      to have someone you can trust.                                       the real estate industry.              business.
                                                                     homes all over the metro
  and selling operations.         Kathy has been originating                                         How are we effectively              We are all here,
                                                                    area, and help you find the
Kirsten is always ready to         mortgages for more than a                                       marketing your home? Are             working for you!
                                                                     best home for you! She’s
    help you with your            decade. I trust her skills and                                       there new and better
                                                                     available for advice and
  questions and concerns.           expertise in keeping me                                          technologies we should
                                                                     questions for all your real
                               informed as to the qualifications                                     use? If there’s a new or
                                                                            estate needs.
                                        of your buyers.                                            better way he’s on top of it.
My Mortgage, Title and Insurance Team




  These team members are vital to my firm because they
 enable me to ensure my clients a smooth and hassle free
    transaction. When my buyers work with Colorado
  Professionals Mortgage, I know that the originator will
 be up-front and honest so that all parties understand the
                           options.
 Colorado Professionals Title does an unbelievable job at
   negotiating for sellers who are in a short sale position
             and preparing fast, easy, closings.
And More of My Family…




 If you, or anyone you know is moving anywhere
              in the world, I can help!
There’s a lot to Do!
  Prepare pre-listing packet and deliver…………………………………………37 minutes
  Prepare comparative market analysis…………………………………….……59 minutes
  Study and analyze market data……………………………………………..….30 minutes
  Drive by comparable properties……………………………………………… 34 minutes
  Prepare personalized market program……………………………………….. .66 minutes
  Travel to appointment …………………………………………………………30 minutes
  Appointment time…………………………………………………………….. 90 minutes
  Complete listing data and contracts………………………………………….. 32 minutes
  Input listing in multiple listing database………………………..…………….. 25 minutes
  Input and launch marketing plan … …………………………………………..94 minutes
  Install sign, lockbox, take photos, measure property……………………….... 52 minutes
  Create marketing ads and home brochure…….……………………………… 90 minutes
  Design and prepare "Just Listed" postcards…………………………………... 22 minutes
  Prepare visual tour and post to all major sites ………..…………………….... 61 minutes
  Prepare and create internet ad………………………………………………… 20 minutes
  Prepare mailing labels and process "Just Listed" postcards………….………. 85 minutes
  Contact top agents with new listing information……………………………... 90 minutes
And…
 Pick up Sellers' disclosure and take out brochures………………………….... 24 minutes
 Research mortgage information ……………………………………………....17 minutes
 Prepare and set up co-op instruction and log ……………..…………………...18 minutes
 Place and proof weekly online ads …..…………………..…………………...135 minutes
 Prepare biweekly Homes Magazine ad ………………………………………..57 minutes
 Prepare monthly Homes & Land Magazine………………………………….. 25 minutes
 Proof ad and process corrections…………………………………………….... 20 minutes
 Prepare and deliver showing basket…………………………………………... 53 minutes
 Marketing/staging walking homes tour ….……………………………………25 minutes
 Reprint and restock flyers……………………………………………….……. 44 minutes
 Check signs and property weekly ………………………….………………….80 minutes
 Order and review preliminary title work……………….…………………….. 45 minutes
 If problems- research and correct…………….………………………………. 25 minutes
  Research land variances on acreage lot size…………… …………………… 60 minutes
 Feedback from showing (averages 3 attempts per showing)……………….. 518 minutes
 Prepare and log feedback responses…………………………………………. 37 minutes
 Update social networking sites weekly with property info………...…...……. 31 minutes
 Prepare Sellers' weekly report………………….…………………………….. 88 minutes
 Call Sellers weekly with update……………………………………………… 60 minutes
And…

 Additional consulting calls with Seller…………………….…………………. 30 minutes
 Reverse prospect for buyers weekly in MLS ………………………………… 61 minutes
 Set up co-ops for showing home……………….…………………………….. 30 minutes
 Launch marketing plan for an open house……………………………………. 32 minutes
 Hold open house ………………………………………….………………….180 minutes
 Follow up with open house guests (prepare and mail cards)….……………… 75 minutes
 Set up Realtors' luncheon ………………………….………………………….34 minutes
 Design Realtors ' luncheon flyer ……..………………………………………...52 minute
 Host luncheon ………………………………………………………………...180 minutes
 Prepare comparative market analysis for 30-day research ……………..…….124 minutes
 If needed, re-appraise property condition ……….…………………………….47 minutes
 Get bids for repair work as needed ………………….………………………..182 minutes
 Review bids, present to Seller………………………..……………………….. 60 minutes
 Meet workers as needed …………………………….………………………..180 minutes
 Remake and reissue flyers……………………….…………………………… 83 minutes
 Tour competitive properties and compare pricing …………………………… 50 minutes
 Review offers :………………………………….……………………………. 60 minutes
And…
Prepare Seller's net sheet. ……………………………………………………..26 minutes
Present offers .…………………………………..……………………………..60 minutes
Negotiate contract ……………………………………………………………..90 minutes
Review and create negotiation strategy………………………………………. 33 minutes
Discuss home inspection issues with all parties ……………………………… 42 minutes
Follow up on mortgage and inspection contingencies ……...……………….. 31 minutes
Finalize offer………………………………………………………………….. 63 minutes
Complete contract review and collect signed contracts…...….………………. 60 minutes
Verify closing time and date with all parties …………………………………. 20 minutes
Verify carbon monoxide detectors are properly installed.…………………….. 10 minutes

    Total minutes worked on an average (non-distressed) listing =
                                4,200 minutes
  How much does your attorney, doctor, mechanic, or plumber charge
per hour? My marketing fee stays the same no matter how much time,
effort, or marketing dollars I put into reaching our goal of SOLD. Can
   you see how this fixed rate compensation program works to your
                                benefit?
      Why Choose
ME and MY RE/MAX TEAM?
The Most Important Reason
Sign and Ad Calls…

     When an inquiry comes into
   the office on your home, it will
    go to ME and MY TEAM since
     we are the most qualified to
      answer any questions for
           potential buyers.
At Some Firms

Those important inquiries go to any
  agent that answers the phone
  resulting in several concerns:
              -How qualified is that agent?
- Does that agent have another listing they would rather
                          sell?

 You will never have these concerns
             at RE/MAX!
Your Destiny
 • This property transaction is
    controlled by you and I.
 •At other firms the manager
  decides where the property
   will be marketed and how
 often it will be showcased in
           advertising.
     •This is not the case at
             RE/MAX.
Caliber of My Team
                      RE/MAX has the
                      best agents. My
                        team will be
                     notified once your
                       home is on the
                      market. There’s a
                        good chance
                        someone at
                     RE/MAX will Sell It!
I’m Surrounded By The Best




  I believe that we are all the average of the people we
surround ourselves with. I am committed to growing a
    lifelong career in a business which is sometimes
 challenging and there is nothing more important than
      being surrounded by other committed agents.
My Own Design Team!

                      How important are
                      marketing materials
                       when it comes to
                      getting your home
                             sold?
VERY!

         The RE/MAX Design
         Center was built with
         your needs in mind.
         We have hundreds of
         print and multimedia
         products available to
        market your home with
        customized distinctive
         marketing materials
          that will attract the
             right buyers.
What My Design Team Can Do…
Giving Back is Important




      A portion of each closing I do goes to
         Children’s Miracle Network and
       Professionals Miracles Foundation.
  The money I raise goes to our local Children’s
          Hospital and children in need.
  Walmart has also reached $100 million in donations to
    CMN, but RE/MAX is the only one that did so with
  donations from the workers, from agents, not from the
consumer. I believe it’s important to work with companies
 that give back. That’s a big reason why I chose RE/MAX.
 RE/MAX has always been a big supporter of the Susan G.
   Komen program as well. Our CEO, Margaret Kelly is a
breast cancer survivor. In 2009 RE/MAX became a national
                      sponsor of SGK.
RE/MAX On The Web
    90% of Buyers Are Shopping For a Home Online
Real Time – See The Power
       http://workingforyou.remax.com
We Have Some Other




  Pretty Awesome
Realtor.com Showcase Listing




      I can provide monthly reports to
             show buyer traffic!!
Unique Social Networking Campaign




          Your home and open house
     invitations will be featured on all the
              social network sites
Dave Liniger

                   He is Co-founder and
                 Chairman of RE/MAX. He
               started this company in 1973
                 and, to this day, he is the
                backbone of this company.
                These two books talk about
                  Dave’s amazing story of
                       perseverance.
Designations
        You may wonder about the
  alphabet-soup acronyms that real estate
       agents use after their names.
           What do they mean?
 The Key To Success
Nothing contributes to success more than professional
                     education.
      Through RE/MAX University I have access
       to many of the designation courses 24/7
                through that portal!
One Thing I am Not




 When I spend time talking about all of the
things RE/MAX and I can offer, I find it just as
   important to talk about what I am not.
I’m Not A Profit Sharing Firm




   At some firms the agents get compensated
   residual income for recruiting agents to the
                    company.
               Here’s the problem…
When An Offer Comes In




 Does that agent care more about getting you
the best price OR recruiting the buyer agent to
                their down line?
            Do you see the conflict?
LeadStreet




   My company gives me leads. That’s what
happens when you work for a firm with national
brand exposure. Why is it so important that you
  work with a firm that provides clients to its
                   agents?”
EASY!




 With company generated leads, more of my
 daily schedule is left free to concentrate on
 marketing properties while working hand in
   hand with my seller and buyer clients.
Technology is Our Friend
RE/MAX Mainstreet




    If I need help from any of my 90,000
         sales partners, I’ll log into my
            Virtual Business Center.
My Brokerage Portal




          -Additional marketing materials.
    -Access to all Colorado Real Estate Forms in
               case we have a hot buyer.
      -Access the RE/MAX Company Toolbox for
      resources to market and sell your property
              Distressed Property Forms.
National Brand Exposure




 Everything we talked about today comes down to one
 thing…BRAND. When people think real estate they think
 RE/MAX. The RE/MAX balloon represents the amazing lift
 our organization has had over the last 37 years. It was built
 by a great executive team and we continue to remain on the
 forefront of every consumers mind when people think about
 buying or selling a home.
We Remain Committed
We continue to remain in front in the real estate world
because RE/MAX remains committed to online web
exposure, educating agents, and the best technology
available. As well, they continue to have the greatest
share of voice in the real estate industry. While other
firms have cut back or even eliminated national
advertising budgets we continue to realize that to
remain dominant and to give our sellers the best
exposure possible a national advertising and brand
campaign is not optional…it is absolutely necessary.
We Remain Committed
On All The Networks




 RE/MAX TV ads appear on top-rated shows.
Magazines




   Plus more than 700 million
RE/MAX print impressions per year
Not to Mention…
More National Advertising



   Than ANY OTHER real estate firm
Our Share of Voice

                     We remain at the
                     top of the search
                        engine lists
                          because
                        consumers
                       remember us
                     from our Share of
                      Voice television
                           spots
It Comes Down To This




   The buyer for your home may be living in Alaska. He may be watching
television right now, waiting for the finale of Grey’s Anatomy. On comes a
  RE/MAX commercial which talks about why it’s a good time to buy. The
 advertisement pans out and the screen announces the call to action: visit
            Remax.com today to find the home of your dreams.
It Comes Down To This




  Mr. and Mrs. Seller everything that RE/MAX has built for
  37 years is about this…it is about making sure that that
  buyer in Alaska finds me, your real estate agent, who is
       more than qualified to sell him the home of his
                   dreams…YOUR HOME.
It Comes Down To This

 My competitors will tell you that national
brand recognition does not matter. They tell
  you that because they don’t have it. You
know who realizes that brand is important?
            Nike....McDonalds…
          RE/MAX….and now YOU
So When Interviewing Others Ask…

1.   What is their mission?
2.   Do they have a team, or is it just one agent?
3.   Will other agents help sell the property, and if so what is the
     per agent productivity of that team?
4.   Are they equipped with in house mortgage and title?
5.   Who will all the sign and advertising calls go to?
6.   Who handles the listing destiny as far as marketing and
     promotion?
7.   Do they have their own Design Team?
8.   Does a portion of their sale go to charity?
So When Interviewing Others Ask…

9. Do they have an in-house university?
10. Are they a top real estate firm when it comes to web
    searches?
11. Are their listings showcased on the #1 Real Estate
    website, Realtor.com?
12. Where does their company stand as far as getting
    important designations?
So When Interviewing Others Ask…
13. Are they a profit sharing firm or are they committed solely to
    your best interests in the transaction?
14. Does their firm help them generate business so that they can
    spend more of their day working on your listing?
15. Do they have access to My Brokerage Portal or Virtual
    Business Center for ease of accessing other experts and
    marketing information?
16. Are they spending more than $1 billion a year to remain first
    and foremost in the minds of consumers so that they are
    more likely to capture the interested buyer on your home?
And Finally….
17. Do home buyers AND home sellers rate their firm THE BEST
    when it comes to client satisfaction?
Thank You!



   For an unbiased opinion of the type of service I
    provide, I will gladly provide you with contact
  information for past clients. They are my biggest
     advocates. Let them explain why we are….

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:3
posted:2/27/2012
language:
pages:57