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E-Commerce - Career and Technical Education

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E-Commerce - Career and Technical Education Powered By Docstoc
					E-COMMERCE                                                                                                   WVEIS 1464

This area of study is designed to provide students with the knowledge and skills needed in e-commerce. The program
area provides individuals with the principles, practices, and concepts involved in e-commerce activities, which direct the
transfer of goods and the acquisition of services from producer to the consumer using the Internet and related
technologies. Students also gain the professional or skilled knowledge and skills necessary in beginning a career in the e-
commerce field. Students will utilize problem-solving techniques and participate in hands-on activities to develop an
understanding of course concepts. Teachers should provide each student with real world learning opportunities and
instruction related to e-commerce occupations. Students are encouraged to become active members of the student
organizations, DECA or FBLA. The West Virginia Standards for 21st Century Learning include the following components:
21st Century Content Standards and 21st Century Learning Skills and Technology Tools. All West Virginia teachers are
responsible for classroom instruction that integrates learning skills, technology tools, and content standards and
objectives.

Grade 9-12         E-Commerce
Standard: 1        E-Commerce Career Planning and Development
BE.S.EBUS.1        Students will explore careers in e-commerce.
Objectives          Students will
BE.O.EBUS.1.1       research various sources of obtaining e-commerce career information.
BE.O.EBUS.1.2       present information regarding careers in e-commerce.
BE.O.EBUS.1.3       produce a portfolio.
Performance Descriptors (BE.PD.EBUS.1)
              Above Mastery                                 Mastery                             Partial Mastery
The student demonstrates exceptional       The student demonstrates competent       The student demonstrates basic but
and exemplary performance with             and proficient performance and shows a inconsistent performance of
distinctive and sophisticated application  thorough and effective application of    fundamental knowledge and skills
of knowledge and skills that exceed the    knowledge and skills that meet the       characterized by errors and/or
standard in e-commerce career planning standard in e-commerce career planning omissions in the basic concepts of
and development. The student evaluates and development. The student                 marketing and e-commerce. The
various sources of obtaining e-            researches various sources of obtaining student identifies various sources of
commerce career information; delivers      e-commerce career information;           obtaining e-commerce career
an oral presentation on information        presents information regarding careers   information; identifies information
regarding careers in e-commerce; and       in e-commerce; and produces a            regarding careers in e-commerce; and
develops an electronic portfolio. The         portfolio. Application of knowledge and  discusses a portfolio. Performance
student can independently solve               skills is thorough and effective and the needs further development and
problems and is self-directed.                student can work independently.          supervision.
Standard: 2           E-Commerce Fundamentals
BE.S.EBUS.2          Students will examine the fundamentals of e-commerce.
Objectives           Students will
BE.O.EBUS.2.1        describe the role of marketing in e-commerce
BE.O.EBUS.2.2        identify the use of the seven marketing functions in e-commerce.
BE.O.EBUS.2.3        describe the marketing concept and explain its role in meeting customer and business needs.
BE.O.EBUS.2.4        explain the impact the Internet has had on business and the process of marketing strategy development.
BE.O.EBUS.2.5        explain the benefits and challenges e-commerce presents to businesses.
BE.O.EBUS.2.6        define the categories of e-commerce and why e-commerce is being adopted by traditional businesses.
BE.O.EBUS.2.7        explain how e-commerce is affecting the retailing process for traditional retailers, catalog companies, and
                     online-only businesses.
Performance Descriptors (BE.PD.EBUS.2)
              Above Mastery                                    Mastery                                Partial Mastery
The student demonstrates exceptional          The student demonstrates competent       The student demonstrates basic but
and exemplary performance with                and proficient performance and shows a inconsistent performance of
distinctive and sophisticated application     thorough and effective application of    fundamental knowledge and skills
of knowledge and skills that exceed the       knowledge and skills that meet the       characterized by errors and/or
standard in e-commerce fundamentals.          standard in e-commerce fundamentals.     omissions in e-commerce
The student analyzes the role of              The student describes the role of        fundamentals. The student states the
marketing in e-commerce; evaluates the marketing in e-commerce; identifies the role of marketing in e-commerce;
use of the seven marketing functions in       use of the seven marketing functions in  summarizes the use of the seven
e-commerce; defines the marketing             e-commerce; describes the marketing      marketing functions in e-commerce;
concept and describes its role in meeting concept and explains its role in meeting recalls the marketing concept and
customer and business needs; evaluates customer and business needs; explains states its role in meeting customer and
the impact the Internet has had on            the impact the Internet has had on       business needs; lists examples of the
business and the process of marketing         business and the process of marketing    impact the Internet has had on
strategy development; contrasts the           strategy development; explains the       business and the process of marketing
benefits and challenges e-commerce            benefits and challenges e-commerce       strategy development; identifies the
presents to businesses; and interprets        presents to businesses; and explains     benefits and challenges e-commerce
how e-commerce is affecting the retailing how e-commerce is affecting the              presents to businesses; and identifies
process for traditional retailers, catalog   retailing process for traditional retailers, how e-commerce is affecting the
companies, and online-only businesses.       catalog companies, and online-only           retailing process for traditional retailers,
The student can independently solve          businesses. Application of knowledge         catalog companies, and online-only
problems and is self-directed.               and skills is thorough and effective and     businesses. Performance needs further
                                             the student can work independently.          development and supervision.
Standard: 3          Economic Functions of Business
BE.S.EBUS.3          Students will explain the economics and basic functions of business.
Objectives           Students will
BE.O.EBUS.3.1        describe how supply and demand affect business decisions.
BE.O.EBUS.3.2        explain the importance of management for e-commerce and describe new ways businesses are
                     organized.
BE.O.EBUS.3.3        examine new product development procedures.
BE.O.EBUS.3.4        discuss business operations for e-commerce.
BE.O.EBUS.3.5        explains the importance of finance and information management in successful businesses.
Performance Descriptors (BE.PD.EBUS.3)
              Above Mastery                                  Mastery                            Partial Mastery
The student demonstrates exceptional       The student demonstrates competent       The student demonstrates basic but
and exemplary performance with             and proficient performance and shows a inconsistent performance of
distinctive and sophisticated application  thorough and effective application of    fundamental knowledge and skills
of knowledge and skills that exceed the    knowledge and skills that meet the       characterized by errors and/or
standard in economic functions of          standard in economic functions of        omissions in economic functions of
business. The student interprets how       business. The student describes how      business. The student explains how
supply and demand affect business          supply and demand affect business        supply and demand affect business
decisions; evaluates the importance of     decisions; explains the importance of    decisions; recognizes the importance
management for e-commerce; compares management for e-commerce; describes of management for e-commerce; lists
new ways businesses are organized;         new ways businesses are organized;       new ways businesses are organized;
demonstrates new product development examines new product development               paraphrases new product development
procedures; contrasts business             procedures; discusses business           procedures; knows business operations
operations for e-commerce with brick-      operations for e-commerce; and           for e-commerce; and states the
and-mortar businesses; and describes       explains the importance of finance and   importance of finance and information
the importance of finance and              information management in successful     management in successful businesses.
information management in successful       businesses. Application of knowledge     Performance needs further
businesses. The student can                and skills is thorough and effective and development and supervision.
independently solve problems and is           the student can work independently.
self-directed.
Standard: 4 *         E-Commerce Internet Communications
BE.S.EBUS.4           Students will explain effective Internet communications.
Objectives            Students will
BE.O.EBUS.4.1         categorize the major components of the Internet and World Wide Web.
BE.O.EBUS.4.2         evaluate online delivery alternatives (landlines and wireless connections).
BE.O.EBUS.4.3         describes e-commerce protections against various types of cybercrimes.
BE.O.EBUS.4.4         identifies the communication process, trends, and platforms related to e-commerce.
BE.O.EBUS.4.5         compiles the basic components of good web site planning and design.
Performance Descriptors (BE.PD.EBUS.4)
              Above Mastery                                    Mastery                               Partial Mastery
The student demonstrates exceptional          The student demonstrates competent         The student demonstrates basic but
and exemplary performance with                and proficient performance and shows a inconsistent performance of
distinctive and sophisticated application     thorough and effective application of      fundamental knowledge and skills
of knowledge and skills that exceed the       knowledge and skills that meet the         characterized by errors and/or
standard in e-commerce Internet               standard in e-commerce Internet            omissions in e-commerce Internet
communications. The student critiques         communications. The student                communications. The student identifies
the major components of the Internet          categorizes the major components of        the major components of the Internet
and World Wide Web; evaluates online          the Internet and World Wide Web;           and World Wide Web; summarizes
delivery alternatives (landlines and          evaluate online delivery alternatives      online delivery alternatives (landlines
wireless connections): appraises e-           (landlines and wireless connections):      and wireless connections): names e-
commerce protections against various          describes e-commerce protections           commerce protections against various
types of cybercrimes; describes the           against various types of cybercrimes;      types of cybercrimes; summarizes the
communication process, trends, and            identifies the communication process,      communication process, trends, and
platforms related to e-commerce; and          trends, and platforms related to e-        platforms related to e-commerce; and
creates an e-commerce web site                commerce; and compiles the basic           explains the basics of good web site
demonstrating the basics of good web          components of good web site planning       planning and design. Performance
site planning and design. The student         and design. Application of knowledge       needs further development and
can independently solve problems and is and skills is thorough and effective and         supervision.
self-directed.                                the student can work independently.
Standard: 5            Customer Relationship Management
BE.S.EBUS.5         Students will evaluate e-commerce customer relationship management concepts and strategies.
Objectives           Students will
BE.O.EBUS.5.1        analyze how businesses collect information on their competitive environment and on customers.
BE.O.EBUS.5.2        explain the marketing research process.
BE.O.EBUS.5.3        summarizes the role of database marketing in customer relationship management.
BE.O.EBUS.5.4        compare offline and online marketing segmentation.
BE.O.EBUS.5.5        describe how consumer behavior and decision-making affect e-commerce planning.
BE.O.EBUS.5.6        examine specific e-commerce tools and resources to influence consumer behavior.
Performance Descriptors (BE.PD.EBUS.5)
              Above Mastery                                  Mastery                               Partial Mastery
The student demonstrates exceptional        The student demonstrates competent        The student demonstrates basic but
and exemplary performance with              and proficient performance and shows a inconsistent performance of
distinctive and sophisticated application   thorough and effective application of     fundamental knowledge and skills
of knowledge and skills that exceed the     knowledge and skills that meet the        characterized by errors and/or
standard in customer relationship           standard in customer relationship         omissions in customer relationship
management. The student describes           management. The student analyzes          management. The student explains
how businesses collect information on       how businesses collect information on     how businesses collect information on
their competitive environment and on        their competitive environment and on      their competitive environment and on
customers; summarizes the marketing         customers; explains the marketing         customers; outlines the marketing
research process; evaluates the role of     research process; summarizes the role     research process; states the role of
database marketing in customer              of database marketing in customer         database marketing in customer
relationship management; contrasts          relationship management; compares         relationship management; categorizes
offline and online marketing                offline and online marketing              offline and online marketing
segmentation; interprets how consumer       segmentation; describes how consumer segmentation; recalls how consumer
behavior and decision-making affect e-      behavior and decision-making affect e-    behavior and decision-making affect e-
commerce planning; and evaluates            commerce planning; and examines           commerce planning; and lists specific
specific e-commerce tools and resources specific e-commerce tools and                 e-commerce tools and resources to
to influence consumer behavior. The         resources to influence consumer           influence consumer behavior.
student can independently solve             behavior. Application of knowledge and Performance needs further
problems and is self-directed.              skills is thorough and effective and the  development and supervision.
                                            student can work independently.
Standard: 6           E-Commerce Product and Service Planning
BE.S.EBUS.6          Students will examine processes for developing e-commerce products and services.
Objectives            Students will
BE.O.EBUS.6.1         define the components of products and services.
BE.O.EBUS.6.2         explain categories of digital products and services.
BE.O.EBUS.6.3         examine new product development processes in e-commerce.
BE.O.EBUS.6.4         explain the forms of intellectual property protections (patents, copyrights, and trademarks).
BE.O.EBUS.6.5         describe specific product protection laws for e-commerce.
Performance Descriptors (BE.PD.EBUS.6)
              Above Mastery                                     Mastery                                Partial Mastery
The student demonstrates exceptional          The student demonstrates competent          The student demonstrates basic but
and exemplary performance with                and proficient performance and shows a inconsistent performance of
distinctive and sophisticated application     thorough and effective application of       fundamental knowledge and skills
of knowledge and skills that exceed the       knowledge and skills that meet the          characterized by errors and/or
standard in e-commerce product and            standard in e-commerce product and          omissions in e-commerce product and
service planning. The student describes service planning. The student defines             service planning. The student names
the components of products and                the components of products and              the components of products and
services; compares categories of digital      services; explains categories of digital    services; identifies categories of digital
products and services; evaluates new          products and services; explains new         products and services; summarizes
product development processes in e-           product development processes in e-         new product development processes in
commerce; differentiates between the          commerce; describes the forms of            e-commerce; outlines the forms of
forms of intellectual property protections intellectual property protections              intellectual property protections
(patents, copyrights, and trademarks);        (patents, copyrights, and trademarks);      (patents, copyrights, and trademarks);
and contrasts specific product                and describes specific product              and lists specific product protection
protections laws for e-commerce. The          protection laws for e-commerce.             laws for e-commerce. Performance
student can independently solve               Application of knowledge and skills is      needs further development and
problems and is self-directed.                thorough and effective and the student      supervision.
                                              can work independently.
Standard: 7           E-Commerce Distribution
BE.S.EBUS.7           Students will explain the role of distribution in e-commerce.
Objectives           Students will
BE.O.EBUS.7.1        describes the role of distribution in the marketing mix.
BE.O.EBUS.7.2        examine the activities involved in distributing products and services.
BE.O.EBUS.7.3          explain how e-commerce plan and complete distribution activities.
BE.O.EBUS.7.4          describe distribution channel management and tools used by e-commerce.
Performance Descriptors (BE.PD.EBUS.7)
              Above Mastery                                      Mastery                              Partial Mastery
The student demonstrates exceptional           The student demonstrates competent       The student demonstrates basic but
and exemplary performance with                 and proficient performance and shows a inconsistent performance of
distinctive and sophisticated application      thorough and effective application of    fundamental knowledge and skills
of knowledge and skills that exceed the        knowledge and skills that meet the       characterized by errors and/or
standard in e-commerce distribution. The standard in e-commerce distribution.           omissions in e-commerce distribution.
student evaluates the role of distribution The student describes the role of            The student defines the role of
in the marketing mix; reconstructs the         distribution in the marketing mix;       distribution in the marketing mix; knows
activities involved in distributing products examines the activities involved in        the activities involved in distributing
and services; analyzes how e-commerce distributing products and services;               products and services; summarizes
plan and complete distribution activities; explains how e-commerce plan and             how e-commerce plan and complete
and critiques distribution channel             complete distribution activities; and    distribution activities; and lists
management and tools used by e-                describes distribution channel           distribution channel management and
commerce. The student can                      management and tools used by e-          tools used by e-commerce.
independently solve problems and is            commerce. Application of knowledge       Performance needs further
self-directed.                                 and skills is thorough and effective and development and supervision.
                                               the student can work independently.
Standard: 8            E-Commerce Pricing
BE.S.EBUS.8            Students will explain the role of pricing in e-commerce.
Objectives             Students will
BE.O.EBUS.8.1          define the strategies used to create value in an e-commerce environment.
BE.O.EBUS.8.2          examine the use of value chain analysis by e-commerce in support of competitive advantages.
BE.O.EBUS.8.3          explain customer-based (market-of-one and service) strategies for creating e-commerce value.
BE.O.EBUS.8.4          explain price-based strategies used by e-commerce.
Performance Descriptors (BE.PD.EBUS.8)
              Above Mastery                                      Mastery                              Partial Mastery
The student demonstrates exceptional           The student demonstrates competent       The student demonstrates basic but
and exemplary performance with                 and proficient performance and shows a inconsistent performance of
distinctive and sophisticated application      thorough and effective application of    fundamental knowledge and skills
of knowledge and skills that exceed the        knowledge and skills that meet the       characterized by errors and/or
standard in e-commerce pricing. The            standard in e-commerce pricing. The          omissions in e-commerce pricing. The
student compares the strategies used to        student defines the strategies used to       student identifies the strategies used to
create value in an e-commerce                  create value in an e-commerce                create value in an e-commerce
environment; creates a value chain             environment; examines the use of value environment; summarizes the use of
analysis for an e-commerce in support of       chain analysis by e-commerce in              value chain analysis by e-commerce in
competitive advantages; plans customer-        support of competitive advantages;           support of competitive advantages;
based (market-of-one and service)              explains customer-based (market-of-one names customer-based (market-of-one
strategies for creating e-commerce             and service) strategies for creating e-      and service) strategies for creating e-
value; and critiques price-based               commerce value; and explains price-          commerce value; and relates price-
strategies used by e-commerce. The             based strategies used by e-commerce.         based strategies used by e-commerce.
student can independently solve                Application of knowledge and skills is       Performance needs further
problems and is self-directed.                 thorough and effective and the student       development and supervision.
                                               can work independently.
Standard: 9            E-Commerce Promotion
BE.S.EBUS.9            Students will explain the role of promotion in e-commerce.
Objectives             Students will
BE.O.EBUS.9.1          outline the promotional mix and its use in e-commerce.
BE.O.EBUS.9.2          explain the stages of the AIDA (attention, interest, desire, action) model and its application in e-
                       commerce.
BE.O.EBUS.9.3          examine integrated marketing communication strategies.
BE.O.EBUS.9.4          describe the different types of online advertising.
BE.O.EBUS.9.5          explain measures used to determine advertising effectiveness in e-commerce.
Performance Descriptors (BE.PD.EBUS.9)
              Above Mastery                                     Mastery                                 Partial Mastery
The student demonstrates exceptional           The student demonstrates competent           The student demonstrates basic but
and exemplary performance with                 and proficient performance and shows a inconsistent performance of
distinctive and sophisticated application      thorough and effective application of        fundamental knowledge and skills
of knowledge and skills that exceed the        knowledge and skills that meet the           characterized by errors and/or
standard in e-commerce promotion. The standard in e-commerce promotion. The omissions in e-commerce promotion.
student designs a promotional mix              student outlines the promotional mix and The student summarizes the
strategy for an e-commerce; contrasts          its use in e-commerce; explains the          promotional mix and its use in e-
the offline and online stages of the AIDA stages of the AIDA (attention, interest,          commerce; identifies the stages of the
(attention, interest, desire, action) model desire, action) model and its application AIDA (attention, interest, desire, action)
and its application in e-commerce;           in e-commerce; examines integrated      model and its application in e-
critiques integrated marketing               marketing communication strategies;     commerce; breaks down integrated
communication strategies; compares the       describes the different types of online marketing communication strategies;
different types of online advertising; and   advertising; and explains measures      and lists the different types of online
contrasts measures used to determine         used to determine advertising           advertising; defines measures used to
advertising effectiveness in e-commerce.     effectiveness in e-commerce.            determine advertising effectiveness in
The student can independently solve          Application of knowledge and skills is  e-commerce. Performance needs
problems and is self-directed.               thorough and effective and the student  further development and supervision.
                                             can work independently.
Standard: 10         Entrepreneurship and E-Commerce
BE.S.EBUS.10         Students will explain the development of an e-commerce.
Objectives           Students will
BE.O.EBUS.10.1 describe e-commerce success factors and e-commerce opportunities.
BE.O.EBUS.10.2 examine roles and relationships (business, supply chain, customers) important for e-commerce.
BE.O.EBUS.10.3 explain important technology components needed by an e-commerce.
BE.O.EBUS.10.4 establish the importance of developing a business plan.
BE.O.EBUS.10.5 identify the key components of an e-commerce business plan.
Performance Descriptors (BE.PD.EBUS.10)
              Above Mastery                                   Mastery                             Partial Mastery
The student demonstrates exceptional         The student demonstrates competent      The student demonstrates basic but
and exemplary performance with               and proficient performance and shows a inconsistent performance of
distinctive and sophisticated application    thorough and effective application of   fundamental knowledge and skills
of knowledge and skills that exceed the      knowledge and skills that meet the      characterized by errors and/or
standard in entrepreneurship and e-          standard in entrepreneurship and e-     omissions in entrepreneurship and e-
commerce. The student evaluates e-           commerce. The student describes e-      commerce. The student summarizes e-
commerce success factors and e-              commerce success factors and e-         commerce success factors and e-
commerce opportunities; appraises roles commerce opportunities; examines roles commerce opportunities; outlines roles
and relationships (business, supply          and relationships (business, supply     and relationships (business, supply
chain, customers) important for e-           chain, customers) important for e-      chain, customers) important for e-
commerce; devises a technology plan for commerce; explains important                 commerce; identifies important
an e-commerce incorporating important        technology components needed by an      technology components needed by an
technology components; justifies the         e-commerce; establishes the             e-commerce; states the importance of
importance of developing a business          importance of developing a business     developing a business plan; and recalls
plan; and develops a business plan           plan; and identifies the key components       the key components of an e-commerce
which includes the key components of         of an e-commerce business plan.               business plan. Performance needs
an e-commerce business plan. The             Application of knowledge and skills is        further development and supervision.
student can independently solve              thorough and effective and the student
problems and is self-directed.               can work independently.
Standard: 11         Communication Skills
BE.S.EBUS.11         Students will apply verbal skills to obtain and convey information.
Objectives           Students will
BE.S.EBUS.11.1 prepare an oral presentation.
BE.O.EBUS.11.2 examine peers’ oral presentations.
BE.O.EBUS.11.3 utilize appropriate visual/graphics.
BE.O.EBUS.11.4 produce professional correspondence.
BE.O.EBUS.12.5 edit written work consistent with professional standards.
Performance Descriptors (BE.PD.EBUS.11)
              Above Mastery                                    Mastery                                 Partial Mastery
The student demonstrates exceptional         The student demonstrates competent            The student demonstrates basic but
and exemplary performance with               and proficient performance and shows a        inconsistent performance of
distinctive and sophisticated application    thorough and effective application of         fundamental knowledge and skills
of knowledge and skills that exceed the      knowledge and skills that meet the            characterized by errors and/or
standard in communication skills. The        standard in communication skills. The         omissions in communication skills. The
student designs oral presentations;          student prepares an oral presentation;        student writes oral presentations;
critiques peers’ oral presentations;         examines peers’ oral presentations;           observes peers’ oral presentations;
composes appropriate visual/graphics;        utilizes appropriate visual/graphics;         views appropriate visual/graphics;
develops professional correspondence;        produces professional correspondence;         writes professional correspondence;
and critiques written work consistent with and edits written work consistent with          and reviews written work consistent
professional standards. The student can professional standards. Application of             with professional standards.
independently solve problems and is          knowledge and skills is thorough and          Performance needs further
self-directed.                               effective and the student can work            development and supervision.
                                             independently.
Standard: 12          Participating in a Local Student Organization
BE.S.EBUSS.112 Students will participate in a student organization.
Objectives           Students will
BE.O.EBUS.12.1         identify the purposes and goals of the student/professional organization.
BE.O.EBUS.12.2         explain the benefits and responsibilities of participation in student/professional/civic organization as an
                       adult.
BE.O.EBUS.12.3 demonstrate leadership skills through participation in student/professional/civic organization activities
                       such as meetings, programs, and projects.
Performance Descriptors (BE.PD.EBUS.12)
              Above Mastery                                     Mastery                                    Partial Mastery
The student demonstrates exceptional          The student demonstrates competent             The student demonstrates basic but
and exemplary performance with                and proficient performance and shows a inconsistent performance of
distinctive and sophisticated application     thorough and effective application of          fundamental knowledge and skills
of knowledge and skills that exceed the       knowledge and skills that meet the             characterized by errors and/or
standard in participating in a local          standard in participating in a local           omissions in participating in a local
student organization. The student             student organization. The student              student organization. The student
examines the purposes, goals, benefits,       identifies the purposes and goals of the       identifies the purposes and goals of the
and responsibilities of participation in a    student organization. The student              student organization. The student
professional organization. The student        explains the benefits and responsibilities explains the benefits and responsibilities
demonstrates leadership skills through        of participation in an organization. The       of participation in an organization. The
participation in activities such as           student demonstrates leadership skills         student demonstrates leadership skills
meetings, programs, and projects. The         through participation in student activities through participation in student activities
student can independently solve               such as meetings, programs, and                such as meetings, programs, and
problems and is self-directed.                projects. Application of knowledge and         projects. Performance needs further
                                              skills is thorough and effective, and the      development and supervision.
                                              student can work independently.
Standard: 13          Literacy and Numeracy
BE.S.EBUS.13          Students will demonstrate the literacy and numeracy skills required to solve complex, real-world problems
                      associated with their career/technical content area and improve their thinking and reasoning skills.
Objectives            Students will
BE.O.EBUS.13.1 utilize a variety of technical sources (e.g., Internet, manuals, journals, directions, reports, etc.) to complete
                      career/technical assignments and projects.
BE.O.EBUS.13.2 demonstrate writing skills required to complete career/technical assignments and projects.
BE.O.EBUS.13.3 demonstrate accuracy in calculating and measuring graphical work required to complete career/technical
                      assignments and projects.
BE.O.EBUS.13.4 analyze tables, charts, graphs and multiple data sources to complete career/technical assignments and
                      projects.
Performance Descriptors (BE.PD.EBUS.13)
              Above Mastery                                   Mastery                                 Partial Mastery
The student demonstrates exceptional         The student demonstrates competent        The student demonstrates basic but
and exemplary performance with               and proficient performance and shows      inconsistent performance of fundamental
distinctive and sophisticated application a thorough and effective application of      knowledge and skills characterized by
of knowledge and skills that exceed the      knowledge and skills that meet the        errors and/or omissions in literacy and
standard in literacy and numeracy. The       standard in literacy and numeracy. The numeracy. The student selects a variety
student chooses a variety of technical       student utilizes a variety of technical   of technical sources (e.g., Internet,
sources (e.g., Internet, manuals,            sources (e.g., Internet, manuals,         manuals, journals, directions, reports,
journals, directions, reports, etc.) to      journals, directions, reports, etc.) to   etc.) to complete career/technical
complete career/technical assignments        complete career/technical assignments assignments and projects; reproduces
and projects; performs writing skills        and projects; demonstrates writing skills writing skills required to complete
required to complete career/technical        required to complete career/technical     career/technical assignments and
assignments and projects;                    assignments and projects;                 projects; illustrates accuracy in
communicates accuracy in calculating         demonstrates accuracy in calculating      calculating and measuring graphical work
and measuring graphical work required        and measuring graphical work required required to complete career/technical
to complete career/technical                 to complete career/technical              assignments and projects; and explains
assignments and projects; and                assignments and projects; and             tables, charts, graphs and multiple data
evaluates tables, charts, graphs and         analyzes tables, charts, graphs and       sources to complete career/technical
multiple data sources to complete            multiple data sources to complete         assignments and projects. Performance
career/technical assignments and             career/technical assignments and          needs further development and
projects. The student can independently projects. Application of knowledge and         supervision.
solve problems and is self-directed.         skills is thorough and effective and the
                                             student can work independently.
Standard: 14            21st Century Learning Skills
BE.S.EBUS.14            The student will
                            access and manipulate information for use in oral, written, or multimedia format using appropriate
                                technology skills.
                            apply sound reasoning processes to solve complex real-world problems and develop new ideas.
                            exhibit leadership and ethical behavior in planning and executing tasks, as an individual or a
                                group member.
Objectives              Students will
BE.O.EBUS.14.1          search online using a range of technology tools and media to access relevant information needed for
                        problem solving.
BE.O.EBUS.14.2          create information for oral, written, and multimedia communications, adhering to copyright laws.
BE.O.EBUS.14.3          engage in problem solving and critical thinking processes to create and evaluate complex strategies in
                        order to independently solve problems.
BE.O.EBUS.14.4          adapt to new situations by considering multiple perspectives and a commitment to continued learning.
BE.O.EBUS.14.5          exhibit ethical behavior and positive leadership while working collaboratively in the school and/or
                        community.
BE.O.EBUS.14.6          model legal and ethical behaviors in the use of technology.
Performance Descriptors (BE.PD.EBUS.14 )
              Above Mastery                                      Mastery                               Partial Mastery
The student demonstrates exceptional         The student demonstrates competent         The student demonstrates basic but
and exemplary performance with               and proficient performance and shows       inconsistent performance of fundamental
distinctive and sophisticated application a thorough and effective application of       knowledge and skills characterized by
of knowledge and skills that exceed the      knowledge and skills that meet the         errors and/or omissions in 21st century
               st                                             st
standard in 21 century learning skills.      standard in 21 century learning skills.    learning skills. The student explains
The student assesses online technology The student searches online using a              online technology tools and media to
tools and media to access relevant           range of technology tools and media to access relevant information needed for
information needed for problem solving; access relevant information needed for problem solving; identifies information for
critiques information for oral, written,     problem solving; creates information for oral, written, and multimedia
and multimedia communications,               oral, written, and multimedia              communications, adhering to copyright
adhering to copyright laws; integrates       communications, adhering to copyright      laws; discusses problem solving and
problem solving and critical thinking        laws; engages in problem solving and       critical thinking processes to create and
processes to create and evaluate             critical thinking processes to create and evaluate complex strategies in order to
complex strategies in order to               evaluate complex strategies in order to independently solve problems; discusses
independently solve problems; interprets independently solve problems; adapts           new situations by considering multiple
new situations by considering multiple       to new situations by considering           perspectives and a commitment to
perspectives and a commitment to             multiple perspectives and a                continued learning; reviews ethical
continued learning; incorporates ethical     commitment to continued learning;          behavior and positive leadership while
behavior and positive leadership while       exhibits ethical behavior and positive     working collaboratively in the school
working collaboratively in the school        leadership while working collaboratively and/or community; and describes legal
and/or community; and reinforces legal       in the school and/or community; and        and ethical behaviors in the use of
and ethical behaviors in the use of          models legal and ethical behaviors in     technology. Performance needs further
technology. The student can                  the use of technology. Application of     development and supervision.
independently solve problems and is          knowledge and skills is thorough and
self-directed.                               effective and the student can work
                                             independently.
Standard: 15          Entrepreneurship Skills
BE.S.EBUS.15          Students will access the opportunities, concepts, processes, and personal traits/behaviors associated with
                      successful entrepreneurial performance.
Objectives            Students will
BE.O.EBUS.15.1 assess global trends in entrepreneurship that are related to their career/technical program.
BE.O.EBUS.15.2 determine entrepreneurial opportunities in venture creation related to their career/technical program.
BE.O.EBUS.15.3 examine desirable entrepreneurial personality traits.
Performance Descriptors (BE.PD.EBUS.15)
              Above Mastery                                   Mastery                                Partial Mastery
The student demonstrates exceptional         The student demonstrates competent        The student demonstrates basic but
and exemplary performance with               and proficient performance and shows      inconsistent performance of fundamental
distinctive and sophisticated application a thorough and effective application of      knowledge and skills characterized by
of knowledge and skills that exceed the      knowledge and skills that meet the        errors and/or omissions in
standard in entrepreneurship skills. The standard in entrepreneurship skills. The entrepreneurship skills. The student lists
student critiques global trends in           student assesses global trends in         global trends in entrepreneurship that are
entrepreneurship that are related to their entrepreneurship that are related to        related to their career/technical program;
career/technical program; evaluates          their career/technical program;           describes entrepreneurial opportunities in
entrepreneurial opportunities in venture     determines entrepreneurial                venture creation related to their
creation related to their career/technical opportunities in venture creation related career/technical program; and identifies
program; and assesses desirable              to their career/technical program; and    desirable entrepreneurial personality
entrepreneurial personality traits. The      examines desirable entrepreneurial        traits. Performance needs further
student can independently solve              personality traits. Application of        development and supervision.
problems and is self-directed.               knowledge and skills is thorough and
                                             effective and the student can work
                                             independently.

				
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