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					Organisational Objectives:

The Importance of Objectives              LO: Explain the importance of objectives in managing an organisation.

A business objective is a detailed picture of a step you plan to take in order to achieve a stated aim. These
need to be SMART in order for the business to know what progress it has made towards achieving the
objective:

S      ........................................................................................................................

M      ........................................................................................................................

A      ........................................................................................................................

R      ........................................................................................................................

T      ........................................................................................................................

e      ........................................................................................................................

r      ........................................................................................................................
objectives , sector, timescale , clear structure , Kelloggs , corporate objectives , Inland Revenue , changes ,
private , time period , operational activities , achievement

Public .................... organisations like the ................ ................set objectives for service,
such as processing customers\' tax returns within a given....................... ......................... .

..................... sector organisations like .......................... might set objectives for customer
satisfaction, and effectiveness in handling customer orders within a given time period.

.......................... within an organisation are established at a number of levels from top level
........................ .............................., down to team objectives and individual objectives that
create a framework for......................... ........................... These are often translated into
targets which help to motivate staff in reaching short-term goals.

Objectives therefore provide a .................. ........................... for all of the various activities
that an organisation carries out. By measuring how well an objective has or has not been
achieved, managers can make necessary ....................... to their activities to ensure progress
and ........................ of the stated objectives, are made within the ....................... allocated.

Workpoint 1.7 in B&M CC. (pg 20)

				
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