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					The
Litebook
Company
Ltd.
Presented by:
Terry Cook, CEO
Larry Pederson,
Founder
April 2007


                     A Little Lite Goes A Long Way®
                  A Little Lite Goes A Long Way®
                            www.litebook.com
           Our Mission:
   “Litebook improves quality of life and
enhances well-being by sharing knowledge of
    light therapy and providing innovative
      products embodying advanced LED
                technologies.”




            A Little Lite Goes A Long Way®
           Our Goal:
Become the #1 selling light therapy
        brand in the world.




          A Little Lite Goes A Long Way®
                 Our Team:
•   Founder: Larry Pederson
•   CEO: Terry Cook
•   Involved Board of Directors
•   Active Business Mentors
•   Prestigious Scientific Advisory Board
•   Dedicated, capable support staff


                 A Little Lite Goes A Long Way®
       Board of Directors
• Mr. Harry Zeller, Chairman
• Mr. Robert Pelzer
  – General Counsel, Novartis AG
• Dr. Kirk Ewasechko
• Mr. Terry Cook
• Mr. Larry Pederson


             A Little Lite Goes A Long Way®
         Business Mentors
• Mr. David Howard
  – Chairman, Angiotech Pharmaceuticals Inc.
  – Former Chairman, SCOLR Pharma Inc.
• Mr. Hugh MacNaught
  – 15+ years experience commercializing life science
    technologies




                A Little Lite Goes A Long Way®
      Scientific Advisory Board
•   Dr. Ray Lam M.D. – Psychiatrist/Researcher - UBC
•   Dr. Dan Oren M.D. – Psychiatrist/Researcher - Yale
•   Dr. James Maas Ph.D. – Psychologist - Cornell
•   Dr. Siegfried Kasper M.D. – Psychiatrist - U of Vienna
•   Dr. Oscar Cuzzani M.D. – Retinal surgeon
•   Dr. Carlan Silha Ph.D. – Engineer - Boeing (ret.)
•   Mr. Cal Koskowich, P. Eng. – Nat’l Research Council
•   Mr. Larry Crabb - ISO management



                   A Little Lite Goes A Long Way®
               Our Achievements:
 First to invent LED ocular light therapy device
 First to hold patents on LED ocular light therapy device
     USA, Canada, EU
 First to secure royalty agreements from competitors
 First to complete clinical trial for SAD with LED light therapy
     5 sites including Yale, UBC, McGill
 First to secure CE Medical Certification (CE0197) for EU
 First to receive ISO 9001 & 13485 (medical device) certification
 First to fund & support multiple LED light therapy trials




                        A Little Lite Goes A Long Way®
                          Patent Portfolio:
•   United States Patent No. 6,875,225 B1 - “Light Therapy Device”
     – Issued April 5, 2005
•   United States Patent Application No. 10/677,488 - “Light Therapy Device”,
     – Pending; Filed October 30, 2003
•   United States Patent Application No. 10/980,272 - “Light Therapy Device”,
     – Pending; Filed November 4, 2004
•   United States Patent Application No. 11,427,692 – “Ocular Light Therapy Device Using
    Reflective Delivery of Light”
     – Pending; Filed June 29, 2005 Published January 4, 2007, PCT/CA2006/001102
•   Canadian Patent No. 2,403,314 - “Light Therapy Device”,
     – Issued May 24, 2005
•   Canadian Patent Application No. 2,498,932 - “Light Therapy Device”
     – Pending; Filed March 14, 2001
•   Canadian Patent Application No. 2,300,569 - “Light Therapy Device”
     – Pending; Filed March 14, 2000
•   European Patent No. 1,272,246 B1 - “Light Therapy Device”
     – Issued February 1, 2006
•   European Patent Application No. 05019146.9 - “Light Therapy Device”
     – Pending; Filed March 14, 2001
     – United states Patent Application No. 60/911,175
     – Pending; Filed April 11, 2007- “Light Therapy Feeding Station”
     Additional patent applications in progress

                                A Little Lite Goes A Long Way®
          Ongoing Research:
– U.S. Army – Walter Reed Institute – Bethesda, MD
     Performance enhancement in shift-work environments
– McGill University – Montreal Police – Dr. Diane Boivin
     Performance enhancement in shift-work environments
– University of Surrey (UK) – Dr. Jo Arendt (COMPLETED)
     Shift-work adjustment on off-shore oil platform
– University of Maryland – Dr. Teo Postolache
     Teens with ADHD
     Litebook Research Grant (2005) – US$25,000
– UC San Diego – Dr. Sonia Ancoli-Israel
     Chemo-related fatigue in breast cancer patients
– U of So. Carolina – Dr. Shawn Youngstedt
     Anxiety disorder
     Litebook Research Grant (2006) – US$25,000


                    A Little Lite Goes A Long Way®
Litebook Technology:
                 Light Emitting Diodes
                 • Disruptive Technology
                         Targeted Wavelengths
                         Increased efficacy
                         Shorter treatment times
                         Low Power / Long life
                         Portability
                         Safety – no UV




     A Little Lite Goes A Long Way®
    Market Opportunity - SAD & Winter Blues
                                    N. America & EU
.                                                   Population*:          ~800MM

                                                    5% SAD**:             ~40MM

                                                    25% Winter Blues**:   ~200MM

                                                    Total Market:         ~240MM




    *Source: InternetWorldStats.com - 2005 (est.)
    **Source: NMHA 2002; SLTBR 2004



                                  A Little Lite Goes A Long Way®
Market Opportunity - SAD & Winter Blues
                         N. America & EU
 Total light therapy unit sales - 2005-06 (est.)         60M
 LEDs ‘ current market share vs. Fluorescent:            60%
 Litebook’s current share of LED market:                 30%

 Total potential unit sales (240MM x .60 x .30)           43.2MM
 Average gross profit $ per unit                          $75
 Total potential Litebook sales (SAD/Winter blues)       $3.24B

NOTE 1: Based on present market share and does not
        include sales for sleep disorders, jet-lag,
        shift-work, performance enhancement or
         non-seasonal depression.



                         A Little Lite Goes A Long Way®
    Other Market Opportunities:
 Circadian Sleep Disorders
     Delayed Sleep – Teenagers
     Advanced Sleep – Seniors
     Insomnia
   Shift Work
   Jet Lag
   ADHD
   Fatigue Management
   Anxiety Disorder
   Non-seasonal Depression

                       A Little Lite Goes A Long Way®
    Market Opportunity – Delayed Sleep Phase Syndrome
                                        N. America & EU

.                                                Population 11-17yrs*:   ~100MM

                                                 7% Diagnosed**:         ~ 7MM

                                                 80% Sleep-deprived***   ~80MM




    *Source: US Census (2005); EU Census data
    **Wikipedia 2007
    ***Nat’l Sleep Foundation 2006

                                   A Little Lite Goes A Long Way®
Market Opportunity – Advanced Sleep Phase Syndrome
                                       N. America & EU

.                                                   Population 65+ yrs*:         ~116MM

                                                    Freq. problems (67%)**        ~78MM

                                                    Diagnosed disorder (13%)**    ~15MM

                                                    Receiving treatment (9%)**   ~10.5MM




    *US Census (2005); CIA World Fact Book (2007)
    **Nat’l Sleep Foundation 2003



                                    A Little Lite Goes A Long Way®
                    Market Opportunity – Insomnia
                                    N. America & EU
.                                              Population*:                   ~800MM

                                               Freq. insomnia (75%)**         ~600MM

                                               Chronic insomnia (30%)***      ~180MM

                                               Receiving treatment (3%)****   ~18MM



    *US Census (2005); CIA World Fact Book (2007)
    **Dr. James Maas 2007
    ***Health Day 2007
    ****Nat’l Sleep Foundation 2003

                                    A Little Lite Goes A Long Way®
    Market Opportunity – Shift-Work Sleep Disorder
                                    N. America & EU
.                                              Shift-worker Population*:    ~64MM

                                               Freq. problems              unknown

                                               Diagnosed disorder          unknown

                                               Receiving treatment         unknown

                                               Under-recognized & under-treated


    *Circadian Technologies; FDA 2003




                                    A Little Lite Goes A Long Way®
                     Market Opportunity – Jet-Lag
                             World wide
.                                                   Studies are commencing with the Air
                                                    Canada Pilots Association, ACPA,
                                                    using Litebooks to monitor Jet Lag
                                                    and fatigue issues.

                                                    Discussions with Dr. Curt Graeber,
                                                    Senior Technical Fellow, Human
                                                    Factors, Safety at Boeing, Seattle
                                                    also indicated significant interest in
                                                    this field by airplane manufacturers
                                                    and Airlines.

    *US Census (2005); CIA World Fact Book (2007)
        **Nat’l Sleep Foundation 2003



                                    A Little Lite Goes A Long Way®
                  Growth Strategy:
1) Increase awareness of light therapy in market
      a) Achieve FDA Clearance for SAD and Designated sleep disorders
      b) Build dealer network in consumer wellness & medical verticals
      c) Expand Scientific and research network
      d) Strategic partnership(s)

2) Increase Litebook market share
      a) Complete development & launch 3 new products
      b) Build brand awareness
      c) Secure new and continuation patents
      d) Develop Strategic partnership(s)

3) Improve operations to achieve profitability
      a) Off-shore manufacturing
      b) Out-source distribution & fulfillment
      c) Royalty agreements
      d) Strategic partnership(s)



                              A Little Lite Goes A Long Way®
              Product Pipeline:
   The Litebook ‘Elite                             2006
   The Litebook ‘Rx’                               2008
   The Litebook ‘OTC’                              2008
   Make-up/Light Therapy ‘Combo’                   2009
   Bio-marker Assay Device (non-light)             2008-09
   Vit. D Delivery System (non-ocular)             2008-09




                   A Little Lite Goes A Long Way®
The Litebook ‘Rx’




  A Little Lite Goes A Long Way®
The Litebook ‘OTC’




   A Little Lite Goes A Long Way®
The Litebook ‘Combo’




    A Little Lite Goes A Long Way®
              Barriers to Entry:
 Patent Portfolio
 Regulatory
    FDA Clearance for SAD & other applications
    CE Medical Device Clearance (EU)
 Exclusivity agreement with LED mfr.
 ISO 9001 and ISO 13485 certification
 Become ‘gold standard’ in light therapy research




                     A Little Lite Goes A Long Way®
           Use of Proceeds:
•   FDA SAD Trial                              $1.5MM
•   Product development/R&D                    $1.5MM
•   Build out Management Team                  $0.5MM
•   Marketing                                  $1.5MM




              A Little Lite Goes A Long Way®
                    Exit Strategies:
Steps to Successful Exit:
1)       Increase market awareness of light therapy
2)       Increase Litebook market share
3)       Increase Litebook profitability

        IPO

        Acquisition
     •       Primary Candidates:

             –    GE – Consumer Wellness / Medical Device / LED / Mfg.
             –    J&J – Consumer Wellness / Medical Device / Disposable / Mfg.
             –    3M – Medical Device / Disposable / Mfg.
             –    Siemens – Medical Device / LED / Mfg.
             –    Philips – Medical Device / LED Mfg.




                            A Little Lite Goes A Long Way®
                      Summary:
   “Ideas” company – forward-thinking – ‘ahead of the curve’
   Significant achievements with scant resources
   Commercialized disruptive technology
   Focusing on multiple, large, unsatisfied markets
   Aggressively defending and expanding IP portfolio
   On track for first to achieve FDA clearance for SAD
   Developing diverse product pipeline
   Committed strong core management
   Focused on becoming the industry “brand”
   Strong scientific / research network




                      A Little Lite Goes A Long Way®
The Litebook Company Ltd.
 Presented by:
 Terry Cook – CEO
 Larry Pederson – Founder




      www.litebook.com

      A Little Lite Goes A Long Way®

				
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