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Third Party Vendors and their services

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					Third Party Vendors and their services
FREE FORM OVER-LAYS
Some examples: DHTML, Flash, Shoshkeles, Eyeblaster, ad4ever, AdInterax
Description: Ads which may appear as a layer on the top of the user’s current page.
Limitations: Portion of Ad appearing outside of normal ad space is limited to 10 seconds. Must
have a close button. Restrictions on audio apply (see General rules). Overlay ads are subject to
the most rigorous approval process; in cases where creative permits we suggest running full page
interstitials as an alternative.
Floating Flash Ads: client may opt to have this form of ad designed in-house by BANG designer
via AdInterax

STREAMING VIDEO
Some examples: Eyewonder, Klipmart, AdInterax
Limitations: Video must include a button to stop/pause the video. User cannot be prompted to
download a player (RealPlayer, Quicktime, etc.). Restrictions on audio apply. (see General Ad
Rules)
Extra Instructions: If using Eyewonder or KlipMart, client must provide the video in Beta or
uncompressed AVI. Uncompressed AVI is preferable.

JAVA
Some examples: Expandable Ads, Enliven
Definition: Object-oriented, platform independent, general-purpose programming environment.
Limitations: Restrictions on audio apply. (see General Ad Rules)

JAVASCRIPT
Technologies Included: Most third party ad tags
Definition: Language for enhancing web pages and servers by controlling browser functions. For
third-party JavaScript ads layers are not accepted; iframes are.

EXPANDABLE ADS
Some examples: Enliven, AdInterax, Pointroll, Eye Blaster,
Definition: Allows ad to expand on mouse-over or click interaction. Uses Java, Javascipt and/or
DHTML.
Limitations: Must be a clear way to close the expanded window. Restrictions on audio apply.

POP-UPS
An example: Unicast Superstitial
Definition: Ads that spawn a window that appears on top of the open browser window.
Limitations: Limitations: Dimension limit is 300x300, 300x250, 250x250, and a 720x300.
Restrictions on audio apply (see General Ad Rules). Bay Area News Group will add "From
MercuryNews.com/ContraCostaTimes.com" to the title of all locally served pop-ups, and requests
that the same is done by third parties.

POP-UNDERS
Definition: Ads that spawn a window that appears behind the open browser window.
Limitations: No uninitiated sound.

Bay Area News Group will add "From MercuryNews.com/ContraCostaTimes.com" to the title of all locally
served pop-ups, and requests that the same is done by third parties.

Bay Area News Group and its properties reserve the right to restrict, reject, cancel, or edit any online
advertisements of any type not in accordance with these and other non-published restrictions.

				
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posted:2/26/2012
language:English
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