MSN Entertainment Skin Deluxe with Pushdown
Last Updated - December 29, 2011
Creative Acceptance Policy
All creative must meet the requirements of the MSA Creative Acceptance Policy
The User Experience
The Skin Deluxe with Pushdown Takeover starts with a non-user initiated Pushdown (970x418), encouraging users to
interact and immerse themselves with the advertiser’s brand. The Pushdown element retracts to a Sliver (970x66), and
upon user interaction can be fully expand for repeated viewing. The Pushdown and Skin Deluxe rails elements can be
customized with interactive animation, Flash or video.
The MSN Rich Media Skin Deluxe with Pushdown Takeover runs on the MSN Movies, MSN Music, or MSN TV sites. Or all
three sites at the same time, plus the Homepages. It runs on the site homepage and select section pages. The media
plan also includes road blocking the associated 300x600 or 300x250 impression media ad units to provide 100% share of
voice on the included pages.
Element Element Ad Placement Dimension Downlev Max Max Max Polite Audio Intro
Type el Image Initial Initia Download Specification Animati
(GIF/JP Flash l File Size s/ Limit on Limit
G) Downloa Video (Flash)
d File File
Sliver Flash 1x1 on 970x66 30k 150k N/A N/A Allowed on 15 second
Homepage, expands to user click only; s
728x90 on 970x418 Duration: 30
Section pages sec
Skin Flash 1x1 on 309x800 N/A 50k per 2.2mb N/A N/A 15
Homepage, recommende rail seconds
728x90 on d for each
Section pages rail
Skin Image 1x1 on 1600x1080 N/A 100k N/A N/A N/A N/A
Please reach out to rich media vendor for complete list of requirements
All Flash elements must be the same Flash specs:
o Flash 9 minimum
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o AS2 or AS3
o 24 FPS or less
Must provide user with opportunity to close any float and/or expanded panel with “Close X” button contained
somewhere within flash stage area
Replay button for any video/float/expanding unit is suggested, but not required
If click to open, must be click to close. If rollover to open, must be roll off to close.
Frequency capped at one per user per day
970x66 Sliver Ad Unit
Limited to 15 seconds total animation including float animation
Any areas along the edges that are white must feature a 1 pixel border (gray [#666666] or black recommended,
though any color that clearly distinguishes the ad from the content may be used)
Full Sliver unit should initiate the UI-Panel
Sliver Alternate Image:
o Dimension: 970x66
o Format: .GIF / .JPG
o Max file size: 30k
972x418 Pushdown Element:
Expansion: Must contain a clearly defined Expand hotspot (16pt font: “ Expand”).
Auto pushdown experience has a frequency cap of once per user per day - If multiple site sections are included in
the media plan, auto-initiated executions must be frequency capped at once per user, per day, per section front
Ad will collapse if the user clicks the close button or if the user does not interact after a set duration of 7 seconds
resolving back to the 972x66 leave behind Sliver image. Timeout can be canceled upon user interaction. The
user-expanded panel can remain open until the user closes it. Close Button: Must contain a clearly defined close
button (16pt font: “Close X”).
Side Rails Skin Element:
Dimensions: 1600 x 1080 total image size, with left and right side sponsored segments at 314 x 1080 each,
and center section white at 972 x 1080
File Weight: 100k max
Can animate for up to: 15 seconds upon page load (non-UI), can be video or interactive flash
Down-level experience required. Please provide static JPG image.
Skin can be clickable
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Experience with Pushdown plus Side Rails Skin (part 1):
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Experience with Sliver Ad / Contracted Pushdown plus Side Rails Skin (part 2):
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Audio must be user-initiated and never automatic.
Audio controls must be present.
If audio is used, creative must include an On/Off switch for users.
Audio insertion into Flash file may begin no earlier than the second frame.
Video is streamed, not progressively
Video Controls must be present: Play/Pause, Volume Control or Mute/Unmute buttons are required
Time Scrubber & Replay button are suggested but not required
Idle CPU usage typically falls within 8-12%. When testing a Flash file for this ad, CPU usage after the initial loading of the
file must be between 20% and 30%. An initial spike of up to 60% is acceptable in the first five seconds. (Idle CPU usage
devised upon computer with a 1.8GHz Intel Pentium Processor and 512 MB of RAM running standard programs.)
Microsoft Internet Explorer versions 6.0 through 9.0 are supported.
Firefox is a supported browser on a case-by-case basis (dependent upon test results and execution design).
Limited support may be provided for Safari based on test results.
In cases in which a browser is not supported (i.e. Firefox or Mac browsers), users will receive the backup image.
Downlevel .gif Impression Serve Rate:
Expected Back-up .gif Impression serve rate varies from 8-12%.
AD CHOICES COMPLIANCE
Ad Choices is hard coded to the MSN Movies, MSN and MSN TV sites, placed below the ad unit. It is not featured or ad
served within the ad unit. No action needs to be taken to feature Ad Choices within the ad unit.
Certified Rich Media Vendors
o For any questions regarding this ad unit, please contact Unicast at email@example.com.
o Ad impressions
3rd Party Partner
o 3rd party partners will typically provide impressions and click-through data, as well as enhanced metrics.
Please consult your rich media partner of choice for more detail.
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Microsoft permits advertisers to collect user-provided personal identifying information (for example, through web
forms embedded in ads).
Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable for
advertising on Microsoft sites.
Advertisers wishing to collect personal information within advertisements (according to specifications above) must
follow these guidelines:
o Clearly identify organization
o Identify purpose for collecting information
Ad Submission Guidelines
All creative must meet the MSA Ad Submission Guidelines
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