A Digital Design Degree

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                                                  A Digital Design Degree
              sta
       Work




Digital Design
                                                  The necessary training for a high-tech art
Specializations
                                                  Whether you know it or not, digital design plays a huge role in your daily life. The
Your focused digital design training              street signs you see every day, logos of small and large businesses, and even the food
depends highly on your individual                 in your refrigerator is stamped, imprinted, marked with the work of digital artists.
educational and career goals. The Bu-
reau of Labor Statistics recommends a             Design used to be a pen-and-paper field, modified more easily to meet the chang-
bachelor’s degree for those interested in         with workers spending hours over logos    ing needs of clients.
entry-level design positions, and notes           and designs we may still recognize today. With all that convenience, however,
that those with Web design and anima-             With increasingly sophisticated technol- comes some necessary requirements. Ed-
tion experience are expected to see the           ogy, however, digital                                 ucation and training become
                                                  designers can complete        “The benifits of more important as computer-
best job opportunities.      Kelli Smith
                                                  tasks more efficiently than digitized design aided design programs grow
                                                  ever before.                    are obvious”          more sophisticated. With
                                                  The benefits of digitized                             workers aspiring to enter the
                                                  design are obvious: designers can work    field, competition increases, and a strong
                                                  from home on projects. Freelance design- portfolio becomes essential for employ-
                                                  ers can move from project to project      ment. Your focused digital design train-
                                                  without giving up months of their time.   ing depends highly on your individual
                                                  Projects can be completed faster and      educational and career goals. Kelli Smith

                                                                        1
set the scene >>>
                                                                                                                                                            Essential Tips for a
Becoming a freelance                                                                                                                                        Graphic Design Portfolio                                                                                   The Print Portfolio
                                                                                                                                                                                                                                                                       To present your portfolio it is a good

graphic designer                                                                                                                                            You’ve worked on some graphic design projects either for paid work, univer-
                                                                                                                                                            sity assignments, or on your own. Now you need to showcase your talents so
                                                                                                                                                                                                                                                                       idea to have some sort of coiled book/
                                                                                                                                                                                                                                                                       case where you can add and take out
                                                                                                                                                                                                                                                                       pages as you need them. Black seems
                                                                                                                                                            you can land a job or sell yourself to clients. You need a portfolio...
Many designers see self-employment as a                   ficult, task of choosing a name for your                                                                                                                                                                     to be the colour of choice, which really
goal which will allow them more creative                  design business.                                                                                                                                              ahead of what they could do before they
                                                                                                                                                                                                                                                                       sets off the samples with some strong
control, recognition of their talents and                                                                                                                                                                               were in the program, so they include it.
                                                                                                                                                                                                                                                                       contrast.
also the freedom to concentrate on the                    There is also the question of finding the                                                                                                                     This is a huge mistake. Many pfs have
projects that they prefer to work on.                     time for self promotion and marketing. It                                                                                                                     been watered down and ruined because           Make sure that it has a nice cover like
                                                          is interesting to note how many graphic                                                                                                                       they chose quantity over quality.              leather or something professional look-
Sales and self promotion                                  designers (including some established                                                                                                                                                                        ing. The pages should turn easily, and
                                                          agencies) have yet to find the time to                                                                                                                        Rather choose 12 strong designs over 12
                                                                                                                                                                                                                                                                       the book itself should be big enough
Graphic designers are experts at promot-                  even design their own web site portfolio.                                                                                                                     strong and 12 so so designs. The employ-
                                                                                                                                                                                                                                                                       to give some breathing room for your
ing other people’s businesses, but many                                                                                 Wacom tablet by geekiegadgets.com
                                                                                                                                                                                                                        er will remember the 12 average designs
                                                                                                       Others will set up their own studios -                                                                                                                          samples.
soon find that promoting themselves is                    Freelance contracting or                                                                                                                                      the most. Those will stick in their minds
                                                                                                       either at home or in a small office. Whilst
much harder than it seems. For the first                  Self Employment                                                                                                                                               and your chances go down the tubes. You
                                                                                                       others may form partnerships with other
time many creatives will find themselves                                                                                                                                                                                might as well walk out.
                                                          There are a number of business models        creatives to share skills, office rent,
in the ironic position of struggling to                                                                                                                         The laptop, A Graphic Designers best friend by SXC.hu
                                                          that designers can choose when deciding      equipment and utility bills.                                                                                     What Kind of Portfolio should I Create?
design their own logos, business cards
                                                          to work for themselves. Some creatives       A graphic designer’s working environ-                Why Do I Need a Portfolio?
and web sites.                                                                                                                                                                                                          There are 3 main kinds of graphic design
                                                          specialize in working at client’s premises   ment is not like most other office-based
                                                                                                                                                            A portfolio is a showcase of the talent                     portfolios that students generally create.
And of course there is the fun, yet dif-                  – usually on a short term contract basis.    professions.      Designtalkboard.com                and creativity that you have to offer to                    One that is printed, one that is online, and
                                                                                                                                                            who ever is looking at it. It needs to show                 one that is on a DVD or CD.
                                                                reccomendations >>                                                                          that you are creative, but also reflect your


                                                                Graphic design software
                                                                                                                                                            attention to detail.                                        But which one is the right one to cre-                               Portfolio by A.O’NeillMEDIA


                                                                                                                                                            It is important that you create a strong
                                                                                                                                                                                                                        ate? How do I know I’m choosing the            Online Graphic
                                                                                                                                                                                                                        right one? The best way to approach this
                                                                                                                                                            representation of your work. There is                       dilemma is to create all 3.                    Design Portfolio
                                                               Finding the right DTP software to standardize on is not an easy deci-                        more than one way of presenting your
                                                               sion for new graphic design businesses. Graphics software is not cheap                                                                                                                                  It is essential in this day and age to have
                                                                                                                                                            work in this industry.                                      You see, some employers want to touch
                                                               and so it is crucial for design professionals to make the right choices                                                                                                                                 an online portfolio. So what will you
                                                                                                                                                                                                                        and feel and interact with printed media,
                                                               early on.                                                                                    How Much Work Do I Show?                                                                                   need? Website space is a good start if
                                                                                                                                                                                                                        some want to have a DVD that they can
                                                               In 1985 Aldus, a company later bought                                                                                                                                                                   you plan on presenting it on your own
                                                                                                                                                                                                                        plop into their computer and view, and
                                                                                                                                                            The general tendency for a student is to                                                                   site. You can get free space at places
                                                               by Adobe, released the first desktop                                                                                                                     some don’t want to be bothered with a
                                                                                                                                                            show as much work as possible. Just as                                                                     like Yahoo, but then you have to display
               A designers desk late at night by SXC.hu        publishing software. Called PageMaker,                                                                                                                   stack of portfolios.
                                                                                                                                                            long as it looks pretty good, right?
Misdemeanors                                                   it allowed designers to layout pages in                                                                                                                                                                 banners which will with out a doubt in-
                                                                                                                                                            They think that these designs are miles                                         Portfoliodesign.org        terfere with the design and flow of your
                                                               WYSIWYG mode, rather than having to
                                                               type in arcane typesetting code com-                                                                                                                                                                    site. Paying for a hosting service gives
Desktop publishing has often been criti-                                                                                                                    expert advice >>                                                                                           you a clean slate to work with with no
cized by graphic designers as being re-                        mands.
                                                                                                                                                                                                                                                                       banner ads. Some hosting companies
sponsible for lowering design standards.
                                                               Although PageMaker was the first pro-                                                        Improve Your Portfolio                                                                                     worth looking at are Lunar Pages, Pow-
The reasons for this are often related to
                                                               fessional desktop publishing layout tool,                                                    Do you already have a basic knowl-                                                                         Web, Globat.com, and iPowerWeb.
the ease with which DTP has made it for
                                                               it was soon usurped by a company called
amateur ‘designers’ to produce published
                                                               Quark, who had developed their own
                                                                                                                                                            edge of the programs and techniques
                                                                                                                                                            you need to become a Flash animator,
                                                                                                                                                                                                                                                                       The DVD Graphic
documents. Indeed, the term ‘desktop’
has been criticized as somewhat mislead-
                                                               layout package called QuarkXpress. One                                                       Web designer, art director, or computer                                                                    Design Portfolio
                                                               major advantage of QuarkXpress was                                                           illustrator?                                                                                               A great cheap way of showing off what
ing.
                                                               its plugin system, known as Xtensions,                                                                                                                                                                  you can do is by sending out a graphic
Many classically trained graphic de-                                                                                                                        Career training in digital design can
                                                               which allowed publishing companies to                                                                                                                                                                   design portfolio DVD. What do you put
signers point to increasing reliance by                                                                                                                     give you portfolio experience, a chance
                                                               purchase add-on technology to suit their                                                                                                                                                                on the DVD? The easiest thing to do is
businesses on untrained in-house staff                                                                                                                      to build the body of work you’ll even-
                                                               particular workflow or industry.                                                                                                                                                                        to simply slap your website on so they
to produce everything from newsletter,                                                                                                                      tually show to hiring managers and
                                                               In recent years – well after Adobe had                                                                                                                                                                  don’t have to be connected to the In-
to designing logos, stationary and even                                                                                                                     potential clients.
                                                               purchased Aldus – Adobe released InDe-                                                                                                                                                                  ternet. Just make sure that it is obvious
mass distribution brochures and promo-                                                                                                                      Even if you have some existing knowl-
                                                               sign, which has been steadily challenging                                                                                                                                                               how they open the starting index page.
tional material.                                                                                                                                            edge of the industry, an education of-
                                                               and even overtaking Quark’s dominance                                                                                                                                                                   Call the starting index page something
For more info visit www.gdmthys.com                                                                                                                         fers proof of your talent, commitment,
                                                               of the DTP industry.                                                                                                                                                                                    like portfolio.htm. Portfoliodesign.org
                    Designtalkboard.com                                           Designtalkboard.com                                                       to potential employers.      Kelli Smith

                                                                                 2                                                                                                                                                              3
Workstation Desktop Setup                                                                                                             tip of the week >>


Even if you are young and healthy, don’t underestimate the importance of ergo-
nomics in your workspace. Starting out with good posture and work habits will pay
off in the long run.

When setting up your desktop arrange-                                  your peripheral vision and eye move-
ment, give a lot of thought to the relation-                           ments to glance at the secondary monitor.
ship between all of the hardware pieces.
You will not want to make frequent                                     Keep your keyboard, track ball (or                                    For more information on workspace
                                                                                                                                             ergonomics visit http://www.khulsey.com
changes once you have found the correct                                mouse), and drawing tablet as close to
positioning. The relationship between                                  each other as possible to avoid large
                                                                       arm movements or reaching. Use only
                                                                                                                                      Monitor Setup
your monitor and drawing tablet is espe-
cially critical because each time you alter                            a small portion of the drawing tablet as                       Your main monitor is the one that you
their relative position, you will need to                              the “active” area as this will allow you to                    will use to draw and paint with, there-
retrain your eye-hand coordination.                                    use your fingers instead of your wrist to                      fore it should be a “High Resolution”
                                                                       cover a large area on the monitor. Limit-                      “High Definition” or “HD” monitor in
If you opt for a dual monitor setup, you                               ing arm and wrist movement will prevent                        the largest size that is practical.
will want to look straight at the main                                 conditions known as Repetitive Stress                          This means that it will have a higher
monitor. This way, you will not have to                                Injury (RSI), Carpal Tunnel Syndrome                           DPI (dot per inch) rating than a stand-
keep your head at an angle. You can use                                (CTS), or Overuse Syndrome. K.Hulsey                           ard monitor.                    K.Hulsey




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                                                                       www.a.o’neillmedia.net.au/graphicpassion




   PUBLISHER: A.O’NeillMEDIA©
   URL: www.a.o’neillmedia.net.au
   ARTICLE REFERENCES: ‘High Tech Degrees’ www.articles.com, ‘Workstation Desktop Setup’ http://www.khulsey.com/
   workspace_ergonomics.html, ‘Graphic Design Portfolio Tips’ http://www.khulsey.com/workspace_ergonomics.html, ‘Desktop
   Publishing Software’ www.designtalkboard.com/design, ‘Becoming a Freelance Graphic Designer’ www.designtalkboard.com
   IMAGE REFERENCES: www.sxc.hu, www.googleimages.com
   PRODUCTION SOFTWARE: Adobe Illustrator CS3, Adobe InDesign CS2, CS3, Adobe Photoshop CS3, Microsoft Word 2003
   GraphicPassion is designed and distributed by A.O’NeillMEDIA 2009 Copyright © All trademarks and copyrights in this issue
   are recognised and are acknowledged where possible. If the issue has failed to credit your copyright please contact graphic pas-
   sion.Material submitted is published upon distribution as provided from Tom Gordon for Desktop Publishing for Puublication
   UniSA Magill Semester 5 2009.




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