REACH TARGET ENGAGE
PRODUCT AND SERVICE KNOWLEDGE FOR AUTO PROS DISTRIBUTION
2010 MEDIA INFORMATION
YOUR MARKET. ON TARGET.
hile the entire automotive aftermarket is undergoing change, nowhere is this transformation more evident than in the
distribution marketplace. Consolidations, faster distribution technologies and systems, and new go-to-market strategies
all make for an increasing need for market and product information to a broader number of people as it’s happening. As
a result, a 73 year old Aftermarket Business brand is changing to reflect, lead and inform the market once again. a
Aftermarket Business has evolved into an electronic medium that delivers daily, weekly, and monthly content to over 100,000
decision makers and influencers who were identified as part of a rigorous and continuing qualification/opt-in process. These are the
people who directly choose which products are bought and sold through warehouses and parts stores. These are the people who
can no longer wait for a monthly print product to inform their competitive knowledge and their buying decisions.
Connect with this audience when and how they receive their information and shorten your sales cycle now. DAILY CONTACT PROGRAMS D
WEB ADVERTISING C
HIT THESE TARGETS:
Web ads are the standard form of advertising on SearchAutoParts.com.
TOP POSITIONS aT 1,000 WDS 2,878 UNIQUE REACH OF We offer a variety of ad sizes that are sold by impression (CPM).
TOP POSITIONS aT 17,000 RETaILERS 3,617
TOP POSITIONS aT 17,000 JOBBERS 3,505
101,140 Impressions-based, or CPM, advertising, puts you in control of how
much you wish to spend and precisely how many times your ad
DISTRIBUTION DECISION will be seen. Channel-specific advertising enables you to increase E
RETaIL aND DISTRIBUTION MaNaGERS 31,140 MaKERS / INFLUENCERS
the frequency of contact with your customers in a more targeted
*Top positions include Owners, Presidents, Vice Presidents, Purchasing Executives content environment, providing the site user the information they
2010 CPM WEB RATES (NET) 50K 100K 150K 200K
want to see, when they want to see it.
A. Top Leaderboard (728x90) $ 76 $ 71 $ 64 $ 54
ENGAGE YOUR AUDIENCE RuN-Of-SITE AdVERTISINg PROgRAmS ARE B. Wide Skyscraper (160x600) $ 73 $ 68 $ 61 $ 52
ALSO AVAILAbLE. C. Big Box (300x250) $ 68 $ 64 $ 56 $ 47
TOTAL NET REACH: 382,235
THIS IS FOUR TIMES THE DAILY NEWS ALERTS:
D. Banner (468x60)
E. Bottom Leader (728x90)
REACH OF OUR NEAREST The Distribution channel on SearchAutoParts.com utilizes electronic
COMPETITOR news delivery to keep our readers up-to-date on industry issues. DAILY NEWS ALERT PRICING
Distribution alerts are broadcast daily, keeping subscribers on top
of critical late-breaking news and information. Daily news alerts E-NEWS ALERT CPM RATES (NET) PRICE
target a highly connected audience who has opted-in to receive Distribution $650
this information. As an advertiser, you buy exclusive ad placement
FREQUENCY: MIN 5x MONTH against a news alert, resulting in a higher click-through rate than AVAILABLE NEWS ALERT SEGMENTS
Max 40x MONTH advertising in shared space.
E-NEWS ALERTS: 80,105
Jobbers / Resellers 49,495
E-NEWSLETTERS: 101,140 BASIC AD SPECS
TOTAL NET REACH: 93,188
MAX FILE SIZE Big Box
TYPE SIZE Top Leaderboard 728x90
(.gif, .jpg, .swf or flash ) 300x250
Top Leaderboard 728x90 40K Bottom Leaderboard 768x90
DIGITAL EDITION: 101,140 E-NEWS ALERTS: 6,500 Wide Skyscraper 160x600 40K
E-NEWSLETTERS: 6,500 Banner 468x60
Big Box 300x250 40K
PRINT: 46,288 Banner 468x60 40K
Bottom Leaderboard 768x90 40K
ADVANSTAR BABCOX NOTE: Images representative of ad orientations only. Not actual size.
DAILY CONTACT PROGRAMS WEEKLY CONTACT PROGRAMS
VERTICAL SEARCH VIDEO OPPORTUNITIES E-NEWSLETTERS
The go-to automotive search engine for the entire aftermarket, The Distribution e-newsletter is distributed twice weekly, to over 100,000 members of the aftermarket. The Distribution e-newsletter
SearchAutoParts.com features: provides in-depth coverage of the hot issues in the distribution industry, and offers a “week in review” in an easy to read format with
• Content from over 3,500 industry websites and 14 million links to full coverage on SearchAutoParts.com.
auto-related indexed web pages.
• The complete SearchAutoParts.com article database and CHaNNEL FREQUENCY REaCH RaTE PER FOUR INSERTIONS (NET)
content from more than 300 trade and consumer automotive Distribution Tuesday, Friday 101,140 $2,000
AUTOMOTIVE MARKET WEEKLY
General interest internet search engines were not designed to be USER GENERATED VIDEO INDUSTRY EVENT CUSTOM Automotive Market Weekly (AMW) is a video news & feature webcast airing on SearchAutoParts.com. The AMW recaps each
used as business tools. SearchAutoParts.com’s search engine week’s most important automotive aftermarket news and product updates in a professional, engaging news-anchor style. This five-minute
uses industry vocabulary and built-in specific search parameters USER GENERATED VIDEO - $1,500 NET video presentation will be marketed to more than 200,000 industry professionals each week.
to find what is useful and important to the users. • Featured on home page for two weeks
• Featured on Distribution channel home page for two weeks THREE SPONSORSHIP OPPORTUNITIES
Category sponsorships include: • Promoted in one issue of the Distribution e-newsletter
• 5 search keywords • Archived on site for one year OPPORTUNITIES FEATURES COST (NET)
• Banner and skyscraper on search results page ✚ Pre-roll commercial shown before the weekly video
• 25,000 ROS impressions SPONSORSHIP ✚ “Sponsored by” button at top of video player $11,000 / month
✚ 30 second product information video included
• Customer name as complimentary keyword INDUSTRY EVENT CUSTOM PRODUCTIONS - $3,500 NET
✚ Post-roll commercial shown after the weekly video
• Recorded at industry event 2. SECONDaRY
SPONSORSHIP ✚ “Sponsored by” button at bottom of video player $7,200 / month
Category sponsorships: $2,000 net/month • Featured on home page ✚ 30 second product information video included
• Featured on Distribution channel home page 3. THIRTY-SECOND ✚ Featured in one weekly presentation
vIDEO PRODUCT ✚ Featured in one weekly newsletter $1,200 / week
• Promoted in one issue of the Distribution e-newsletter RELEaSE ✚ 30 second product information video included
SUPPLIER FINDER PaCKaGE FEaTURES PRICE (NET)
MONTHLY CONTACT PROGRAMS
An extensive online buyer’s guide, the Supplier Finder on BaSIC : Company Informtion FREE
SearchAutoParts.com directly connects manufacturers with the : Web and e-mail address WEBINARS
buyers of products. Ranging from basic company listings, to full : Receive leads via e-mail
A monthly feature of SearchAutoParts.com, our webinar series company. Your sponsorship of a webinar entitles you to the lead
company profile pages, Supplier Finder includes links to your STaNDaRD : Company detail page $500 will focus on topics that can help our readers improve their information for each of the attendees. In addition to sponsoring
web site and order pages. : Live links to web and e-mail addresses business. Webinars attract an audience of potential customers editorial webinars, opportunities also exist for your company
: Direct connection to lead management system
who are involved in the buying and evaluating process. By to develop stand-alone content for a webinar, launching a new
ELITE : Premier Supplier Placement $750 having viewers register for a sponsored webinar, an attendee product or service, or explaining a complex concept or product.
: Rotating top level placement of company becomes a potential sales lead and a new database for your
summary at top of home page, category pages PRICE (NET)
and search result pages
$14,000 for first 100 registrants
PLEaSE aSK aBOUT OUR ELITE CHaRTER PaCKaGE
• $60 for each additional registrant up to 200
• $30 for each additional registrant over 200
MONTHLY CONTACT PROGRAMS 2010 CONTENT CHANNEL HIGHLIGHTS
F or 73 years, Aftermarket Business has served the information needs of the distribution marketplace, with an emphasis
on market trends and analysis. In 2010 Aftermarket Business is moving to the next level of communication. In order Each month, all of the vehicles used to communicate to the Distribution audience will feature content
to better serve the distribution market, and to keep up with the rapid developments in the marketplace, Aftermarket highlighting the following topics that are relevant to the industry.
Business is moving to an online, digital format. In contrast with other digital magazines, the new Aftermarket Business is
produced strictly as a digital tool, designed to present relevant research data in a display friendly layout. And since it is
Aftermarket Business’ annual ranking of the top automotive resellers is the best quick reference tool
online, Aftermarket Business will be able to be much timelier in the delivery of late breaking industry news and happenings. on those moving up the list and those moving down. How big are the big players? Who’s in a position
Aftermarket Business will be distributed to more than 100,000 targeted industry members each month, enhancing your ability JaNUaRY Top 40 Chain to crack the Top 10? Who bought whom in the last 12 months? We answer all the questions in our
to reach out and engage your customers and prospects. Report annual listing and our new in-depth analysis of what the movement means. Moreover, we’ll look at
the Top 40’s most popular products, their profits and how they are marketed.
How much influence do program groups have on their distribution members? How about their
HIGHLIGHTS OF THE NEW AFTERMARKET BUSINESS FEBRUaRY
shop members? How successful are the retailers who are seeking more commercial accounts?
Are we experiencing major shifts in the market that lead to a new channel model? We look at
these pressing questions and more by examining individual product categories.
For a couple of decades, this market has grown exponentially, however, it hit a bump in the road in
Designed for the computer– Specialty
MaRCH 2009. Will it recover this year? Which market segments will fare the best? Find out as we look at
More readable and interactive Resellers
leading product categories to give us some clues that can be used to attack this attractive market.
Known as the backbone of the industry, we profile the independent shops. What type of vehicles
aPRIL Independent Repair do they work on? What’s their average ticket? How successful are they at add-on sales. What kind
Charts, graphs, photographs of consumer behavior do they see – are people taking better care of their vehicles? And we’ll look
connect to more in-depth their situation going upstream – how are they treated by their resellers and the manufacturers?
SearchAutoParts.com Car dealerships, new and used alike, have to prepare their used cars for sales. To do so, they buy a lot of
New and Used Car parts from the automotive aftermarket for economic reasons, plus they have a great deal of confidence
Dealerships in these parts due to their successful experience with them. Find out what they are most likely to buy,
Keywords linked to more when they buy it and why they buy it as we dig into the pertinent product categories.
SearchAutoparts.com Basically this is a mirror image of the Technician Attitude Study except with consumers. What
JUNE Consumer Attitude do consumers buy, where do they buy and why do they buy is the essence of understanding the
Study buying public. Moreover, we’ll ask them what they would like to see when they go shopping for
Running Table of Contents automotive parts and service.
on each page – find what you These businesses have morphed from just being muffler or brake shops into full-service repair
want to read easier Auto Service
JULY shops that are seeing increasingly more complicated repair work. What are their hot items and
where do they typically buy them?
Discount Are the discounters and mass merchandisers still relying on high-profit, quick turn items or have they
Stores & Mass decided to get more serious about a wider and deeper range of products? Some of these businesses
tout service bays for routine maintenance and tire sales. Is it just a matter of time before they follow
the lead of the franchise auto businesses and broaden their spectrum of service?
AFTERMARKET BUSINESS SPECIFICATIONS All measurements width x height
Tire Busters no more. These businesses may be positioned better than most repair shops to get
SPREAD FULL PG 2/3 PG 1/2 PG ISLAND 1/2 PG HOR. 1/2 PG VERT. 1/3 PG SQ.
additional work. When motorists take their cars to a tire dealer, the dealers typically give them a good
SEPTEMBER Tire Dealers going over at no charge to see if anything else needs to be addressed. This is a sound business practice
15 1/2” x 10 1/2” 7 3/4” x 10 1/2” Standard: Standard: just from a safety point of view alone. And as a result, the tire dealers build confidence with customers
3 3/8” x 9 1/2”
Bleed: 4 1/2” x
9 1/2” Standard: and get additional work. Exactly what they get and how much is what this study will reveal.
15 3/4” x 10 3/4”
4 1/2” x 7”
4 1/2” x 4 1/2” Non-Automotive Sleeping giants may sum up these businesses with concern for their automotive parts sales. Not
OCTOBER many take them seriously in the automotive aftermarket since they are geared to selling the low
6 3/4” x 4 1/2” Chains [Hardware,
hanging fruit but are we overlooking the power of convenience? Does it make sense to buy milk
Home Centers, etc.]
and a muffler at the same place?
1/3 PG VERT. 1/4 PG
Automotive technicians, owners and their employees, are the biggest and most important parts
aD SIZE WIDTH HEIGHT DIGITaL aD RaTES (NET) Technician
Spread 15 1/2” 10 1/2” 1x 3x 6x 9x 12x 18x NOvEMBER consumers. This long-running survey digs deep to reveal what’s on their minds as to what they
2 1/2” x 9 1/2” Attitude Study
Spread Bleed 15 /3/4” 10 3/4”
FULL $ 1,500 $ 1,465 $ 1,410 $ 1,355 $ 1,300 $ 1,195 buy, where the buy and why they buy it.
Full PG 7 3/4” 10 1/2”
Standard: 2/3 PG 4 1/2” 9 1/2” 2/3 $ 1,220 $ 1,190 $ 1,145 $ 1,100 $ 1,060 $ 970
3 3/8” x 4 1/2” 1/2 PG Island 4 1/2” 7” 1/2 $ 1,120 $ 1,095 $ 1,055 $ 1,015 $ 975 $ 890 Tapping in this market could be a lifesaver because it usually involves long-term contracts that
1/2 PG Vert. 3 3/8” 9 1/2”
1/3 $ 785 $ 765 $ 740 $ 710 $ 680 $ 624 translate into steady business. Reporting on what is important to these customers, the most
1/3 PG Sq. 4 1/2” 4 1/2” DECEMBER Fleets popular fleet vehicles and what parts are most likely to be replaced will be invaluable information
1/3 PG Vert. 2 1/8” 9 1/2” 1/4 $ 630 $ 615 $ 595 $ 570 $ 550 $ 505
1/4 PG 3 3/8” 4 1/2” for everybody in the distribution chain.
To defend your market share during economic uncertainty, you need to Speak to an attentive audience.
make every advertising dollar count. Access ready buyers in a focused
Subscribers have been reading Aftermarket
market through the Aftermarket Business Marketplace. With month-to-
Business for an average of 9.6 years. 85% of
month creative control, you can sell your products and services, adapt to
readers described Aftermarket Business as
fast-changing economic conditions, protect the value of your brand, and
useful to their work. And if they could only
even increase your share of the market — all on a limited budget.
receive one magazine, 79% of readers would
Your customers are our readers.
Aftermarket Business enjoys circulation to 33,717 automotive
Deliver your message to decision-makers. Contact Us Today
Aftermarket Business subscribers own or work for dealerships or
retailers of parts and accessories. They are presidents, owners, managers Greg Beck
or other corporate executives; store, department or service managers; Marketing Advisor
purchasing power, they turn to the Marketplace section for: +1 (800) 225-4569 ext. 2729
• Recruitment Opportunities
• Continuing Education
• Industry Products & Services
• Items for Sale & Items for Rent
2010 Marketplace Advertising Rates*
Ad Size 1x 3x 6x 9x 12x
Full Page 1,350 1,230 1,020 960 930
Half page 675 615 510 480 465
Per Column Inch 45 41 34 32 31
Color Upgrade 1x 3x 6x 9x 12x
4 color 54 50 43 41 40
2 color 51 47 41 39 37
June 2009 BPA Statement
All rates include online posting of the ad & are agency commissionable.
Work for Your Business.
MIDWEST MIDWEST MIDWEST
w w w.aftermarketbusiness.com July 2008 AFTERMARKET BUSINESS 95 w w w.aftermarketbusiness.com July 2008 AFTERMARKET BUSINESS 95 w w w.aftermarketbusiness.com July 2008 AFTERMARKET BUSINESS 95
1col x 1” 2col x 2” 3col x 3”
2.251” X 1” 4.669” X 2” 7.087” X 3”
Make low-cost frequency Add a picture Include a coupon
your advantage for impact to increase sales
w w w.aftermarketbusiness.com July 2008 AFTERMARKET BUSINESS 95 w w w.aftermarketbusiness.com July 2008 AFTERMARKET BUSINESS 95
1/2 Page Full Page
7.087 X ”5.156” 7.087” X 10.312”
Promote a new Make a bold statement
product launch with the whole page
Space Materials Advertising Programs
Month Close Due Focus
January 12/5/09 12/9/09 Top 40 Chain Report FREE Corporate Profile
Aftermarket Business’ annual ranking of the top automotive resellers is the best quick reference tool on those moving up the list and those moving down. How big are the big with full-page or ½-pg island ad
players? Who’s in a position to crack the Top 10? Who bought whom in the last 12 months? We answer all the questions in our annual listing and our new in-depth analysis of
what the movement means. Moreover, we’ll look at the Top 40’s most popular products, their profits and how they are marketed. Product Sponsorships Available
February 1/5/10 1/8/10 Program Groups / Resellers FREE Profile for Advertising
How much influence do program groups have on their distribution members? How about their shop members? How successful are the retailers who are seeking more Program Distributors (equal to
commercial accounts? Are we experiencing major shifts in the market that lead to a new channel model? We look at these pressing questions and more by examining individual their ad size)
product categories. Product Sponsorships Available
March 2/5/10 2/10/10 FREE 300-Word Racing/Special
Specialty Resellers Events Story & Photo
For a couple of decades, this market has grown exponentially, however, it hit a bump in the road in 2009. Will it recover this year? Which market segments will fare the best? Find (with display ad)
out as we look at leading product categories to give us some clues that can be used to attack this attractive market.
Product Sponsorships Available
April 3/5/10 3/10/10 Independent Repair Shops
Known as the backbone of the industry, we profile the independent shops. What type of vehicles do they work on? What’s their average ticket? How successful are they at add-
Product Sponsorships Available
on sales? What kind of consumer behavior do they see — are people taking better care of their vehicles? And, we’ll look at their situation going upstream — how are they treated
by their resellers and the manufacturers?
May 4/5/10 4/8/10 New and Used Car Dealerships
Car dealerships, new and used alike, have to prepare their used cars for sales. To do so, they buy a lot of parts from the automotive aftermarket for economic reasons, plus they
Product Sponsorships Available
have a great deal of confidence in these parts due to their successful experience with them. Find out what they are most likely to buy, when they buy it and why they buy it as we
dig into the pertinent product categories.
June 5/5/10 5/10/10 Consumer Attitude Study
Basically this is a mirror image of the Technician Attitude Study except with consumers. What do consumers buy, where do they buy and why do they buy is the essence of Product Sponsorships Available
understanding the buying public. Moreover, we’ll ask them what they would like to see when they go shopping for automotive parts and service.
July 6/4/10 6/9/10 Auto Service Franchises
These businesses have morphed from just being muffler or brake shops into full-service repair shops that are seeing increasingly more complicated repair work. What are their Product Sponsorships Available
hot items and where do they typically buy them?
August 7/6/10 7/9/10 Discount Stores & Mass Merchandisers
Are the discounters and mass merchandisers still relying on high-profit, quick turn items or have they decided to get more serious about a wider and deeper range of products?
Product Sponsorships Available
Some of these businesses tout service bays for routine maintenance and tire sales. Is it just a matter of time before they follow the lead of the franchise auto businesses and
broaden their spectrum of service?
September 8/5/10 8/10/10 Tire Dealers
Tire Busters no more. These businesses may be positioned better than most repair shops to get additional work. When motorists take their cars to a tire dealer, the dealers
Product Sponsorships Available
typically give them a good going over at no charge to see if anything else needs to be addressed. This is a sound business practice just from a safety point of view alone. And, as a
result, the tire dealers build confidence with customers and get additional work. Exactly what they get and how much is what this study will reveal.
October 9/7/10 9/10/10 AAPEX Show Issue
Non-Automotive Chains (Hardware, Home Centers, etc.) 25% Combo Discount with ad in
Sleeping giants may sum up these businesses with concern for their automotive parts sales. Not many take them seriously in the automotive aftermarket since they are geared to AAPEX Product Extra
selling the low hanging fruit, but are we overlooking the power of convenience? Does it make sense to buy milk and a muffler at the same place?
Product Sponsorships Available
November 10/5/10 10/8/10 Technician Attitude Study
Automotive technicians, owners and their employees, are the biggest and most important parts consumers. This long-running survey digs deep to reveal what’s on their minds as Product Sponsorships Available
to what they buy, where they buy and why they buy it.
December 11/5/10 11/10/10 Fleets
Tapping into this market could be a lifesaver because it usually involves long-term contracts that translate into steady business. Reporting on what is important to these Product Sponsorships Available
customers, the most popular fleet vehicles and what parts are most likely to be replaced will be invaluable information for everybody in the distribution chain.
Designed for the computer — more readable and Input box linked to ad
interactive for instant leads and
Charts, graphs, photographs connect to more in-
depth information on SearchAutoParts.com
Keywords linked to more information on
Running Table of Contents on each page — find URLs and logos linked
directly to your Web
what you want to read easier
Note: All studies will be designed to provide helpful information to the entire distribution chain. Also, all studies are by product category.
DIGITAL AD REQUIREMENTS
1. Digital data is required for all ad submissions. Preferred format is PDF/X- ad space dimensions purchased. For detailed instructions on preparing and ad supplied to Publisher by Advertiser without a SWOP proof.
1a. Acceptable format is a PDF which must contain high resolution images, submitting ad files to the correct size and specifications, log on to www.
CMYK image and color mode only (exception: unless additional PMS color AdsAtAdvanstar.com or contact the production manager. 4. Publisher will not supply a faxed or soft proof for Advertiser-supplied files.
is purchased), all fonts embedded, all transparency attributes flattened, Advertiser is solely responsible for preflighting and proofing all advertise-
maximum total ink density 320%, 1/8” bleed for bleed ads, all trim marks 2. Accepted Method of Delivery: The preferred method of delivering ad files ments prior to submission to Publisher. If Publisher detects an error before
offset minimum of 1/8”, icc profile is “U.S. Web Coated (Swop) v2”, or none to Advanstar is via a web based ad uploader, www.AdsAtAdvanstar.com. going to press, Publisher will make a reasonable effort to contact Advertiser
should be applied. Publisher shall have no obligation or liability to Advertiser Files can also be submitted on CD-R or DVD-R disc format. to give Advertiser an opportunity to correct and resubmit Advertiser’s file
of any kind (including, without limitation, the obligation to offer Advertiser before publication.
3. Ad Proofs: To ensure that Advertiser’s ad is reproduced correctly, a
makegoods or any other form of compensation) if an ad is supplied to SWOP-certified color proof that has been made from the same file that
Publisher by Advertiser in any format other than our preferred or acceptable Advertiser supplies to Publisher must be provided. Publisher cannot provide
formats. Non-preferred or non-acceptable formats will be charged a $150 Advertiser any assurances regarding the accuracy of reproduction of any
processing fee. Publisher cannot provide Advertiser any assurances regard- ad submitted without a SWOP proof. Publisher shall have no obligation or
ing the accuracy of reproduction of any ads supplied in any format other liability to Advertiser of any kind (including, without limitation, the obligation
than our preferred or acceptable formats. All files should be built to exact to offer Advertiser makegoods or any other form of compensation) for any
STANDARD TERMS & CONDITIONS
The following terms and conditions (the “Standard Terms”) shall be G – Publisher reserves the right to reject any advertising which Publisher R – Reader response inquiries are provided as a service. Publisher disclaims
incorporated by reference into all Insertion Orders submitted to Advanstar feels is not in keeping with the publication’s standards or for any other all liability and responsibility for inaccuracies.
Communications Inc. (“Publisher”) by Advertiser or its advertising agency: reason, even if the advertising has been published previously by Publisher.
S – Under no circumstances shall Publisher be liable for any indirect,
A – Invoices are rendered at date of publication. H – Publisher shall not be liable for any omitted, misplaced, or mispositioned incidental, special or consequential damages (including, without limitation,
advertisements. loss of profit or impairment of goodwill) of any Advertiser. Under no circum-
B – Publisher holds the Advertiser and its advertising agency jointly stances shall Publisher’s direct or indirect liability to any advertising agency
responsible for paying all duly authorized advertising inserted in or attached I – All orders are accepted by Publisher subject to change in rate upon or Advertiser exceed the invoiced cost of the advertisement. Notwithstand-
to the publication cited on the insertion order. All past due payments may notice from Publisher. ing the foregoing, Publisher shall have no liability for (i) any failure or delay
be reinvoiced directly to the Advertiser, who will be held fully responsible resulting from conditions beyond Publisher’s control; or (ii) errors in content
for payment. J – Orders may be cancelled within ten (10) business days of the effective or omissions in any creative or advertising materials provided by Advertiser.
date of a change of rates without incurring a shortrate adjustment, provided
C – Terms: Invoices are rendered on the publication date of each issue the Advertiser’s contract rate has been earned as of the date of cancellation. T - These Standard Terms, together with insertion orders submitted by
and are due upon receipt. Agency commission will be disallowed on all Advertiser, (i) shall be governed by and construed in accordance with the
past due invoices. In the event Advertiser’s account is placed for collection, K – An order may be cancelled without liability up to thirty (30) days prior to laws of the State of New York and the United States, without giving effect to
Advertiser and agency agree to pay Publisher for all reasonable collection the issue’s ad close date. Publisher reserves the right to demand payment principles of conflicts law; (ii) may be amended only by written agreement
costs and/or attorneys’ fees incurred. Advertiser and agency also agree to for orders cancelled less than thirty (30) days prior to ad close, regardless of executed by an authorized representative of each party; and (iii) constitute
pay finance charges on the unpaid account balance at the rate of 1-1/2% the date of ad placement. the complete and entire expression of the agreement between the parties,
per month or the maximum permitted by law. and shall supersede any and all other agreements regarding the subject
L – A 1/4 page ad is the minimum rate holder for Motor Age. A 1/8 page ad matter hereof, whether written or oral, between the parties. Failure by either
D – Publisher will not be bound by any terms, conditions or provisions is the minimum rate holder for Aftermarket Business and ABRN. party to enforce any provision of these Standard Terms shall not be deemed
appearing on insertion orders or copy instructions which conflict with a waiver of future enforcement of that or any other provision. Advertiser may
provisions of these Standard Terms, including, without limitation, sequential M – Advertiser will be shortrated if, within a 12-month period from the date not resell, assign, or transfer any of its rights hereunder.
liability statements from advertising agencies. In the event of any incon- of the first insertion, Advertiser does not use the amount of space upon
sistency between an insertion order and/or copy instructions and these which its billings have been based. Advertiser will be rebated if, within a
Standard Terms, the Standard Terms shall control. 12-month period from the date of the first insertion, Advertiser has used
sufficient additional space to warrant a lower rate than that at which it has
E – All advertisements are accepted and published by the Publisher on the been billed.
representation that the agency and/or Advertiser are properly authorized to
publish the entire contents and subject matter thereof. N – Costs incurred by Publisher for production work on advertisements
will be charged to the Advertiser regardless of whether or not the ad runs.
F – Advertiser hereby grants Publisher the right and license to use, repro- Advertiser will be charged for any artwork, separations, halftone, shipping,
duce, transmit, and distribute all creative materials supplied by or on behalf or typography provided by Publisher.
of Advertiser, including without limitation, all text, graphics, illustrations and
photographs (the “Creative”). Advertiser represents and warrants that: (i) it O – In the event a change of copy is not received by Publisher by the
has all the necessary rights in the Creative; (ii) the Creative does not violate publication’s ad closing date, the copy run in the previous issue of the
any applicable law or regulation; and (iii) the Creative does not violate or publication will be inserted.
infringe upon any third party right in any manner or contain any material
or information that is defamatory, libelous, slanderous, that violates any P – Publisher will hold Advertiser’s materials for a maximum of one year
person’s right of publicity, privacy or personality, or may otherwise result in from last issue date. It is the responsibility of the Advertiser to arrange
any tort, injury, damage or harm to any person. Advertiser acknowledges for the disposition of artwork, proofs or digital materials prior to that time,
that Publisher is relying on the foregoing representations and warranties. otherwise materials will be destroyed. All requests must be submitted in
Advertiser agrees to indemnify, defend and hold Publisher and its affiliates, writing.
and their respective officers, directors and employees, harmless from and
against any and all expenses and losses of any kind (including reasonable Q – Publisher will not be held responsible for consequential costs or other
attorneys’ fees and costs) incurred based upon a breach of any of the damages due to loss or damage of digital ad materials, art, proofs or
foregoing representations and warranties or in connection with any claim transparencies.
arising from or related to any advertisement supplied by Advertiser or its
agents and run by Publisher.
SEND MATERIALS AND INSERTION ORDERS TO:
SearchautoParts.com | Production Manager Aftermarket Business | Classified Department Aftermarket Business | Production Manager
131 West 1st Street 24950 Country Club Blvd., Suite 200 131 West 1st Street
Duluth, MN 55802 North Olmsted, OH 44070 Duluth, MN 55802
Phone: 218-740-7264 Phone: 440-891-2729 Phone: 218-740-7281
Fax: 218-740-6576 Fax: 440-891-2675 Fax: 218-740-6381
& Powersports Reprints
TURN GOOD PRESS INTO GREAT MARKETING.
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