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					                                              DISTRIBUTION



                                 REACH           TARGET           ENGAGE




                                               COLLISION REPAIR


PRODUCT AND SERVICE KNOWLEDGE FOR AUTO PROS    DISTRIBUTION


                                               SERVICE REPAIR


                                               TECHNICIAN



                                                                   POWERED BY




                           2010 MEDIA INFORMATION
                                                 DISTRIBUTION MARKET
YOUR MARKET. ON TARGET.


W                                                                                                                                                                                                                                                                              DISTRIBUTION
             hile the entire automotive aftermarket is undergoing change, nowhere is this transformation more evident than in the
             distribution marketplace. Consolidations, faster distribution technologies and systems, and new go-to-market strategies
             all make for an increasing need for market and product information to a broader number of people as it’s happening. As
a result, a 73 year old Aftermarket Business brand is changing to reflect, lead and inform the market once again.                                                                                                                                                      a

Aftermarket Business has evolved into an electronic medium that delivers daily, weekly, and monthly content to over 100,000
decision makers and influencers who were identified as part of a rigorous and continuing qualification/opt-in process. These are the
people who directly choose which products are bought and sold through warehouses and parts stores. These are the people who
can no longer wait for a monthly print product to inform their competitive knowledge and their buying decisions.
Connect with this audience when and how they receive their information and shorten your sales cycle now.                               DAILY CONTACT PROGRAMS                                                                                                      D

                                                                                                                                                                                                                                                                                                   B

                                                                                                                                       WEB ADVERTISING                                                                                                                         C
HIT THESE TARGETS:
                                                                                                                                       Web ads are the standard form of advertising on SearchAutoParts.com.
    TOP	POSITIONS	aT	1,000	WDS																																		2,878                    UNIQUE	REACH	OF	                              We offer a variety of ad sizes that are sold by impression (CPM).
    TOP	POSITIONS	aT	17,000	RETaILERS																				 3,617
                                                        3
    TOP	POSITIONS	aT	17,000	JOBBERS																							 3,505
                                                         3
                                                                                         101,140                                       Impressions-based, or CPM, advertising, puts you in control of how
                                                                                                                                       much you wish to spend and precisely how many times your ad
                                                                                         DISTRIBUTION	DECISION	                        will be seen. Channel-specific advertising enables you to increase                                                                  E
    RETaIL	aND	DISTRIBUTION	MaNaGERS																31,140                               MaKERS	/	INFLUENCERS
                                                                                                                                       the frequency of contact with your customers in a more targeted
*Top positions include Owners, Presidents, Vice Presidents, Purchasing Executives                                                      content environment, providing the site user the information they
                                                                                                                                                                                                                                           2010 CPM WEB RATES (NET)            50K                100K            150K      200K
                                                                                                                                       want to see, when they want to see it.
                                                                                                                                                                                                                                           A. Top Leaderboard (728x90)         $ 76               $ 71            $ 64      $ 54
ENGAGE YOUR AUDIENCE                                                                                                                   RuN-Of-SITE AdVERTISINg PROgRAmS ARE                                                                B. Wide Skyscraper (160x600)        $ 73               $ 68            $ 61      $ 52




                                                                                          >
                                                                                                                                       ALSO AVAILAbLE.                                                                                     C. Big Box (300x250)                $ 68               $ 64            $ 56      $ 47


              TOTAL NET REACH: 382,235
                                                                                                    THIS IS FOUR TIMES THE             DAILY NEWS ALERTS:
                                                                                                                                                                                                                                           D. Banner (468x60)
                                                                                                                                                                                                                                           E. Bottom Leader (728x90)
                                                                                                                                                                                                                                                                               $ 66
                                                                                                                                                                                                                                                                               $ 66
                                                                                                                                                                                                                                                                                                  $ 61
                                                                                                                                                                                                                                                                                                  $ 61
                                                                                                                                                                                                                                                                                                                  $ 54
                                                                                                                                                                                                                                                                                                                  $ 54
                                                                                                                                                                                                                                                                                                                            $ 44
                                                                                                                                                                                                                                                                                                                            $ 44
                                                                                                    REACH OF OUR NEAREST               The Distribution channel on SearchAutoParts.com utilizes electronic
                                                                                                    COMPETITOR                         news delivery to keep our readers up-to-date on industry issues.                                                  DAILY NEWS ALERT PRICING
                                                                                                                                       Distribution alerts are broadcast daily, keeping subscribers on top
                                                                                                                                       of critical late-breaking news and information. Daily news alerts                                    E-NEWS ALERT CPM RATES (NET)                                                    PRICE
                                                                                                                                       target a highly connected audience who has opted-in to receive                                  	    Distribution	                                                                    $650	   	
                                            WEBSITE: 99,850
                                                                                                                                       this information. As an advertiser, you buy exclusive ad placement
                                                                                     	 FREQUENCY:		MIN	5x	MONTH                        against a news alert, resulting in a higher click-through rate than                                       AVAILABLE NEWS ALERT SEGMENTS
                                                                                     		            Max	40x	MONTH                       advertising in shared space.
                                                                                                                                                                                                                                            SEGMENT                                                                   REACH	         	
                                            E-NEWS ALERTS: 80,105
                                                                                                                                                                                                                                       	    Off-Road	                                                                 10,240
                                                                                                                                                                                                                                       	    Specialty	                                                                10,365
                                                                                                                                                                                                                                       	    Retail	                                                                   10,005
                                                                                                                                                                                                                                       	    Jobbers	/	Resellers	                                                      49,495

                                            E-NEWSLETTERS: 101,140                                                                     BASIC AD SPECS
                                                                                    TOTAL NET REACH: 93,188
                                                                                                                                           	                                           	                    MAX	FILE	SIZE		                                                                                       Big	Box




                                                                                                                                                                                                                                                                                      Wide	Skyscraper
                                                                                                                                                                                                                                                                                                        160x600
                                                                                                                                           TYPE	                                     SIZE	                                           Top	Leaderboard 728x90
                                                                                                                                           	                                           	              (.gif,	.jpg,	.swf	or	flash	)                                                                                300x250
                                                                                             WEBSITE: 33,900
                                                                                                                                           Top Leaderboard                          728x90                         40K               Bottom	Leaderboard 768x90
                                            DIGITAL EDITION: 101,140                         E-NEWS ALERTS: 6,500                          Wide Skyscraper                         160x600                         40K
                                                                                             E-NEWSLETTERS: 6,500                                                                                                                    Banner	 468x60
                                                                                                                                           Big Box                                 300x250                         40K
                                                                                             PRINT: 46,288                                 Banner                                   468x60                         40K
                                                                                                                                           Bottom Leaderboard                       768x90                         40K
                 ADVANSTAR                                                          BABCOX                                             NOTE: Images representative of ad orientations only. Not actual size.
                                                                                                                                                                                                                                                                       DISTRIBUTION


DAILY CONTACT PROGRAMS                                                                                                                             WEEKLY CONTACT PROGRAMS
VERTICAL SEARCH                                                    VIDEO OPPORTUNITIES                                                             E-NEWSLETTERS
The go-to automotive search engine for the entire aftermarket,                                                                                     The Distribution e-newsletter is distributed twice weekly, to over 100,000 members of the aftermarket. The Distribution e-newsletter
SearchAutoParts.com features:                                                                                                                      provides in-depth coverage of the hot issues in the distribution industry, and offers a “week in review” in an easy to read format with
• Content from over 3,500 industry websites and 14 million                                                                                         links to full coverage on SearchAutoParts.com.
    auto-related indexed web pages.
• The complete SearchAutoParts.com article database and                                                                                                       CHaNNEL	               FREQUENCY	              REaCH	                  RaTE	PER	FOUR	INSERTIONS	(NET)
    content from more than 300 trade and consumer automotive                                                                                                  Distribution           Tuesday, Friday         101,140                                    $2,000
    publications
                                                                                                                                                   AUTOMOTIVE MARKET WEEKLY
General interest internet search engines were not designed to be           USER GENERATED VIDEO                    INDUSTRY EVENT CUSTOM           Automotive Market Weekly (AMW) is a video news & feature webcast airing on SearchAutoParts.com. The AMW recaps each
                                                                                                                        PRODUCTIONS
used as business tools. SearchAutoParts.com’s search engine                                                                                        week’s most important automotive aftermarket news and product updates in a professional, engaging news-anchor style. This five-minute
uses industry vocabulary and built-in specific search parameters   USER	GENERATED	VIDEO	-	$1,500	NET                                               video presentation will be marketed to more than 200,000 industry professionals each week.
to find what is useful and important to the users.                 •   Featured on home page for two weeks
                                                                   •   Featured on Distribution channel home page for two weeks                       THREE SPONSORSHIP OPPORTUNITIES
Category sponsorships include:                                     •   Promoted in one issue of the Distribution e-newsletter
• 5 search keywords                                                •   Archived on site for one year                                                                                         OPPORTUNITIES	      FEATURES	                                                    COST	(NET)
• Banner and skyscraper on search results page                                                                                                                                                                   ✚ Pre-roll commercial shown before the weekly video
                                                                                                                                                                                             1.	FEaTURED	
• 25,000 ROS impressions                                                                                                                                                                     	 SPONSORSHIP       ✚ “Sponsored by” button at top of video player               $11,000	/	month	
                                                                                                                                                                                                                 ✚ 30 second product information video included
• Customer name as complimentary keyword                           INDUSTRY	EVENT	CUSTOM	PRODUCTIONS	-	$3,500	NET
                                                                                                                                                                                                                 ✚ Post-roll commercial shown after the weekly video
                                                                   •   Recorded at industry event                                                                                            2.	SECONDaRY	
                                                                                                                                                                                             	 SPONSORSHIP       ✚ “Sponsored by” button at bottom of video player            $7,200	/	month	
Category sponsorships: $2,000 net/month                            •   Featured on home page                                                                                                                     ✚ 30 second product information video included
                                                                   •   Featured on Distribution channel home page                                                                            3.	THIRTY-SECOND    ✚ Featured in one weekly presentation
                                                                                                                                                                                             		 vIDEO	PRODUCT    ✚ Featured in one weekly newsletter                          $1,200	/	week	
                                                                   •   Promoted in one issue of the Distribution e-newsletter                                                                	 RELEaSE	          ✚ 30 second product information video included




SUPPLIER FINDER                                                        		PaCKaGE	    FEaTURES	                                       PRICE	(NET)
                                                                                                                                                   MONTHLY CONTACT PROGRAMS
An extensive online buyer’s guide, the Supplier Finder on              		BaSIC	      : Company Informtion                            FREE
SearchAutoParts.com directly connects manufacturers with the                         : Web and e-mail address                                      WEBINARS
buyers of products. Ranging from basic company listings, to full                     : Receive leads via e-mail
                                                                                                                                                   A monthly feature of SearchAutoParts.com, our webinar series              company. Your sponsorship of a webinar entitles you to the lead
company profile pages, Supplier Finder includes links to your          		STaNDaRD    : Company detail page                           $500          will focus on topics that can help our readers improve their              information for each of the attendees. In addition to sponsoring
web site and order pages.                                                            : Live links to web and e-mail addresses                      business. Webinars attract an audience of potential customers             editorial webinars, opportunities also exist for your company
                                                                                     : Direct connection to lead management system
                                                                                                                                                   who are involved in the buying and evaluating process. By                 to develop stand-alone content for a webinar, launching a new
                                                                       		ELITE       : Premier Supplier Placement                    $750          having viewers register for a sponsored webinar, an attendee              product or service, or explaining a complex concept or product.
                                                                                     : Rotating top level placement of company                     becomes a potential sales lead and a new database for your
                                                                                       summary at top of home page, category pages                                                                                              PRICE	(NET)	
                                                                                       and search result pages
                                                                                                                                                                                                                                $14,000 for first 100 registrants
                                                                       		PLEaSE	aSK	aBOUT	OUR	ELITE	CHaRTER	PaCKaGE
                                                                                                                                                                                                                                  • $60 for each additional registrant up to 200
                                                                                                                                                                                                                                  • $30 for each additional registrant over 200
 MONTHLY CONTACT PROGRAMS                                                                                                                                                                             2010 CONTENT CHANNEL HIGHLIGHTS

F    or 73 years, Aftermarket Business has served the information needs of the distribution marketplace, with an emphasis
     on market trends and analysis. In 2010 Aftermarket Business is moving to the next level of communication. In order                                                                               Each month, all of the vehicles used to communicate to the Distribution audience will feature content
to better serve the distribution market, and to keep up with the rapid developments in the marketplace, Aftermarket                                                                                   highlighting the following topics that are relevant to the industry.
Business is moving to an online, digital format. In contrast with other digital magazines, the new Aftermarket Business is
produced strictly as a digital tool, designed to present relevant research data in a display friendly layout. And since it is
                                                                                                                                                                                                                                           Aftermarket Business’ annual ranking of the top automotive resellers is the best quick reference tool
online, Aftermarket Business will be able to be much timelier in the delivery of late breaking industry news and happenings.                                                                                                               on those moving up the list and those moving down. How big are the big players? Who’s in a position
Aftermarket Business will be distributed to more than 100,000 targeted industry members each month, enhancing your ability                                                                                JaNUaRY       Top 40 Chain       to crack the Top 10? Who bought whom in the last 12 months? We answer all the questions in our
to reach out and engage your customers and prospects.                                                                                                                                                                      Report          annual listing and our new in-depth analysis of what the movement means. Moreover, we’ll look at
                                                                                                                                                                                                                                           the Top 40’s most popular products, their profits and how they are marketed.

                                                                                                                                                                                                                                           How much influence do program groups have on their distribution members? How about their
                                                                                                                                                                                                                      Program Groups/
                                               HIGHLIGHTS OF THE NEW AFTERMARKET BUSINESS                                                                                                                FEBRUaRY
                                                                                                                                                                                                                         Resellers
                                                                                                                                                                                                                                           shop members? How successful are the retailers who are seeking more commercial accounts?
                                                                                                                                                                                                                                           Are we experiencing major shifts in the market that lead to a new channel model? We look at
                                                                                                                                                                                                                                           these pressing questions and more by examining individual product categories.

                                                                                                                                                                                                                                           For a couple of decades, this market has grown exponentially, however, it hit a bump in the road in
                                                                                                                                             Designed for the computer–                                                   Specialty
                                                                                                                                                                                                          MaRCH                            2009. Will it recover this year? Which market segments will fare the best? Find out as we look at
                                                                                                                                             More readable and interactive                                                Resellers
                                                                                                                                                                                                                                           leading product categories to give us some clues that can be used to attack this attractive market.

                                                                                                                                                                                                                                           Known as the backbone of the industry, we profile the independent shops. What type of vehicles
                                                                                                                                                                                                           aPRIL     Independent Repair    do they work on? What’s their average ticket? How successful are they at add-on sales. What kind
                                                                                                                                                Charts, graphs, photographs                                                                of consumer behavior do they see – are people taking better care of their vehicles? And we’ll look
                                                                                                                                                                                                                           Shops
                                                                                                                                                 connect to more in-depth                                                                  their situation going upstream – how are they treated by their resellers and the manufacturers?
                                                                                                                                                       information on
                                                                                                                                                  SearchAutoParts.com                                                                      Car dealerships, new and used alike, have to prepare their used cars for sales. To do so, they buy a lot of
                                                                                                                                                                                                                     New and Used Car      parts from the automotive aftermarket for economic reasons, plus they have a great deal of confidence
                                                                                                                                                                                                           MaY
                                                                                                                                                                                                                       Dealerships         in these parts due to their successful experience with them. Find out what they are most likely to buy,
                                                                                                                                                 Keywords linked to more                                                                   when they buy it and why they buy it as we dig into the pertinent product categories.
                                                                                                                                                     information on
                                                                                                                                                  SearchAutoparts.com                                                                      Basically this is a mirror image of the Technician Attitude Study except with consumers. What
                                                                                                                                                                                                           JUNE      Consumer Attitude     do consumers buy, where do they buy and why do they buy is the essence of understanding the
                                                                                                                                                                                                                          Study            buying public. Moreover, we’ll ask them what they would like to see when they go shopping for
                                                                                                                                              Running Table of Contents                                                                    automotive parts and service.
                                                                                                                                             on each page – find what you                                                                  These businesses have morphed from just being muffler or brake shops into full-service repair
                                                                                                                                                  want to read easier                                                   Auto Service
                                                                                                                                                                                                           JULY                            shops that are seeing increasingly more complicated repair work. What are their hot items and
                                                                                                                                                                                                                         Franchises
                                                                                                                                                                                                                                           where do they typically buy them?

                                                                                                                                                                                                                          Discount         Are the discounters and mass merchandisers still relying on high-profit, quick turn items or have they
                                                                                                                                                                                                                       Stores & Mass       decided to get more serious about a wider and deeper range of products? Some of these businesses
                                                                                                                                                                                                          aUGUST
                                                                                                                                                                                                                                           tout service bays for routine maintenance and tire sales. Is it just a matter of time before they follow
                                                                                                                                                                                                                       Merchandisers
                                                                                                                                                                                                                                           the lead of the franchise auto businesses and broaden their spectrum of service?
AFTERMARKET	BUSINESS	SPECIFICATIONS                                                                                                                               All measurements width x height
                                                                                                                                                                                                                                           Tire Busters no more. These businesses may be positioned better than most repair shops to get
SPREAD                                       FULL PG                                 2/3 PG       1/2 PG ISLAND                   1/2 PG HOR.    1/2 PG VERT.                          1/3 PG SQ.
                                                                                                                                                                                                                                           additional work. When motorists take their cars to a tire dealer, the dealers typically give them a good
                                                                                                                                                                                                         SEPTEMBER      Tire Dealers       going over at no charge to see if anything else needs to be addressed. This is a sound business practice
  Standard:                                   Standard:
  15 1/2” x 10 1/2”                           7 3/4” x 10 1/2”      Standard:                                                                             Standard:                                                                        just from a safety point of view alone. And as a result, the tire dealers build confidence with customers
                                                                                                                                                          3 3/8” x 9 1/2”
  Bleed:                                                            4 1/2” x
                                                                    9 1/2”                          Standard:                                                                                                                              and get additional work. Exactly what they get and how much is what this study will reveal.
  15 3/4” x 10 3/4”
                                                                                                    4 1/2” x 7”
                                                                                                                                                                                    Standard:
                                                                                                                                                                                    4 1/2” x 4 1/2”                   Non-Automotive       Sleeping giants may sum up these businesses with concern for their automotive parts sales. Not
                                                                                                                           Standard:
                                                                                                                                                                                                          OCTOBER                          many take them seriously in the automotive aftermarket since they are geared to selling the low
                                                                                                                           6 3/4” x 4 1/2”                                                                           Chains [Hardware,
                                                                                                                                                                                                                                           hanging fruit but are we overlooking the power of convenience? Does it make sense to buy milk
                                                                                                                                                                                                                     Home Centers, etc.]
                                                                                                                                                                                                                                           and a muffler at the same place?
1/3 PG VERT.                      1/4 PG
                                                                                                                                                                                                                                           Automotive technicians, owners and their employees, are the biggest and most important parts
                                                 aD	SIZE	         WIDTH	        HEIGHT        	   DIGITaL	aD	RaTES	(NET)                                                                                                 Technician
         Standard:
                                                 Spread           15 1/2”       10 1/2”       	       	    1x	      3x	      6x	     9x	     12x	       18x                                              NOvEMBER                          consumers. This long-running survey digs deep to reveal what’s on their minds as to what they
         2 1/2” x 9 1/2”                                                                                                                                                                                               Attitude Study
                                                 Spread Bleed    15 /3/4”       10 3/4”
                                                                                              	   FULL	 $ 1,500 $ 1,465    $ 1,410 $ 1,355 $ 1,300     $ 1,195                                                                             buy, where the buy and why they buy it.
                                                 Full PG           7 3/4”       10 1/2”
                           Standard:             2/3 PG            4 1/2”        9 1/2”       	   2/3	 $ 1,220 $ 1,190     $ 1,145 $ 1,100 $ 1,060     $ 970
                           3 3/8” x 4 1/2”       1/2 PG Island     4 1/2”            7”       	   1/2	 $ 1,120 $ 1,095     $ 1,055 $ 1,015 $ 975       $ 890                                                                               Tapping in this market could be a lifesaver because it usually involves long-term contracts that
                                                 1/2 PG Vert.      3 3/8”        9 1/2”
                                                                                              	   1/3	 $ 785 $ 765         $ 740 $ 710 $ 680           $ 624	                                                                              translate into steady business. Reporting on what is important to these customers, the most
                                                 1/3 PG Sq.        4 1/2”        4 1/2”                                                                                                                  DECEMBER          Fleets          popular fleet vehicles and what parts are most likely to be replaced will be invaluable information
                                                 1/3 PG Vert.      2 1/8”        9 1/2”       	   1/4	 $ 630 $ 615         $ 595 $ 570 $ 550           $ 505
                                                 1/4 PG            3 3/8”        4 1/2”                                                                                                                                                    for everybody in the distribution chain.
                                                                     Marketplace

To defend your market share during economic uncertainty, you need to                Speak to an attentive audience.
make every advertising dollar count. Access ready buyers in a focused
                                                                                    Subscribers have been reading Aftermarket
market through the Aftermarket Business Marketplace. With month-to-
                                                                                    Business for an average of 9.6 years. 85% of
month creative control, you can sell your products and services, adapt to
                                                                                    readers described Aftermarket Business as
fast-changing economic conditions, protect the value of your brand, and
                                                                                    useful to their work. And if they could only
even increase your share of the market — all on a limited budget.
                                                                                    receive one magazine, 79% of readers would
Your customers are our readers.
Aftermarket Business enjoys circulation to 33,717 automotive



Deliver your message to decision-makers.                                              Contact Us Today
Aftermarket Business subscribers own or work for dealerships or
retailers of parts and accessories. They are presidents, owners, managers             Greg Beck
or other corporate executives; store, department or service managers;                 Marketing Advisor
                                                                                      gbeck@advanstar.com
purchasing power, they turn to the Marketplace section for:                           +1 (800) 225-4569 ext. 2729

          • Recruitment Opportunities
          • Continuing Education
          • Industry Products & Services
          • Items for Sale & Items for Rent


2010 Marketplace Advertising Rates*

         Ad Size                         1x                           3x     6x              9x                     12x

        Full Page                      1,350                        1,230   1,020           960                     930

        Half page                      675                          615     510             480                     465

    Per Column Inch                      45                          41     34               32                     31


    Color Upgrade                        1x                           3x     6x              9x                     12x
          4 color                       54                           50     43               41                     40
          2 color                       51                           47     41               39                     37

                      June 2009 BPA Statement


All rates include online posting of the ad & are agency commissionable.
  Make Marketplace
  Work for Your Business.
     MIDWEST                                                                                               MIDWEST                                                                                       MIDWEST




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1col x 1”                                                                                2col x 2”                                                                                    3col x 3”
2.251” X 1”                                                                              4.669” X 2”                                                                                  7.087” X 3”

Make low-cost frequency                                                                  Add a picture                                                                                Include a coupon
your advantage                                                                           for impact                                                                                   to increase sales



                                                                                                           MIDWEST                                                                                       MIDWEST




                                                                                                              w w w.aftermarketbusiness.com   July 2008   AFTERMARKET BUSINESS   95                         w w w.aftermarketbusiness.com   July 2008   AFTERMARKET BUSINESS   95




                                                                                         1/2 Page                                                                                     Full Page
                                                                                         7.087 X ”5.156”                                                                              7.087” X 10.312”
                                                                                         Promote a new                                                                                Make a bold statement
                                                                                         product launch                                                                               with the whole page
                 Space       Materials                                                                                                                                                                                                   Advertising Programs
  Month          Close          Due                                                                                                   Focus
January        12/5/09       12/9/09        Top 40 Chain Report                                                                                                                                                                         FREE Corporate Profile
                                            Aftermarket Business’ annual ranking of the top automotive resellers is the best quick reference tool on those moving up the list and those moving down. How big are the big            with full-page or ½-pg island ad
                                            players? Who’s in a position to crack the Top 10? Who bought whom in the last 12 months? We answer all the questions in our annual listing and our new in-depth analysis of
                                            what the movement means. Moreover, we’ll look at the Top 40’s most popular products, their profits and how they are marketed.                                                           Product Sponsorships Available
February       1/5/10        1/8/10         Program Groups / Resellers                                                                                                                                                                FREE Profile for Advertising
                                            How much influence do program groups have on their distribution members? How about their shop members? How successful are the retailers who are seeking more                             Program Distributors (equal to
                                            commercial accounts? Are we experiencing major shifts in the market that lead to a new channel model? We look at these pressing questions and more by examining individual                       their ad size)
                                            product categories.                                                                                                                                                                     Product Sponsorships Available
March          2/5/10        2/10/10                                                                                                                                                                                                FREE 300-Word Racing/Special
                                            Specialty Resellers                                                                                                                                                                         Events Story & Photo
                                            For a couple of decades, this market has grown exponentially, however, it hit a bump in the road in 2009. Will it recover this year? Which market segments will fare the best? Find           (with display ad)
                                            out as we look at leading product categories to give us some clues that can be used to attack this attractive market.
                                                                                                                                                                                                                                    Product Sponsorships Available
April          3/5/10        3/10/10        Independent Repair Shops
                                            Known as the backbone of the industry, we profile the independent shops. What type of vehicles do they work on? What’s their average ticket? How successful are they at add-
                                                                                                                                                                                                                                    Product Sponsorships Available
                                            on sales? What kind of consumer behavior do they see — are people taking better care of their vehicles? And, we’ll look at their situation going upstream — how are they treated
                                            by their resellers and the manufacturers?
May            4/5/10        4/8/10         New and Used Car Dealerships
                                            Car dealerships, new and used alike, have to prepare their used cars for sales. To do so, they buy a lot of parts from the automotive aftermarket for economic reasons, plus they
                                                                                                                                                                                                                                    Product Sponsorships Available
                                            have a great deal of confidence in these parts due to their successful experience with them. Find out what they are most likely to buy, when they buy it and why they buy it as we
                                            dig into the pertinent product categories.
June           5/5/10        5/10/10        Consumer Attitude Study
                                            Basically this is a mirror image of the Technician Attitude Study except with consumers. What do consumers buy, where do they buy and why do they buy is the essence of                 Product Sponsorships Available
                                            understanding the buying public. Moreover, we’ll ask them what they would like to see when they go shopping for automotive parts and service.
July           6/4/10        6/9/10         Auto Service Franchises
                                            These businesses have morphed from just being muffler or brake shops into full-service repair shops that are seeing increasingly more complicated repair work. What are their           Product Sponsorships Available
                                            hot items and where do they typically buy them?
August         7/6/10        7/9/10         Discount Stores & Mass Merchandisers
                                            Are the discounters and mass merchandisers still relying on high-profit, quick turn items or have they decided to get more serious about a wider and deeper range of products?
                                                                                                                                                                                                                                    Product Sponsorships Available
                                            Some of these businesses tout service bays for routine maintenance and tire sales. Is it just a matter of time before they follow the lead of the franchise auto businesses and
                                            broaden their spectrum of service?
September      8/5/10        8/10/10        Tire Dealers
                                            Tire Busters no more. These businesses may be positioned better than most repair shops to get additional work. When motorists take their cars to a tire dealer, the dealers
                                                                                                                                                                                                                                    Product Sponsorships Available
                                            typically give them a good going over at no charge to see if anything else needs to be addressed. This is a sound business practice just from a safety point of view alone. And, as a
                                            result, the tire dealers build confidence with customers and get additional work. Exactly what they get and how much is what this study will reveal.
October        9/7/10        9/10/10                                                                                                                                                                                                      AAPEX Show Issue
                                            Non-Automotive Chains (Hardware, Home Centers, etc.)                                                                                                                                    25% Combo Discount with ad in
                                            Sleeping giants may sum up these businesses with concern for their automotive parts sales. Not many take them seriously in the automotive aftermarket since they are geared to               AAPEX Product Extra
                                            selling the low hanging fruit, but are we overlooking the power of convenience? Does it make sense to buy milk and a muffler at the same place?
                                                                                                                                                                                                                                    Product Sponsorships Available
November       10/5/10       10/8/10        Technician Attitude Study
                                            Automotive technicians, owners and their employees, are the biggest and most important parts consumers. This long-running survey digs deep to reveal what’s on their minds as           Product Sponsorships Available
                                            to what they buy, where they buy and why they buy it.
December       11/5/10       11/10/10       Fleets
                                            Tapping into this market could be a lifesaver because it usually involves long-term contracts that translate into steady business. Reporting on what is important to these              Product Sponsorships Available
                                            customers, the most popular fleet vehicles and what parts are most likely to be replaced will be invaluable information for everybody in the distribution chain.




                                                                 Designed for the computer — more readable and                                                                                                                      Input box linked to ad
                                                                 interactive                                                                                                                                                        for instant leads and
                                                                                                                                                                                                                                    information requests.
                                                                 Charts, graphs, photographs connect to more in-
                                                                 depth information on SearchAutoParts.com
                                                                 Keywords linked to more information on
                                                                 SearchAutoParts.com
                                                                 Running Table of Contents on each page — find                                                                                                                      URLs and logos linked
                                                                                                                                                                                                                                    directly to your Web
                                                                 what you want to read easier
                                                                                                                                                                                                                                    site.
Note: All studies will be designed to provide helpful information to the entire distribution chain. Also, all studies are by product category.
DIGITAL AD REQUIREMENTS
1. Digital data is required for all ad submissions. Preferred format is PDF/X-       ad space dimensions purchased. For detailed instructions on preparing and            ad supplied to Publisher by Advertiser without a SWOP proof.
1a. Acceptable format is a PDF which must contain high resolution images,            submitting ad files to the correct size and specifications, log on to www.
CMYK image and color mode only (exception: unless additional PMS color               AdsAtAdvanstar.com or contact the production manager.                                4. Publisher will not supply a faxed or soft proof for Advertiser-supplied files.
is purchased), all fonts embedded, all transparency attributes flattened,                                                                                                 Advertiser is solely responsible for preflighting and proofing all advertise-
maximum total ink density 320%, 1/8” bleed for bleed ads, all trim marks             2. Accepted Method of Delivery: The preferred method of delivering ad files          ments prior to submission to Publisher. If Publisher detects an error before
offset minimum of 1/8”, icc profile is “U.S. Web Coated (Swop) v2”, or none          to Advanstar is via a web based ad uploader, www.AdsAtAdvanstar.com.                 going to press, Publisher will make a reasonable effort to contact Advertiser
should be applied. Publisher shall have no obligation or liability to Advertiser     Files can also be submitted on CD-R or DVD-R disc format.                            to give Advertiser an opportunity to correct and resubmit Advertiser’s file
of any kind (including, without limitation, the obligation to offer Advertiser                                                                                            before publication.
                                                                                     3. Ad Proofs: To ensure that Advertiser’s ad is reproduced correctly, a
makegoods or any other form of compensation) if an ad is supplied to                 SWOP-certified color proof that has been made from the same file that
Publisher by Advertiser in any format other than our preferred or acceptable         Advertiser supplies to Publisher must be provided. Publisher cannot provide
formats. Non-preferred or non-acceptable formats will be charged a $150              Advertiser any assurances regarding the accuracy of reproduction of any
processing fee. Publisher cannot provide Advertiser any assurances regard-           ad submitted without a SWOP proof. Publisher shall have no obligation or
ing the accuracy of reproduction of any ads supplied in any format other             liability to Advertiser of any kind (including, without limitation, the obligation
than our preferred or acceptable formats. All files should be built to exact         to offer Advertiser makegoods or any other form of compensation) for any



STANDARD TERMS & CONDITIONS
The following terms and conditions (the “Standard Terms”) shall be                   G – Publisher reserves the right to reject any advertising which Publisher           R – Reader response inquiries are provided as a service. Publisher disclaims
incorporated by reference into all Insertion Orders submitted to Advanstar           feels is not in keeping with the publication’s standards or for any other            all liability and responsibility for inaccuracies.
Communications Inc. (“Publisher”) by Advertiser or its advertising agency:           reason, even if the advertising has been published previously by Publisher.
                                                                                                                                                                          S – Under no circumstances shall Publisher be liable for any indirect,
A – Invoices are rendered at date of publication.                                    H – Publisher shall not be liable for any omitted, misplaced, or mispositioned       incidental, special or consequential damages (including, without limitation,
                                                                                     advertisements.                                                                      loss of profit or impairment of goodwill) of any Advertiser. Under no circum-
B – Publisher holds the Advertiser and its advertising agency jointly                                                                                                     stances shall Publisher’s direct or indirect liability to any advertising agency
responsible for paying all duly authorized advertising inserted in or attached       I – All orders are accepted by Publisher subject to change in rate upon              or Advertiser exceed the invoiced cost of the advertisement. Notwithstand-
to the publication cited on the insertion order. All past due payments may           notice from Publisher.                                                               ing the foregoing, Publisher shall have no liability for (i) any failure or delay
be reinvoiced directly to the Advertiser, who will be held fully responsible                                                                                              resulting from conditions beyond Publisher’s control; or (ii) errors in content
for payment.                                                                         J – Orders may be cancelled within ten (10) business days of the effective           or omissions in any creative or advertising materials provided by Advertiser.
                                                                                     date of a change of rates without incurring a shortrate adjustment, provided
C – Terms: Invoices are rendered on the publication date of each issue               the Advertiser’s contract rate has been earned as of the date of cancellation.       T - These Standard Terms, together with insertion orders submitted by
and are due upon receipt. Agency commission will be disallowed on all                                                                                                     Advertiser, (i) shall be governed by and construed in accordance with the
past due invoices. In the event Advertiser’s account is placed for collection,       K – An order may be cancelled without liability up to thirty (30) days prior to      laws of the State of New York and the United States, without giving effect to
Advertiser and agency agree to pay Publisher for all reasonable collection           the issue’s ad close date. Publisher reserves the right to demand payment            principles of conflicts law; (ii) may be amended only by written agreement
costs and/or attorneys’ fees incurred. Advertiser and agency also agree to           for orders cancelled less than thirty (30) days prior to ad close, regardless of     executed by an authorized representative of each party; and (iii) constitute
pay finance charges on the unpaid account balance at the rate of 1-1/2%              the date of ad placement.                                                            the complete and entire expression of the agreement between the parties,
per month or the maximum permitted by law.                                                                                                                                and shall supersede any and all other agreements regarding the subject
                                                                                     L – A 1/4 page ad is the minimum rate holder for Motor Age. A 1/8 page ad            matter hereof, whether written or oral, between the parties. Failure by either
D – Publisher will not be bound by any terms, conditions or provisions               is the minimum rate holder for Aftermarket Business and ABRN.                        party to enforce any provision of these Standard Terms shall not be deemed
appearing on insertion orders or copy instructions which conflict with                                                                                                    a waiver of future enforcement of that or any other provision. Advertiser may
provisions of these Standard Terms, including, without limitation, sequential        M – Advertiser will be shortrated if, within a 12-month period from the date         not resell, assign, or transfer any of its rights hereunder.
liability statements from advertising agencies. In the event of any incon-           of the first insertion, Advertiser does not use the amount of space upon
sistency between an insertion order and/or copy instructions and these               which its billings have been based. Advertiser will be rebated if, within a
Standard Terms, the Standard Terms shall control.                                    12-month period from the date of the first insertion, Advertiser has used
                                                                                     sufficient additional space to warrant a lower rate than that at which it has
E – All advertisements are accepted and published by the Publisher on the            been billed.
representation that the agency and/or Advertiser are properly authorized to
publish the entire contents and subject matter thereof.                              N – Costs incurred by Publisher for production work on advertisements
                                                                                     will be charged to the Advertiser regardless of whether or not the ad runs.
F – Advertiser hereby grants Publisher the right and license to use, repro-          Advertiser will be charged for any artwork, separations, halftone, shipping,
duce, transmit, and distribute all creative materials supplied by or on behalf       or typography provided by Publisher.
of Advertiser, including without limitation, all text, graphics, illustrations and
photographs (the “Creative”). Advertiser represents and warrants that: (i) it        O – In the event a change of copy is not received by Publisher by the
has all the necessary rights in the Creative; (ii) the Creative does not violate     publication’s ad closing date, the copy run in the previous issue of the
any applicable law or regulation; and (iii) the Creative does not violate or         publication will be inserted.
infringe upon any third party right in any manner or contain any material
or information that is defamatory, libelous, slanderous, that violates any           P – Publisher will hold Advertiser’s materials for a maximum of one year
person’s right of publicity, privacy or personality, or may otherwise result in      from last issue date. It is the responsibility of the Advertiser to arrange
any tort, injury, damage or harm to any person. Advertiser acknowledges              for the disposition of artwork, proofs or digital materials prior to that time,
that Publisher is relying on the foregoing representations and warranties.           otherwise materials will be destroyed. All requests must be submitted in
Advertiser agrees to indemnify, defend and hold Publisher and its affiliates,        writing.
and their respective officers, directors and employees, harmless from and
against any and all expenses and losses of any kind (including reasonable            Q – Publisher will not be held responsible for consequential costs or other
attorneys’ fees and costs) incurred based upon a breach of any of the                damages due to loss or damage of digital ad materials, art, proofs or
foregoing representations and warranties or in connection with any claim             transparencies.
arising from or related to any advertisement supplied by Advertiser or its
agents and run by Publisher.




SEND MATERIALS AND INSERTION ORDERS TO:
SearchautoParts.com	|	Production	Manager                                             Aftermarket Business	|	Classified	Department                                         Aftermarket Business	|	Production	Manager
131 West 1st Street                                                                  24950 Country Club Blvd., Suite 200                                                  131 West 1st Street
Duluth, MN 55802                                                                     North Olmsted, OH 44070                                                              Duluth, MN 55802
Phone:	218-740-7264                                                                  Phone: 440-891-2729                                                                  Phone:	218-740-7281
Fax: 218-740-6576                                                                    Fax: 440-891-2675                                                                    Fax: 218-740-6381
 Motor Vehicle
 & Powersports Reprints




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