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					                      IT430- E-Commerce
                        Final term papers
              4 papers of 2010 and 3 papers of 2009
      Solved by Muhammad Afaaq, Faiza Aroob and Hira ali
               With reference including subjective
                  Remember us in your prayers




                           FINAL TERM EXAMINATION
                                     Spring 2010
                              Afaaq_tariq@yahoo.com
                           IT430- E-Commerce (Session - 1)


Asslam O Alikum
IT430- E-Commerce (Session - 1) FINAL TERM EXAMINATION (Spring
2010)100% correct solved with reference included objective By Muhammad Afaaq,
Faiza Aroob and Hira ali
Remember Us In Your Prayers
Best regard’s
Muhammad Afaaq
Mba 3 rd Finance Group
Afaaq_Tariq@yahoo.com
Islamabad
Come join me in http://groups.google.com/group/vustudymania
0346-5329264
If u like me than raise your hand with me
If not than raise ur standard
That’s about me … !

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JIT Stands for
► Just In Tim
Page 147
For instance, packaging material should only be ordered for just in time (JIT)
delivery,
► Joint investigation Technique
► Join in Training
► Just In Total
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JIT concept means
► No distribution channel
► No warehousing
► Easily delivery
Page 147
► No communication
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Press release can provide information about current events and news to, which of
following, via a internet?
► Print media
► T.v commercial
► Press or media
Page 135
Press releases can provide information about current events and other important news to
the press or media via internet.
► T.V program.

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Visitor’s location, IP address, time of visit related information are added, in which of the
following
► call handling files
► cookies
► log files
Page 136: Log files consist of data generated by site visits and include information about
each visitor’s location, IP address, time of visit, frequency of visits etc.

► Data mining files.
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FSTC stands for:
► Financial Services Technology Consortium
Page 113
Financial Services Technology Consortium (FSTC) is a group of U.S banks, research agencies
and government organizations formed in 1993.
► Financial Secrets Technology Consortium
► Final Security threats control
► First Service Technology Consortium

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Downstream activities relate to?
► Materials/services or the input from suppliers
► Manufacturing and packaging of goods
► Distribution and sale of goods to distributors/customers
Page 155
Downstream activities relate to distribution and sale of goods to distributors/customers
► Manufacturing and Distribution

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The process of taking active role in working with suppliers to improve products and
processes is called?
► Value chain management
► Supply chain management
Page 155
The process of taking active role in working with suppliers to improve products and
processes is called supply chain management
► Supply chain management software
► Porter Model

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Porter’s Model helps a firm to identify threats to its competitive position and to devise
plans including the use of IT and e-commerce to protect or enhance that position.
► True
Page 158
Porter’s Model helps a firm to identify threats to its competitive position and to devise plans
including the use of IT and e-commerce to protect or enhance that position.
► False

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Which of the following is NOT force of Porter’s competitive rivalry Model?
► Threat of potential/new entrants
► Threat of substitute
► Differentiation and cost leadership
Page 158
Force of Porter’s competitive
• Threat of potential/new entrants to the sector
• Threat of substitute product or service in the existing trade
• Bargaining power of the buyers
• Bargaining power of the suppliers
• Competition between existing players
. Competition between existing players

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ANSI stands for ……….
► American National Standards Institute
Page 147
ANSI (American National Standards Institute)
► All Network Standards Institute
► American New standards Institute
► Australia National standards Institute
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Company collecting information assumes that the customer does not object to a specific
use of information unless the customer specifically denies the permission. Thus, the
company may use the collected information for its own purpose, as well as, sell or rent it
out to other firms or persons. Which of the following Approach it is using?
► Opt-inout
► Opt-out
Page # 183:
In more common opt-out approach, the company collecting information assumes
that the customer doesn’t object to a specific use of information unless the
customer specifically denies the permission. Thus, the company may use the
collected information for its own purpose, as well as, sell or rent it out to other
firms or persons this is reference
► Swap-out
► Opt-in

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An address represented by four decimal numbers separated by a period is the
► IP
Page no 7
IP addressing
It is the logical addressing scheme used to identify computer machines on the internet. Each
computer has a unique IP address provided by IP protocol for a given session. It is
represented by four decimal numbers separated by a period e.g., 140.57.220.200 (see Fig. 5
below). Computers see this information as a stream of 32 bits.
► RIP
► MAC
► None of the given

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Who is making the Web standards?
► International Standard Organization
► ANSI
► Microsoft
► The World Wide Web Consortium
Page 74
World Wide Web Consortium (W3C), a non-profit organization that maintains standards
for the web presented the draft of XML in late 1990’s.
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Individuals who write programs or manipulate technologies to gain unauthorized access
to computers and networks are --------------- .
► administrators
► experts
► hackers
Page 94
Hackers or crackers are those individuals who write programs or manipulate technologies
to gain unauthorized access to computers and networks.
► coders

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The process of scrambling a message with the help of a key is called -------------- .
► Cryptography
► Filtering
► Transposition
► Encryption
Page 100
The process of scrambling a message with the help of a key is called Encryption.

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Which of the following is NOT supported by position property?
► Relative
► absolute
► static
► dynamic
Page# 51
Position Property position:
Absolute – you can place the element box anywhere on the page position:
Relative – position is relative to the normal position of the element
Position: static – position remains unchanged



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JavaScript variables can begin with ----------- .
► a lower case letter
Page 54
Variable names can begin with an uppercase letter (A-Z), lower case letter (a-z), an
underscore character (_), or dollar sign ($). Remaining characters can be any of the above
or from digits (0-9). In JavaScript variables are case sensitive.
► an underscore character
► a dollar sign
► all of the above

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Symmetric algorithms are faster than asymmetric.
► True
Page 105
The advantage of using symmetric key is that since symmetric algorithms are faster
as compared to asymmetric,
► False

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SET doesn’t require special software on the client or merchant side.
► True
► False

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Which e-business helps to improve policies, procedures, customer services, and general
operations of other businesses?
► Online shopping malls.
► Selling intellectual property online.
► Online service providers.
Page 129
Online Service Providers e-businesses help improve policies, procedures, customer
service and general operations of other businesses. They can provide
consultancy/professional services, for example, web site development services,
online legal consultancy services etc.
► Online automotive sites and energy online.

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Choose which one is a very critical element in supply chain management in an
Ecommerce
environment.
► Transaction
► Communication
Page 155
Internet is a very quick and effective tool of communication. On the other hand,
communication is also a very critical element in supply chain management.
► None of the given
► All of the given

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Established ----------- can build trust for online business more quickly as compared to a
new company/business without reputation
► Brand
Page 161
Note that companies with established brands can build trust for online business
more quickly as compared to a new company/business without reputation, since a
brand conveys expectations about how the online business would behave
► Language
► Culture
► Infrastructure
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-------------means services in relation to the transformation of contents of an electronic
document from its original form to one that cannot be understood or decoded by any
unauthorized person
► Cryptography services
Page 163
“‘Cryptography services’ means services in relation to the transformation of contents of an
electronic document from its original form to one that cannot be understood or decoded by
any unauthorized person”.
► Accredited Certification Service Provider’
► Originator
► Addressee

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Choose the right one that which organization based in Switzerland is one such arbitration
service provider nominated under the UDRP.
► WITO
► WIPO
Page 182
World Intellectual Property Organization (WIPO) based in Switzerland is one such
arbitration service provider nominated under the UDRP.
► MIPO
► MITO
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------------- wrong is an act deemed by law to be harmful to the society in general such as
theft or murder etc. and the state itself is a party in such matters.
► Criminal
Page 176
Criminal wrong (crime) is an act deemed by law to be harmful to the society in general such
as theft or murder etc. and the state itself is a party in such matters.
► Civil
► Plentiful
► None

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Why we use reset tag in HTML?
► To remove the text written in Notepad.
► To remove the text written in between and tag.
► To remove the text written in between and tag.
► To remove the text written in between
Top of Form and Bottom of Form tag.
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If we apply hash function on any message the message will become message digest. Can
we get original message by applying hash function again on message digest?
► Yes
► No
Page 103
A hash function is said to be one way because we cannot go back to the original text on
applying the hash function to a message digest.

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The process of key search attack is driving private key from _____.
► Public key
Page 108
The public key and its corresponding private key are linked with each other with the help of
a large composite number. These attacks attempt to derive the private key from its
corresponding public key using that number.
► Symmetric key
► Asymmetric key
► Private key
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In e-cash system which type of encryption is used?
► a) Symmetric
► b) Asymmetric
► Both a&b
Page # 116
E-CASH PAYMENT SYSTEM
A company, DigiCash, has pioneered the use of electronic cash or e-cash. Anonymity of the
buyer is the key feature of this system. There are three participants in it, namely, buyer,
merchant and bank. Both, symmetric and asymmetric type of cryptography is used in this
system.

► None

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Brand marketing is related to the barrier
► Language Barrier
► Cultural
► Lack of Trust
Page 160
Lack of Trust
Companies with established brands can build trust for online business more quickly as
compared to a new company/business without reputation, since a brand conveys
expectations about how the online business would behave. For example, how the seller
online business would react to a claim of refund by the customer.
► Network Barrier

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Question No: 31 ( Marks: 2 )
What is Competition between existing players?.
Answer
Competition within businesses to get more customers and trade at a price
that produces a satisfactory profit. If there are lots of players of the same
size, capacity and strategy having little difference between their goods,
then there is fierce competition among them as regards the price of the
goods. Even a small change in the price of the product/service can be
crucial for the business. Again the use of EC can cause a significant
difference by reducing administration/transaction cost, increasing
efficiency of the supply chain, improving product quality and customer
service.

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Question No: 32 (Marks: 2 )
What is the use of CRC in communication over the network?
Answer
Cyclical Redundancy Check (CRC), help us to confirm integrity of data frames.
CRC are used in all types of communications. All packets sent over a
network connection are checked with a CRC. Also each data block on your
harddisk has a CRC value attached to it. Modern computer world cannot do
without these CRC calculation. They are widely used because they are
powerful, detect many types of errors and are extremly fast to calculate
especially when dedicated hardware chips are used.

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Question No: 33 ( Marks: 2 )
What is the Key difference between the B2C and B2B?
Answer
B2C stands for Business-to-Consumer and deals between electronic markets to
consumer (end user) directly e.g. Amazon.com, while B2B is Business-to-Business
and make bridge between two or more organization.
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Question No: 34 ( Marks: 2 )
What is meant by online defamation?
Answer
A defamatory statement is a false statement that injures the reputation of on another
company. In cases of defamation the appeal taken by the defendant is that his
statement is not false. Rather, it is a ‘fair comment’. In case defamation is done using
the internet, it is termed as online defamation.

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Question No: 35 ( Marks: 3 )
In ETO, what are functions of Accredited Certification Service Provider?
Answer
Accredited Certification Service Provider means a Certification Service Provider
accredited under this Ordinance to issue certificates for the use of its cryptography
services.

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Question No: 36 ( Marks: 3 )
SSL is better than SET. Do you agree with this statement? Justify your answer.
(1+2)
Answer
Yes I agree with this statement that SSL is better than SET because SSL only handles
secured transmission of credit card no. but SET is designed to handle the whole
transaction in a secured manner using dual signatures.
SSL is a general purpose protocol built into the browser, whereas SET requires
software on, both, the client and the merchant side.
SET uses a hierarchy of certificates for authentication.
SET is complex and distribution of certificates is sometimes not stable.
SET increases transaction cost.
SET transactions are slower than SSL.
SET uses a payment gateway for secured transmission of information.

Question No: 37 ( Marks: 3 )
What is meant by connectivity media in networking? What are two different options to
connect computers on a network? 1+2
Answer
A network can be any thing from a simple collecyion of computers at one
location connected through a connectivity media to internet(a global
network of networks).its has two options,1 multipple I.P address 2: internet
connection sharing via software

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Question No: 38 ( Marks: 3 )
Write down the principles of private legislation?
Answer
A private legislation is a private bill, proposal for a law that would apply to
a particular individual or group of individuals, or corporate entity.
Following are the principles:
1. A private bill should only be passed at the explicit request of the persons who are
to benefit from the legislation.
2. Pertinent information regarding a private bill should be made available to all
interested persons.
3. All persons or bodies affected by a private bill should be heard and the need for
the bill demonstrated.
4. The financial burden of considering a bill for the benefit of private interests
should not be borne solely by the public treasury.

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Question No: 39 ( Marks: 5 )
What is cyber squatting and its purpose ?Give its example.
Answer
The act of deliberately registering domain names having trademarks of famous
companies to later blackmail or demand payment from those companies is called
cyber squatting. For example; Assume there is a firm ‘Nassir Enterprise’ and it wants
to have its web site. It also wants to have the word ‘Nassir’ as a part of its domain
name because for years it has been recognized in the market through this word.
However, at the time of registration of its domain name it finds that a person Mr. ‘A’
who has nothing to do with the business of the firm or the word ‘Nassir’ has already
registered a domain name containing this word as a part of it. Since there cannot be
two similar domain names, the firm is forced to request Mr. ‘A’ to transfer that
domain name to it. In response, if Mr. ‘A’ blackmails or claims ransom from the said
firm, he would be said to have committed cyber squatting.
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Question No: 40 ( Marks: 5 )
How much benefits you can derive from E-banking? Brief shortly each.
Answer
Followings are some advantages getting from E-banking:
• Banking around the clock is no longer a remote possibility. But the banks
don't have to keep their branches open 24 hours a day to provide this
service. This is one of the biggest advantages of Internet banking.
• One doesn't have to go to the bank's branch to request a financial
statement. You can download it from your online bank account, which
shows you up-to-the-minute updated figures.
• Another advantage of Internet banking is that it is cost-effective.
Thousands of customers can be dealt with at once. There is no need to
have too many clerks and cashiers.
• The administrative work gets reduced drastically with Internet banking.
Expenditures on paper slips, forms and even bank stationery have gone
down, which helps raise the profit margin of the bank by a surprisingly
large number.
• As far as customers are concerned, their account information is available
round the clock, regardless of their location.
• They can reschedule their future payments from their bank account while
sitting thousands of miles away. They can electronically transfer money
from their bank accounts or receive money in their bank accounts within
seconds
• You can apply for a loan without visiting the local bank branch and get
one easily. You can buy or sell stocks and other securities by using your
bank accounts.
• Get current account balances at any time
We can check our accounts balances from anywhere of world, no need to go bank.
• Obtain credit card statements
If you want reconcile your statements you can get easily from it.
• Pay utility bills
Paying bills by credit card give much relief to users, no need of stand in queue for
long time.
• Download account information
Any info you want about your account, get from online bank accounts
• Transfer money between accounts
Money transferring is not headache, no need of stand in queue for long time.
• Send e-mail to your bank
It’s no easier to live in contact with your bank.
• Handle your finances from
You can manage finances from it.

                                       END
IT430- E-Commerce (Session - 1) FINAL TERM EXAMINATION
Spring 2010 (100% correct solved with reference included objective questions By
Afaaq, Faiza Aroob and Hira ali
Remember Us In Your Prayers
Best regard’s
Muhammad Afaaq
Mba 3 rd Finance Group
Afaaq_Tariq@yahoo.com
Islamabad
Come join me in http://groups.google.com/group/vustudymania
0346-5329264
If u like me than raise your hand with me
If not than raise ur standard
That’s about me … !


                           FINAL TERM EXAMINATION
                                   Spring 2010
                           Afaaq_tariq@YAHOO.COM
                               IT430- E-Commerce
Asslam O Alikum
IT430- E-Commerce FINAL TERM EXAMINATION (Spring 2010)100% correct solved
with reference included objective By Muhammad Afaaq, Faiza Aroob and Hira ali
Remember Us In Your Prayers
Best regard’s
Muhammad Afaaq
Mba 3 rd Finance Group
Afaaq_Tariq@yahoo.com
Islamabad
Come join me in http://groups.google.com/group/vustudymania
0346-5329264
If u like me than raise your hand with me
If not than raise ur standard
That’s about me … !

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In case of transaction failure or crash, one can retrieve his or her lost coins by
sending all blinded signed coins from last …………………withdrawals to the
Ebank.

► 10
► 12
► 18
► 16
Page # 119
Lost Coins
In case network fails or computer crashes during payment transaction,
coins might be lost. All signed blinded coins from last 16 withdrawals are
sent by the bank to the client

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www.amzon.com as you all familiar with it.
Which of the following loyalty stages its customers are:
( Who don’t know about it): Detail about amzon.com)
"Amazon was one of the first major companies to sell goods by Internet, and was
an iconic "stock in which to invest" of the late 1990s dot-com bubble.
Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995.
Amazon.com started as an on-line bookstore, but soon diversified to product
lines of VHS, DVD, music CDs, MP3 format, computer software, , etc. Amazon
has established separate websites in Canada, the United Kingdom, Germany,
France, China, and Japan. It also provides global shipping to certain countries for
some of its products. "

► Awareness
Page # 136htt
Awareness
This is the first stage where customers recognize the name of the company
or any of its products. However, they have never interacted with the
company before. A company/business can achieve this level by properly
advertising its brand.
► Exploration
► Familiarity
► Commitment
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Customer Loyalty model is also called

► Customer Life Cycle
► Customer Segmentation
► Customer Awareness
► All of the options
Page # 136—137
Awareness
Exploration
Familiarity
Commitment
Separation
These five stages are also called customer life cycle. Using them to create groups of
customers is called customer life-cycle segmentation.

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Which of the following is True for Class B:

► Network 01 byte and 03 hosts
► Network 02 bytes and 02 hosts
Page # 10
In class B, the first two bytes indicate the network address and the last two
bytes indicate the host machines on that network
► Network 03 bytes and 01 host
► None of these

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RIP(Routing Information protocol) is used by---------- , to build a ------------ table

► bridges , hash
► routers, matrix
► routers , routing
Page # 16
A router can communicate with another router on the internet with the help
of Routing Information Protocol, and thus it can build a routing table.
► All of these
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Switch is used on the layer

► First Layer
► Second Layer
A network switch or switching hub is a computer networking device that connects network
segments. The term commonly refers to a network bridge that processes and routes
data at the data link layer (layer 2) of the OSI model.
► Third Layer
► None of these
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Router is used on the layer
► First Layer
► Second Layer
► Third Layer
Routers operate at the third layer of the OSI model.
► None of these

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In HTML If you leave out the setting for scrolling what will happen?
► No scrollbar will appear even if needed.
► A scrollbar will always be present.
► A scrollbar will appear if needed.
Page # 33
SCROLLING – this attribute determines whether a scroll bar appears with a
frame (e.g, Scrolling=“yes” in the <frame> tag makes it appear)
► All options.
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Which one of the following attacks does not include in the attacks on Symmetric
Key

► Key search attack
► Cryptanalysis
► System based attacks
► Organization attacks
Page # 108
Attacks on Symmetric Key Algorithms
Following attacks have been reported on symmetric key algorithms:
Key Search Attacks
Cryptanalysis
System-based Attacks
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What is a E-Cash wallet ?

► Hardware
► Agent
► Software
Page # 116
Buyers withdraw coins against their account and store them in e-cash
wallet software (Cyber wallet) on their computer. Cyber wallet stores and
manages coins and records every transaction.
► All of the above

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It is the ability to sell the goods or provide the service at a price that is lower than
that of competitors, and thus attract more customers.
What is called?

► Cost leadership
Ref: PAGE # 157
Cost leadership:
It is the ability to sell the goods or provide the service at a price that is lower than
that of competitors, and thus attract more customers.
► Price leadership
► Focus
► Differentiation
http:/ /
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Meta tag contains:
► User information
► seller information
► web page key information
PAGE # 138
META INFORMATION:
You know that a Meta tag contains the key information of a web page.

► bank information

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In many countries, stealing and misusing of meta information for getting
competitive advantage is considered as an offence known as

► Tort of Private Nuisance
► Tort of Tress passing
► Tort of passing off
PAGE # 138
In many countries, stealing and misusing Meta information in this manner to gain
Business/competitive advantage is considered as an offence known as the tort
of passing-off.
► Defamation

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Which of the following is NOT force of Porter’s competitive rivalry Model?
► Threat of potential/new entrants
► Threat of substitute
► Differentiation and cost leadership
Page # 158
Threat of potential/new entrants to the sector
Threat of substitute product or service in the existing trade
Bargaining power of the buyers
Bargaining power of the suppliers
Competition between existing players
► Competition between existing players
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Exclusive right granted by law to make, use and sell an invention. What is
called?

► Parasites
► Trade mark
► Patent infringement
PAGE # 181
Patent infringement:
A patent is an exclusive right granted by law to make, use and sell an
invention. In order to be patentable, the invention must be unique, genuine, and
useful according to the prevalent technological standards.
► Copyright
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GM Celebes manufacturing electronic goods and FryChips co selling French
fries. Under the traditional trade mark law both these companies can have the
same trade mark/trade name such as ‘frys’.
The problem arises when both apply for the registration of a domain name
containing the word ‘frys’. Here, both are legitimate claimants of this domain
name but due to the element of uniqueness of domain names only one of them
can be assigned the desired domain name.
Which legal issue arises in this situation?

► Domain name conflict
► Cyber squatting
► Concurrent use
PAGE # 181
Concurrent use
This problem arises when two organizations have apparently legitimate claim to
use the same domain name but cannot do so due to the uniqueness of domain
names. Suppose, there is a company manufacturing electronic goods and
another company selling french fries. Under the traditional trade mark law both
these companies can have the same trade mark/trade name such as ‘frys’. The
problem arises when both apply for the registration of a domain name containing
the word ‘frys’. Here, both are legitimate claimants of this domain name but due
to the element of uniqueness of domain names only one of them can be
assigned the desired domain name.
► None
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ANSI stands for ……….

► American National Standards Institute
Page # 147
ANSI (American National Standards Institute)
► All Network Standards Institute
► American New standards Institute
► Australia National standards Institute

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Which of the following company develop ERP soft wares?

► SAP
Page # 150
SAP is an example of ERP software. ERP is complex. It is not intended for
public consumption as proper integration of ERP with ecommerce
applications is still a major problem.
► Oracle
► JD Edward
► All of these

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Company collecting information assumes that the customer does not object to a
specific use of information unless the customer specifically denies the
permission. Thus, the company may use the collected information for its own
purpose, as well as, sell or rent it out to other firms or persons.
Which of the following Approach it is using?

► Opt-inout
► Opt-out
Page # 183
opt-out approach, the company collecting information assumes that the
customer does not object to a specific use of information unless the customer
specifically denies the permission. Thus, the company may use the collected
information for its own purpose, as well as, sell or rent it out to other firms or
persons.
► Swap-out
► Opt-in

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What does ++ operator do?

► Adds two numbers together
► Joins two text strings together
► Adds 1 to a number
Page # 58
Operators in java script
Mathematical operators ‘+’ For addition of two values ‘-‘ for subtraction of two
values ‘*’ for multiplication ‘/’ for division ‘%’ modulus (for calculating the
remainder) ‘++’ for increment ‘--‘ for decrement Logical operators ‘&&’ for logical
and ‘||’ for logical or ‘!’ for logical not
► Adds 2 to a number
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A paper signature is believed to be more reliable than a digital signature.

► True
► False
Ref: PAGE # 106
A digital or electronic signature is believed to be more reliable as
compared to paper signatures because it is not ordinarily possible to copy or
forge an electronic/digital signature. But, that is very much possible in case of
paper signatures.

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Job searchers can search for jobs and employers can hire effectively using
_____________.

► Online recruiting web sites.
PAGE # 128
Online Recruiting:
Employers can recruit and job searchers can search for jobs effectively through
online recruiting web sites.
► Online banking web sites.
► Online trading and lending web sites.
► Online news services web sites.

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Suppose you want to search from Virtual University’s database that how many
students have taken MBA in a specific semester. In this scenario, which type of
data mining you are using?

► Classification
► Association
► Characterization
Page # 144
Characterization
It is discovering interesting concepts in concise and succinct terms at generalized
levels for examining the general behavior of the data. For example, in a database
of graduate students of a university the students of different nationalities can be
enrolled in different departments such as music history, physics etc. We can
apply characterization technique to find a generalized concept/answer in
response to the question that how many students of a particular country are
studying science or arts
► Clustering

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For example, white color denotes purity in Europe and America but is associated
with death and mourning in china and some Asian countries. Similarly, a web
page divided into four segments can be unpleasant to a Japanese visitor
because no. four is a symbol of death .
Which of the following barrier involve in above example

► Culture
Page # 162
For example, white color denotes purity in Europe and America but is associated
with death and mourning in china and some Asian countries. Similarly, a web
page divided into four segments can be unpleasant to a Japanese visitor
because no. four is a symbol of death in that culture.
► Language
► Trust
► Infrastructure Issues
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-------------means services in relation to the transformation of contents of an
electronic document from its original form to one that cannot be understood or
decoded by any unauthorized person

► Cryptography services
Page # 163
“‘Cryptography services’ means services in relation to the transformation of
contents of an electronic document from its original form to one that cannot be
understood or decoded by any unauthorized person”.
► Accredited Certification Service Provider’
► Originator
► Addressee

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“Risk Management “ is the part of which activity?

► E-business
► E-commerce
Page # 1
Electronic Commerce : Security, Risk Management and Control by Greenstein
& Feinman
► E-marketing
► All of the given

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Which type of algorithm is used by virtual pin system for encryption?

► DES (Data Encryption Standard)
► IDEA (International Data Encryption Algorithm)
► Rinjdael
► Non of above
Page # 110
Virtual PIN system does not involve the use of encryption.

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Which one is not the life cycle stage of the customer relation?

► Awareness
► Exploration
► Familiarity
► Cancelation
Page # 136
Awareness Exploration Familiarity Commitment Separation
fig 1
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Popular EDI documents formatting standards _______

► X12
► EDIFACT
►X12 and EDIFACT
Page # 147
EDI documents are formatted using published standards. Two popular EDI
standards are – ANSI (American National Standards Institute) X12 standard and
EDIFACT (United Nations Standard of Electronic Data Interchange for
Administration, Commerce and Transport).
►None
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LDA stands for _______

► Lahore Development Authority
Page # 165
For example, the Lahore Development Authority (LDA) is a statutory body
established under the Lahore Development Act, 1975 (a provincial statute).
► Lahore Development Act

Question No: 31 ( Marks: 2 )
What is meant by EDI?

Answer Page # 147
EDI is used by organizations for transactions that occur on a regular basis
according
to a pre-determined format. It involves exchange of electronic business documents,
i.e., purchase orders, invoices etc.

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Question No: 32 ( Marks: 2 )
What do we mean by “Affiliation” between two parties? Explain shortly.

Answer
Affiliation:
Generally, affiliation exists when one business controls or has the power to
control another or when a third party (or parties) controls or has the power to
control both businesses. Control may arise through ownership, management, or
other relationships or interactions between the parties. Merger is an example of
affiliation.

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Question No: 33 ( Marks: 2 )
Write HTML code for two input fields, one for Login Name and other for
Password.

Answer Page # 27
<HTML>
<BODY>
<Form method="POST" >
<P>
Login name<input type="text" name="login name" size="20"><br>
Password :<input type="password" name="Password" size="20">
</P>
</Form>
</BODY>
</HTML>
Another sol:
Introduction to computing-cs101
P#75
<HTML>
<BODY>
<FORM METHOD="POST">
<TABLE>
<TR><TD>Login name</TD>
<TD>
<INPUT TYPE="text" maxlength="12">
</TR>
<TR>
<TD>Password</TD>
<TD>
<INPUT TYPE="Password" maxlength="6">
</TD>
</TABLE>
</FORM>
</BODY>
</HTML>

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Question No: 34 ( Marks: 2 )
What term/matters does the concurrent legislative list sets out according to
(ETO) 2002?
Answer Page # 163
ETO is the law introduced in 2002 which extends to the whole of Pakistan. It
basically provides legal recognition to documents in electronic form and to
electronic signatures. To understand this law, it would be useful to revise the
concept related to the working of digital signature technology

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Question No: 35 ( Marks: 3 )
Describe the importance of Customer Relationship Management (CRM) in
current scenario.
Answer Page # 136
It provides fast and effective service to customers and ensures that corrective
measures are readily in place. CRM includes call handling, sales tracking and
Transaction support (technology/personnel etc.). One major goal of CRM is to
establish a long-lasting relationship between a company and its customers.

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Question No: 36 ( Marks: 3 )
In ETO, what are functions of Accredited Certification Service Provider?

Answer Page # 163
“‘Accredited Certification Service Provider’ means a Certification Service Provider
accredited under this Ordinance to issue certificates for the use of its cryptography services”.

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Question No: 37 ( Marks: 3 )
How many legislative list(s) is(are) in Constitution of Islamic Republic of
Pakistan at end?

Answer Page # 165
The Constitution of Islamic Republic of Pakistan, 1973 is the supreme law of the
country, which means that every other law in Pakistan has to confirm to the terms
of the constitution.
It contains two legislative lists at its end, that is, the Federal legislative list and
Concurrent legislative list.
The federal legislative list sets out those items/subjects on which only the federal
legislature can make laws such as the subject related to defense of Pakistan and
armed forces etc. On the other hand, matters contained in concurrent legislative list
are those on which both the federal and provincial legislature can enact/make laws,
such as the subject related to marriage and divorce etc.

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Question No: 38 ( Marks: 3 )
Write short note on Packet Filter Firewall?

Answer Page # 96
It uses a set of rules to determine whether outgoing or incoming data packets are
allowed to pass through the firewall. For example, we can, as a rule, specify IP
addresses of sending devices such that packets from these IP addresses are not
allowed to enter the network. The Firewall would stop them from entering. A
packet filter firewall is the simplest type of firewalls which operates at data link
and network layers of the OSI model.

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Question No: 39 ( Marks: 5 )
Discuss briefly how companies are getting competitive advantage over
the other organizations through differentiation and focus?
Answer Page # 157
Companies are getting competitive advantage over the other organizations
through differentiation and focus as given under:
Differentiation
Differentiation means that your product/service has certain quality that makes it
more attractive than the one offered by your competitor, despite the price of your
competitor’s product/service is somewhat lower. For instance, you can beat your
competitors for the reason that the air conditioner produced by your company is
unique as it does not produce noise while in operation, whereas this feature is
missing in the air conditioners produced by your competitors.
Focus
Focus strategy is defined as concentration on a single aspect of the market. That
single aspect can be a particular market segment or market area or product type. For
example, if my competitors are focusing on different market areas, I may, on the
other hand, plan that I can be more profitable by concentrating on one particular
area. It may be a particular province or a city etc. where I may have a better
distribution channel.

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Question No: 40 ( Marks: 5 )
Write a short note on the following Global legal issues (Marks: 2.5+2.5=5)
1. Territorial Jurisdiction
2. Online contracts

Answer Page # 177, 178
Territorial Jurisdiction Page # 177
There are different forms of jurisdiction. Territorial jurisdiction refers to the competence of a
court to decide a case on the basis of certain geographical area/territory. So, if a dispute
arises in Karachi, the courts in Karachi would only have territorial jurisdiction, and the case
cannot be filed in Islamabad or Lahore. Ordinarily, territorial jurisdiction lies where the
defendant resides or carries on business or the cause of action has wholly or partly arisen or
the immoveable property is situated (in case the matter relates to land etc.). Note that the
person who files a lawsuit is called plaintiff and the person against whom it is filed is called
defendant. Thus, if a contract is signed at Lahore under which Mr. Ali has to deliver certain
goods to Mr. Imran at Karachi and Mr. Ali resides at Rawalpindi, then Mr. Imran can file a
suit against Mr. Ali for his failure to deliver the goods. This suit can be filed at any of the
three places, that is, Lahore, Karachi or Rawalpindi.
Online contracts Page # 178
In the physical world three elements must be satisfied in order to make a valid contract,
namely, offer, acceptance and consideration. The same three elements must also be present
in case of a valid online contract. An offer is a commitment with certain terms made to
another party such as willingness to buy or sell certain product. A contract is formed when a
party accepts the offer of another party for consideration. Consideration is the agreed
exchange of something valuable for both the parties such as money, property or services. For
example, Mr. ‘A’ offers to buy a basket of apples for Rs. 200, which is accepted by Mr. ‘B’
and thus a lawful contract comes into existence between them. Here, consideration for Mr.
‘A’ is the basket of apples he is getting, and for Mr. ‘B’, Rs. 200 in exchange of his apples. In
most cases when you click ‘I accept’ or ‘I agree’ button on a web page, it indicates your
acceptance to the terms of a certain offer, and this can give rise to a lawfully binding contract
(also known as a click wrap agreement).

                                             END

IT430- E-Commerce FINAL TERM EXAMINATION (Spring 2010)100% correct solved
with reference included objective By Muhammad Afaaq, Faiza Aroob and Hira ali
Remember Us In Your Prayers
Best regard’s
Muhammad Afaaq
Mba 3 rd Finance Group
Afaaq_Tariq@yahoo.com
Islamabad
Come join me in http://groups.google.com/group/vustudymania
0346-5329264
If u like me than raise your hand with me
If not than raise ur standard
That’s about me … !



                                FINALTERM EXAMINATION
                                        Spring 2010
                                  Afaaq_tariq@yahoo.com
                              IT430- E-Commerce (Session - 3)
                                                                                   Time: 90 min
                                                                                      Marks: 60
Asslam O Alikum
IT430- E-Commerce (Session - 3) FINAL TERM EXAMINATION (Spring
2010)100% correct solved with reference included objective By Muhammad Afaaq,
Faiza Aroob and Hira ali
Remember Us In Your Prayers
Best regard’s
Muhammad Afaaq
Mba 3 rd Finance Group
Afaaq_Tariq@yahoo.com
Islamabad
Come join me in http://groups.google.com/group/vustudymania
0346-5329264
If u like me than raise your hand with me
If not than raise ur standard
That’s about me … !

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In case of transaction failure or crash, one can retrieve his or her lost coins by sending all
blinded signed coins from last …………………withdrawals to the E-bank.
► 10
► 12
► 18
► 16
Page # 119
Lost Coins
In case network fails or computer crashes during payment transaction,
coins might be lost. All signed blinded coins from last 16 withdrawals are
sent by the bank to the client. Client uses the blinding factor

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Which entity does not include in SET(secure Electronic Transaction)?
► Seller
► Buyer
► Payment gateway
► Bank
Page # 122
There are four entities involved in a SET transaction – cardholder,
Merchant and certification authority and payment gateway.
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Traditionally Marketer use the market segmentation(s) like
► Geo-graphic Segmentation
► Demographic Segmentation
► Psychographic Segmentation
► All of the above
Page # 131
Market Segmentation
Traditionally, marketers have used three types of variables to define three different market
segmentations, namely, geographic segmentation, demographic segmentation and
psychographic segmentation.

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Class C has:
► Network 01 byte and 03 hosts
► Network 02 bytes and 02 hosts
► Network 03 bytes and 01 host
Page #10

► None of these
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In ring topology, failure of network cable will only take down one computer’s network access.
► True
► False
Ref: because in ring topology failure of 1 cable fails the entire network.

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Which device uses the IP address
► Switch
► Router
P # 16
A router is a decision making device. When a data packet arrives at a router
it reads the network addresses from the IP address on the data packet and
determines the shortest possible path through which this packet can be
delivered to its destination.
► Repeater
► None of these
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What is the correct HTML for inserting an image?
► <image src="image.gif">
► <img src="image.gif">
P # 35
Step 1: determine the map coordinates
<A href=“whatever”><Img src=“imagename” ISMAP></A>
► <img href="image.gif>
► <img>image.gif</img>

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Cryptographic Algorithms are measured in terms of
► Key length
Page#108
SYMMETRIC KEY ALGORITHMS
Cryptographic algorithms are measured in terms of key length.
► Complexity
► Simplicity
► All of the above

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Upstream activities relate to?

► Materials/services or the input from suppliers
Page #155
SUPPLY CHAIN
Upstream activities relate to materials/services or the input from suppliers
► Manufacturing and packaging of goods
► Distribution and sale of goods to distributors/ customers
► Input from suppliers and Distribution

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Television, radio and print media are in a (n) ……………………. Mode.
► Passive
Page # 139
Emotional branding vs. rational branding
In case of television, radio or print media people are normally in a passive mode
► Active
► Static
► Dynamic

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Which of the following Barriers to International E-Commerce?
► Advertising
► Patents
► Infrastructure
Page # 161
Barriers to International e-commerce
Barriers to international ecommerce include lack of trust, lack of infrastructure, language
and culture.
► Capital
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Exclusive right granted by law to make, use and sell an invention. What is called?
 ► Parasites
►Trade mark
►Patent infringement
Page # 181
Patent infringement
A patent is an exclusive right granted by law to make, use and sell an invention.
►Copyright

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Suppose, someone circulates a news item in the media about the reputation of a doctor,
alleging him to be professionally incompetent and negligent. This doctor may then file a
lawsuit against that person claiming that his reputation has been injured due to such an
act.
Which legal issue arises due to such acts?
► Cyber Crimes
► Online Defamation
P# 182
Online Defamation
A defamatory statement is a false statement that injures the reputation of
on another person or company. If a statement injures the reputation of a
product or service instead of a person, it is called product disparagement
► Cyber squatting
► None

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Characterization and Clustering belong to which of the following types of Data Mining?
► Additive
► Predictive
► Selective
► Descriptive
Page # 141
Classification and association are predictive types of data mining while characterization
and clustering represent the descriptive type.

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EDI stands for……..
► Electronic Digital Information
► Electronic Data Integration
► Electronic Data Interchange
Page #1
Electronic Data Interchange (EDI)
► All of these

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Implementing Value Chain model can help us to…
► Reduce cost
► Improve quality of products
► Create new ways of selling products
► All of these
P#153
Examining value chains one finds that EC can help in four different ways as
follows:
It can reduce costs of a business;
It can improve quality of products
It can help in reaching new customers or suppliers;
It can create new ways of selling products.

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Following are malicious programs EXCEPT ----------------- .
► Back doors
► Trojan Horses
► Firewalls
Page #94
FIREWALLS
A firewall is a combination of hardware and software that sits between the
internet and internal network of an organization to protect the network from
outside attack (Fig. 1). It can examine the data entering or leaving from the
network and can filter the data according to certain rules, thus, protects the
network from an attack.
► Worms

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Which of the following is a valid variable name?
► 6th_student_CGPA
► first_student_CGPA
P # 54
Rules for variables
Variable names can begin with an uppercase letter (A-Z), lower case letter
(a-z), an underscore character (_), or dollar sign ($). Remaining characters
can be any of the above or from digits (0-9). In JavaScript variables are
case sensitive.
► last student CGPA
► *any_student_CGPA

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Which of the following payment mode does not require customer to pay interest to
the bank on each transaction?
► Credit card
► Debit card
Page #110
Note that in case of a credit card the issuer bank charges interest from the client at a
specified rate on the amount lent. On the other hand, in case of a debit card no such interest
is payable since the customer uses his/her own money in that case.
► Electronic check
► All of the above

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FVIPSS stands for _________.
► First Virtual Internet Payment System Server
Page #110
Fig. 2
     First Virtual Internet Payment System Server
First V
► First Virtual International Payment System Server
► First Virtual International Payment System Services
► First Virtual Internal Payment System Services
Server
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Which e-business helps to improve policies, procedures, customer services, and general
operations of other businesses?
► Online shopping malls.
► Selling intellectual property online.
► Online service providers.
Page 129
Online Service Providers e-businesses help improve policies, procedures, customer
service and general operations of other businesses. They can provide
consultancy/professional services, for example, web site development services,
online legal consultancy services etc.
► Online automotive sites and energy online.

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Which of the following is NOT an identified behavioral mode of customers on the web?
► Browsers
► Buyers
► Shoppers
► Seller
Page # 132
Behavioral segmentation
Three identified behavioral modes of the customers on the web are:
Browsers – customers who just browse through the site with no intention of buying
Buyers – customers who are ready to buy right away
Shoppers – customers who are motivated to buy but want more information

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Downstream activities relate to distribution and sale of goods to distributors/customers
► True
Page # 155
Downstream activities relate to distribution and sale of goods to distributors/customers
► False
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Online banking is a substitute of tradition banking. Is it?
► True
Page #159
Threat of substitution
Another example is that of online banking which substituted traditional banking in physical world.
► False

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-------------means services in relation to the transformation of contents of an electronic
document from its original form to one that cannot be understood or decoded by any
unauthorized person
► Cryptography services
Page 163
“‘Cryptography services’ means services in relation to the transformation of contents of an
electronic document from its original form to one that cannot be understood or decoded by any
unauthorized person”.
► Accredited Certification Service Provider’
► Originator
► Addressee

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Law is broadly divided into two classes on the basis of nature of wrong, namely,
------------ and ---------------
► Civil law and criminal law
Page #176
Law is broadly divided into two classes on the basis of nature of wrong, namely, civil law
and
criminal law.
► ETO and criminal law
► Supreme and Civil Law
► None

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Each layer except ………… has got a header.
► Physical layer
Page #06
Physical layer
It has got no header.
► Datalink layer
► Session layer
► Network layer

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Symmetric algorithms are faster than asymmetric?
► true
Page 105
The advantage of using symmetric key is that since symmetric algorithms are faster
as compared to asymmetric,
► false

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SET was developed in _____.
► 1996
► 1997
Page #122
Set was developed in 1997 jointly by Visa, MasterCard, Netscape and Microsoft.
► 1998
► 1999

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LDA stands for _______
► Lahore Development Authority
Page #165
For example, the Lahore Development Authority (LDA) is a statutory body established
under the Lahore Development Act, 1975 (a provincial statute
► Lahore Development Act
Question No: 31 ( Marks: 2 )
What is Data Mining?

Answer P # 140
Data Mining can be defined as the task of discovering interesting patterns from
large amounts of data, where the data can be stored in databases, data warehouses,
or other information repositories.

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Question No: 32 ( Marks: 2 )
What is the purpose of FRAMESET tag?

Answer Page # 31
Frameset page divides the browser window into a set of frames and defines the size
of each frame. It also specifies which content pages are displayed in which frame. It
has no body section (no body tag). Content pages are just regular HTML pages.

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Question No: 33 ( Marks: 2 )
What do we mean by "Free-Trial" promotion technique?

Answer Page # 133
"Free-Trial" promotion technique:-
Customers can sign up for a free service. For example, they can be allowed
to download software for certain days free of cost on trial basis before
buying it.

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Question No: 34 ( Marks: 2 )
What is UNCITRAL?

Asnwer Page # 176
Most of the countries have, by now, made laws providing recognition to electronic
documents and electronic signatures. They have basically followed a model law on
ecommerce proposed by a U.N. body called UNCITRAL (United Nations
Commission on International Trade Law) in 1996.

Question No: 35 ( Marks: 3 )
Write precisely about the 4th stage of planning cycle?

Answer Page # 160
Strategy assessment
Results of implementation plan are monitored and assessed so that any corrective
measures or expansion plan can take place. Basically, you want to assess whether
your strategy has delivered what it was supposed to deliver; whether your strategy
is still viable/workable in the ever changing environment. In strategy assessment
phase, you can learn from your mistakes and do your future planning. In case your
EC project has been a failure, you can identity the problems and try to remove
them.
Some of the corrective measures can be to property train your web team, establish
or review your security or privacy policy, review or reassess your web design
content, reconsider your marketing plan etc. For the strategy assessment, you can
conduct surveys, collect information and receive feedback from different groups of
people so that you have solid input from people coming from a variety of
background.
Sometimes, you have to entirety give up a particular strategy you followed and
formulate a new strategy or set of strategies in light of the company’s main objective
or its mission.

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Question No: 36 ( Marks: 3 )
Discuss the role and responsibilities of “Transport layer” in OSI model?

Answer Page # 5&6
TCP (Transmission Control Protocol) or UDP (User Datagram Protocol) operate at
this layer. It has two functions. It converts the data into data packets. Secondly, it is
responsible for flow control of data. TCP is more reliable as it is acknowledgment
based as opposed to UDP which does not use any system of acknowledgment for the
delivery of data packets.

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Question No: 37 ( Marks: 3 )
How lack of trust barrier can be overcome or minimized? Discuss it briefly

Answer Page # 161
Lack of Trust
It is very important for online businesses to establish trusting relationships with their
customers like in the physical world where companies ensure that customers know who they
are. However, it is difficult to build trust because a kind of anonymity exists for companies
trying to establish web presence. There was, once, a famous cartoon used to depict that on
the internet nobody knows whether you are a dog. The issue of anonymity can be explained
by the example that a visiting customer will not know in case of an online bank as to how
large or well-established the bank is, simply by browsing through its web site. On the other
hand, visitors would not become customers unless they trust the company behind the site.
Thus, a plan for establishing credibility of an online business is extremely crucial for its
success. In this behalf, attention to the needs of the site visitors is very important while
designing the web site, since it can be helpful in building trust with customers. For instance,
there should be easy to find web pages that answer questions of the visitors. Note that
companies with established brands can build trust for online business more quickly as
compared to a new company/business without reputation, since a brand conveys
expectations about how the online business would behave. For example, how the seller
online business would react to a claim of refund by the customer.

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Question No: 38 ( Marks: 3 )
Write the names of companies who were helper in developing Secure Electronic
Transaction.

Answer Page # 122
The two companies who were helper in developing Secure Electronic
Transaction are Visa, MasterCard, Netscape and Microsoft in 1997.

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Question No: 39 ( Marks: 5 )
Differentiate between Cyber squatting and concurrent use with example.

Answer Page # 181 & 182
Cyber squatting
The act of intentionally registering domain names containing trademarks/trade
names of prominent companies to later blackmail or demand ransom from those
companies is called cyber squatting. It is regarded as an offence in most countries.
Assume there is a firm ‘Glory Enterprise’ and it wants to have its web site. It also
wants to have the word ‘glory’ as a part of its domain name because for years it has
been recognized in the physical world through this word. However, at the time of
registration of its domain name it finds that a person Mr. ‘A’ who has nothing to do
with the business of the firm or the word ‘glory’ has already registered a domain
name containing this word as a part of it. Since there cannot be two similar domain
names, the firm is forced to request Mr. ‘A’ to transfer that domain name to it. In
response, if Mr. ‘A’
Concurrent use
This problem arises when two organizations have apparently legitimate claim to use
the same domain name but cannot do so due to the uniqueness of domain names.
Suppose, there is a company manufacturing electronic goods and another company
selling French fries. Under the traditional trade mark law both these companies can
have the same trade mark/trade name such as ‘frys’. The problem arises when both
apply for the registration of a domain name containing the word ‘frys’. Here, both
are legitimate claimants of this domain name but due to the element of uniqueness
of domain names only one of them can be assigned the desired domain name
.
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Question No: 40 ( Marks: 5 )
Explain ‘Confidence’ and ‘Support’ as two measures of Association?

Answer Page # 144
Confidence’ is a measure of how often the relationship holds true e.g., what
percentage of time did people who bought milk also bought eggs. Support means
what is the percentage of two items occurring together overall. Mathematically, they
can be expressed as follows if we take the example of eggs and milk:
Confidence = Transactions (eggs+milk)
Transactions (eggs or milk or both)
In case no. of transactions involving eggs and milk are 25 and those involving eggs
or milk or both are 75 then confidence is 25/75*100=33.3%
Support = Transactions (eggs+milk)
Total no. of transactions
In case no. of transactions involving eggs and milk are 10 and total no. of
transactions in a day are 50 then support is 10/50*100 = 20%

                                       END
IT430- E-Commerce (Session - 3) FINAL TERM EXAMINATION (Spring
2010)100% correct solved with reference included objective By Muhammad Afaaq,
Faiza Aroob and Hira ali
Remember Us In Your Prayers
Best regard’s
Muhammad Afaaq
Mba 3 rd Finance Group
Afaaq_Tariq@yahoo.com
Islamabad
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0346-5329264
If u like me than raise your hand with me
If not than raise ur standard
That’s about me … !



                           FINALTERM EXAMINATION
                            Afaaq_tariq@yahoo.com
                                  Spring 2010
                              IT430- E-Commerce
                                                                        Time: 90 min
                                                                           Marks: 60

Asslam O Alikum
IT430- E-Commerce FINAL TERM EXAMINATION (Spring 2010)100% correct solved with
reference included objective By Muhammad Afaaq, Faiza Aroob, Hira ali and Nadia Asghar
Remember Us In Your Prayers
Best regard’s
Muhammad Afaaq
Mba 3 rd Finance Group
Afaaq_Tariq@yahoo.com
Islamabad
Come join me in http://groups.google.com/group/vustudymania
0346-5329264
If u like me than raise your hand with me
If not than raise ur standard
That’s about me … !

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Creation of separate experiences for customers based on their behavior is called

► Demographic segmentation
► Behavioral segmentation
P 132
Creation of separate experiences for customers based on their behavior is called
behavioral segmentation.
► Geo-Graphic Segmentation
► None of the above
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Track the customers online and do personalization is only possible through
which of the following file(s) analysis.

► log files
► cookie
P # 127
cookies can be used to track customers online.
► data mining
► log files and cookies.
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Which one of the following ,divides large network in small logical segments
called subnets on basis of IP addresses
► Routers
P # 16
Router can divide large networks into logical segments called Subnets on the basis of IP
addressing scheme.
► Bridge
► None of these
► Switches

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Where in an HTML document is the correct place to refer to an external style
sheet?
► At the end of the document
► At the top of the document
► In the <body> section
► In the <head> section
P # 39
A separate file is created with the extension ‘.css’, containing your style definitions (see
mystyles.css below).
Use <Link> tag inside a web page header to apply these style definitions.
mystyles.css:
h1{color:red}
p{font-size:34pt}
Example <HTML> <head> <Link Rel="stylesheet" Type="text/css"
href="mystyles.css"> </head>
<body><h1>This heading will appear red</h1>
<p> This line has a 34pt font</p></body>
</html>

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Which of the following is NOT valid HTML code line?

► <frameset rows="16%,84%">
► <frameset columns="16%,84%">
MCQ # 18
http://www.academictutorials.com/answers.asp?id=1

► <frameset cols="100,150">
► <frameset cols=”50%,50%” rows=”16%,84%”>

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How do you change the left margin of an element?

► Padding-left
► Margin
► Text-indent
► margin-left
P # 50
margin-left: specifies the size of the left margin margin

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document.write(str.replace(/Microsoft/,"W3Schools"))

► This string object is deleting Microsoft word
► This string object is concatenating the Microsoft with W3schools
► This string object is replacing Microsoft with W3schools
► None of these

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Meta tag contains:

► User information
► seller information
► web page key information
Page # 138
You know that a Meta tag contains the key information of a web page.
► bank information

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Porter’s Model helps a firm to identify threats to its competitive position and to
devise plans including the use of IT and e-commerce to protect or enhance that
position.
► True
Page #158
Porter’s Model helps a firm to identify threats to its competitive position and to devise
plans including the use of IT and e-commerce to protect or enhance that position.
► False

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The act of intentionally registering domain names containing trademarks/trade
names of prominent companies to later blackmail or demand ransom from those
companies is called ------------------
► Cyber squatting.
Page #181
Cyber squatting
The act of intentionally registering domain names containing trademarks/trade names of
prominent companies to later blackmail or demand ransom from those companies is
called cyber squatting
► Trade mark
► Online Defamation
► Parasites

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In which type of data mining, Apriori algorithms is used?
► Classification
► Association
Page # 143
Apriori algorithm is used for association mining.
► Characterization
► Clustering

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Idea of Value Chain Model was given by..
► Micheal Porter
Page #152
In 1985 Michael Porter gave the idea of value chains in his famous book “Competitive
advantage”.
► Henry Porter
► Welkin Tin
► Soleman

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Support activities in Value Chain model includes
► Finance and Administration
► Human Resources
► Technology Development
► All of these .
P 153
Finance and administration’ activities relate to accounting, paying bills, borrowing funds
and complying with government regulations etc. ‘Human resources’ refer to the activities
that coordinate management of employees, e.g, recruiting, hiring, compensation and
benefits etc. ‘Technology development’ relates to activities which help improve
product/service that a business is selling and also help improve processes in every primary
activity, e.g, fields tests, maintenance of procedures, process improvement studies etc.

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Which property of the document object is used to create a cookie?
► creatcookie
► cookie
P # 80
The property ‘cookie’ of the document object in JavaScript is used to create a
cookie:
► cookies
► updatecookie

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Cyber wallet can automatically assemble the correct payment and pay it
too.

► True
Page #118
E-cash Purchase
Cyber wallet automatically assembles the correct payment amount and pays.
► False

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DSMD stands for "Dual Signature Message Digest".

► True
P 123
A dual signature is created by combining two message digests and creating a new digest
called Dual Signature Message Digest (DSMD).
► False

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In SSL, the credit card/debit card information remains with the merchant. It
is considered as a(n)________________.

► Advantage of SSL.
► Disadvantage of SSL .
Page # 122
The drawback in SSL that the credit card/debit card information remains with the
merchant led to the development of a more sophisticated protocol called SET.
► Benefit of SSL.
► Secure factor of SSL.

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Dividing market, with respect to people having income level greater than Rs
30000, is geographic segmentation.
► True.
► False .
P # 131
Geographic segmentation
In this type, customers are divided into groups on the basis of where they live or work. For
example, urban and rural customers can be the two segments on the basis of geography.
Different marketing plan would be required for each segment.

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Data cleaning means ________.
► Adding missing values
► Correction of erroneous values
► Both of above
P # 141
Data cleaning means that missing values should be provided in different fields/columns
wherever needed and any impossible or erroneous values should be substituted by
correct/reasonable ones. For example if the age of a person is typed as 1000 years in the
column ‘age’ then an average age value can be put in its place
► None of above

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Established ----------- can build trust for online business more quickly as
compared to a new company/business without reputation
► Brand
Page # 161
Companies with established brands can build trust for online business
more quickly as compared to a new company/business without reputation
► Language
► Culture
► Infrastructure

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Choose the right one that which organization based in Switzerland is one such
arbitration service provider nominated under the UDRP.
► WITO
► WIPO
Page 182
Parasites
World Intellectual Property Organization (WIPO) based in Switzerland is one such
arbitration service provider nominated under the UDRP.
► MIPO
►MITO

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Civil law deals with the private rights of the parties, whereas the object of
criminal law is to punish the wrong-doer. Is it?
► True
Page # 176
Civil law deals with the private rights of the parties, whereas the object of criminal law is to
punish the wrong-doer.
► False

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Criminal wrongs such as breach of contract are deemed to violate only the
rights of individuals and not the society in general
► True
► False
Page #176
On the other hand, a criminal wrong (crime) is an act deemed by law to be harmful to the
society in general such as theft or murder etc. and the state itself is a party in such
matters.
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#00ff00 in HTML indicates
► Pure green color
Page # 23
#00FF00 refers to pure green color.
► Pure blue color
► Pure red color
► Pure yellow color

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Virtual PIN Payment System requires both merchant and buyer to register
with _______________.
► Auto Clearing House (ACH)
► First Virtual (FV)
Page 110
Both merchants and buyers are required to register with First Virtual (FV).
► DSS (Digital Signature Standard)
► DES (Data Encryption Standard)

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The process of key search attack is driving private key from _____.
► Public key
Page # 108
Key Search Attacks
The public key and its corresponding private key are linked with each other with the help of
a large composite number. These attacks attempt to derive the private key from its
corresponding public key using that number.
► Symmetric key
► Asymmetric key
► Private key

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In e-cash system which type of encryption is used?
► a) Symmetric
► b) Asymmetric
► Both a&b
Page # 116
E-CASH PAYMENT SYSTEM
A company, DigiCash, has pioneered the use of electronic cash or e-cash. Anonymity of the
buyer is the key feature of this system. There are three participants in it, namely, buyer,
merchant and bank. Both, symmetric and asymmetric type of cryptography is used in this
system.
► None

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The number of stages in e-cash payment system is/are _____.
► one
► two
P # 118
Anonymity in e-cash system means that the identity of the client/buyer is not disclosed.
Note that there are two main stages in this payment mechanism – minting stage and
deposit stage.
► three
► four

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What is/are the advantages of EDI?
► No paper work
► No human intervention
► Exchange of information takes place in seconds
► All of Above
Page # 147
Key features of
EDI include:
No paper work
No human intervention
Exchange of information takes place in seconds

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The term “Appropriate Authority” includes ______________ legislative
assemblies
►2
►3
►5
Page #165
Generally speaking the term ‘Appropriate authority’ includes the five legislative
assemblies (national assembly and four provincial assemblies), the federal government
and four provincial governments, the Supreme court of Pakistan and four High courts, and
any statutory body working in relation to the functions of federal or provincial
governments
►4

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Question No: 31 ( Marks: 2 )
What you understand about Denial of services (DOS) attacks?

Answer Page # 95
Denial of services (DOS) attacks
In this type of attack, the attacker gains access to the network and then send invalid
data to network services or applications. These services or applications consequently
become unable to perform their normal tasks or functions. Hence, sending a flood of
data to a particular service or computer can cause it to overload or shutdown. This
attack is specially used to take down websites on the internet, when repeated
requests for web pages are deliberately initiated so as to choke down a web server.

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Question No: 32 ( Marks: 2 )
How the Porter’s model helps a firm to devise a plan?

Answer Page # 158
Porter’s Model helps a firm to identify threats to its competitive position and to
devise plans including the use of IT and e-commerce to protect or enhance that
position. Porter identified five forces of competitive rivalry described as under:
Threat of potential/new entrants to the sector
Threat of substitute product or service in the existing trade
Bargaining power of the buyers
Bargaining power of the suppliers
Competition between existing players


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Question No: 33 ( Marks: 2 )
Define electronic signature?

Answer Page # 158
Electronic Signature means any letters, numbers, symbols, images, characters or
any combination thereof in electronic form, applied to, incorporated in or associated
with an electronic document, with the intention of authenticating or approving the
same, in order to establish authenticity or integrity, or both”.

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Question No: 34 ( Marks: 2 )
In SSL handshaking what is mean by Cipher Suite?

Answer Page # 121
SSL Handshake
SSL supports a variety of encryption algorithm and authentication methods. The
combination of algorithms and methods is called a cipher suite.

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Question No: 35 ( Marks: 3 )
What do you know about interactive advertisement? Briefly explain.

Answer Page # 134, 135
Interactive Advertising
It uses a combination of rich media (such as audio, video, animations) and
traditional forms (such as print, TV or radio ads) in order to involve customers in
advertising process to increase brand recognition. For example, there is a famous
business that uses this marketing technique. Its TV commercial induces/encourages
viewers to access its website from where customers can select/download various
action pictures and background music. Thus, by involving a customer in the
advertising process itself, it attempts to increase its brand recognition for the
customers.

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Question No: 36 ( Marks: 3 )
How lack of trust barrier can be overcome or minimized? Discuss it briefly

Answer Page # 161
Lack of Trust
It is very important for online businesses to establish trusting relationships with
their customers like in the physical world where companies ensure that customers
know who they are. However, it is difficult to build trust because a kind of
anonymity exists for companies trying to establish web presence.
There was, once, a famous cartoon used to depict that on the internet nobody knows
whether you are a dog. The issue of anonymity can be explained by the example that
a visiting customer will not know in case of an online bank as to how large or
wellestablished the bank is, simply by browsing through its web site. On the other
hand, visitors would not become customers unless they trust the company behind
the site.
Thus, a plan for establishing credibility of an online business is extremely crucial for
its success. In this behalf, attention to the needs of the site visitors is very important
while designing the web site, since it can be helpful in building trust with customers.
For instance, there should be easy to find web pages that answer questions of the
visitors. Note that companies with established brands can build trust for online
business more quickly as compared to a new company/business without reputation,
since a brand conveys expectations about how the online business would behave. For
example, how the seller online business would react to a claim of refund by the
customer.

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Question No: 37 ( Marks: 3 )
In the code given below what is meaning of "20%, *, 20%" describe briefly.
<FRAMESET COLS="20%,*,20%">
<FRAME>
<FRAME>
<FRAME>
</FRAMESET>

Answer Page 31 just 4 idea
In the given code the meaning of "20%.20%" is that, the whole window is
divided into 2 columns equally 20% each by using <frameset> tag.

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Question No: 38 ( Marks: 3 )
Describe ‘Online Analytical Processing (OLAP)’ in short?

Answer Page # 145
Online Analytical Processing (OLAP)
OLAP makes use of background knowledge regarding the domain of the data being
studied in order to allow the presentation of data at different levels of abstraction. It
is different form data mining in the sense that it does not provide any patterns for
making predictions; rather the information stored in databases can be presented/
viewed in a convenient format in case of OLAP at different levels that facilitates
decision makers or managers. The result of OLAP is displayed in the form of a data
cube

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Question No: 39 ( Marks: 5 )
Elaborate the importance of OLAP in decision making support for an
organization.

Answer Page # 145
OALP is important in decision making because Online Analytical
Processing (OLAP) uses knowledge for the purpose of presenting data at
different levels of abstraction. It is different from data mining as it does not
help in making predictions. But data can be viewed and reviewed in many
different ways for decision making purpose. The result is showed in form
of a data cube.

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Question No: 40 ( Marks: 5 )

Write down the list of major global issues of e-commerce.
Answer Page # 176 to 184
Some major global legal issues of e-commerce. They are listed as follows:
Territorial jurisdiction
Online contracts
Copyright in cyberspace
Domain name and trademark conflicts
Online defamation
Online privacy
Issues of taxation on internet
Cyber crimes

                                        End
IT430- E-Commerce FINAL TERM EXAMINATION (Spring 2010)100% correct solved with
reference included objective By Muhammad Afaaq, Faiza Aroob, Hira ali and Nadia Asghar
Remember Us In Your Prayers
Best regard’s
Muhammad Afaaq
Mba 3 rd Finance Group
Afaaq_Tariq@yahoo.com
Islamabad
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0346-5329264
If u like me than raise your hand with me
If not than raise ur standard
That’s about me … !




                          FINALTERM EXAMINATION
                                     Fall 2009
                              Afaaq_tariq@yahoo.com
                          IT430- E-Commerce (Session - 3)
                                                                       Time: 120 min
                                                                           Marks: 75
Asslam O Alikum
IT430- E-Commerce FINALTERM EXAMINATION (Session - 3) 100% correct solved
including subjective with reference by Afaaq, Hira Ali and Faiza Aroob
Remember Us In Your Prayers
Best regard’s
Muhammad Afaaq
Mba 3 rd Finance Group
Afaaq_Tariq@yahoo.com
Islamabad
Come join me in http://groups.google.com/group/vustudymania And
www.vugoogle.com
0346-5329264
If u like me than raise your hand with me
If not than raise ur standard
That’s about me … !

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 Four P’s in Marketing Mix are:

   ► Product, price, place, promotion
Page #126
Personalized service
Product, place, price and promotion are generally recognized as the 4 P’s of marketing in relation to
traditional offline businesses.


     ► Price, person, place, problem

     ► Place, product, property, promotion

     ► Promotion, place, product, planning


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 JIT Stands for

   ► Just In Time
Page #147
EDI Example
For instance, packaging material should only be ordered for just in time (JIT) delivery, so that E-Pens
can cut down on its stock of packaging and reduce the inventory cost.


     ► Joint investigation Technique
    ► Join in Training

    ► Just In Total


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 Advertising Supported Revenue Model includes

   ► Yahoo portal
Page #130
Yahoo portal provides useful information and a search engine free of cost, but earns revenue
through advertisements on its portal web site to bear the operational cost.


    ► Employment sites

    ► Newspaper Publishers

    ► All of the above


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 Which of the following is true for Class A:

   ► Network 01 byte and 03 hosts
Page #10: fig.10



    ► Network 02 bytes and 02 hosts

    ► Network 03 bytes and 01 host

    ► None of these


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 What is the correct syntax of the declaration which defines the XML version?

       ► <xml version="1.0" />
       ► <?xml version="1.0" />
       ► <?xml version="1.0"?>
Page #77
We can provide the formatting instructions for the above XML code by writing an XSL
code as given below:
<?xml version=“1.0”?>

         ► None of these

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 Which of the following needs human action to execute?

   ► Virus
Page #94
Viruses and worms
Viruses, on the other hand, need to be activated through a human action.

     ► Worm
     ► Trojan Horse
     ► All of these

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 In the digital signature technique, the sender of the message uses ________ to create
cipher text

     ► His or Her own symmetric key

   ► His or her own private key
Page #103
Then the sender adds his private key in the obtained message digest to create his digital signatures.


     ► His or her own public key
    ► The receiver’s private key

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 PIN stands for:
     ► Payment investigation Number

    ► Password Identification Number

    ► Personal Identification Number
PIN - Personal Identification Number
http://www.all-acronyms.com/PIN/personalidentificationnumber/10774

    ► Personal Identification Numeric

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 An electronic check contains a(n)………………… to the payer’s bank to make a
specified payment to the payee

    ► Serial#

    ► Private key

   ► Instruction
Page #113
Electronic Checks
An electronic check contains an instruction to the payer’s bank to make a specified payment to a
payee. Both, symmetric and asymmetric type of cryptography is used in this system.


    ► All of the above

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 It is the ability to sell the goods or provide the service at a price that is lower than that of
competitors, and thus attract more customers.
What is called?


   ► Cost leadership
Page #157
Cost leadership
It is the ability to sell the goods or provide the service at a price that is lower than that of
competitors, and thus attract more customers.

     ► Price leadership

     ► Focus

     ► Differentiation




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  E-commerce is a combination of three different areas of study, namely, --------,
---------------- and ----------------

     ► Internal, external support, Support

   ► Technology, business and law/policy
Page #161
BARRIERS TO INTERNATIONAL E-COMMERCE
E-commerce is a combination of three different areas of study, namely, technology, business and
law/policy.


     ► Primary, Secondary, R&D

     ► Sale, purchase, feed back


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 A company ABC web page divided into four segments can be unpleasant to a Japanese
visitor because no. four is a symbol of death in that culture.
Which is the international barrier it is having?
    ► Culture
Page #162
Culture
Similarly, a web page divided into four segments can be unpleasant to a Japanese visitor because no.
four is a symbol of death in that culture.

    ► Language

    ► Lack of trust

    ► Infrastructure

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 GM Celebes manufacturing electronic goods and FryChips co selling French fries.
Under the traditional trade mark law both these companies can have the same trade
mark/trade name such as ‘frys’.

The problem arises when both apply for the registration of a domain name containing the
word ‘frys’. Here, both are legitimate claimants of this domain name but due to the
element of uniqueness of domain names only one of them can be assigned the desired
domain name.

Which legal issue arises in this situation?

    ► Domain name conflict

    ► Cyber squatting

     ► Concurrent use
PAGE # 181
Concurrent use
This problem arises when two organizations have apparently legitimate claim to
use the same domain name but cannot do so due to the uniqueness of domain
names. Suppose, there is a company manufacturing electronic goods and
another company selling french fries. Under the traditional trade mark law both
these companies can have the same trade mark/trade name such as ‘frys’. The
problem arises when both apply for the registration of a domain name containing
the word ‘frys’. Here, both are legitimate claimants of this domain name but due
to the element of uniqueness of domain names only one of them can be
assigned the desired domain name.
    ► None


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 Which type of Data Mining contains the elements as Support and confidence?

    ► Classification

   ► Association
Page 144
There are two terms/measures used in association, that is, support and confidence.



    ► Characterization

    ► Clustering

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 OLAP stands for……………

    ► Online Analytical Program

   ► Online Analytical Processing
Page #145
Online Analytical Processing (OLAP)


    ► Online Application Program

    ► Online Analysis Performance


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 Characterization and Clustering belong to which of the following types of Data Mining?

    ► Additive

    ► Predictive

    ► Selective

    ► Descriptive
Page # 141
Classification and association are predictive types of data mining while characterization
and clustering represent the descriptive type.


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 Support activities in Value Chain model includes

   ► Finance and Administration
   ► Human Resources
   ► Technology Development
   ► All of these.
P 153
Finance and administration’ activities relate to accounting, paying bills, borrowing funds
and complying with government regulations etc. ‘Human resources’ refer to the activities
that coordinate management of employees, e.g, recruiting, hiring, compensation and
benefits etc. ‘Technology development’ relates to activities which help improve
product/service that a business is selling and also help improve processes in every primary
activity, e.g, fields tests, maintenance of procedures, process improvement studies etc.


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 Which of the following is NOT processed on the client side?
     ► Cookies
     ► JavaScript
     ► CGI scripts
Page #79
Client side processing
Data that is processed on the client side mainly includes the HTML code, most of JavaScript, applets
and cookies (in most cases).

    ► Applets
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 Due to which characteristics, ATM network are covered under E-commerce ?

   ► Exchange of information through computer networks
   ► Internet.
   ► Exchanging of products, services.
Page # 2
Electronic commerce is an emerging concept that describes the process of buying and
selling or exchanging of products, services and information via computer networks
including the internet
    ► None of the above.

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 SET is better than SSL.

►True
Page # 125
SSL vs. SET
SSL only handles secured transmission of credit card no. but SET is designed to handle the whole
transaction in a secured manner using dual signatures.
SSL is a general purpose protocol built into the browser, whereas SET requires software on, both,
the client and the merchant side.

► False

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 Dividing market, with respect to people having income level greater than Rs 30000, is
geographic segmentation.

   ► True.
   ► False.
Page #131
Geographic segmentation
In this type, customers are divided into groups on the basis of where they live or work. For example,
urban and rural customers can be the two segments on the basis of geography. Different marketing
plan would be required for each segment.


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 Which of the following is NOT an identified behavioral mode of customers on the web?

   ► Browsers
   ► Buyers
   ► Shoppers
   ► Seller
Page #132
Behavioral segmentation
Three identified behavioral modes of the customers on the web are:
Browsers – customers who just browse through the site with no intention of buying
Buyers – customers who are ready to buy right away
Shoppers – customers who are motivated to buy but want more information



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 Which of these is a way of conducting market research?

   ► Phone.
   ► Interviews.
   ► Questionnaires.
   ► All of above.
Page #132
Marketing Research
It consists of interviews, paper and phone surveys, questionnaires, findings based on previous
investigations etc. to find strengths and weaknesses of your business and the business of your
competitors.


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 Which of these is NOT a stage of knowledge discovery process?
   ► Transformation
   ► Data mining
   ► Pattern evaluation
   ► Process evaluation
Page #140
Knowledge discovery
A knowledge discovery process includes data cleaning, data integration, data selection, data
transformation, data mining, pattern evaluation and knowledge presentation.


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 According to Michael Porter, “test marketing” is an example of primary activity in a
strategic business unit. Identify the area in which this task is performed.


     ► Design
Page # 152
Design’ activities take a product form concept stage to manufacturing stage. They include concept
research, engineering, drawings preparation, test marketing etc.


     ► Market and sell

     ► Deliver’ activities relate to storage


     ► Purchase materials and supplies


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 Electronic banking is also known as __________.

   ► Cyber banking
   ► Virtual banking
   ► Online banking
   ► All of above
Page #150
Electronic Banking
Electronic banking, also known as cyberbanking, virtual banking, home banking and online banking,
includes various banking activities conducted from home, business, or on the road, instead of at a
physical bank location.


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  Civil law deals with the private rights of the parties, whereas the object of criminal law
is to punish the wrong-doer. Is it?
     ► True
Page # 176
Civil law deals with the private rights of the parties, whereas the object of criminal law is to
punish the wrong-doer.


     ► False


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 In datalink layer, data packets are placed inside

   ► Data frames
Page # 06
Data link layer
It places data packets into data frames.

     ► Data boxes
     ► Data streams
     ► None of these

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 Which one of the following algorithms does not include in public key algorithms?

   ► DSS
   ► RSA
   ► Elliptic Curves
   ► RC4
Page # 108
Public Key Algorithms
Following is the list some popular public key algorithms:
DSS – Digital Signature Standard based on DSA (Digital Standard Algorithm) – key length is
between 512 1024 bits
RSA
Elliptic Curves


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 Which of the following is HTML tag could n’t be used as CSS tag?

   ► <style>
Page 39
 A separate file is created with the extension ‘.css’, containing your style definitions (see mystyles.css
below).
Use <Link> tag inside a web page header to apply these style definitions.
mystyles.css:
h1{color:red}
p{font-size:34pt}

     ► <h1>
     ► <p>
     ► <a>

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Question No: 31 ( Marks: 1 )
 What is stand for WIPO?

Answer Page 182
WIPO stands for World Intellectual Property Organization.

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Question No: 32 ( Marks: 1 )
 Name any 3 E-Business models?

Answer Page # 128
3 E-Business models are given below
1-Storefront Model
2-Auction Model
3-Online Banking
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Question No: 33 ( Marks: 2 )
 What is the basic purpose of using hash function in communication?

Answer Page # 103
A hash function is applied on the message to get the message digest.
OR
Hash function is a one way mathematical function applied to a message. Result of
the hash function is unique to each message called Message Digest.

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Question No: 34 ( Marks: 2 )
 What is Competition between existing players?

Answer Page # 159
If there are many players of the same size, capacity and strategy having little
difference between their product/service, then there is fierce competition among
them as regards the price of the product/service. Even a small change in the price of
the product/service can be crucial for the business. Again, the use of EC can cause a
significant difference by reducing administration/transaction cost, increasing
efficiency of supply chain, improving product quality and customer service.

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Question No: 35 ( Marks: 3 )
 On what basis, generally the protection under “fair use” may be sought? Doesn’t need to
explain.

Answer Page # 179
Nature of use: - the work has been used for educational and/or non-profit
purposes only;
Nature of work: - if the copied work contains factual information then it may be
more effectively covered under the fair use clause as opposed to some creative work;
Extent of the work copied: - if the amount of work copied is insignificantly small
then the courts might take a view favorable to the accused;
Effect on the market value of the work: - A person alleged with the copyright
violation may escape any liability arguing that the work has not been circulated to
many people and there has not been any negative impact on the value of actual work
due to the circulation.

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Question No: 36 ( Marks: 3 )
 In Virtual PIN Payment system, merchant side is less secure than buyer side. Do you
agree with this statement? Justify your answer.
1+2

Answer Page # 112
Yes, I agree with this statement that merchant side is less secure than buyer side
merchant side is less secured in the transaction because the goods are delivered by the
merchant before the payment is actually received.

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Question No: 37 ( Marks: 3 )
 What are the disadvantages of Data Mining?         (1+1+1)

Answer
Privacy Issues :- Personal privacy has always been a major concern in this
country. In recent years, with the widespread use of Internet, the concerns about
privacy have increase tremendously. Because of the privacy issues, some people do
not shop on Internet. They are afraid that somebody may have access to their
personal information and then use that information in an unethical way; thus
causing they harm.

Security issues :- Although companies have a lot of personal information about
us available online, they do not have sufficient security systems in place to protect
that information. For example, recently the Ford Motor credit company had to
inform 13,000 of the consumers that their personal information including Social
Security number, address, account number and payment history were accessed by
hackers who broke into a database belonging to the Experian credit reporting
agency.
Maintenance Problem :- Another problem with the data warehouse is that it is
difficult to maintain. Any organization that is considering using a data warehouse
must decide if the benefits outweigh the costs. Once you have paid for the data
warehouse, you will still need to pay for the cost of maintenance over time. The costs
involved with this must always be taken into consideration.


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Question No: 38 ( Marks: 5 )
 Describe the advantages of E-Business in detail.

Answer Page #126
Some advantages of an e-business are given as under:
Personalized service
In fact, the nature of internet technology is such that the information about the
online customers including their buying behavior can be recorded in the databases.
This information can be utilized by the e-commerce site to study the needs of a
particular customer. Based upon that the site can do .customization and provide a
personalized service to the customer.
High-quality customer service
Customers can provide their feedback or register their complaints quite
conveniently in case of online business as compared to offline business, and in light
of that an ebusiness can improve its customer services.
No inventory cost
An e-business can have minimum overhead cost. You do not need to have any
special physical place to start your business or hire any staff to operate the business
as required in offline business.
Worldwide reach of your business
An online business has global reach. In a way people living anywhere in the world
are potential customers of an e-business.
Electronic catalogues
Electronic catalogues are used in case of an online shop. They have many
advantages over paper catalogues. Therefore, online shopping can be done more
quickly and in a more convenient environment.
Bulk transactions
One can do bulk transactions during one visit to an e-shop, since there is no
limitation of collecting, packaging or carrying goods in contrast to shopping from a
traditional offline shop.
Improved supply chain management
Typical members of a supply chain management are suppliers, manufacturers and
end customers.
Ultimately, the goods can be quickly delivered to the end customers due to the
improved supply chain management.


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Question No: 39 ( Marks: 5 )
Elaborate the importance of OLAP in decision making support for an organization.


Answer Page # 145
OALP is important in decision making because Online Analytical
Processing (OLAP) uses knowledge for the purpose of presenting data at
different levels of abstraction. It is different from data mining as it does not
help in making predictions. But data can be viewed and reviewed in many
different ways for decision making purpose. The result is showed in form
of a data cube.

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Question No: 40 ( Marks: 10 )
 What is Porter’s 5 forces model? Discuss briefly 5 forces with its purpose.

Answer Page # 158
Porter`s models helps a firm to identify threats to its competitive position. and to
divide plans accordingly which includes uses of IT and E commerce to protect or
enhance his competitive position .
Following are the 2 forces models of porter.
1- Threats of new potential entrants to the sector
This threats relates to the opportunity that how easily a company having different
products and services can enter into the given trade sector. How efficiently it
removes the barriers like IT, Capital and skills. For example to start online banking
you need not to
2-Threats of substitute product or service in existing trade
3-Bragaining power of the buyers
4-Bargaining power of the suppliers
5-Competition between existing players

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Question No: 41 ( Marks: 10 )
 What are the advantages and disadvantages of offline and online catalogues?
5+5

Answer Page # 127
Online catalogues vs. Paper catalogues
Paper catalogs
Advantages
Easy to create a catalog without high technology
Reader is able to look at the catalog without computer system
More portable than electronic catalog
Disadvantages
Difficult to update changes in the product information
Only limited number of products can be displayed
Online or electronic catalogs
Advantages
Easy to update product information
Able to integrate with the purchasing process
Good search and comparison capabilities
Able to provide timely, up-to-date product information
Can provide broad range of product information
Possibility of adding voice and motion pictures
Cost savings
Easy to customize

                                         End
IT430- E-Commerce FINALTERM EXAMINATION (Session - 3) 100% correct solved
including subjective with reference by Afaaq, Hira Ali and Faiza Aroob
Remember Us In Your Prayers
Best regard’s
Muhammad Afaaq
Mba 3 rd Finance Group
Afaaq_Tariq@yahoo.com
Islamabad
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0346-5329264
If u like me than raise your hand with me
If not than raise ur standard
That’s about me … !



                          FINALTERM EXAMINATION
                                     Fall 2009
                              Afaaq_tariq@yahoo.com
                          IT430- E-Commerce (Session - 1)
Asslam O Alikum
IT430- E-Commerce (Session - 1) FINAL TERM EXAMINATION (Spring
2009)100% correct solved with reference included objective By Muhammad Afaaq,
Faiza Aroob and Hira ali
Remember Us In Your Prayers
Best regard’s
Muhammad Afaaq
Mba 3 rd Finance Group
Afaaq_Tariq@yahoo.com
Islamabad
Come join me in http://groups.google.com/group/vustudymania
0346-5329264
If u like me than raise your hand with me
If not than raise ur standard
That’s about me … !
                              Question No: 1 ( Marks:

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Key version represents public key by
    ► Buyer
     ► Seller
     ► E-Bank
Page # 116
The currency used in this payment system is called an e-cash coin or simply coin. A coin consists of
three elements or parts - serial #, key version and serial no. signed by the secret or private key of a
certaindenomination of the e-cash bank. In other words, a coin of one dollar would consist of the
following: Coin = Serial#, keyversion, {Serial #}SK bank’s $1 key
Each coin has a unique value, partly minted by the client and partly by the e-cash bank.


     ► Certification Authority

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SSL stands for
     ► Secure Socket Layer
Page #121
SECURE SOCKET LAYER (SSL)

     ► Security Service Layer


     ► Sub Secured Length


     ► None of these

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How many kinds of Web Portals are?
   ►3
   ►2
Page # 129
Two types Web Portals are horizontal portal and vertical portal
   ►5
   ►6
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Brick and Mortar refers to


    ► Offline business
Page #129
Brick-and-Mortar vs. Click-and-Mortar businesses
These two terms refer to the offline and the online businesses, respectively.
It means Brick-and-Mortar refer to offline and Click-and-Mortar businesses refer to online
business




    ► Online business


    ► Transport


    ► Building


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Digital Content Revenue Model Includes


    ► Legal information services


    ► Online journals


    ► Online Libraries


    ► All of the above
Page # 130
Digital Content Revenue Model
Therefore, one finds many e-businesses that offer different types of information services such as
legal information, corporate information, government information, news and resources for academic
libraries etc. These services can be customized by an e-business for different firm sizes depending
upon their needs and usage pattern.

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Which of following marketing campaigns are cheap an effective way to target potential
customers?
    ► Sale forces
    ► E-mail
Page #133
E-MAIL MARKETING
E-mail marketing campaigns are cheap and effective way to target potential customers.
    ► Media promotion
    ► Marketing software


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What does Telemarketing means?
    ► Marketing through charting
    ► Marketing through telephone
Page #133
Telemarketing (live interaction through telephone) and e-mails can be combined to reach prospective
customers.
    ► Marketing through email


    ► Marketing through web casting

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Which of following services build a strong customer loyalty towards company and its
products?


    ► Customer services
Page #136
One major goal of CRM is to establish a long-lasting relationship between a company and its
customers. Good customer services can help in building a sense of loyalty towards company and its
products or services.

    ► Public relations(PR)
    ► Bulletin board
    ► Exhibitions.


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Track the customers online and do personalization is only possible through which of the
following file(s) analysis.


    ► log files


    ► cookie
P 127
Cookies can be used to track customers online



    ► data mining


    ► log files and cookies.


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Which of the following is true for Class A:

              ► Network 01 byte and 03 hosts

          Page #10: fig.10




                      ► Network 02 bytes and 02 hosts


                      ► Network 03 bytes and 01 host


                      ► None of these



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   What is the correct HTML for making a text input field?


              ► <textinput type="text">

              ► <input type="text">

          Page # 27

          METHOD="POST"> First Name: <INPUT TYPE="TEXT" NAME="First">

          ► <input type="textfield">

              ► <textfield>


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    IIS stands for:
                ► International Information Service
                  ► Internet Information Server

             Page #85

             IIS (Internet Information Server)

                  ► Internet Information standards

                  ► All of these

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    The payer and the payee are issued digital certificates in ………… standard format by their
    respective banks.


             ► X. 509
Page #113
Electronic Checks
The payer and the payee are issued digital certificates in X. 509 standard format by their respective
banks.

                  ► F. 609

                  ► L.8999

                  ► N.586


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    What is a E-Cash wallet ?


                 ► Hardware

                  ► Agent

                ► Software
Page # 116
Buyers withdraw coins against their account and store them in e-cash
wallet software (Cyber wallet) on their computer. Cyber wallet stores and
manages coins and records every transaction.

                  ► All of the above


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    An E-cash coin consists of element (s) like:


                 ► Serial # provided by client

                  ► Key version

                  ► Serial# signed by E-cash bank

                 ► All of the above
Page #116
E-cash Coins
A coin consists of three elements or parts - serial #, key version and serial no. signed by the secret or
private key of a certain denomination of the e-cash bank.


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What is Ultimate consumer orientation?
    ► Primary objective of supply chain is to help each company to meet needs of
the consumer at the end of supply chain.
Page #156
Supply chain and ultimate consumer orientation
Primary objective of supply chain is to help each company to meet needs of the consumer at the end
of supply chain. This approach is called ultimate consumer orientation.


    ► Secondary Primary objective of supply chain is to help each company to meet
needs of the consumer at the end of supply chain.
    ► Supply chain is to help each company to meet needs of the supplier, seller and
buyer at the end of supply chain.

     ► None of them

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Customer data can be gathered and analyzing it customers can be served in a better
Manner according to their needs, Which is best option?

   ► Customization
Page #157
Customization
With the help of EC, customer data can be gathered and analyzing it customers can be served in a
better manner according to their needs.


    ► Customer orientation

    ► Customer satisfaction

    ► Focus

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A company ABC web page divided into four segments can be unpleasant to a Japanese
visitor because no. four is a symbol of death in that culture.
Which is the international barrier it is having?

   ► Culture
Page #162
Culture
Similarly, a web page divided into four segments can be unpleasant to a Japanese visitor because no.
four is a symbol of death in that culture.


    ► Language

    ► Lack of trust

    ► Infrastructure


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Exclusive right granted by law to make, use and sell an invention. What is called?

     ► Parasites

     ► Trade mark

    ► Patent infringement
Page #181
Patent infringement
A patent is an exclusive right granted by law to make, use and sell an invention.


     ► Copyright


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Suppose, someone circulates a news item in the media about the reputation of a doctor,
alleging him to be professionally incompetent and negligent. This doctor may then file a
lawsuit against that person claiming that his reputation has been injured due to such an
act.
Which legal issue arises due to such acts?

     ► Cyber Crimes

     ► Online Defamation
Page # 182
Online Defamation
A defamatory statement is a false statement that injures the reputation of on another
person or company. If a statement injures the reputation of a product or service instead
of a person, it is called product disparagement


     ► Cyber squatting

     ► None

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How can you reference part of a string?
    ► text.substr(5,6);
http://php.net/manual/en/function.substr.php
    ► text.part(5,6)
    ► text.piece(5,6)
    ► text.split(5,6);

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This is an example of




   ► 0-tier architecture
   ► 1-tier architecture
   ► 2-tier architecture
Page #90: fig.3
   ► n-tier architecture

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Following are the names of some well known e-commerce software, EXCEPT ----------- .
    ► Intershop
    ► IBM's WebSphere Commerce Professional Edition
    ► Microsoft Commerce Server 2002
    ► Microsoft SQL Server 2005
Page # 93
E-commerce Software
Following are the names of some well-known e-commerce software:
Intershop Enfinity
IBM’s WebSphere Commerce Professional Edition
Microsoft Commerce Server 2002


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In Style Sheets, How do you change the font of an element?
     ► font-face:
     ► font:
     ► font-family:
Page # 43
fonttype1 {font-size: 20pt; font-family: "Times New Roman"}
     ► font-style:

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A paper signature is believed to be more reliable than a digital signature.
    ► True
    ► False
Ref: PAGE # 106
A digital or electronic signature is believed to be more reliable as compared to paper
signatures because it is not ordinarily possible to copy or forge an electronic/digital
signature. But, that is very much possible in case of paper signatures.

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The serial # generated by the cyberwallet gets multiplied by blinding factor ‘r’
which is known only to the ___________.
    ► Client
Page #116
How bank signs blindly?
Cyberwallet generates a serial # and a blinding factor ‘r’. This blinding factor “r” is only known to
the client.

     ► Bank
     ► Merchant
     ► None of above
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SET doesn’t require special software on the client or merchant side.

     ► True

   ► False
Page #117
Working of the E-cash model
On the merchant side, there is special merchant software.

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The result of OLAP is displayed in the form of a __________.
    ► Data square
    ► Data Triangle
    ► Data cube
Page # 145
Online Analytical Processing (OLAP)
The result of OLAP is displayed in the form of a data cube

     ► Data circle

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Classification and Association belong to which of the following types of Data Mining?
         ► Selective

          ► Predictive
Page # 141
Classification and association are predictive types of data mining while characterization and clustering
represent the descriptive type.

         ► Descriptive

         ► Additive


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   Which one of the following algorithms does not include in public key algorithms?


     ► DSS
     ► RSA
     ► Elliptic Curves
     ► RC4
Page # 108
Following is the list some popular public key algorithms:
DSS – Digital Signature Standard based on DSA (Digital Standard Algorithm) – key
length is between 512-1024 bits
RSA
Elliptic Curves

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Question No: 31 ( Marks: 1 )
What is a basic purpose of payment gateway in SET transactions? Explain shortly.

Answer Page # 122
The role of payment gateway is to connect entities on the internet with those which
are not on the internet such as the electronic network of banks. Payment gateway
provides the security of data transmission to/from the acquirer bank.

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Question No: 32 ( Marks: 1 )
‘Provide after sales service and support’ is one of the areas in a strategic business unit
according to Michael Porter. List what kind of activities is performed in this area?

Answer Page # 152
‘Provide after sales service and support’ refer to those activities that aim at promoting
a continuing relationship with customers, e.g, installing, testing, repairing,
maintaining a product, fulfilling warranties etc.

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Question No: 33 ( Marks: 2 )
What do we mean by “Affiliation” between two parties? Explain shortly.

Answer
Affiliation:
Generally, affiliation exists when one business controls or has the power to
control another or when a third party (or parties) controls or has the power
to control both businesses. Control may arise through ownership,
management, or other relationships or interactions between the parties.
Merger is an example of affiliation.

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Question No: 34 ( Marks: 2 )
Discuss briefly how a software developer who releases annual updates of his software
can reduce the price of his product and increase sales revenue in an E- Commerce
environment.

Answer Page # 152
A software developer who releases annual updates of his software might consider
eliminating software retailer from distribution channel for updates by offering to
send updates through internet directly to his customers. In this way he can reduce
the price of his product and increase sales revenue since revenue margin payable to
the retailer can now be cut down from the price.

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Question No: 35 ( Marks: 3 )
Under Section 21 of the ETO, the funds of the Certification Council shall comprise
of:?

Answer Page # 169
The functions of the Certification Council are described in Section 21. Mainly, the
council would grant, renew, suspend, revoke any accreditation certificates to the
certification service providers, and would monitor compliance of certification service
providers with the provisions of the ordinance. It would also be responsible for
setting up and maintaining a repository/database where information about
accreditation certificates and digital certificates issued to the subscribers would be
placed and accessible by public at large.

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Question No: 36 ( Marks: 3 )
What is business promotion? Briefly explain any two methods of business
promotion. 1+2

Answer Page # 133
E-business promotions can attract visitors to your site and induce them to purchase.
Promotional messages can be sent both online and offline.
Frequent-flyer miles
The online business has a contract with an airline such that the customer of the
business earns specific miles from the airline free of charge if he purchases from the
online business items up to a certain value.
Point-based rewards
On the performance of a pre-specified action, customers can be entitled to point-
based rewards – t-shirts, mugs etc. with the company’s logo etc.

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Question No: 37 (Marks: 3 )
How does the client purchase from merchant using E-Cash Payment system? Show
the payment request format.

Answer Page # 118
E-cash Purchase
Having received an order the merchant sends a payment request to the client in the
following format:
Payreq={currency,amount,timestamp,merchant_bank ID, merchant_accID, order
description}

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Question No: 38      ( Marks: 5 )
Explain the advantages of E-business regarding today’s scenario.

Answer Page #126
Some advantages of an e-business are given as under:
Personalized service
In fact, the nature of internet technology is such that the information about the
online customers including their buying behavior can be recorded in the databases.
This information can be utilized by the e-commerce site to study the needs of a
particular customer. Based upon that the site can do .customization and provide a
personalized service to the customer.
High-quality customer service
Customers can provide their feedback or register their complaints quite conveniently
in case of online business as compared to offline business, and in light of that an e-
business can improve its customer services.
No inventory cost
An e-business can have minimum overhead cost. You do not need to have any
special physical place to start your business or hire any staff to operate the business
as required in offline business.
Worldwide reach of your business
An online business has global reach. In a way people living anywhere in the world
are potential customers of an e-business.
Electronic catalogues
Electronic catalogues are used in case of an online shop. They have many
advantages over paper catalogues. Therefore, online shopping can be done more
quickly and in a more convenient environment.
Bulk transactions
One can do bulk transactions during one visit to an e-shop, since there is no
limitation of collecting, packaging or carrying goods in contrast to shopping from a
traditional offline shop.
Improved supply chain management
Typical members of a supply chain management are suppliers, manufacturers and
end customers.
Ultimately, the goods can be quickly delivered to the end customers due to the
improved supply chain management.

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Question No: 39     ( Marks: 5 )
Elaborate the importance of OLAP in decision making support for an organization.

Answer Page # 145
OALP is important in decision making because Online Analytical
Processing (OLAP) uses knowledge for the purpose of presenting data at
different levels of abstraction. It is different from data mining as it does not
help in making predictions. But data can be viewed and reviewed in many
different ways for decision making purpose. The result is showed in form
of a data cube.

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Question No: 40     ( Marks: 10 )
What elements should we consider for global marketing of e-businesses? Describe briefly.

Answer: Page # 139
As a marketer, when you are aiming at marketing your business in the entire world,
you have to keep certain considerations in mind. Your web design must provide
content in various languages and provide prices in various currencies, so that people
belonging to different countries/cultures can understand the information contained
in your web site. A regular display of currency exchange rate information can be
useful in this behalf. Today, tools exist that can translate emails and your web sites
into different languages. Another important consideration should be as to whether
the country where you are doing the business has the required infrastructure to
support your e-business. For example, whether you have a proper distribution
channel of your products in a country you are doing business in. Similarly, you
should carefully choose a payment system for your e-business which is compatible
with the environment of a country where you are doing business. For example, a
payment mechanism using SET cannot be considered as compatible with business
environment in most of the third world countries.

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Question No: 41     ( Marks: 10 )
Give an example to show how members of supply chain can work together to reduce
inventory, increase quality of product, reduce production cost and increase process speed.


Answer: Page # 156
In 1997 the company had to stop its two assembly operations for several weeks due
to errors in production and scheduling system causing it a huge financial loss.
Thereafter, it decided to invest in information systems in every element of its supply
chain. Involving its suppliers in the process, it began the use of EDI and internet
technology, so that the suppliers could supply the right part or assembly at right
time to prevent production delay. Now, the suppliers could get engineering
specifications and drawings before the start of manufacturing using a secure
internet connection, and plan their own business activities, accordingly. Also,
members of the supply chain could have the knowledge of the completion of
milestones and any changes in production schedule. In two years time, this
approach resulted in reducing half the time needed to complete individual assembly
processes. Thus, instead of waiting for 3 years the customer airlines could now have
the ordered airplane ready for delivery in 10-12 months. Furthermore, the company
launched a spare parts web site for ordering replacement parts. The site allowed
customer airlines to register and order for replacement parts through browsers.
Soon, the site was processing 5000 transactions per day at much lower cost as
compared to orders cost through phone, mail, or fax. It also improved customer
service in the sense that most parts could now be delivered the same day or the next
day.

                                         END
IT430- E – Commerce (Session - 1) FINAL TERM EXAMINATION (Spring
2009)100 % correct solved with reference included objective By Muhammad Afaaq,
Faiza Aroob and Hira ali
Remember Us In Your Prayers
Best regard’s
Muhammad Afaaq
Mba 3 rd Finance Group
Afaaq_Tariq@yahoo.com
Islamabad
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0346-5329264
If u like me than raise your hand with me
If not than raise ur standard
That’s about me … !
                         FINALTERM EXAMINATION
                                   Spring 2009
                             Afaaq_tariq@yahoo.com
                         IT430- E-Commerce (Session - 3)

Asslam O Alikum
IT430- E-Commerce FINALTERM EXAMINATION (Session - 3) 100% correct
solved including subjective with reference by Afaaq and Faiza Aroob
Remember Us In Your Prayers
Best regard’s
Muhammad Afaaq
Mba 3 rd Finance Group
Afaaq_Tariq@yahoo.com
Islamabad
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www.vugoogle.com
0346-5329264

If u like me than raise your hand with me
If not than raise ur standard
That’s about me … !

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At minting stage, the serial number is ……………..by E-Cashbank


    ► Known
    ► Unknown
Page # 118
Minting Stage
Serial number (unknown) Client (known)
Deposit Stage
Serial no. (known) Client (unknown)
    ► Secret
    ► Forwarded
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SET and SSL both are same with respect to security.
    ► True
    ► False
Page 123
SET hides customer’s credit card information from merchants and hides order information from
banks to protect privacy.


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Advertising Supported Revenue Model includes
    ► Yahoo portal
Advertising-Supported Revenue Model
In this model service/information is provided free of any charge to certain audience and the
advertising revenue is sufficient to support the operation of the business and its cost. For
example, Yahoo portal provides useful information and a search engine free of cost, but
earns revenue through advertisements on its portal web site to bear the operational cost.
    ► Employment sites
    ► Newspaper Publishers
     ► All of the above

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Advertising Subscription Mixed Revenue Model includes


    ► Online journals
► Sports information services
    ► Business week online


    ► All of the above
Advertising-Subscription Mixed Revenue Model
In this type, subscribers pay a fee and accept some level of advertising. Thus an e-
business can earn its revenue from both the sources, that is, through subscription
and advertisements. On web sites that use this model, normally, the subscribers are
subjected to much less advertising than they are on advertising supported sites. For
instance, in case of certain online newspapers, a customer has to pay subscription
fee for certain services/information whereas some services are free of charge as they
are supported by advertising.


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Let us, suppose that you have hosted your e-commerce website,
 When you provide “opt-in e-mail” option to your customers on your website and
customer opt for it , what does it mean to receive ?
    ► Information about product through advertisement
    ► Information about product through e-mail
“opt-in e-mail” option to your customers on your web site. If
they opt for it, this means that they want to receive through email any product information,
    ► Information about services available on it
    ► Information about News through e-mail.


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What does Telemarketing means?
    ► Marketing through charting
    ► Marketing through telephone
Page # 133
Telemarketing (live interaction through telephone) and e-mails can be combined
to reach prospective customers
    ► Marketing through email
    ► Marketing through web casting

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Visitor’s location, IP address, time of visit related information are added, in which of the
following
    ► call handling files


    ► cookies
    ► log files
Page # 136
Log files consist of
data generated by site visits and include information about each visitor’s location, IP
address, time of visit, frequency of visits etc
    ► Data mining files.


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   HTML stands for ?

                        ► Hyper Text Marked Language

                       ► Hyper Text Markup Language

                       Page # 17
                       Hypertext Markup Language (HTML)

                      ► Hyper Text Member Licen

                      ► None of these

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For which one of the following,<MARQUEE ...> tag can work better
         ► News headlines
        ► Announcements
         Page # 37
        ► Sound pulgin
        ► Movie controls
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Which of the following, in Javascript, we could not create our own?
           ► Textboxes
           ► Dropdown

http://forums.asp.net/t/1360420.aspx
http://www.virtualmechanics.com/support/tutorials-spinner/FormIntro.html

           ► Object
           ► Image

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   How do you write a conditional statement for executing some statements only if "i" is
   equal to 5?


                      ► if i=5

                      ► if i=5 then

                      ► if i==5 then

                      ► if (i==5)

           Page # 69

<HTML> <HEAD><TITLE>Example - Current Date and Time</TITLE> </HEAD>
<BODY>
<SCRIPT LANGUAGE="JavaScript" TYPE="text/javascript"> <!--// Store the date in a
variable d =
new Date() dateText = ""// Get the current day and convert it to the name of the day
dayValue =
d.getDay() if (dayValue == 0)
dateText += "Sunday" else if (dayValue == 1) dateText += "Monday" else if (dayValue ==
2)
dateText += "Tuesday" else if (dayValue == 3) dateText += "Wednesday" else if
(dayValue == 4)
dateText += "Thursday" else if (dayValue == 5) dateText += "Friday" else if (dayValue ==
6) dateText
            += "Saturday"
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Which one of the following ,is the correct way to declare a JavaScript array?

     ► var txt = new Array="tim","kim","jim"
     ► var txt = new Array(1:"tim",2:"kim",3:"jim")
     ► var txt = new Array("tim","kim","jim")
http://www.slideshare.net/scvinodkumar/javascript-question

    ► var txt = new Array:1=("tim")2=("kim")3=("jim")
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Upstream activities relate to?

   ► Materials/services or the input from suppliers
Page # 155
Upstream activities relate to materials/services or the input from suppliers

     ► Manufacturing and packaging of goods
     ► Distribution and sale of goods to distributors/customers

     ► Input from suppliers and Distribution

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Downstream activities relate to?

     ► Materials/services or the input from suppliers
     ► Manufacturing and packaging of goods

   ► Distribution and sale of goods to distributors/customers
Page # 155
Downstream activities relate to distribution and sale of goods to distributors/customers

     ► Manufacturing and Distribution
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Porter’s Model helps a firm to identify threats to its competitive position and to devise
plans including the use of IT and e-commerce to protect or enhance that position.

   ► True
Page # 158
Porter’s Model helps a firm to identify threats to its competitive position and to devise plans
including the use of IT and e-commerce to protect or enhance that position.
     ► False


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A company collecting information assumes that the customer does not object to a specific
use of information unless the customer specifically denies the permission. Thus, the
ompany may use the collected information for its own purpose, as well as, sell or rent it
out to other firms or persons.
Which of the following Approach it is using?

     ► Opt-inout

     ► Swap-out

     ► Opt-in

      ► Opt-out
Page # 183
The companieshave adopted two different approaches in this regard, that is, opt-out approach and
opt-in approach. Inmore common opt-out approach, the company collecting information assumes
that the customer doesnot object to a specific use of information unless the customer specifically
denies the permission.

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    Which type of Data Mining contains the elements as Support and confidence?

                  ► Classification

                  ► Association
            Page 144

There are two terms/measures used in association, that is, support and confidence.
                 ► Characterization

                 ► Clustering

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    In which type of data mining, Apriori algorithms is used?


    ► Classification

     ► Association
Page # 143
Association
Association analysis is the discovery of association rules showing attribute-value conditions that
occur frequently together in a given set of data. It is widely used for market basket analysis. For
example, where we are recording sales of a big shopping store in databases, then by applying
association mining we may discover that certain items have a strong bondage or affinity with each
other such that when one item is purchased the other is purchased, too. Apriori algorithm is
used for association mining.
► Characterization
  ► Clustering

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How do you define a numerical value?
     ► var mynum = new Math;
     ► var mynum = Math(6);
     ► var mynum = 6; (Doubted)
     ► Math.mynum = 6;

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Which CSS property controls the text size?
     ► font-style
     ► text-style
   ► font-size
Pgge # 38
H1{font-size:72pt}

    ► text-size

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Which of the following is a function of Cyberwallet?
     ► Store coins
     ► Manage Coins
     ► Record transactions
     ► All of above
Page #1 16
  Cyber wallet stores and manages coins and records every transaction

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Which model allows the users to log-on on a website and assume the role of bidder or
seller?
        ► Online Banking.
        ► Storefront Model.
        ► E-Learning.
        ► Auction Model.
Page # 128
Auction Model
In this model there are auction sites to which the users can log-on and assume the role of
a bidder or seller.



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Job searchers can search for jobs and employers can hire effectively using
_____________.
        ► Online recruiting web sites.
    Page # 128
Employers can recruit and job searchers can search for jobs effectively through online
recruiting web sites.
        ► Online banking web sites.
          ► Online trading and lending web sites.
          ► Online news services web sites.

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Which of these is a rule about bondage or affinity of two items such that if one
item is purchased, the other is purchased too?
     ► Classification
     ► Association
Page # 143
Association
Association analysis is the discovery of association rules showing attribute-value conditions that
occur frequently together in a given set of data. It is widely used for market basket analysis. For
example, where we are recording sales of a big shopping store in databases, then by applying
association mining we may discover that certain items have a strong bondage or affinity with
each other such that when one item is purchased the other is purchased, too. Apriori algorithm is
used for association mining.
     ► Characterization
     ► Clustering

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Electronic banking is also known as __________.
    ► Cyber banking
    ► Virtual banking
    ► Online banking
    ► All of above
Page # 150
Electronic banking, also known as cyberbanking, virtual banking, home banking and
online banking,




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Identify the necessary aspect for a business to work to establish long term relationship with at least small
number of capable suppliers.
     ► Supply chain management
Page 155
Supply chain management
Engaging and negotiating with suppliers can be extremely beneficial. The process of taking active
role in working with suppliers to improve products and processes is called supply chain management.
Today, firms are reaching beyond limits of their own organizational structure. They are creating new
network form of organization among the members of supply chain. Supply chain management is
now used to add value in the form of benefits to the ultimate customer at the end of supply chain. It
has become important for a business to work to establish long term relationship with at least small
number of capable suppliers.
    ► Demand chain management
    ► Ultimate consumer orientation
    ► None of the given

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IT/EC can reduce the overall ------------- and afford to keep the price of
the product relatively low
        ► Production cost
    Page # 159
A business using IT/EC can reduce the overall production cost and afford to keep the price
of the product relatively low.

         ► Marketing cost
         ► Distribution cost
         ► None


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-------------means services in relation to the transformation of contents of an electronic
document from its original form to one that cannot be understood or decoded by any
unauthorized person
          ► Cryptography services
Page #163
 “‘Cryptography services’ means services in relation to the transformation of contents of an
electronic document from its original form to one that cannot be understood or decoded by
any unauthorized
person”.
         ► Accredited Certification Service Provider’
         ► Originator
         ► Addressee


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Criminal wrongs such as breach of contract are deemed to violate only the rights of
individuals and not the society in general
        ► True

        ► False
    Page #176
 Civil wrongs such as breach of contract are deemed to violate only the rights of
individuals and not the society in general.

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    A ……. Is a group of data objects that are similar to one another in each group?


    ► Character
    ► Classification
    ► Association
    ► Cluster

Page #145
A cluster is a group of data objects that are similar to another within the same cluster and are
dissimilar to the objects in other clusters.

Question No: 31        ( Marks: 1 )
What stands for CRM?

Answer Page #136
CRM stands for Costumer Relationship Management.

Question No: 32      ( Marks: 1 )
What are the three attacks on symmetric key algorithms? Write names only.

Answer Page #108
Attacks on Symmetric Key Algorithms:-
Following attacks have been reported on symmetric key algorithms:
    1. Key Search Attacks
    2. Cryptanalysis
    3. System-based Attacks

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Question No: 33 ( Marks: 2 )
What is ONLINE BANKING?

Answer Page # 128
Online banking provides services to the customers through internet including
services of electronic funds transfer.

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Question No: 34 ( Marks: 2 )
Define these two terms plaintiff and defendant?

Answer Page #177
Plaintiff:-
The person who files a lawsuit are called plaintiff.
Defendant:-
The person against whom a lawsuit is filed is called defendant.

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Question No: 35 ( Marks: 3 )
How lack of trust barrier can be overcome or minimized? Discuss it briefly

Answer Page #161
Online companies must establish a trust relationship with its costumers, because as
we know that there is a gap that we feel that web based companies are not present in
physical. There for web businesses the trust must be present between costumer and
sellers.
There was, once, a famous cartoon used to depict that on the internet nobody knows
whether you are a dog. The issue of anonymity can be explained by the example that a
visiting customer will not know in case of an online bank as to how large or well-established
the bank is, simply by browsing through its web site. On the other hand, visitors would not
become customers unless they trust the company behind the site.

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Question No: 36       ( Marks: 3 )
What do we mean by internet-based EDI? Briefly explain how could it be used as
substitute of VAN? (1 + 2)
 .
Answer Page # 149
Internet-Based EDI:-
Internet can support EDI in a variety of ways. Internet e-mail can be used as EDI message
transport mechanism in place of having a VAN. An extranet can be created with the trading
partner allowing a partner to enter information in the fields of web forms which correspond
to the fields of EDI message.
Also, web-based EDI hosting service can be utilized through web-based EDI software.
However, a lot of work is still required to be done to make use of and popularize internet-
based EDI.

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Question No: 37        ( Marks: 3 )
Briefly explain how does the bank check validity of e-coins when merchant sends them
for deposit?

Answer Page #118
Making the Payment:-
Coins used in the payment are encrypted with bank’s public key, preventing the merchant to
view them. Payment information is forwarded to the bank with encrypted coins during
merchant’s deposited. Only hash of the order description is included in payment information
preventing the bank from knowing the order details.

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Question No: 38        ( Marks: 5 )
Describe the advantages and disadvantages of Virtual PIN.(2.5+2.5)

Answer Page #112
Advantages of Virtual PIN:
   • Simplicity
   • No encryption
   • No special software is required
   • User friendly front end
   • In case of fraud only sales are lost
Disadvantages of Virtual PIN:-
   • Pre-registration of the buyer and the merchant with FV
   • Maintaining a bank account in case of merchant is essential
   • Having a credit card in case of a buyer is also essential part of this system.
   • Merchant side is less secured in the transaction because the goods are
      delivered by the merchant before the payment is actually received
   • Extremely long waiting period between when a sale is made and when a
      payment is deposited in merchant’s accounts

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Question No: 39 ( Marks: 5 )
Differentiate between Cyber squatting and concurrent use with example.

Answer Page #181
Cyber squatting:
The act of intentionally registering domain names containing trademarks/trade
names of prominent companies to later blackmail or demand ransom from those
companies is called cyber squatting. It is regarded as an offence in most countries.
Example:-
Assume there is a firm ‘Glory Enterprise’ and it wants to have its web site. It also
wants to have the word ‘glory’ as a part of its domain name because for years it has
been recognized in the physical world through this word. However, at the time of
registration of its domain name it finds that a person Mr. ‘A’ who has nothing to do
with the business of the firm or the word ‘glory’ has already registered a domain
name containing this word as a part of it. Since there cannot be two similar domain
names, the firm is forced to request Mr. ‘A’ to transfer that domain name to it. In
response, if Mr. ‘A’ blackmails or claims ransom from the said firm, he would be
said to have committed cyber squatting.

Concurrent use:
This problem arises when two organizations have apparently legitimate claim to use
the same domain name but cannot do so due to the uniqueness of domain names.
Example:-
Suppose, there is a company manufacturing electronic goods and another company
selling French fries. Under the traditional trade mark law both these companies can
have the same trade mark/trade name such as ‘fry’s’. The problem arises when both
apply for the registration of a domain name containing the word ‘fry’s’. Here, both
are legitimate claimants of this domain name but due to the element of uniqueness
of domain names only one of them can be assigned the desired domain name.

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Question No: 40 ( Marks: 10 )
  How strategies are formulated and implemented? Explain it with real world
  example.

    Answer Page #161
   Strategy Formulation:-
   Based upon this study of internal and external business environment and in light
   of a company’s strengths and weaknesses, a competitive business strategy is
   formed.
   It may be a strategy of cost leadership, product differentiation or focus. One can
   also identify ways how information technology can be used to implement/enforce
   such strategy.

   Strategy Implementation:-
      • In the implementation stage, you build a plan to identify steps needed to
          put the strategy into action and practically take those steps. For example,
          where your strategy is to pursue differentiation in terms of quality of
          service by using/arranging a web-based call centre through which the
          customers can immediately register their complaints; then you will have
           to select appropriate individuals who are suitable for the job in the
           implementation stage.
       •   Creating a web team and defining the role of each member of the team is
           a critical component of implementation stage. For example, you define
           that this person would be the team leader; this would be in the technical
           staff, or the management staff.
       •   Note that involvement of key persons from marketing, accounting,
           finance, human resource, IT, customer relations etc. will be important in
           decision marking as to how a particular implementation plan can be
           executed.
       •   A strategic plan can be at times initially implemented in terms of a pilot
           project before launching it to a full scale. For example, an automobile
           manufacturer in America had implemented a plan/scheme which allowed
           the potential customers to have scheduled test drives before buying a
           particular car. Initially, this scheme was introduced to four American
           states but later it was implemented all over the country.
       •   Another point is to consider whether you should build your own
           infrastructure for execution or outsource the task of execution of a
           strategic plan. For example, where a strategic plan requires a particular
           web design, you can either mange your own team of web designers or
           outsource this task to an outside firm having expertise in this area.


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Question No: 41      ( Marks: 10 )
How can you define the concept of cyber banking? How it takes place? What is its
important role in E-Commerce? (3+2+5)

Answer Page #150, 151
Electronic Banking/ cyber banking:-
Electronic banking, also known as cyber banking, virtual banking, home banking and
online banking, includes various banking activities conducted from home, business, or on
the road, instead of at a physical bank location.

Important role of cyber banking in E-Commerce:-

       •   Get current account balances at any time
       •   Obtain credit card statements
       •   Pay utility bills
       •   Download account information
       •   Transfer money between accounts
       •   Send e-mail to your bank
       •   Manage your own schedule
       •   Handle your finances from any location
       • Apply for loans online
For banks, e-banking represents an inexpensive alternative to branch banking and a
chance to enlist remote customers.

                                         End

IT430- E-Commerce FINAL TERM EXAMINATION (Session - 3) 100% correct
solved including subjective with reference by Afaaq and Faiza Aroob
Remember Us In Your Prayers
Best regard’s
Muhammad Afaaq
Mba 3 rd Finance Group
Afaaq_Tariq@yahoo.com
Islamabad
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0346-5329264
If u like me than raise your hand with me
If not than raise ur standard
That’s about me … !



                      IT430- E-Commerce
                        Final term papers
              4 papers of 2010 and 3 papers of 2009
      Solved by Muhammad Afaaq, Faiza Aroob and Hira ali
               With reference including subjective
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