VIEWS: 13 PAGES: 3 CATEGORY: How To Guides POSTED ON: 2/27/2012
Don't confuse product features and benefits in your copywriting. It could be costing you money. Readers aren't interested in features - they want to be told what the product will do for them. if you find it difficult to differentiate between features and benefits when writing sales copy this report will help you.
"How To Turn Features Into Benefits When Writing Sales Copy"