CITY OF NORFOLK
Remarks of Mayor Paul D. Fraim
Contents FEBRUARY 4, 2011
4 Port & Rail 39 International
Norfolk State of the City
7 Transportation 43 Arts & Attractions
12 Defense & Military 51 Neighborhoods
18 Downtown Norfolk
55 Public Safety
T hank you for your continued interest in Norfolk and this
annual report. Nationally, 2010 was a year characterized
by an anemic economic recovery and persistently high unem-
ployment. Fortunately, we were buffered from the worst effects
20 Business 61 Green Policies
due to robust defense spending and a diversifying economy.
26 Norfolk Profile 63 City Infrastructure Nevertheless, the combination of a
second year of declining real estate
34 Education 66 Helping Others values and further reductions in
State funding made for a challenging
year and for a very difficult upcoming
In times like these, you find
out who your friends are, and I am
humbled by the many friends
Norfolk has: business leaders who
remain committed to Norfolk’s
vision; employees and residents who step forward and demand
to know how they can help; benefactors who, through their
generosity, allow us to move forward on important projects.
Even in tough times, we are seeing affirmation that our
strategies are working. The Brookings Institute ranked
Hampton Roads as second in the nation for economic perform-
ance and in the top quarter of regions worldwide. In Norfolk,
Mayor Paul D. Fraim Thomas R. Smigiel, Jr., Ward 5 compensation per job grew by 4.6 percent, significantly greater
Vice Mayor Anthony L. Burfoot, Ward 3 Theresa W. Whibley, MD, Ward 2 than the growth nationwide and the best in Hampton Roads.
Andrew A. Protogyrou, Ward 1 Angelia M. Williams Superward, 7 And our population grew 3.6 percent, ending a four-decades-
long decline and confirming the correctness of many of our
Paul R. Riddick Ward, 4 Barclay C. Winn Superward, 6
housing and economic development strategies.
Regional cooperation on a scale not seen in decades is
moving us toward a solution to congestion at the Hampton
City Manager Roads Bridge Tunnel and the effort to bring high-speed rail to
Marcus D. Jones the region. In Norfolk, The Tide light rail line will open for
passengers later this year and, within three years, residents will
be able to ride passenger rail from Norfolk throughout the
Progress continued on new neighborhoods, such as East
PRODUCTION COORDINATION EDITING Beach — which hosted its second successful Homearama —
City of Norfolk Stacey Klemenc | 757.427.6355 and Broad Creek, while our strong bond rating and long-range
Breck Daughtrey | City Clerk
DIRECTOR OF SALES planning allowed us to finance infrastructure and quality of life
improvements in older neighborhoods.
Sarah Parker Our schools are using innovative programs involving
Assistant Director of Development — parents and students to improve test scores, and have been
Marketing GRAPHIC DESIGN recognized for these and other accomplishments, including
757.664.4338 Pico Design & Illustration Norview High School Principal Marjorie Stealey’s selection as
ASSOCIATE PUBLISHER 757.493.0370 State high school principal of the year.
Mike Herron | Inside Business Please enjoy this update and celebration of accomplish-
757.222.3991 ADVERTISING SALES ments, understanding the role you played in helping to bring it
John Kinsley, Robin Simmons about.
MANAGER BUSINESS MANAGER
Olga Currie Debbi Wilson Sincerely,
Paul D. Fraim
150 W. Brambleton Ave. | Norfolk, Virginia 23510 Mayor
757.222.5353 | insidebiz.com
Port & Rail
Building an Island
T he beginning phase of work on the
eastward expansion of Craney Island,
which will result in the construction of
Craney Island Marine Terminal, is under
way as the spill barge is in position and
spreading dredge material to develop the
outline for the dike system needed to support
The eastward expansion is the first step
in the construction of the new terminal,
which will be built in phases. The first phase
is building the 600-acre site on which the ter- Craney Island will be the fourth state-owned, deepwater marine cargo terminal.
minal will sit.
The total cost to complete the site is $700 million, and that will be done
through a 50-50 cost-share agreement with the federal government. The project-
ed cost for completion of the multi-phase terminal project is $2.2 billion.
Efforts to establish passenger rail service to Richmond would not have
succeeded without support from our friends at Norfolk Southern Railway, the
nation’s best-managed, best-run transportation company. Last year saw
Norfolk Southern make a strong recovery from the recession and win the E.
H. Harriman Safety Award for the 21st consecutive time — a distinction
unmatched among other major railroads.
With the Heartland Corridor
now operational, a full day
has been shaved from trans-
porting containers from the President and CEO Wick Moorman was
Port to the Midwest. This is selected by Railway Age magazine as
powerful competitive advan- 2011 Railroader of the Year - one of the
tage. Coupled with the Port’s most prestigious awards in the industry.
lease of the APM Terminal, the This recognized his leadership in environ-
expansion of Craney Island – mental responsibility and for completing
where work on Phase I began the Heartland Corridor.
in December – and Norfolk’s
harbor’s ability to accept the world’s largest cargo ships, the
In 2010, The Port Rail ................ 28% Port is well positioned to take advantage of the Panama
of Virginia cargo Truck.............. 68% Canal’s widening scheduled for completion in 2014.
The widening will allow larger ships from Asia to transit
moved via: Barge.............. 4% the Canal and offload closer to Midwestern and Eastern mar-
Source: Hampton Roads Regional Benchmarking Study, HRPDC, December 2010 kets. As cargo shifts away from the West Coast, the number of
vessel calls on the Gulf and East Coast ports is expected to
4 City of Norfolk 2011 Annual Report
U.S. Intermodal System Route
Panama Canal Route
Suez Canal Route
The Port of Virginia has been identified as best positioned to
become an East Coast hub in 2014. It is the only East Coast port
with deep enough channels to accept those larger vessels.
Percent of Total TEU Traffic for
All U.S. East Coast Ports (2009)
Jacksonville 5% New Jersey 33%
Port Everglades 6%
Charleston 8% Spill Barge
Hampton Roads 13% Savannah 17% in Action
Source: American Association of Port Authorities
he spill barge takes dredge material
and distributes it evenly — much like a
sprinkler — along what will be the foun-
dation footprint for the project's dike system.
To complete the work a unique piece of
equipment, which allows layers of sand to be
evenly deposited on the river floor, will raise
the floor of the Elizabeth River in the area of
The dredge material used is from the
Atlantic Ocean Channel maintenance dredg-
ing. The Liberty Island hopper dredge, which
can carry more than 5,000 cubic yards of
material, dredges sand from the Atlantic
Ocean Channel and brings it to Craney
Island. Normally, the material from the main-
Reflecting a strengthening economy, container volume increased 8.5% last year and ship calls by nearly tenance dredging and other similar projects
5%. And coal volumes at Norfolk Southern’s Lambert’s Point docks were at near record levels. would be deposited on Craney Island, but the
eastward expansion project will recycle mate-
rial for use in construction.
City of Norfolk 2011 Annual Report 5
Gross Metro Product in Hampton Roads and
Competing Metropolitan Areas
ampton Roads’ gross domestic product is sec-
Real Gross Metro Product in 2009
ond only to Northern Virginia. Future economic $450
Source: Hampton Roads PDC Benchmarking Study, December 2010
growth depends on the ability to move goods and
people into and out of the region efficiently.
Billions of 2009 Dollars
Regional leaders recognize that Norfolk’s future
is threatened by an inadequate highway network and
have endorsed a transportation vision that, if imple- $250
mented, will fuel economic growth well into the future. $200
The key project in that vision is a third Hampton $150
Roads harbor crossing. Unanimously endorsed by $100
the region 15 years ago, it still remains the best proj- $50
ect designed to improve mobility throughout the $0
region. It will do the most to ease congestion — par- gton
Orla pton Ro
igh ro on
nsbo harlest Greenv
ashin Jac Gree C
W H am
ticularly at the Hampton Roads Bridge Tunnel. It best
supports our main economic drivers — the Port and Hampton Roads’ real gross metro product is comparable to Tampa, Orlando, Richmond, and Jacksonville
the Navy. It opens up new
areas for economic develop-
ment and does less damage to
our environment. A modified
version of the third crossing –
now called Patriots Crossing —
would accomplish each objec-
tive for about half the cost of
widening the HRBT, and with-
out incurring years of construc-
As an editorial in the Daily Press stated, “The region’s leadership must get together behind the third crossing.” This approach was
The effectiveness of the
also endorsed by The Virginian-Pilot.
third crossing has never been
disputed. The wisdom for the modified version was validated by a study, “Assessing Impacts on Intraregional Travel
and Congestion in 2034,” performed by Old Dominion University’s Modeling and Simulation Center at the request of
the Virginia General Assembly.
Study Patriots Crossing: The complete Third Crossing was
Conclusions: • allowed for shorter travel times 73% of the time
• reduced volume by using the Monitor Merrimac
superior in 60% of all trip times and per-
formance comparisons. Third Crossing
Bridge Tunnel, which is already under capacity was also the preferred alternative of the
For the average trip across • dominated all of the study’s experimental traffic
the region, Patriots Crossing scenarios 90% of the time
provides the most relief. The HRBT alternative actually
• reduced the volumes at the HRBT by increased traffic volumes on the HRBT
12 – 20% and queue size by half by 40% and reduced volume on the
• validated VDOT study’s finding of 17% traffic MMBT, thus creating even more unused
reduction at the HRBT capacity.
City of Norfolk 2011 Annual Report 7
For the immediate present, the most important
transportation project is the second Midtown Tunnel
and Martin Luther King Freeway extension linking it
with the Downtown Tunnel. It is the most heavily trav-
eled two-lane road in Virginia and needs immediate
and full-time attention. This project is moving for-
ward and has been selected to receive a portion of
the Governor’s transportation plan funds. If the proj-
ect stays on track and the tolls are kept at a reason-
able level, construction could begin in 2011.
Norfolk’s newest mode of mass transit comes
with the opening of The Tide light rail. It has been a
challenging project, but the hiring of former Virginia
Department of Transportation Commissioner Phil
Shucet has put light rail back on track. Its past
problems, while significant, are being addressed
But the future of transportation is about more than building bridges and tunnels.
It means embracing a new mindset of mobility. – Mayor Fraim
• The starter system, designed for future regional
expansion, runs along a 7.4 mile corridor through
• Funded through a combination of federal, state
and local sources, it will be operated by Hampton
Roads Transit. • Hours of Operation
• 11 stations, with four park-and-ride locations, n 6:00 a.m. - 10:00 p.m. (Monday - Thursday)
provide access to major areas such as: n 6:00 a.m. - midnight (Friday - Saturday)
n Norfolk State University n 7:00 a.m. - 9:00 p.m. (Sunday)
n Tidewater Community College (Norfolk n 9:00 a.m. - 9:00 p.m. (Holidays)
Campus) • Service Frequency
n Harbor Park n Peak — Every 7.5 minutes
n City Hall n Off Peak — Every 15 minutes
n MacArthur Center n Every 30 minutes during early morning, late
n Sentara Norfolk General Hospital evening hours
8 City of Norfolk 2011 Annual Report
Lacing the region together with the light rail system – the congestion
relief, economic development and quality of life improvements – has
already stimulated Norfolk’s economy with transit-oriented and strategic
growth area development. Major metropolitan areas all across the coun-
try are pursuing light rail.
Norfolk is, in fact, the smallest city in the country to achieve this goal.
And when all is said and done and all the bills paid, it is important to
realize that The Tide is still one of the least
expensive light rail systems built on a per-mile
basis in recent times. It is also a fact that the
decision to build the inter-city passenger rail
terminal at Harbor Park was influenced by its
intersection with light rail at that location.
The General Assembly approved $93
million in State funding through the office of
Thelma Drake, Director of Virginia
Department of Rail and Public Transportation.
This will allow for improvements to accommo-
date a commuter train using Norfolk
The City will have round-trip passenger
rail operating from Norfolk to Richmond,
Washington and points north in less
than three years. The Commonwealth
Transportation Board endorsed the Southside
route to Norfolk as the preferred alternative
for high-speed rail. The City expects passenger rail to be a game chang-
er for Norfolk and to secure an historic position as the business and finan-
cial hub of a region with 1.7 million people.
“But without an adequate transportation system, our accomplish-
ments are at risk,” notes Mayor Paul D. Fraim.
At last count there were approximately 223,500
jobs in the city – military and civilian. More than
111,000 of those jobs are filled by commuters who drive 223,500 Jobs in Norfolk
into Norfolk from all across the region and then return
home at the end of the work day. . . half of the work 111,000 In-bound Work Commuters.
force. Thousands more drive to our universities, schools
and civic attractions. They all add tremendously to our
More than 82% of Hampton Roads residents drive alone to work, up
from nearly 73% in 1990. Many of them are bound for Norfolk. As a
result, out of 35 comparable metropolitan regions across the country
Hampton Roads’ peak hour travel time is fourth worst; at the busiest hour
of the week it is second worst. (See Travel Time Data chart on following
City of Norfolk 2011 Annual Report 9
Travel Time Data
20% Because of this congestion, commuters
are finding it increasingly difficult to get
Travel Time Tax
15% to work or class on time. If people can’t
get to their jobs, the jobs will go to the
people somewhere outside of Norfolk, at
a devastating economic impact to this
community. This problem is compounded
5% by the fact that Norfolk is the most
infrastructure-dependent city in the
0% Commonwealth, with tunnels and
ds n ta imo
re ete rlott
on ndo am ville nville ensbor
MSA gton pton
Atla Balt St. P Cha Cha Orla Durh ackson Gree Gre Rich bridges being our main gateways. The
ashin pa/ igh J
W Ham Tam Rale
City must concentrate on road and rail
Of all the peak traffic hours in the nation, 4 to 5 p.m. Friday in Hampton Roads ranks 10th out of 108 metropolitan improvements. It is slow in coming, but
regions, according to a new study from Inrix, a national company that tracks traffic data. Daily Press efforts are beginning to show the promise
The region is coming together behind
the Patriots Crossing, which will relieve
congestion across the region and do
wonders for Norfolk, the Port and the
A 7.4 mile light rail transit system,
which is predicted to carry thousands of
riders a day, will begin running in a mat-
ter of months. The hope is this system will
move a portion of these “drive alone”
commuters out of their cars and into the
City, thereby easing congestion and trav-
The Mid-Town Tunnel
Expansion Could be
Under Way Within
The region has unanimously endorsed the Southside corridor for high-speed rail.
10 City of Norfolk 2011 Annual Report
Inter-city rail linking Norfolk with Richmond, Washington and localities north to Boston
should be operable in less than three years. Both of these systems will operate out of down-
town Norfolk. It will require significant investments by the Commonwealth together with reason-
able user fees. The General Assembly has approved the Governor’s $4 billion transportation
plan. Even though it involves massive borrowing, it is time to move forward and come togeth-
er behind this plan.
“The truth is, Norfolk and all of Hampton Roads are starved for transportation dollars,” says
Mayor Paul D. Fraim. “Our economy cannot wait for the perfect plan. This effort may not meet
long-term needs, but it does address our immediate transportation needs. It is time to work with
the Governor in a bi-partisan manner to improve and then pass his transportation plan. We need
Air travel is also essential for economic growth. Business and visitor travelers alike demand
good connections and low ticket prices. Southwest’s pending acquisition of AirTran is expect-
ed to add 37 new cities to Southwest’s route structure. This offers a real opportunity for future
expansion of service here, and the Norfolk Airport Authority and administration are working
hard to make sure Southwest not only remains here but adds new routes.
Delta’s merger with Northwest led to reinstatement of service to Minneapolis, and new non-
stop service to Boston began in 2011. This commitment of growth is a positive sign in a year
where airline expansion is forecast to be conservative.
Regional Airport Enplanements
Norfolk International Airport
Newport News - Williamsburg
Thousands of Boardings
Hampton Roads PDC Benchmarking Study, December 2010
0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9
199 199 199 199 199 199 199 199 199 199 200 200 200 200 200 200 200 200 200 200
City of Norfolk 2011 Annual Report 11
Defense & Military
Defense & Military
A recent Brookings Institution report ranked
the Hampton Roads region No. 2 in the nation
for economic performance and in the top quar-
ter of regions worldwide. This was attributed to
our high concentration of military and defense
spending which comprises approximately
45% of the local economy. According to The
Virginian-Pilot, the payroll for military and civil-
ian Defense Department employees in Hampton
Roads was nearly $5 billion. That amount dou-
bles when housing allowances and other bene-
fits are included. Norfolk is fiercely proud of its military heritage and proud to be home of the world’s largest naval
Clearly the region has benefited from base. Each passing year and each global crisis gives us a deeper appreciation for the great job
increased defense spending. However, with our men and women in uniform do and for the sacrifices they make to keep us safe in a danger-
Congress under pressure to reduce the deficit, ous world. (Photos courtesy of U.S. Navy)
change is coming. This was signaled by the
Secretary of Defense’s announced intention to close the Joint Forces Command. It now appears half, or rough-
ly 2,000, of JFCOMS’s military jobs will remain, mostly in its modeling and simulation operations. This softens
the blow, but a 1.4% military pay raise — the smallest since 1962 — and a two-year freeze on federal civilian
pay will be felt locally. So, too, will the plan to rely less on contractors and more on federal civilian workers.
In response, regional leaders have called for greater efforts to diversify the economy and reduce depend-
ence on the defense industry. Norfolk has been moving in that direction for some time. As a result, when the
military is excluded, no single sector of the economy accounts for more than 15% of Norfolk’s total employment.
Decommissioning of the USS Wisconsin
The Battleship USS Wisconsin was transferred from the Navy to the City in 2010. The battleship is a sym-
bol of our historic ties with the Navy and national defense. Portions of the ship’s interior, closed for more than
20 years, are now open to Nauticus visitors. An on-board exhibit recognizes Senator John W. Warner, who
played an instrumental role in bringing the Wisconsin to Norfolk.
Regional Defense Contracts of Note
ACT: Atlantic CommTech Corp. awarded contract by Army Corps of Engineers worth
up to $250 million for work that includes electronic security systems.
BAE: Navy awarded $17.3 million for work on amphibious assault ship WASP.
MEB: Army Corps Mobil Distict for an F-35 hydrant refueling system at Eglin Air
Force Base for $18.4 million.
12 City of Norfolk 2011 Annual Report
The Navy in Hampton Roads
Navy 2008 2009
Officers 11,945 10,879
Enlisted 69,704 72,452
Students and Other Transients 2,634 3,046
Total Active Duty 84,283 86,377
Retired and Survivors (est.) 43,966 46,786
Military Family Members (est.) 96,512 97,724
Total Military and Family 224,761 230,887
Civil Service 27,531 31,896
Non-appropriated Funds 4,132 4,091
Total Civilian Employees 31,663 35,987
Total Navy “Family” 256,424 266,874
HOMEPORTED OPERATING UNITS
Ships Homeported 84 83
Aircraft Squadrons Homeported 34 35
MILITARY FAMILY HOUSING
Occupy Government PPV Housing 3,858 4,084
Own Private Dwellings 20,013 20,013
Rent Private Dwellings 28,112 28,131
Total 51,983 52,228
PERSONNEL WORK LOCATIONS 2008 2009
Norfolk Military 56,001 53,958
Civilian 16,563 17,334
Virginia Beach Military 12,610 12,473
Civilian 2,924 2,797
Portsmouth Military 4,160 6,737
Civilian 8,011 11,758
Peninsula Military 1,425 1,314
Civilian 883 1,022
Chesapeake Military 244 1,415
Civilian 265 249
Little Creek Military 9,682 10,313
Civilian 2,666 2,506
Suffolk Military 161 167
Civilian 351 321
Total Military 84,283 86,377
Civilian 31,663 35,987
ECONOMIC IMPACT: ANNUAL PAYROLL ($ MILLIONS)
Active Duty Military $4,418 $4,887
Retired Military/Survivors (estimated) $1,104 $1,199
Civil Service $1,914 $1,945
Non-appropriated Funds $113 $138
Total Annual Payroll $7,549 $8,169
GOODS AND SERVICES ($ MILLIONS)
Includes contract awards for ship construction, conversion and repair in pri-
vate yards; military construction, maintenance, repair and alterations; utilities;
materials, equipment, supplies, services and transportation (freight and pas-
Total Procurement $7,139 $6,684
TOTAL DIRECT ECONOMIC IMPACT $14,688 $14,853
Source: Department of the Navy: Navy Region Mid-Atlantic Public Affairs Office
City of Norfolk 2011 Annual Report 13
CHKD Celebrates 50 Years
• Virginia’s Only Hospital Exclusively for Children
• Top Center in the World for Pediatric Chest
C hildren’s Hospital of The King’s Daughters (CHKD)
was established in 1961 by The King’s Daughters
charity with the promise that no child would be ever be
turned away for lack of funds. The women of The King’s
Daughters decided in the late 1950s that children need-
ed more care than their outpatient Children’s Clinic near
downtown Norfolk could offer and opened the doors to
their new hospital on April 23, 1961.
From that original 88-bed hospital, CHKD has
grown to today’s 196-bed hospital and health system
with more than 3,000 employees and health centers
throughout Hampton Roads. CHKD provides special-
ized care that includes neonatal and pediatric intensive CHKD will celebrate its 50th anniversary on June 18 at Town Point Park on the downtown
care, emergency services, surgical services, cancer waterfront with The King’s Daughters’ annual RunWalk for the Kids.
treatment and more than 50 pediatric specialties.
CHKD is today the top center in the world for the correction of pediatric chest wall deformities. More than
1,200 patients from all over the world have undergone a revolutionary, minimally-invasive procedure to correct the
most common chest wall deformity in children. The Nuss Procedure was developed at CHKD by pediatric surgeon
and Norfolk resident, Donald Nuss. Techniques pioneered by Dr. Nuss and his
colleagues in Norfolk draw surgeons from Europe, Asia, the Middle East, South
and Central America and Russia.
Back in the 1970s, when the young science of neonatology was beginning
to save more and more premature babies, CHKD opened the region’s first neona-
tal intensive care unit. From its beginning, CHKD has served children diagnosed
with cancer and other blood disorders. Its first medical director in 1961, the late
Dr. Melissa Warfield of Norfolk, was a pediatric oncologist.
CHKD specialists today are on the front lines of the efforts to break the cycle
of child abuse in local families, coordinating the efforts of medical, legal and law
Justin Bieber was shooting footage for a new video, called enforcement agencies on behalf of abused children. The model for CHKD’s pro-
“Pray,” which featured footage of him with patients at gram is now being used in other facilities across the country.
CHKD. (Photo courtesy of CHKD.)
14 City of Norfolk 2011 Annual Report
A Sampling of Norfolk’s
Lake Taylor Transitional Care Hospital CIRS — Computerized Imaging Refer-
ence Systems Inc. is recognized world-
The Future of Healthcare Modernizations and Renovations
wide for tissue simulation technology
and is the leader in the manufacture of
TOTAL PROJECT AREA:
phantoms and simulators for quantita-
29,135 SF New Construction tive densitometry, calibration, quality
37,745 SF Renovation control and research in the field of
medical imaging and radiotherapy.
Some of the exciting changes in
store for Lake Taylor include:
• Patient Care Unit Addition: 30 semi-
private rooms capable of eventual LifeNet Health, founded in 1982, is a
transition to private room options; non-profit global leader in regenerative
medicine. As the world’s largest
private entrance located near the
provider of bio-implants and organs
expanded, upgraded rehab depart- for transplantation, their mission is sav-
ment; room design features include ing lives and restoring health by
enhanced patient privacy; sliding advancing the field of tissue engineer-
corridor doors chosen to eliminate ing. As the leader in the engineering of
door-swing area loss; skylights and dental, cardiovascular, spinal and
orthopaedic bio-implants LifeNet
floor-to-ceiling windows to increase
Health distributes more than 300,000
natural light and decrease artificial
bio-implants every year to restore
light energy costs. health to patients around the world.
• Rehab Department received redesign LifeNet Health is located in IRP@ODU
and upgrades which include expan- #2 building where critical research is
being performed in the state-of-the-art
sion of outdoor rehab areas for train-
ing patients on a variety of surface
areas. EyeRx Research Inc. is dedicated to
developing and bring-
• Modernization and Upgrade of ing to the commercial
Existing Patient Care Units will marketplace products
include the expansion of nurses’ sta- that will aid vision
tions to accommodate modern technology and staff; redesign of patient and prevent blindness.
rooms to enhance patient privacy; amenities and technological upgrades
feature the latest in patient care needs. Post-renovation to yield a total of 60
private patient rooms.
City of Norfolk 2011 Annual Report 15
B on Secours will break ground in 2011 on a new
medical facility that will further enhance the cancer pro-
gram on the DePaul campus. As Bon Secours DePaul
progresses in its campus revitalization, the health sys-
tem continues to invest in new programs, services and
equipment. Last year Bon Secours invested in several
state-of-the art imaging technologies. Most notable was
the installation of the area’s first low-dose, 64-slice CT
scanner and the addition of a new fully-digital cardiac catheterization unit to enhance cardiac care. In
addition, the hospital has expanded its neurosciences offerings and late last year opened a neurosciences inten-
sive care unit.
Bon Secours has also announced the expansion of the Care-A-Van mobile health clinic. This free service offers
primary care services for individuals without health insurance and was made possible by the generous donations
to the Bon Secours Foundation.
Sentara Tops Modern Healthcare List of Integrated
Healthcare Systems for Second Consecutive Year
S entara Healthcare has been ranked as the top most Integrated Healthcare System in the
nation, according to SDI and Modern Healthcare Magazine.
The only healthcare system in the country to be among the nation’s top 10 for all 14 years
of the survey, Sentara has landed at No. 1 in 2001 and consecutively in 2010 and 2011. The
survey looks at measures of clinical integration, technology integration, utilization and services
As an integrat-
Sentara Leigh completed a $20.5 million surgery and ed healthcare sys-
emergency department renovation in August 2010. tem Sentara pro-
Construction of their next project will commence in vides services that
cover in- and out-
2011, and be completed in 2014. patient healthcare
physician practices, advanced imaging and diagnostics, long-term care, home healthcare serv-
ices, medical transport and air ambulance services, as well as a 430,000 member health plan,
Sentara credits its decision to invest millions in the implementation of Sentara eCare®, its
electronic medical record system, as evidence that investment in quality costs less in the long run.
Sentara eCare® has been implemented in hospitals and Sentara Medical Group physician prac-
tices in recent years and has been instrumental in helping to achieve success as an integrated
16 City of Norfolk 2011 Annual Report
Sentara also continues to achieve significant quality milestones with ‘Network accreditation from
the American College of Surgeons’ Commission on Cancer, national recognition for its hospital
acquired infection rates, and national top 50 ranking for cardiac care in US News and World Report.
Sentara Leigh completed a $20.5 million surgery and emergency department renovation in August
2010. Construction of their next project will commence in 2011 and be completed in 2014. The
$130.6 million expansion will increase their size by more than 40% to 506,000 square feet. It will
include replacing two bed towers with one taller tower, enlarging patient rooms and other areas, and
adding parking, possibly in a garage.
EVMS Degrees Awarded
EVMS offers a range of doctoral and graduate degrees and certificates in the
medical and health professions.
No. of Students Completion Time
Art Therapy & Counseling, MS 22 2 years
Biomedical Sciences, MS 28 1 – 2 years
Biomedical Sciences, PhD 26 6 years
Clinical Embryology/Andrology, MS 46 2 years
Clinical Psychology, PsyD 47 4 years
Medicine, MD 470 4 years
Ophthalmic Technology (Certificate) 10 22 months
Physician Assistant, MPA 98 27 months
Public Health, MPH 67 2 years
Surgical Assistant (Certificate) 20 2 years
EVMS - Licensing Income & Research Expenditure
EVMS has realized an outstanding return on its research discoveries licensed to outside
companies. Below is a comparison of the percentage return on research investment
among several Virginia colleges and universities.
School License Income Research Expenditure Percent Return
UVA $6.3 million $261.6 million 2.41%
VCU $964,033 $151 million 0.64%
Virginia Tech $2.0 million $211.5 million 0.95%
EVMS $1.26 million $36.7 million 3.43%
GMU $163,444 $100.2 million 0.16%
City of Norfolk 2011 Annual Report 17
D owntown is at the heart of Norfolk’s econ-
omy. It will continue to play a critical role in the
City’s economic strategy. Downtown was achieved
through years of investment by the City and its pri-
vate sector partners, who shared a vision of what
the old seaport town could become. With its vari-
ety of shopping, arts and dining opportunities, it’s
a popular destination for residents and visitors.
Downtown 2010 Survey of
Downtown Workers Results
Location of place of employment
Main Street/Plume Street/
Granby Street District......................................12%
City Hall Government .......................................9%
Monticello Avenue Corridor...............................6%
North Brambleton/Opera House .......................4%
MacArthur Center area .....................................3%
Other areas ................................................... 9%
2010 Age Profile City of Residence
of Downtown Workers of Downtown Workers
21-29 .............19% Norfolk ...............42%
30-39 ............24% Virginia Beach ....28%
40-49 .............25% Chesapeake ........13%
50-59 .............24% Portsmouth.............7%
60+ ..................8% Peninsula...............5%
Source: DNC Suffolk (and other) ....7%
Granby Street is a place with an urban vibe and an
authenticity so attractive to today’s generation of
young professionals. It is an urban village where hun-
dreds of people live in unique spaces above store
fronts, and where office workers, students, shoppers,
arts patrons and diners share the sidewalk.
18 City of Norfolk 2011 Annual Report
On the Drawing Board Colonel Samuel L. Slover
Restoration of the Seaboard Building, new addition and
Rockefeller Apartments Conversion Norfolk Westin Hotel expansion into Selden Arcade. Technologically advanced,
of circa 1909 YMCA building /$22 million investment and Conference Center programs for all ages. $60 million investment
Savoy Apartments Conversion New development, 300 guest rooms and 50,000 sf
of circa 1907 former Banker’s Trust building conference center / $150 million investment Proposed Multimodal Facility at
Court Complex MacArthur Memorial Expansion Harbor Park
New complex at Civic Center Plaza / $108 million Project expanded exhibit space Light rail station, interstate access, ferry landing with
Investment and multi-media theater / $6 million investment passenger rail service slated to start in 2014.
Last summer, Norfolk celebrated the opening of
the Wells Fargo Tower. Developed along the light rail
line and next door to MacArthur Center, it is one of
the most desirable locations in the region. The tower
is presently 75% leased. Some 50,000 square feet
of retail and 122 apartments is now under construc-
tion and will be ready for occupancy in 2011.
Colonel Samuel L. Slover
On the strength of a $20 million challenge grant
from The Batten Foundation, plans for the Colonel
Samuel L. Slover Memorial Library, Norfolk’s new cen-
tral library, have been adjusted to provide for a signif- Wells Fargo Tower
icant expansion. This is in addition to the $20 million
previously donated by Frank Batten Sr. and permits
Norfolk to build a facility 30% larger then originally
planned. Col. Slover was Mr. Batten’s uncle and
guardian and a former mayor of Norfolk.
The library is being designed to provide the most
advanced technology, with programming for all
ages. The building design will link two historic struc-
tures with a new state-of-the-art contemporary build-
ing, making an architectural statement about the City.
Norfolk intends to deliver on this goal and will break
ground in 2011. The Colonel Samuel L. Slover Memorial Library
Around the Corner
Exciting changes are under
way at the corner of Plume
and Bank streets as the new
MacArthur Station’s park-like
setting, the new Slover Library
and MacArthur Memorial
expansion will soon redefine
Downtown as we know it.
City of Norfolk 2011 Annual Report 19
Tax Base Diversification
The City’s employment base is diverse, with no single employment sector accounting
for more than 15% of total employment*
6.4% 0.6% 3.2% 7.2%
2.7% 4.9% 1.8% 2.3%
Accommodation and Food Services Administration and Waste Services Arts, Entertainment, and Recreation
Construction Educational Services Finance and Insurance
Health Care and Social Assistance Information Management of Companies and Enterprises
Manufacturing Other Services, Exc. Public Administration Professional and Technical Services
Public Administration Real Estate and Rental and Leasing Retail Trade
Transportation and Warehousing Utilities Wholesale Trade
Source: Virginia Employment Commission, 1st quarter 2009. * Excludes Military Employment.
Norfolk’s 50 Largest Employers
1. U.S. Department of Defense 14. Virginia International Terminal 28. McDonald’s 41. Marine Hydraulics International
2. Norfolk Public School Board 15. U.S. Navy Exchange 29. Virginia Wesleyan College 42. Food Lion
3. Sentara Healthcare 16. Maersk Line Ltd. 30. Bank of America 43. Virginia Electric & Power Co. Inc.
4. City of Norfolk 17. United Services Automobile Association 31. Norfolk Naval Station 44. CP&O LLC
5. Old Dominion University, Norfolk 18. Bon Secours DePaul Medical Center 32. Colonnas Shipyard 45. Transit Management Co.
6. Children’s Hospital of The King’s 19. U.S. Department of Homeland Defense 33. 7-Eleven 46. Clark Nexsen Owen Barbieri
Daughters 20. Sentara Health Management 34. The Virginian-Pilot 47. Personal Touch Home Care Inc.
7. Norfolk State University 21. Tidewater Community College 35. CooperVision Inc. 48. Metro Machine Corp.
8. Medical College of Hampton Roads 22. Farm Fresh 36. Fleet and Industrial Supply Center 49. Zim
9. Norshipco 23. ODU Research Foundation 37. Electronic Data Systems Corp. 50. Norfolk Redevelopment & Housing
10. U.S. Postal Service 24. Tidewater Wholesale Grocery 38. Southeast Public Service Authority of Authority
11. Walmart 25. American Funds Service Co. Virginia
Source: Virginia Employment Commission, Quarterly Census of
12. Portfolio Recovery Association 26. The Titan Corp. 39. Trader Publishing Co. Employment and Wages (QCEW), 2nd Quarter (April, May,
13. Bank of America Card Services Corp. 27. CMA CGM America 40. Lake Taylor Hospital June) 2009.
20 City of Norfolk 2011 Annual Report
Norfolk New Enterprise Zone
T he Virginia Enterprise Zone program is a partnership
between State and local government that stimulates job cre-
ation and private investment within designated areas
throughout the State. Norfolk’s Enterprise Zone was redes-
ignated by the State of Virginia in 2011, with a complete-
ly new geographic configuration. The new district contains
over 2,500 businesses spanning different major commer-
cial areas, including some that were excluded from the pre-
vious version, including Wards Corner, Central Business
Park, Five Points and the Virginia Renaissance Center.
Qualification for the listed incentives is based on
the calendar year and administered annually.
All applicants (businesses and real properties) must be
located within an enterprise zone.
INCENTIVE DESCRIPTION QUALIFICATION CRITERIA VALUE
tax specialist Businesses currently located in EZ or seeking to locate in Business must be located within EZ or be
EZ will have the ability to consult with a tax specialist. moving to EZ.
commercial/industrial This incentive will offer taxpayers an opportunity to The commercial structure must be located in the EZ and Varies per structure.
real estate relief improve commercial/ industrial structures and not pay full at least 20 years old. Improvements to the structure must
taxes on those improvements for 14 years. increase the property’s assessed value by 40%.
business license Businesses will receive a reduction of their business license Business must be located within EZ and make a 1st year=50% 2nd year=40%
tax relief tax for a five-year consecutive period. $100,000 taxable investment within the EZ. 3rd year=30% 4th year=20%
building permit A one-time 50% reduction on building, electrical, mechani- Existing EZ businesses must make a $100,000 A one-time 50% reduction for
fee relief cal, and plumbing permits. taxable investment within the Enterprise Zone. qualifying permits.
New EZ businesses must make a $500,000 taxable
investment within the Enterprise Zone.
local utility tax relief This incentive will provide businesses with a reduction of Existing EZ businesses must make a $100,000 1st year=50% 2nd year=40%
their utility tax for a five-year consecutive period. taxable investment within the Enterprise Zone. 3rd year=30% 4th year=20%
New EZ businesses must make a $500,000 taxable 5th year=10%
investment within the Enterprise Zone.
free formal training Free formal training will be provided to Enterprise Zone Business must be located within EZ
businesses on various topics. or be moving to EZ.
business district EZ business districts will have individual collateral market- Business must be located within EZ or
marketing assistance ing sheets that will include statistical business data. be moving to EZ.
Norfolk Redevelopment Technical assistance will be provided by the Norfolk Business must be located within EZ
and Housing Authority Redevelopment and Housing Authority to businesses that are or be moving to EZ.
technical assistance located in the EZ and/or assistance to businesses that would
like to purchase NRHA commercially zoned property in the EZ.
Norfolk Redevelopment The Norfolk Redevelopment and Housing Authority will Business must be located within EZ
and Housing Authority provide meeting space for EZ businesses at no cost. or be moving to EZ.
City of Norfolk 2011 Annual Report 21
In February 2011, a national press confer-
ence was held at the Half Moone Cruise &
Celebration Center by Secretary of the Interior
Ken Salazar and Secretary of Energy Steven
Chu. They unveiled a coordinated strategic plan
to accelerate the development of offshore wind
energy, taking major steps forward in support of
offshore wind energy in the United States. Those
steps include new funding opportunities for up
to $50.5 million for projects that support off-
shore wind energy deployment and several
high-priority Wind Energy Areas in the mid-
Atlantic that will spur rapid, responsible devel-
opment of this abundant renewable resource.
The joint National Offshore Wind Strategy:
Creating an Offshore Wind Industry in the
United States made public the first-ever interagency plan on offshore wind energy and demonstrates a strong
federal family commitment to expeditiously develop a sustainable, world-class offshore wind industry in a way
that reduces conflict with others.
The areas on the Outer Continental Shelf offshore Delaware (122 square nautical miles), Maryland (207),
New Jersey (417) and Virginia (165) will receive early environmental reviews that will help to lessen the
time required for review, leasing and approval of offshore wind-turbine facilities.
In support of this Strategic Work Plan, Secretary Chu announced the release of three solicitations to devel-
op breakthrough offshore wind energy technology and to reduce specific market barriers to its deployment:
• Technology Development (up to $25 million over five years): DOE will support the development of inno-
vative wind-turbine design tools and hardware.
• Removing Market Barriers (up to $18 million over three years): DOE will support baseline studies and
targeted environmental research to characterize key industry sectors and factors limiting the deployment
of offshore wind.
• Next-Generation Drivetrain (up to $7.5 million over three years): DOE will fund the development and
refinement of next-generation designs for wind-turbine drivetrains.
In November 2010, Secretary Salazar identified four Wind Energy Areas offshore the mid-Atlantic coast-
line as part of the Interior’s “Smart from the Start” approach. This approach would designate appropriate
areas, coordinate environmental studies, assist in large-scale planning and expedite approval processes to
speed offshore wind energy development. The areas on the Outer Continental Shelf offshore Delaware (122
square nautical miles), Maryland (207), New Jersey (417) and Virginia (165) will receive early environmen-
tal reviews that will help to lessen the time required for review, leasing and approval of offshore wind-turbine
Source: Joint Press Release DOE/ DOI
22 City of Norfolk 2011 Annual Report
Central Business Park
Interstate Corporate Center
Lake Wright Executive Center
Lake Wright East
A Sampling: Norfolk Commerce Park
New Economy Norfolk Industrial Park
Businesses and ODU IRP
Riverside Corporate Center
Expansion in Norfolk
– Last Five Years
Norfolk Sales – 68% Increase In 10 Years
1. MASA Group SA
2. Mission Mobility Gross Sales Receipts
3. Xtuple $2,500
4. Northrop Grumman
5. L3 Communications – Unidyne Division $2,000
6. InnovaSystems International
($ in Millions)
7. Syntactical Business Intelligence $1,500
8. Office Space & Solutions LLC
9. Court One Corp. $1,000
12. Grow Technologies
13. WR Systems
14. GE Water Downtown Military Highway Neighborhood Commerce/Industrial
15. Apex Systems Inc. Corridors Parks
FY 2001 FY 2002 FY 2003 FY 2004 FY 2005 FY 2006 FY 2007 FY 2008 FY 2009 FY 2010
16. Kforce Government Solutions Inc.
17. Lockheed Martin Source: Commissioner of the Revenue, Sales and Revenue Report.
18. Harris Corp.
19. General Dynamics Information
Technology Retail &
20. DMS International Inc.
21. LifeNet Health
22. Atlantic Contingency Constructors LLC
23. Tabet Manufacturing
24. Tetra Tech
25. QinetiQ North America Inc.
26. JASE Digital Media
27. Global Security Technologies Inc.
28. Fugro Atlantic
29. Concursive Corp.
30. ARRIBA Corp. Taste Unlimited, a local food-shop chain, relocated to con-
31. Alliance Technical Services Inc. solidate its corporate offices, catering kitchen and cooking
32. 757 Labs The Madison was converted from a former hotel into an school site on Hampton Boulevard right across the street
33. 757 Creative Space office building. from d’Egg’s West restaurant.
City of Norfolk 2011 Annual Report 23
EMPLOYMENT REGIONAL AND NATIONAL
Norfolk’s unemployment rate fell 0.1 percentage point in
HOUSING MARKET &
December 2010 to 8.5 percent from last year’s rate of 8.6
percent (not seasonally adjusted). This was the lowest unem- In January 2011, the average sales price of homes sold in
ployment rate in Norfolk since October 2009. Norfolk declined 6.4 percent from the previous year. The
average sales price of homes sold in Hampton Roads fell 3.6
The Hampton Roads economy added 7,100 jobs in December
percent. In Norfolk, the number of homes sold increased 8.8
2010 from the previous year (not seasonally adjusted). This is
percent in January from the same period last year. Homes
the sixth consecutive month of year-over-year job growth,
sold in Hampton Roads increased 23.9 percent.
which follows 30 consecutive months of job losses.
The total number of housing units authorized by building
Nationally, non-farm payroll employment increased by
permits in Norfolk from January to December 2010 fell
36,000 in January 2011 (seasonally adjusted) and the
47.1 percent (307 units). Much of the decline was due to
unemployment rate fell 0.4 percentage point to 9 percent
units permitted in new multifamily structures.
(seasonally adjusted) from 9.4 percent.
SALES TAX REVENUE OTHER ECONOMIC INDICATORS
The Hampton Roads economy is projected to grow 3.1 percent
Norfolk’s sales tax receipts in December 2010 increased
in 2011, according to the regional forecast of the Old
slightly from December 2009 by 0.1 percent. Fiscal year-to-
Dominion University Economic Forecasting Project. The 2011
date through December, Norfolk sales tax receipts declined
growth is projected to be near the trend growth of 3.2 percent
by 1.9 percent (or approximately $278,800). The decline
and follows the 2.6 percent growth in 2010 and 0.7 percent
fiscal year-to-date is 0.8 percent after adjusting for the one-
decline in 2009.
time impact of the state’s tax amnesty program last year.
The national economy grew 2.8 percent in 2010, after
Norfolk’s sales tax receipts during the holiday shopping declining 2.6 percent in 2009. Growth continued to accel-
period (November—December) rose slightly by 0.2 percent erate in the fourth quarter of 2010, growing by 2.8 percent,
for the first time since FY 2007, after adjusting for the one- which followed a 2.6 percent growth in the third quarter
time impact of the tax amnesty program last year. and a 1.7 percent growth in the second quarter.
Last Update: February 25, 2011, Norfolk Office of Budget and Management
Norfolk Connects With Young Professionals
Targeting young professionals is particularly important for a
city with a large military presence and university students to cap- Norfolk Population
ture and encourage them to stay in our community. Marketing Aged 20 to 44
to these groups should effectively use these seven indexes iden-
tified by Next Generation Consulting: Age Estimate Percent of
• Vitality • Social Capital Population
• Earning • Cost of Lifestyle
20 to 34 68,979 29.6%
• Learning • After Hours
• Around Town 35 to 44 27,130 11.6%
As the chart indicates, almost one-third of Norfolk’s popula- Total 96,109 41.2%
tion is between 20 and 34. Yet, many of these highly trained
professionals leave the area, which is known as “Brain Drain.”
Source: U.S. Bureau of the Census, 2009 American Community Survey
Organizations throughout the City and region are targeting
1-Year Estimates. Percentages are based on a citywide population esti-
young professionals as members. The Greater Norfolk mate of 233,333.
Corporation has a task force studying ways to reverse this with
its initiatives for “Brain Gain.”
24 City of Norfolk 2011 Annual Report
Sampling of Young
Businesses in Norfolk
Green Build It
Corporate Athletic Management
Ellenburg & Shaffer Glass Art Studio
We Are Titans
A Message to Young, Talented Workers.
This is a great time to connect with Norfolk. Live an affordable, urban
lifestyle…a healthy lifestyle where others come to vacation. Norfolk is sur-
rounded by beautiful river waterfronts, the Chesapeake Bay and the Atlantic
Ocean. It is the cultural, educational, business and medical center of Hampton
Roads. The City hosts the world’s largest Naval base and the region’s interna-
tional airport and is one of the busiest international ports on the East Coast.
The region is one of the most stable in the country, and the job market is strong.
There are over 96,000 college students in the region. Norfolk was ranked in
2010 as No. 2 in the nation for economic performance and in the top quarter
of regions worldwide by Brookings Institution.
Norfolk Zombies Gain National Fame –
Creative Class Comes Out at Night
Organized by “head Zombie”
Whitney Metzger and enjoyed by
thousands from across the region,
this exuberant event made nation-
Photos by John Cachero Photography.
City of Norfolk 2011 Annual Report 25
N orfolk’s economy is on the rebound. 2010
census figures show Norfolks’s population has
grown by 8,400 persons to 242,800. That’s
great news. Crime continues a downward trend.
New and existing neighborhoods are benefiting from long-term investments in their preservation and revital-
ization. And while some areas have proven more stubborn than others, we are committed to their renewal.
A December 2010 report from the Bureau of Economic Analysis shows that in
2009 compensation-per-job grew in Norfolk by 4.6%. This is significantly greater than
the 1.2% growth nationwide and the best in Hampton Roads. It confirms our position
as the region’s center for business, finance, education, medicine and culture.
It is also worth pointing out that the average compensation-per-job in Norfolk for
2009 – that is wages, salary and benefits – amounted to $70,397. . . . better than
the Virginia Beach average compensation-per-job of $52,232. Total compensation for
workers in Norfolk was $13.9 billion, followed in the region by Virginia Beach at
$10.4 billion. “We can all take pride in these numbers — the best-paying jobs in the
region are in Norfolk,” says Mayor Paul D. Fraim.
The recession and slow recovery have noticeably affected State and City budgets here and across the
country. In FY 2007 only one
state had a budget deficit. In FY General Fund Approved Budget
2010, 48 states had budget (in millio n $ )
deficits. For two years in a row $ 900 $ 8 2 4 .9 $ 7 8 5 .6
Norfolk spent less money in its $ 800 $ 7 9 5 .8 $ 8 2 7 .3
$ 7 2 6 .4 $ 7 6 6 .7
$ 7 0 0 .6
budget than the year before. In $ 700 $ 6 3 2 .0 $ 6 5 6 .3
FY 2011, the operating budget $ 600
was 5% less than the year
before, the lowest since FY
2007. $ 200
Revenues continue to fall $ 100
short of expenditure demands. $0
F Y 2003 F Y 2004 F Y 2005 F Y 2006 F Y 2007 F Y 2008 F Y 2009 F Y 2010 F Y 2011
The City receives revenues from
property taxes, other local taxes
and other local revenue from the state and from the federal government.
In spite of last year’s very difficult budget, Norfolk was the only city in the region to significantly increase
its local contribution to public schools – by $3.5 million. And the City has not stepped back from its commit-
ment to keep upgrading the city’s infrastructure. The FY 2011 capital improvement budget included $20 mil-
lion for school construction. It also included $46.5 million for water utility projects, $17 million for wastewater
utility improvements and $14.5 million for transportation projects. These are investments that directly benefit
26 City of Norfolk 2011 Annual Report
Fund General Other Revenue Federal Aid
32.0¢ 18.8¢ 37.9¢ Other Sources &
the money Transfers
come from? 2.6¢
Other Local Revenue
“This will be the toughest Norfolk city budget in anyone’s memory,” said
Mayor Fraim. “Cities feel the impact of a recession long after a recovery has
begun.“ This year’s budget drivers include declining state and local revenues: real
estate assessments (overall) fell 3.1%, the first decline since 1995, and revenue
received from the Commonwealth was the lowest since FY 2005.
The FY 2012 process has included a series of community outreach programs,
including meetings with city employees and with different community groups.
Consumer Expenditure Totals (Average Household Annual Expenditures)
Spring 2010 Estimate
Summary Report Total Households ........................................................85,357
Total Avg Household Expenditure ................................$47,921
Total Avg Retail Expenditure.......................................$20,461
Consumer Expenditure Detail (Average Household Annual Expenditures)
Spring 2010 % of Furniture....................................................$549.77 1.1% Other Transportation Costs ...........................$528.50 1.1%
Estimate Total Gasoline & Oil.........................................$2,176.24 4.5% Other Utilities.............................................$397.91 0.8%
Airline Fares...............................................$341.26 0.7% Gifts.......................................................$1,215.18 2.5% Paint & Wallpaper ........................................$61.84 0.1%
Alcoholic Beverages.....................................$557.68 1.2% Girls Apparel...............................................$149.84 0.3% Personal Care Products ................................$163.59 0.3%
Alimony & Child Support .............................$243.45 0.5% Hair Care.....................................................$54.68 0.1% Personal Care Services ................................$470.04 1.0%
Apparel ..................................................$2,295.00 4.8% Hard Surface Flooring....................................$24.27 0.1% Personal Insurance......................................$469.83 1.0%
Apparel Services & Acces.............................$349.07 0.7% Health Care.............................................$3,033.71 6.3% Pet Supplies & Svcs....................................$261.57 0.5%
Audio Equipment ..........................................$81.70 0.2% Health Care Insurance ..............................$1,467.38 3.1% Photographic Equip & Supplies.....................$117.52 0.2%
Babysitting & Elderly Care ...........................$387.37 0.8% Health Care Services ...................................$736.95 1.5% Plumbing & Heating .....................................$54.25 0.1%
Books .........................................................$57.79 0.1% Health Care Supplies & Equip.......................$829.38 1.7% Property Taxes.........................................$1,526.97 3.2%
Books & Supplies.......................................$153.53 0.3% Household Services.....................................$294.56 0.6% Public Transportation ...................................$530.12 1.1%
Boys Apparel..............................................$110.92 0.2% Household Supplies.....................................$717.92 1.5% Records/Tapes/CD Purchases ......................$131.93 0.3%
Cellular Phone Service.................................$395.06 0.8% Household Textiles ......................................$147.40 0.3% Recreational Equip & Supplies...................$1,048.26 2.2%
Cigarettes ..................................................$304.52 0.6% Housewares & Small App.........................$1,046.40 2.2% Rental Costs............................................$2,313.43 4.8%
Computer Hardware....................................$325.43 0.7% Indoor Plants & Fresh Flowers........................$67.58 0.1% Roofing & Siding..........................................$74.83 0.2%
Computer Information Svcs..........................$159.42 0.3% Infants Apparel...........................................$102.03 0.2% Satellite Dishes.............................................$10.25 0.0%
Computer Software.......................................$25.32 0.1% Jewelry .....................................................$138.63 0.3% Shaving Needs .............................................$11.73 0.0%
Contributions...........................................$1,680.28 3.5% Legal & Accounting.......................................$97.67 0.2% Shelter ...................................................$9,191.23 19.2%
Coolant & Other Fluids....................................$7.49 0.0% Magazines...................................................$32.39 0.1% Telephone Svc Excl Cell ...............................$773.88 1.6%
Cosmetics & Perfume....................................$99.05 0.2% Major Appliances ........................................$239.22 0.5% Televisions .................................................$119.16 0.2%
Deodorants & Other Pers Care........................$27.54 0.1% Mass Transit.................................................$91.47 0.2% Transportation .........................................$9,608.73 20.1%
Education ...............................................$1,106.81 2.3% Men’s Apparel ............................................$436.85 0.9% Tuition.......................................................$953.28 2.0%
Electricity................................................$1,286.61 2.7% Mortgage Interest....................................$3,587.17 7.5% Used Car Purchase......................................$857.14 1.8%
Entertainment .........................................$2,646.83 5.5% Natural Gas................................................$484.19 1.0% Used Truck Purchase ...................................$743.71 1.6%
Fees & Admissions .....................................$652.10 1.4% New Car Purchased..................................$1,093.97 2.3% Used Vehicle Purchase..............................$1,600.85 3.3%
Finance Chgs Exc Mort & Veh ......................$529.05 1.1% New Truck Purchased ...............................$1,292.89 2.7% VCRs & Related Equipment............................$49.58 0.1%
Floor Coverings.............................................$66.48 0.1% New Vehicle Purchase ..............................$2,386.86 5.0% Vehicle Insurance.....................................$1,103.72 2.3%
Food & Beverages...................................$7,476.55 15.6% Newspapers .................................................$67.54 0.1% Vehicle Repair ............................................$749.48 1.6%
Food At Home.........................................$3,971.39 8.3% Oral Hygiene Products ...................................$25.27 0.1% Vehicle Repair & Maintenance......................$756.97 1.6%
Food Away From Home............................$2,947.48 6.2% Other Lodging ............................................$519.81 1.1% Video & Audio Equipment............................$946.47 2.0%
Footwear...................................................$380.31 0.8% Other Miscellaneous Expenses......................$101.88 0.2% Video Game Hardware & Software.................$30.78 0.1%
Fuel Oil & Other Fuels.................................$126.85 0.3% Other Repairs & Maint ................................$139.16 0.3% Watches ......................................................$25.87 0.1%
Funeral & Cemetery......................................$87.80 0.2% Other Tobacco Products..................................$33.92 0.1% Women’s Apparel .......................................$765.98 1.6%
Source: Experian/Applied Geographic Solutions
City of Norfolk 2011 Annual Report 27
Demographic Profile For Norfolk
Profile And The Hampton Roads Region
POPULATION ESTIMATES, PROJECTIONS AND CHANGE
2010 Census 242,803 1,648,136
2000 Census 234,403 1,558,727
Population Change 2000 to 2010 3.6% 5.7%
2004 Weldon Cooper Center (UVA) final estimate 238,650 1,608,824
2005 Weldon Cooper Center (UVA) final estimate 239,396 1,619,087
2006 Weldon Cooper Center (UVA) final estimate 239,355 1,623,965
2007 Weldon Cooper Center (UVA) final estimate 241,941 1,628,891 Source: 2000 and 2010 Census, and
Weldon Cooper Center for Public
2008 Weldon Cooper Center (UVA) final estimate 242,983 1,639,012 Service at the University of Virginia
2009 Weldon Cooper Center (UVA) final estimate 243,957 1,643,844
Note: The region is the Virginia portion of the Norfolk-Virginia Beach-Newport News, VA-NC Metropolitan Statistical Area (MSA). The MSA includes
Norfolk, Portsmouth, Chesapeake, Virginia Beach, Suffolk, Hampton, Newport News, Poquoson, Williamsburg, James City County, York County,
Gloucester, Mathews County, Surry County, and Isle of Wight County, Virginia; and Currituck County, North Carolina. Weldon Cooper population esti-
mates for 2000 through 2009 were revised on February 14, 2011.
POPULATION BY RACE AND ETHNICITY, CENSUS 2010
TOTAL POPULATION 242,803 100.0% 1,648,136
Population of one race 233,978 96.4% 1,591,184 96.5%
White 114,304 47.1% 975,814 59.2%
Black 104,672 43.1% 521,048 31.6%
American Indian and Alaska Native 1,200 0.5% 6,721 0.4%
Asian 7,999 3.3% 57,869 3.5%
Native Hawaiian or other Pacific Islander 396 0.2% 2,053 0.1%
Some other race alone 5,407 2.2% 27,679 1.7%
Population of two or more races 8,825 3.6% 56,952 3.5%
Hispanic 16,144 6.6% 88,863 5.4%
Note: The region is the Virginia portion of the Norfolk-Virginia Beach-Newport News, VA-NC Metropolitan Statistical Area (MSA).
POPULATION BY AGE, AND GENDER, 2009 AMERICAN COMMUNITY SURVEY
1-YEAR ESTIMATES, U.S. CENSUS BUREAU
TOTAL POPULATION 233,333 1,675,792
Male 117,850 48.5% 819,723 49.7%
Female 115,483 47.6% 856,069 51.9%
Under 5 years 18,916 7.8% 116,020 7.0%
5 to 9 years 14,741 6.1% 108,742 6.6%
10 to 14 years 12,818 5.3% 108,756 6.6%
15 to 19 years 19,594 8.1% 133,908 8.1%
20 to 24 years 31,647 13.0% 141,217 8.6%
25 to 34 years 37,332 15.4% 235,522 14.3%
35 to 44 years 27,130 11.2% 219,413 13.3%
45 to 54 years 27,075 11.2% 241,986 14.7%
55 to 59 years 11,433 4.7% 93,158 5.7%
60 to 64 years 9,501 3.9% 83,234 5.1%
65 to 74 years 11,475 4.7% 106,783 6.5%
75 to 84 years 8,286 3.4% 64,610 3.9%
85 years and over 3,385 1.4% 22,443 1.4%
Under 18 years 64,155 26.4% 376,277 22.8%
18 years and over 178,648 73.6% 1,271,859 77.2%
65 years and over 23,146 9.5% 193,836 11.8%
Median age 29.4 34.7
Note: The region is the Norfolk-Virginia Beach-Newport News, VA-NC Metropolitan Statistical Area (MSA).
28 City of Norfolk 2011 Annual Report
HOUSEHOLD TYPE AND RELATIONSHIP, 2009 AMERICAN COMMUNITY SURVEY
1-YEAR ESTIMATES, U.S. CENSUS BUREAU
TOTAL POPULATION 233,333 96.1% 1,675,792 101.7%
Persons living in households 221,980 91.4% 1,625,577 98.6%
Living in group quarters 11,353 4.7% 50,215 3.0%
Households 85,060 100.0% 626,620 100.0%
Families 49,423 58.1% 419,871 67.0%
Married couple families 28,790 33.8% 295,344 47.1%
With own children under 18 11,524 13.5% 124,424 19.9%
Female headed household, no husband 14,713 17.3% 94,892 15.1%
With own children under 18 8,811 10.4% 56,782 9.1%
Households with individuals under 18 27,831 32.7% 220,819 35.2%
Households with individuals 65 years and over 16,031 18.8% 139,132 22.2%
Single person households 27,633 32.5% 167,266 26.7%
Average household size 2.61 2.59
Average family size 3.37 3.15
Note: The region is the Norfolk-Virginia Beach-Newport News, VA-NC Metropolitan Statistical Area (MSA).
EDUCATIONAL ATTAINMENT, 2009 AMERICAN COMMUNITY SURVEY
1-YEAR ESTIMATES, U.S. CENSUS BUREAU
Persons 25 years and over 135,617 100.0% 1,067,149 100.0%
High school graduate (or higher) 114,556 84.5% 954,375 89.4%
Bachelor’s degree (or higher) 31,511 23.2% 290,112 27.2%
Graduate degree 13,263 9.8% 107,241 10.0%
Note: The region is the Norfolk-Virginia Beach-Newport News, VA-NC Metropolitan Statistical Area (MSA).
CURRENT INCOME ESTIMATES, BEA 2000-2008
Per Capita Income 2000 $23,472 $26,762
Per Capita Income 2001 $25,542 $28,524
Per Capita Income 2002 $26,149 $29,505
Per Capita Income 2003 $27,719 $31,053
Per Capita Income 2004 $29,154 $32,464
Per Capita Income 2005 $31,159 $34,107
Per Capita Income 2006 $33,239 $36,319
Per Capita Income 2007 $34,873 $38,135
Per Capita Income 2008 $36,065 $39,300
Source: Bureau of Economic Analysis.
City of Norfolk 2011 Annual Report 29
INCOME AND POVERTY STATUS, 2009 AMERICAN COMMUNITY SURVEY
1-YEAR ESTIMATES, U.S. CENSUS BUREAU
HOUSEHOLDS WITH INCOME
AND BENEFITS in 2009: 85,060 100.0% 626,620 100.0%
Less than $10,000 7,964 9.4% 37,728 6.0%
$10,000 to $14,999 4,908 5.8% 26,130 4.2%
$15,000 to $24,999 11,629 13.7% 58,175 9.3%
$25,000 to $34,999 10,381 12.2% 64,102 10.2%
$35,000 to $49,999 13,162 15.5% 96,048 15.3%
$50,000 to $74,999 16,077 18.9% 133,757 21.3%
$75,000 to $99,999 8,686 10.2% 83,848 13.4%
$100,000 to $149,999 7,036 8.3% 82,913 13.2%
$150,000 to $199,999 2,952 3.5% 23,832 3.8%
$200,000 or more 2,265 2.7% 20,087 3.2%
Median household income $42,741 $55,209
Median family income $52,248 $64,629
Per capita income $23,791 $26,929
LIVING BELOW THE POVERTY LEVEL
Persons 36,578 16.5% 167,507 10.3%
Related children under 18 years 14,504 26.9% 61,245 15.5%
Persons 65 years and over 2,354 10.6% 84,984 6.7%
Families 6,474 13.1% 32,836 7.8%
With related children under 18 years 6,016 21.8% 4,292 13.2%
Female-headed households 4,772 32.4% 23,797 25.1%
With related children under 18 years 4,637 40.0% 22,219 33.2%
Note: The region is the Norfolk-Virginia Beach-Newport News, VA-NC Metropolitan Statistical Area (MSA).
RESIDENT LABOR FORCE, 2009 AMERICAN COMMUNITY SURVEY
1-YEAR ESTIMATES, U.S. CENSUS BUREAU
EMPLOYED PERSONS 16 AND UP 118,776 100.0% 848,584 100.0%
Managerial/professional 31,445 26.5% 273,639 32.2%
Sales and office 27,621 23.3% 197,207 23.2%
Service 21,586 18.2% 136,470 16.1%
Agricultural/fishing 298 0.3% 2,744 0.3%
Production/transportation 12,361 10.4% 84,447 10.0%
Construction/maintenance 9,164 7.7% 75,118 8.9%
Armed Forces 16,301 13.7% 78,959 9.3%
Note: The region is the Norfolk-Virginia Beach-Newport News, VA-NC Metropolitan Statistical Area (MSA).
30 City of Norfolk 2011 Annual Report
FULL AND PART-TIME EMPLOYEES BY INDUSTRY BY PLACE OF WORK, 2007 and 2008
Norfolk 2008 Norfolk 2007 Region 2008 Region 2007
TOTAL JOBS 223,550 224,610 1,046,118 1,042,066
Construction 7,635 7,861 62672 61,543
Manufacturing 7,090 7,919 58,148 56,484
Wholesale Trade (D) (D) (D) (D)
Retail Trade 14,214 14,714 108,445 111,414
Transportation/Warehousing 9,922 9,601 (D) (D)
Information 3,641 3,827 16,291 17,511
Finance and Insurance 7,968 7,737 35,216 34,616
Real Estate 5,863 5,574 (D) 48,264
Professional/Technical Services 11,316 10,784 65,875 63,725
Management of Companies 2,616 2,524 9,557 8,803
Administrative and Waste Services 9,101 8,781 60,569 57,235
Educational Services 4,664 4,517 17,629 16,940
Health Care and Social Assistance 22,063 21,414 87,339 83,861
Arts, Entertainment and Recreation 2,485 2,434 (D) (D)
Accommodation/Food Service 10,954 11,105 (D) (D)
Other Services 6,829 6,829 49,752 46,968
Federal Civilian 14,530 13,197 47,307 46,489
Military 55,267 58,250 104,414 106,300
State government 7,336 7,286 (D) (D)
Local government 14,220 14,029 (D) 78,497
Note: The region is the Norfolk-Virginia Beach-Newport News, VA-NC Metropolitan Statistical Area (MSA).
(D) - not shown to avoid disclosure of confidential information, but the estimates for this item are included in the totals
Source: U.S. Department of Commerce, Bureau of Economic Analysis
LABOR FORCE AND EMPLOYMENT, BY CIVILIAN EMPLOYMENT BY PLACE OF
PLACE OF RESIDENCE, Annual 2009 EMPLOYMENT, 2nd Quarter 2010
Norfolk Region Norfolk Region
Civilian Labor Force 101,847 829,205 AVERAGE CIVILIAN EMPLOYMENT 136,739 707,580
Employment 93,314 772,667 Average Establishments 5,648 38,370
Unemployment 8,533 56,538 Average Weekly Wage $873 $766
Unemployment Rate 8.4% 6.8%
Note: The region is the Virginia portion of the Norfolk-Virginia Beach-Newport
Note: The region is the Norfolk-Virginia Beach-Newport News, VA-NC MSA.
News, VA-NC MSA.
Source: Virginia Employment Commission
Source: Virginia Employment Commission, Labor Market Statistics, Covered Employment and Wages Program
July 1, 2010 ASSESSMENT DATA BY TAX STATUS
TOTAL ASSESSED VALUE $29,010,171,500 100.0%
Taxable assessed value $18,474,654,400 63.7%
Nontaxable assessed value $10,535,517,100 36.3%
JULY 1, 2010 ASSESSMENTS BY PROPERTY CLASS
CLASS # Parcels %Total ParcelsAssessed Value (Millions) % Total Value
Residential 52,184 76.6% $11,432 61.9%
Condominiums 4,533 6.7% $1,122 6.1%
Apartments 952 1.4% $1,413 7.6%
General Commercial 2,393 3.5% $2,244 12.1%
Hotels/Motels 44 0.1% $337 1.8%
Office Buildings 333 0.5% $964 5.2%
Industrial/Manufacturing 437 0.6% $570 3.1%
Vacant Land 7,233 10.6% $394 2.1%
Total 68,109 100.0% $18,476 100.0%
Source: Norfolk Office of the Real Estate Assessor, October 2010.
City of Norfolk 2011 Annual Report 31
2010 CENSUS TRACTS
Census Tract Population Housing Units
1 Ocean View 2,356 1,289
2.01 Ocean View, Cottage Line 2,742 1,477
2.02 Ocean View, Bayview 3,869 1,666
3 Ocean View, Pinewell 2,985 1,698
4 Willoughby 3,241 2,149
5 Pamlico 3,181 1,479
6 Northside 4,327 1,862
7 Oceanair 2,864 1,258
8 Merrimac Park, Commodore Park 2,075 959
9.01 Naval Base 5,472 1,058
9.02 Naval Base 22,820 469
11 Glenwood Park 2,593 1,326
12 Lochaven, Meadowbrook 3,490 1,802
13 Sussex 2,378 1,252
14 Suburban Acres 2,470 1,372
15 Wards Corner, Colony Point 1,995 957
16 Titustown 1,678 812
17 Talbot Park 2,246 1,309
20 Roland Park 1,320 541
21 Lakewood 1,414 687
22 Cromwell Farms, Riverpoint, Belvedere 1,905 851
23 Larchmont 2,028 857
24 Edgewater 3,461 1,322
25 Lambert’s Point, ODU 4,748 887
26 Highland Park, ODU Village 3,835 903
27 Park Place (West), Kensington 2,900 1,209
28 Colonial Place, Riverview 4,151 2,117
29 Park Place (East), Villa Heights 3,973 1,645
30 Lafayette, Winona 1,934 860
31 Fairmount Park 3,116 1,311
32 Shoop Park Area 2,642 1,089
33 Ballentine Place 2,651 1,057
34 Lindenwood, Barraud Park, Cottage Heights 2,068 899
35.01 Huntersville 3,419 1,350
36 East Ghent (North) 1,357 896
37 East Ghent 2,166 1,347
38 West Ghent 2,786 1,321
40.01 Ghent Square 1,037 562
40.02 Ghent 3,097 1,974
41 Young Terrace 2,029 772
42 Calvert Square 1,744 655
43 Brambleton (North), Moton Circle, Bruce’s Park 3,499 1,551
44 Broad Creek 1,460 593
45 Middle Towne Arch, Stonebridge Crossing 1,374 574
46 Chesterfield Heights, Grandy Village 2,193 802
47 Brambleton (South), NSU 2,768 185
48 Tidewater Gardens 1,402 464
49 Downtown, Freemason 3,930 2,050
50 Berkley 3,271 1,264
51 Campostella Heights, Diggs Town, Oakleaf Forest 4,522 1,610
55 Monticello Village, Oakdale Farms, Denby Park 2,855 1,219
56.01 Bayview 3,996 1,675
56.02 Bayview (South) 3,397 1,399
57.01 Oakdale Farms, Denby Park, Chesapeake Gardens 4,663 2,099
57.02 Sewells Gardens, Coronado 2,602 1,113
58 Oakwood, Oakmont North 4,591 1,930
59.01 Norview, Shadywood East 4,678 1,941
59.02 Norvella Heights 3,907 1,675
59.03 Fox Hall 1,623 672
60 Norview, Five Points 3,578 1,489
61 Estabrook, Coleman Place 7,740 3,133
62 River Oaks, Fox Hall 3,305 1,312
32 City of Norfolk 2011 Annual Report
Census Tract Map
64 Ingleside, Norfolk Square 3,277 1,399
65.01 East Ocean View 2,692 1,555
65.02 East Ocean View, East Beach 2,579 1,362
66.01 Bel Aire, Village at Whitehurst Farms 723 279
66.02 Roosevelt Gardens, Tarralton, Wedgewood 2,441 1,004
66.03 North Camellia Acres 2,400 976
66.04 Shore Drive, Camellia Gardens 1,892 886
66.05 Camellia Shores, Saratoga, The Gardens 2,672 1,190
66.06 Larrymore Lawns, Meadowbrook Forest 4,177 1,882
66.07 Bromley, Azalea Acres, Glengariff 3,030 1,152
68 Hollywood Homes, Maple Hall 1,765 681
69.01 Janaf, Military Circle, Glenrock, Newtown South 3,384 1,410
69.02 River Forest Shores, Easton Forest, Pleasant Point 2,734 1,090
70.01 Crown Point, Raby Road 1,555 574
70.02 Poplar Halls, Elizabeth Park 3,559 1,517
9801 Lambert’s Point Coal Piers 0 0
9802 Norfolk Industrial Park 5 4
9803 Airport, Lake Wright 1 1
Total Total 242,803 95,018
City of Norfolk 2011 Annual Report 33
Colleges & Universities
N orfolk’s colleges and universities are a vital part of its educational sys-
tem and economy. They continue to make important contributions in both areas.
Big Blue, the mascot for Old Dominion Monarchs, won the Capital One Mascot
Challenge, a national competition held annually since 2002. The announcement was
made on ESPN during the Capital One Bowl in Orlando. The winner is selected by vot-
ing on Capital One’s website.
Old Dominion University’s Visionary
Development of Innovation Research Park
ODU is diversifying the economy from another direction. Located in University
Village, Innovation Research Park now has two 100,000-square-foot buildings (room
for three more). The businesses at IRP are exactly the kinds of businesses that reflect
the new economy: they constitute an emerging market segment, they attract Mascot of
bright young people, and they pay good salaries. the Year!
ODU Launches Business Gateway
Business Gateway at IRP
Noting the university’s commitment to transform the way higher education interacts with businesses and
become the “go to” place for solutions in the Commonwealth, Old Dominion launched the ODU Business
Gateway, a business-friendly entry point to the intellectual capital, inno-
vative technologies and world-class infrastructure which includes wet
labs and LEAN programming.
The mission of the ODU Business Gateway, unique in Virginia and
one of only a handful in the country, is to provide companies large and
small, not-for-profit organizations, military commands and entrepre-
neurs a dedicated resource to help solve business problems, expand
capabilities and create new ventures. The facility offers services
matched to market needs, including business and entrepreneurial con-
sulting and services, advanced manufacturing and technology solu-
tions, training and professional development, veterans business out-
reach; and procurement assistance.
ODU recently reached a milestone when a national research foun-
dation reclassified the school as primarily residential on the strength of
3,000 units of student housing added since 2005. This includes The
District, an apartment complex housing nearly 1,000 students. Owned
by ODU’s Real Estate Foundation, this $53 million development gener-
ates nearly $600,000 in tax revenue for the City.
34 City of Norfolk 2011 Annual Report
IRP tenants include LifeNet
Health – a global leader in Norfolk State
regenerative health; the University celebrating
U.S. headquarters of the 75 Years
MASA Group – a developer of
software products focusing on Norfolk State University’s cam-
pus will gain two buildings later this
simulation and gaming for
year when construction is completed
defense, security, corporate on a student center and the Lyman
and entertainment markets; Beecher Brooks Library.
ipConfigure – a leading video
surveillance company found-
ed in Houston by ODU gradu-
A Forum for Historical Debate
ate Chris Uiterwuk, who
moved the company to Norfolk State University hosted
the second signature conference on
Norfolk last year to take
the sesquicentennial of Virginia’s
advantage of ODU’s resources involvement in the Civil War. “Race,
and Norfolk’s ideal location Slavery, and the Civil War: The Tough
on the East Coast. Recent esti- Stuff of American History” gathered
many of the nation’s top Civil War his-
mates state that ODU exerts a torians. Led by acclaimed scholar
$1 billion economic impact in James Horton, the conference was an unscripted, open dialogue to discuss the
Hampton Roads. ODU’s long- role of race and slavery in the Civil War. “Race, Slavery, and the Civil War:
The Tough Stuff of American History” aimed to reposition society’s understand-
term goal is to become an ing about the Civil War and how it has been remembered by its diverse stake-
economic development leader holders by moving race and slavery to the forefront. More than 1,600 eminent
for the region through scholars, historians, researchers, authors, experts and history buffs attended the
Sesquicentennial Civil War Conference. Virginia Gov. Bob McDonnell made
research and building on such
opening remarks at the conference.
assets as its Modeling and
Simulation Center and
Innovation Research Park. Did You Know?
Patent Awarded for Sensor
Important to Semiconductor Industry
Dr. Frances Williams, NSU associate professor of Engineering, along with
her colleague Dr. Gary May of the Georgia Institute of Technology, was grant-
ed a patent for a micromachined acoustic sensor for monitoring electrochemi-
cal deposition. In the semiconductor industry, electroplating is used for the dep-
osition of metal films for packaging interconnects as well as in the creation of
magnetic devices. This patent presents a novel method for using an acoustic
sensor to monitor the thickness of metal films deposited on semiconductor sub-
strates in an electroplating bath. Real-time process monitoring allows for better
control of the process and, thus, saves the semiconductor industry (and ultimate-
ly, consumers of electronic products) money.
City of Norfolk 2011 Annual Report 35
Norfolk State University
Lyman Beecher Brooks Library EVMS
The new library will be a Construction on Eastern Virginia Medical
three-story, 134,000-square- School’s new $80 million education and research
foot structure. It will house 100 building will be completed in 2011. It will pro-
computers, an Internet café,
individual and group study
rooms, a multimedia project Lyman Beecher Brooks Library
room, virtual conference room,
a 24-hour study area, exercise
equipment, the archives and
African art gallery. Once the
new library is occupied, the old
library will be torn down to cre-
ate a pedestrian mall between
the new structure and the stu- A rendering of the EVMS education and research building as seen from
dent center. The New Lyman Colley Avenue.
Beecher Brooks Library is on schedule and will be completed in 2011.
vide much-needed research space and allow the
school’s M.D. class to grow 30%, the physician’s
New Student Services Building - Phase 2 assistants class to grow by 60% and help bridge
A bridge connects the student services structure to the New a projected physician-patient gap.
Student Center, creating a one-stop shop for NSU students. The proj- Governor McDonnell announced he will seek
ect continues to be on schedule for completion in 2011. a State budget amendment to increase the med-
ical school’s budget by $5 million starting next fis-
Norfolk State University School of cal year. This will enable the school to hire addi-
Extended Learning Partners with U.S. NAVY tional faculty and researchers to serve a growing
student body and positively impact both our
NSU’s School of Extended Learning partnered with the U.S. health care and our economy.
Navy College Program Distance Learning Partnership to offer a bach-
elor’s degree in interdisciplinary studies in the NCPDLP program. The
Navy’s distance learning program is vital in providing sailors with the
best possible options for obtaining higher educational degrees wher-
ever they may be assigned, and for obtaining a degree in interdisci-
plinary studies completely online. Norfolk State University is the only
Historically Black Colleges and Universities to be accepted in this
A rendering of the EVMS education and research building at dusk as seen
from Children's Lane.
36 City of Norfolk 2011 Annual Report
Virginia Wesleyan College
Virginia Wesleyan College is known for academic excellence, Virginia Wesleyan College is named
and last year The Princeton Review named it one of the best col- by The Princeton Review as “one of
leges in the Southeast. Additionally, the college’s chemistry pro- the best colleges in the Southeast.”
gram was one of 10 programs worldwide to receive Hewlett-
Packard’s Innovators Award. This year Virginia Wesleyan cele-
brates its 50th anniversary, so congratulations to everyone in the
community who has helped build it into an outstanding institution
of higher learning.
Tidewater Community College -
Norfolk Campus Enrollment Grows
The 2010-11 academic year marks TCC’s 43rd year of serv-
ice to South Hampton Roads and the 14th year for the Norfolk
Campus in the heart of downtown. TCC served 45,331 students in
2008-09 – the 12th consecutive year of record enrollment. Last
year, 14,377 students attended classes at the Norfolk Campus, a
14.4% increase over 2008-09 and a six-fold increase from 2,333
when it opened in 1997.
In 2009-10, TCC enrolled 8,053 employees through tailor-
made training partnerships with 1,375 local companies.
TCC enrolled 1,012 students in apprenticeship-related The new Norfolk Campus Student Center is a five-story, 55,000-square-
instruction with 18 company sponsors. In addition, over foot facility, providing space for student social and extracurricular activ-
8,000 students received industry certifications. ities, including meeting rooms, offices for organizations and clubs,
entertainment and fitness areas, food service, and child minding.
The 35th largest community college in the nation, TCC is
among the 50 fastest-growing large two-year institutions in the
United States. The college’s economic impact on the South
Hampton Roads region approaches half a billion dollars annually;
it generates some 3,100 jobs in the local economy. For each $1 in
public support provided to it, TCC generates $3.54 in revenue for
the region. TCC is ranked among the top five in technology deliv-
ery, and it has been nationally recognized for its work in incorpo-
rating the best of technological advances into the teaching and
learning process. It also has been cited by the American Council
on Education as one of eight “Promising Practices” colleges and
universities in the country for its work in international education.
City of Norfolk 2011 Annual Report 37
Marge Stealy, Principal of Norview,
was named Virginia’s High School
Principal of the Year for 2010, and
Schools was runner-up for the national
award. Appointed principal in 1992,
The message is clear. More of Norfolk’s students need to graduate from high
she has insisted on academic rigor
school, graduate on time and go on to college or another form of higher educa-
that has resulted in higher achieve-
tion. The benefit to individuals is obvious. Higher graduation rates benefit the
ment scores and greater numbers of
City by improving its ability to grow and attract new businesses and to provide
Norview seniors entering college.
more and better paying jobs. It makes Norfolk a more desirable place to live and
contributes to a lower crime rate. The City’s future rests in large part on the success of our public school system.
A New Team
A new team is in place at Norfolk Public Schools, led by School Board
Chair Reverend Dr. Kirk Houston, Vice Chair Karen Squires and Superintendent
Rick Bentley. Dr. Bentley was appointed last August to lead our school system.
He comes to us from El Paso, Texas, with 30 years of public education experi-
ence. The board and school administration will work together to lower the
dropout rate, increase on-time graduation rates and achieve full State accredi-
tation for all our schools.
In keeping with education being a Norfolk invests $11,034
top priority, Norfolk invests $11,034 on
on each pupil’s education.
each pupil’s education. This exceeds the
region’s average. Even in a tough econ- This exceeds the region’s
omy and with further State budget cuts, average.
the City Council acknowledges the need
to address aging facilities. Funding was included in this year’s capital improve-
ment budget that will allow the City to push its building program forward.
Norfolk Public Schools’ teachers, principals and administrators are dedicated
professionals. They provide students with an education equal to the best anywhere. An outstanding example of the quality of lead-
ership in our school system is Norview High School Principal Marge Stealy, Virginia’s High School Principal of the Year.
High School Athletics
Led by Coach Sandra Sawyer, the Lake Taylor High School The Norfolk Christian High School girls’ basketball team
girl’s basketball team won the State AAA Girl’s Basketball brought home Virginia Independent Schools Division II state
Championship. The Lady Titans are the only Norfolk Public championships in 2009 and 2010. Also in 2010 the
Schools girls’ basketball team ever to win the state Norfolk Christian boys’ basketball and football teams won
A new Crossroads Elementary is under construction. It is the
championship. state championships.
first environmentally green pre-K through 8th grade school in
Norfolk. It is the first LEED-Certified school incorporating sus-
tainable elements such as a vegetative roof and solar hot
38 City of Norfolk 2011 Annual Report
2012 marks the 200th anniversary of the War of 1812 – a conflict with
Great Britain some call the second American Revolution. The downtown water-
front will host Virginia’s signature commemorative event – OpSail 2012.
Norfolk has been selected as one of five cities to host OpSail 2012.
OpSail and the U.S. Navy will bring tall ships, naval vessels and the Blue
Scene from OpSail 2007
Angels flight demonstration team to each port city, beginning in New Orleans
in May 2012 and ending in Boston Harbor on July 4, 2012. Norfolk and the
Port of Hampton Roads will host the OpSail flotilla from June 6-11, 2012, in conjunction with Norfolk’s annual
Harborfest celebration. Nearly 120 nations have been invited to participate. Organized by Festevents, this will
be a nationally significant event.
Last year, Festevents was one of only three U.S. events organizations selected to receive the first World
Festival and Event City Award presented by the International World Festival and Event Association (IWFEA),
bringing this global recognition to Norfolk.
Physicians for Peace: Norfolk NATO Festival
Strengthening Global Health In 2009, the Azalea Festival evolved into the Norfolk
Efforts NATO Festival. Its goals include creating new friendships, pro-
viding a basis for cultural exchange, recognizing the military's
Norfolk-based Physicians for Peace was founded in role in maintaining peace in the world, and pursuing new lines
1989, dedicated to the ideal that health care in the develop- of trade between Norfolk and the world. Norfolk NATO Festival
ing world can best be improved by providing training and is the longest continuously running Festival in the Hampton
education to health care professionals in those countries. Roads region, and the only one of its kind in the United States
When they send one volunteer medical professional overseas, which honors the NATO Alliance and its member nations.
that person trains many in-country peers, who will later heal
thousands or tens of thousands of patients in the world’s most ABOUT NATO
underserved populations. Headquarters, Supreme Allied Commander Transformation
By focusing on long-term, sustainable, replicable med- (HQ SACT) is the only NATO command in North America and
ical education and training, teams of medical volunteers the only permanent NATO headquarters outside of Europe.
arrive in places where their teaching and healing skills are During the 2002 Prague Summit, NATO’s military com-
needed most. Volunteers include physicians, dentists, nurses, mand structure was reorganized with a focus on becoming
physical therapists, physician assistants and other health leaner and more efficient. One Strategic Command would be
care professionals. Since its inception, Physicians for Peace focused on NATO’s operations — Allied and the other would
has made hundreds of trips to Africa, Asia, the Caribbean, be focused on transforming NATO — Allied Command
Central America, Eastern Europe, and the Middle East and Transformation (ACT).
beyond, changing the lives of countless thousands of people ACT is NATO’s leading agent for change, driving, facili-
along the way. tating, and advocating continuous improvement of Alliance
In early 2011, one year after a 7.0 earthquake devas- capabilities to maintain and enhance the military relevance
tated Haiti, ChildFund International, a Richmond, VA-based and effectiveness of the Alliance.
international child development nonprofit, awarded a Reflecting NATO as a whole, ACT has a worldwide pres-
$500,000 grant to Physicians for Peace to support ence. As well as being co-located with United States Joint
Physicians for Peace’s work in Haiti, funding custom-fitted Forces Command in Norfolk, Virginia, there is an ACT com-
prosthetics, medical equipment, a summer camp for children mand element located in Belgium.
and many additional efforts.
City of Norfolk 2011 Annual Report 39
Norfolk Sister City Association:
People to People Diplomacy
The Governor’s School for the Arts, Voices of Virginia performance, which was originally
performed in Kitakyushu in 2009 in celebration of the Golden Anniversary, was performed
this year in Norfolk’s Roper Theater.
1959 — Norfolk’s Sister City program began with the
partnership of Moji, Japan (changed name to
Kitakyushu in 1963). Additional Sister Cities followed:
Wilhelmshaven, Germany (1976); Norfolk County,
England (1986); Toulon, France (1989); Kaliningrad,
Russia (1992); Halifax, Nova Scotia, Canada (2006);
Cagayan de Oro, Philippines (2008); Kochi, India
(2010); Tema, Ghana, Africa (2010)
December 1 was a momentous day for NSCA as Mayor Fraim and Mayor Ofosuware of
Tema, Ghana, signed the formal Twinning resolution between the two cities, marking
Tema as Norfolk’s ninth international partner.
NSCA participated in the NATOFest Festival at Town Park on May 1.
The Norfolk Sister City Oktoberfest House in East Beach during Homearama.
Students in Kitakyushu
A NSCA delegation traveled to India for the ceremonial signing of the recognition of a for-
mal Sister City relationship between Kochi and Norfolk.
40 City of Norfolk 2011 Annual Report
Look very closely and you will
spot the humans!
Hoist Right Here
In 2010, Colonna’s Shipyard
Inc. completed a major expansion
of the new West Yard Marine
Travelift Facility which is home to the
world’s largest mobile hoist, or
“Marine Travelift.” The facility is sit-
uated on approximately 10 acres to
accommodate the simultaneous
repair of up to 15 vessels including
tugs, barges, ferries, workboats and
yachts. The world’s largest mobile hoist was built in the United
States and weights 1,000 metric tons. The West Yard is designed 2010 Hampton Roads
as a rapid response facility providing immediate repair and a
timely return to service. The Marine Travelift acquisition was par-
International Business Profle
tially enabled by a grant award from the Maritime COUNTRY # % OF
Administration Assistance to Small Shipyards Program. COMPANIES TOTAL
Austria 4 2%
Canada 8 4%
Denmark 8 4%
France 12 7%
Germany 35 19%
Did You Know? Iceland 3 2%
Italy 6 3%
• Norfolk, Virginia, was ranked by fDi Japan 31 17%
Magazine in its 2011-2012 “Americas Netherlands 9 5%
Cities of the Future” survey. Norfolk Sweden 12 7%
received a “7th Overall” in the small cities Switzerland 6 3%
category and “6th for FDI Strategy” in United Kingdom 19 10%
small cities category. Other* 28 15%
• The fDi Magazine is an English-language
bi-monthly news and foreign direct invest- *Other includes Australia, Belgium, Brazil, Chile, China, finland,
ment publication owned by The Financial Greece, Hong Kong, India, Israel, Liechtenstein, Norway, South
Korea, Spain, Taiwan, Turkey
Times Business Group and a product of the
London Financial Times. Source: Hampton Roads Economic Development Alliance
City of Norfolk 2011 Annual Report 41
International Firms in Norfolk
International Firms Nationality Type Description
BAE Systems Norfolk Ship Repair (Norshipco) United Kingdom Manufacturing Shipbuilding & repair; diesel engine reconditioning
Bauer Compressors Inc. Germany Manufacturing Rotary screw & oil-free industrial breathing
CMA CGM America Inc. France Service Logistics; shipping services; port operations; freight
Cooper Split Roller Bearing United Kingdom Split roller bearings
DAMCO USA (C.H.Powell Inc.) Denmark Service Global freight transportation services and logistics
DB Schenker Germany Freight forwarders and custom house brokerage
DESMI Denmark Rotary gear pump environmental products
East Coast Container Trading LP Germany Manufacturing modular building units for the
US special container market
Inchcape Shipping Service Inc. United Kingdom Service Freight transportation arrangements & forwarding
Kuehne & Nagel Inc. Switzerland Service International freight forwarding services
Lehigh Portland Cement Co. Germany Distribution Cement, brick, stone & related products
Maersk Line Limited Denmark Service Steamship line; military and commercial contract
MASA Group Inc./ North America France Service Cognitive artificial intelligence & optimization for
Mediterranean Shipping Company (USA) Inc. Switzerland Service Shipping line with regular carrier service
Mitsui OSK Lines America Inc. Japan Service Steamship agency
OOCL (USA) Inc. Hong Kong Service Shipping agency & freight brokerage
Panalpina Inc. Switzerland Service International freight fowarding
RBC-Centura Canada Service Banking and financial services
Samskip Inc. Iceland Service Global transportation services; freight shipping
Titan America Greece Aggregates, concrete blocks, pipe
Turkon America Inc. Turkey Service Shipping line with regular carrier service
USB Financial Switzerland Service Securities dealer and investment broker
Virginia Materials Inc. Canada Manufacturing Silica-free abrasive products for shipbuilding
(An OPTA Minerals Company) and bridge repair
Zim American Integrated Shipping Services Israel Service Shipping company;
freight transportation arrangements
Source: Hampton Roads Economic Development Alliance
42 City of Norfolk 2011 Annual Report
Arts & Attractions
Arts & Attractions
Norfolk City Council formally established
the Public Arts Commission in October 2008.
Since then, the program has produced 14
projects across the City including the Zoo,
Norview Community Center, Town Point Park
and Coleman Place Elementary. Future projects
will be installed at light rail stations, the new
MacArthur Square, Northside Skatepark and
Crossroads Elementary School. Selected artists
include world-renowned sculptors such Walter
Hood as well as local artists. Crowds at Norfolk Festevents
Installed Public Art Projects
• Huge aluminum mural and gate at
Coleman Place Elementary School
• Local artists and over 75 high
school students get practical hands-on
public art experience while creating
inventive art in city parking garages.
At left: Life-size African elephant made of over 7,000 alu-
minum laser-cut butterflies at the Zoo named by its Seattle
Seated figurative stone sculptures at Norview artist “All things within.” This sculpture signifies that the
Community Center greatest of things are built by the smallest.
Did You • Virginia Symphony Orchestra
• Virginia Opera
• Norfolk State University
Know? • Virginia Children’s Chorus • Norfolk Academy
• Todd Rosenlieb Dance • Seven Venues
The 2011 season includes • Feldman Chamber Music Society and • WHRO
partnerships with: Tidewater Classical Guitar Society
City of Norfolk 2011 Annual Report 43
Clay & Jay Barr Education Center
Arts & Attractions
The Virginia Arts Festival opened the Clay
and Jay Barr Education Center, a state-of-the-art Virginia Arts Festival
facility that includes offices, rehearsal space, the
Festival’s box office and a flexible space ideal
for performances, receptions and rehearsals.
Located near Scope and Chrysler Hall, the
building is not only a beautiful addition to the
City, but will also be a catalyst in bringing
together the community and the arts.
The Virginia Arts Festival Clay and Jay Barr
Education Center will support student performances, school residencies, master classes and the Festival’s Rhythm
Project, a music program for area youth. It will provide rehearsal space for artists from around the world as well as
other arts organizations, such as the Virginia Symphony and the Governor’s School for the Arts.
The 2010 Virginia International Tattoo drew an audience 2011: Virginia Arts Festival
that was 50% out of region – the highest percentage in its his-
• 50 Days of Events in 9 Cities from
tory, and advance out-of-market sales for 2011 are ahead
April 12 to June 20
year-to-date, a leading indicator that tourism will increase
again in 2011. • Breaking Barriers & Building Bridges: A
Part of the original vision for the Festival was to increase Celebration of African-American Dance
tourism by adding a world-class cultural attraction. • Alvin Ailey American Dance Theater
Relationships were formed with the Virginia Tourism Corp.
• Dance Theatre of Harlem Ensemble
and the Norfolk Convention & Visitors Bureau to attract out-of-
town groups and visitors. This partnership has brought out-of- • Philadanco
market visitors each spring and generates over $10 million • The Virginia International Tattoo
annually in economic impact.
Virginia Stage Company
Virginia Stage Company continues to set a national example with
continued growth of its season ticket base and 80% renewal rate for sea-
Virginia Stage Company remains committed to the American Soil
project — a multi-year series of new stage productions about the
Hampton Roads community which also tells stories that have a national
resonance. Last season’s production, Alive and Well, went on to a sub-
sequent production at The Old Globe Theatre in San Diego, CA, success-
fully spreading Hampton Roads’ stories – and good reputation – across
the country. The world premiere of SCKBSTD – A New Musical by Bruce
Hornsby was a huge success and received excellent reviews.
44 City of Norfolk 2011 Annual Report
The Company has formalized a partnership with Old Dominion University and its Norfolk Public
CULTIVATE program which offers opportunities for ODU students to gain experience in
theater and build a bridge between their academic studies and their future profession-
al careers. Outreach
WHRO Virginia Stage Company’s
Education & Outreach Programs
WHRO celebrates its 50th anniversary in 2011. Since its found- continue to bring a live theater
ing in 1961 to support public education through classroom television, experience to over 40,000
WHRO today serves Norfolk and Hampton Roads. Hampton Roads students each year,
including partnering with the
Virginia Symphony Orchestra Chrysler Museum to reach every
fourth grader in Norfolk’s public
The Virginia Symphony, now in its 91st season, celebrates JoAnn Falletta’s 20th
schools and every fifth grader from
anniversary as its music director. She has become our community’s own cultural treasure.
Chesapeake’s public schools. The
The Virginia Symphony is
Virginia Arts Festival reaches every
ranked by the League of
fifth grader. The Virginia Symphony
American Orchestras in the top
reaches 63,000 students annually
10 percent of professional sym-
throughout the region. The Virginia
phony orchestras in the U.S.
Opera reaches every sixth grader in
Each season the Symphony
the region. And every one of those
reaches 200,000 concertgoers
students, in every grade from K to
performing in concert halls,
12, is touched every school day by
schools and outdoor venues.
the cutting-edge educational online
The Symphony has produced
products and services provided by
three world premieres, gaining
national recognition. This season the Symphony brought us the Virginia premiere of the
Grammy-winning, “Best Classical Contemporary Composition” Percussion Concerto.
Virginia Opera, the Commonwealth’s premier professional opera company,
stages performances at Norfolk’s Harrison Opera House as well as in Richmond and
Northern Virginia. Along with its mainstage season this year, the Opera presented its
second annual Opera in the
Park community event, coor-
dinated with Festevents,
providing a day of opera
and Broadway to thousands
of residents and visitors to
Town Point Park.
Virginia Opera’s new
vision is to embrace and to
inspire Norfolk’s communi-
ties. An example is the
world premiere production of Rappahannock County, a new musical theatre piece
co-commissioned and co-produced with Virginia Arts Festival, the Modlin Center for
the Arts at the University of Richmond and The University of Texas.
City of Norfolk 2011 Annual Report 45
Arts & Attractions
Norfolk Arts Within Reach
The Norfolk Arts Commission presents grantees free neighborhood performances through Arts Within
Reach. Now in its 15th year, Arts Within Reach has engaged thousands of citizens in free, community arts
experiences designed to introduce new audiences to local arts offerings and inspire them through dance,
drama, music and more.
Arts Within Reach continues to draw audiences of 50 to 100 and more for each program. In 2009-2010,
23 performances were presented at nearly a dozen venues, including recreation center stages, church
vestibules and college theaters, for the enjoyment of nearly 3,000 audience members. Venues include the
PrimePlus Norfolk Senior Center, The L. Douglas Wilder Performing Arts Center, The Pagoda Garden Teahouse
and Gallery, Park Place Baptist Church, Ocean View Senior Center and St. Patrick Catholic School Theater.
The Academy of Music
The Academy of Music, a community music school headquartered in Norfolk, has
been chosen as the 2011 recipient of The Batten Endowment Challenge.The Batten
Fund for the Academy of Music was established at the Hampton Roads Community
Foundation with a gift of $1 million. This challenge gives The Academy a realistic
opportunity to increase this endowment to a total of $2 million, since every dollar it
raises over the next five years up to a total of $500,000 will be matched. Achievements
include the scholarship program that provides individual lessons to Norfolk Public
Schools students with Virginia Symphony musicians.
• Partner with over 65 regional businesses and corporations
Accomplishments for 2010 through their membership in the Museum’s Business
Exhibition Council and the Business Consortium for Arts
Over the past year the Chrysler Museum has been proud to:
• Continue free general admission every day.
• Present 16 special exhibitions including To Live Forever:
• Welcome 160,000 visitors (up from the 10-year average of Egyptian Treasures from the Brooklyn Museum, Women of
130,000). the Chrysler: A 400-Year Celebration of the
• Announce the creation of the Arts, and a rarely seen painting by Johannes
Chrysler Glass Studio, to open Vermeer.
in the autumn of 2011. The • Lend 42 works from the Museum collection to
Studio will offer daily glass 40 museums in nine countries, sharing great
blowing demonstrations and treasures from Norfolk with other communities
classes. around the world.
46 City of Norfolk 2011 Annual Report
2010 Did You Know?
LOCATION Event Attendance Event Days
Scope Arena 322,738 86 Police and Fire Museum
Attucks Theatre 20,173 280
Chrysler Hall 186,270 138 What was formerly the Norfolk Welcome
Exhibition Hall 19,477 19 Center, at 401 E. Freemason Street, has now
Harbor Park 393,860 82 been transformed into the new Police and Fire
Little Hall 3,632 63
Museum for the City of Norfolk. In cooperation
Meeting Room 6,568 105
with both Police and Fire Departments, this
Opera House 35,850 54
Scope Plaza 0 0 venue was completely renovated, outfitted with
Selden Arcade 8,819 305 displays of police and fire exhibits from the
Showcase 155 3 past, present and future and opened to the pub-
Special Events 302,804 108 lic as another free attraction in 2010.
Wells Theatre 51,210 153
Subtotal 1,351,556 1,396
The Office of Special Events is processing an incredi-
ble number of requests for events that range from neighbor-
hood block parties and weddings to marathons and
“Zombie Parties.” This office not only serves as a clearing
house for events that take place on City property but also
as a mentor to people unfamiliar with staging events and
City processes, working with them to see to it that events The Norfolk Police Department,
are safe and successful. Over 100 permits were processed established in 1797, is one of the
in 2010. oldest in the United States and has
enjoyed an illustrious history of
service, dedicated to documenting
Broadway and preserving the history of NPD
Norfolk’s Broadway series continued to see the steady and those who have served the
return and growth of patrons to Chrysler Hall. With the department.
booking of Wicked in the 2009-2010 season, along with
other popular shows such as The Color Purple and Legally
Blonde, and with the Lion King returning to Norfolk this sea-
son, Broadway has definitely come back in a big way.
City of Norfolk 2011 Annual Report 47
Arts & Attractions
The Virginia Zoo
The Virginia Zoo, in partnership with the Virginia Aquarium,
was host to the 2010 mid-year conference of the American
Association of Zoos & Aquariums. Over 350 zoo and aquari-
um professionals took part in the week-long conference of work-
shops and lectures to better the lives of animals in captivity and
to share professional expertise among the workforce of this
unique industry. This was also one of the greatest opportunities
to share the Zoo’s Asia expansion with industry
leaders from around the country.
The Virginia Zoo continues to have success
breeding the beautiful and endangered African
forest antelope called the bongos. Six more births
in the past year contribute significantly to the cap-
tive population. The Zoo’s herd has such genetic
value to the worldwide population that they are
trading them for Malayan tapir with the Zoo in
Asia, Trail of the Tiger – Exhibit construction
is complete, and design and contract crews are
finishing up their final punch lists in preparation
for an April 2011 opening. This expansive area
of more than eight large animal exhibits puts the
Virginia Zoo solidly at the forefront as one of
America’s best medium-sized zoos.
In partnership with the Smithsonian National Zoo
Conservation Biology Institute, the Virginia Zoo was selected Virginia Zoo Projects
among a handful of U.S. zoos to contribute to an elephant body
condition scoring index for elephants held in captivity. This
process of body condition investigation required that 3D body
• 410,000 visitors, 25% increase in
images be taken to assess and determine the physical parame- 2009 over 2008
ters that define elephant physical health.
• Zoo membership during the same peri-
The giant tortoise exhibit opened to grand acclaim during
the summer of 2010. Five Aldabra tortoises ranging in weight od grew by 39 percent
from “Bubbles” at 12 pounds to “AJ” weighing in at 475 pounds
• 380 residents (animals)
greeted Zoo visitors in their kid-friendly exhibit.
• Every $1 in capital investment in your
zoo generates $2.90 in returns to the
community. (Source: 2009 study by George Mason University)
• The Zoo Train has generated more than
$400,000 since it opened in 2008.
48 City of Norfolk 2011 Annual Report
New at the Norfolk Botanical Garden are 10 themed
mazes, including the Community Maze, the largest of
which features wildly creative panels designed by local
artists, schools, organizations and businesses. Visitors will
wind through the living sunflower and butterfly mazes
and plot a course through the hay bale maze and other
great mazes. The Virginia Standards of Learning will also
be incorporated in activities designed specifically for the
school fieldtrip programs. Activities will include arts and
crafts, math games, GPS activities, orienteering (compass
skills), horticulture activities and logical reasoning activi-
ties in the form of scavenger hunts and games. The maze
exhibit runs June 18 through September 5, 2011, and is
free with Garden admission.
City of Norfolk 2011 Annual Report 49
T he City’s neighborhood revital-
ization efforts continue to receive
widespread recognition. For the sec-
ond time, East Beach hosted the
Tidewater Builders Association’s
Homearama. Over 75,000 people
visited 11 featured homes, which
were all sold and closed for an aggre-
gate price of $6 million and an aver-
age sales price of over $600,000.
East Beach home sales outpaced
2009 sales by nearly 25%.
Coastal Living magazine again East Beach Facts
selected an East Beach home as its • East Beach contains 363 single-family lots and 21 multifamily lots, of which
2011 Coastal Living Idea Home, 85% are developed.
which was designed by nationally
• Average lot price to date: $147,121. Average home price to date: $733,507.
renowned architect Steve Mouzon to Total lot sales to date: $46,645,000, representing nearly $230 million in home
house multi generations of a family. values, which represents $2,553,000 in annual tax revenue.
The 2011 Coastal Living Idea Home
• 230 single-family homes and 47 condominium units are completed.
was built to reflect the new economy,
coming in at under 3,000 square feet • 26 single-family homes started construction in 2010.
and featuring space-saving ideas and • Approximately 14,000 square feet of retail/commercial space has been
efficient uses of areas. developed.
• 2010 unit sales, average sales price, comparison to 2009:
Year Lot Sales Home Sales
2009 12 28
2010 31 34
Progress is being made in raising private sector funds for the Salvation Army’s Kroc
Center, a recreation and education facility to be built in the Broad Creek area. The
Kroc Center has the potential to transform this important area of our city. An archi-
tect has been selected and construction is scheduled to begin in late 2011.
City of Norfolk 2011 Annual Report 51
NRHA Housing News
• Norfolk Redevelopment and Housing Authority (NRHA) is poised to launch another phase in the
Broad Creek revitalization this year with demolition of the 58-year-old Moton Circle apartment
complex. This is a $44 million project funded by HUD that will bring a mixed-income, sustain-
able community to an area of the City that has already seen nearly $300 million invested there.
NRHA will construct afford-
able rental units as well as
affordable and market-rate
homeownership residences on
the 11-acre site.
• NRHA serves approximately
6,300 households in the City
of Norfolk through its owner-
ship and management of
assisted-rental properties as
well as through administration
of Housing Choice Vouchers.
• The waiting lists for assisted-rental properties and Housing Choice Vouchers were opened in 2010
for the first time since 2006. Total applications received this year were 12,306 (9,708 HCV and
2,328 for assisted-rental properties), compared to 4,000 in 2006.
• HomeNet produced 65 new first-time homebuyers in FY 2010. This activity generated $8.4 mil-
lion in mortgage loans and $9.8 million in residential sales for the City of Norfolk. HomeNet part-
nered with the Virginia Housing Development Authority to graduate 142 prospective clients from
first-time buyer education classes. Some 152 clients are currently enrolled.
• Under the American Recovery and Reinvestment Act, NRHA received $9.1 million from HUD for
capital improvements at its assisted-rental properties. Funding has been allocated to road and
site improvements at the 257-unit Oakleaf Forest community ($2.6 million) and window replace-
ment at the 310-unit Calvert Square community ($513,000). The balance of the grant covers
additional improvements at the Young Terrace, Partrea, Hunter Square and Bobbitt properties.
NRHA was commended by the HUD Richmond office for obligating all funding in a timely man-
• NRHA is developing 14 EarthCraft townhomes along the south side of 26th Street at Hampton
Boulevard. Site improvements consist of rebuilding and reconfiguring West 26th Street west of
Hampton Boulevard including the intersection with Bowdens Ferry Road.
• The Grandy Village Learning Center grand opening was held September 2010, showcasing state-
of-the-art environmental design and wetlands reclamation, as well as aquatic education and recre-
ation on the Elizabeth River. These efforts are breathing new life into a portion of the river large-
ly written off as dead and expediting the Elizabeth River Project’s goal of making the river fish-
able and swimmable by 2020.
• NRHA continues to acquire land parcels that will largely complete development of the Old
Dominion University Village in 2011.
• For FY 2010, NRHA provided residential rehab services to 144 Norfolk households for a total of
52 City of Norfolk 2011 Annual Report
Norfolk Civic Leagues
City of Norfolk 2011 Annual Report 53
Real Estate Assessments By Property Class:
Number of Parcels % of Total Parcels Assessed Value % of Assessed Value
Residential 52,184 76.6% $11,431,665,400 61.9%
Condominiums 4,533 6.7% $1,121,827,000 6.1%
Apartments 952 1.4% $1,412,853,000 7.6%
General Commercial 2,393 3.5% $2,243,729,500 12.1%
Hotels/Motels 44 0.1% $337,416,000 1.8%
Office Buildings 333 0.5% $963,556,000 5.2%
Industrial/Manufacturing 437 0.6% $569,569,700 3.1%
Vacant land 7,233 10.6% $394,037,800 2.1%
68,109 100.0% $18,474,654,400 100.00%
Source: Norfolk Office of the Real Estate Assessor, Annual Report, FY 2010
Residences By Year Structure Built
Classification Parcels % of Total Mean Value
Built 2000 or later 3,880 6.8% $348,600
Built 1990 to 1999 1,935 3.4% $292,600
Built 1980 to 1989 4,564 8.0% $239,600
Built 1970 to 1979 3,084 5.4% $186,000
Built 1960 to 1969 4,728 8.3% $217,500
Built 1950 to 1959 15,772 27.8% $200,700
Built 1949 or earlier 22,754 40.1% $209,700
Total 56,717 100.0% $231,300
Source: Norfolk Office of the Real Estate Assessor, Annual Report, FY 2010
Housing Occupancy Units In Structure
Classification Estimate Percent Classification Estimate Percent
Total Housing Units 96,216 100.0% 1-unit, detached 47,824 49.7%
Occupied housing units 85,060 88.4% 1-unit, attached 5,604 5.8%
Vacant housing units 11,156 11.6% 2 units 7,976 8.3%
3 or 4 units 6,223 6.5%
Owner-occupied 38,452 45.2% 5 to 9 units 10238 10.6%
Renter-occupied 46,608 54.8% 10 to 19 units 9,106 9.5%
Source: U. S. Census Bureau, 2009 American Community Survey 20 or more units 8,147 8.5%
Mobile home 1039 1.1%
Value Of Owner-Occupied Housing Units Boat, RV, van, etc. 59 0.1%
Total housing units 96,216 100.0%
Classification Estimate Percent
Less than $50,000 1,614 4.2% Source: U. S. Census Bureau, 2009 American Community Survey
$50,000 to $99,999 1,085 2.8%
$100,000 to $149,999 4,738 12.3%
$150,000 to $199,999 9,462 24.6%
$200,000 to $299,999 11,546 30.0%
$300,000 to $499,999 7,045 18.3%
$500,000 to $999,999 2,266 5.9%
$1,000,000 or more 696 1.8%
Total Units 38,452 100.0%
Median Value $215,100
Source: U. S. Census Bureau, 2009 American Community Survey
Stable Housing Market Facts
• The City has successfully diversified its housing stock over • Average days on market for all homes sold in Norfolk in
the past decade with strategic housing initiatives. calendar year 2010 fell to 87 days from 91 days in 2009.
• The average sales price of all homes sold in Norfolk in cal- • First annual decline since calendar year 2005.
endar year 2010 was $195,800, 6.3% lower than the • Foreclosure rate increased slightly in January 2011 to one
previous year. in every 664 housing units (96,216) or 0.15%.
• The average sales price of new homes sold in 2010 rose • Foreclosure filings were reported on 144 properties during
2.6% to $317,300. January 2011, an increase of 19 properties from January
• Overall home sales in calendar year 2010 were 6.7% (or 2010.
137 homes) lower than the previous year. Sources: Real Estate Information Network (REIN), compiled by the Office of Budget and Management;
and the Norfolk Office of the Real Estate Assessor
54 City of Norfolk 2011 Annual Report
Emergency Preparedness and Response
N otable activity for the Norfolk Division of Emergency Management (NDEM), which provides serv-
ices to the city and community to prepare an effective response to disasters, included the following in 2010:
• First Responder Authentication Credential Program. In conjunction with the Regional Emergency
Manager’s and the Governor’s Office of Commonwealth Preparedness, the City of Norfolk is coordi-
nating a major initiative to use a smart identity card system for emergency personal responding to
• Over 350 Norfolk residents are trained in Community Emergency Response Team (C.E.R.T.). These
C.E.R.T. members, in an emergency, will more than likely be the first in their community on the scene until
a city first responder arrives. The Norfolk C.E.R.T. organization grew last year with several classes held
in the spring and fall. For the second straight year, Teen C.E.R.T. was taught to the students at Norfolk
Public School Vo-Tech. This eight-module course was video taped to be shown on Norfolk’s channel 48.
The calls received (an estimated 759,000) in the Norfolk 911 Center are among the top five in terms of
volume in the Commonwealth of Virginia. Approximately 295,000 result in dispatched calls.
• Norfolk Alert is a voluntary system for notifying citizens of the City of Norfolk regarding potential threats
specific to Norfolk. Norfolk residents are able to receive real-time updates on potential emergency
events through various media, such as telephone land-lines, cell phones, email, text messaging and
Telecommunication Device for the Deaf.
Fire & Rescue
• Emergency Medical Services implemented a process to allow
medic units to transmit EKGs directly to hospitals. This process
shortens the time it takes to treat patients in cardiac arrest and
allows physicians to view EKGs before the medic unit arrives at
the hospital. They have also purchased refrigerators for the
medic units that will allow them to use cold saline on patients that
suffer cardiac arrest, which helps with improving mental capaci-
ty after such events.
• Developed partnership with HRT to provide Light Rail emergency preparedness training. The
department has completed phase 1 and phase 2 of training and has taken part in exercises
that simulate Light Rail emergencies.
• Convenience Store Task Force, lead by Fire-Rescue, was instrumental in the discovery of a
new designer drug (Spice). It was reclassified to a schedule 1 drug.
• The Norfolk Police Department (NPD) partners with the com- New apparatus purchased or deliv-
munity and law enforcement agencies from around the area ered in 2010. Norfolk Fire and
in combating violent crime through a multi-faceted Rescue have added four engines, a
approach. 100-foot platform aerial ladder and
two medic units.
City of Norfolk 2011 Annual Report 55
Norfolk is currently experiencing a
Public Safety 15% drop in violent crime compared
to the same reporting period last year.
Violent Crime in Norfolk
Community Outreach 2000
• Department outreach once again stressed working with the youth of our 1800
communities and with the growing Hispanic community in Norfolk. The 1600 2009
NPD continued to reach out to the Hispanic community through its pro- 1400
active Hispanic Community Police Officer program. The 2010 Third 1200
Annual Hispanic Soccer Tournament took place between members of the 800
police department and a Hispanic community team. 600
• The Police Athletic League (PAL) provides recreational activities for youth
as an alternative to involvement in activities that could lead to criminal
conduct or gang involvement. Badges for Baseball remained the largest
Total Violent Crime
single youth activity supported by the department.
• NPD participated with the Commonwealth Attorney’s Office in Virginia Rules, a law-related education pro-
gram which teaches youth in the city’s 18 recreation centers about Virginia laws.
• The Child Safety Program is an effort established to attend public school functions and teach children impor-
tant crime prevention topics such as “Stranger Danger” and “Gangs are Not for You.”
• The K-9 Corps continues to work toward fostering improved community relations with the public.
• The Crime Prevention Unit and the Gang Suppression Unit gave 21 presentations in 2010 to youth and com-
munity groups throughout the City teaching about gangs and the police response to this issue.
• Youth Academy program began over two years ago. Since its inception, hundreds of boys and girls have
experienced rewarding connections with officers and gained valuable learning opportunities.
Crime Prevention Programs
There are currently 58 active Neighborhood Watch Communities in the City of Norfolk. According to the National
Crime Prevention Association, neighborhoods with an organized Neighborhood Watch program have seen a 16%
reduction in crime.
Business Watch, which mirrors the Neighborhood Watch Program, is also organized by the Crime Prevention Unit.
Although this program is just in its first year, it has been successful and is growing rapidly with 110 formally active
businesses participating. The Business Watch is very active along the Military Highway corridor.
• Grant Funding — The NPD continues to lead the region in Homeland Security efforts. In FY 2010, the NPD
received in excess of $4 million in grant funding.
• The Vice and Narcotics Division has continued to battle narcotics and human traffickers aggressively at all lev-
els. Investigators have seized over $5 million worth of narcotics, over $200,000 worth of United States cur-
rency and over 70 firearms utilized in illegal activity. Additionally, they have made over 500 felony drug arrests
and over 250 arrests for prostitution.
• Facilities – The new 40,000-square-foot “state-of-the-art” 2nd Patrol Facility located within the Central Business
Park will open in 2011, and will include the Traffic Unit and Homeland Security Division consisting of Harbor
Patrol, Bomb Squad, and the Special Operations Team. The facility will have a fitness room and a communi-
ty meeting room with capacity for 128 persons. This is the second City building to be certified by the
Leadership in Energy & Environmental Design (LEED) for green building practices.
Progress continues in the partnership effort between the NPD and the Old Dominion University Police
Department in establishing a joint operations facility located near the campus.
56 City of Norfolk 2011 Annual Report
Recreation, Parks & Open Spaces
Recreation, Parks & Open Spaces (RPOS)
The Northside Skate Plaza opened on October 2, 2010. Within the first two
months of opening, over 3,500 skaters/bikers had utilized the Skate Plaza, and early
passes had been issued to 635 Norfolk residents. The Sunday morning “beginner
skater/biker only” sessions (9am-11am) have been very popular and younger skaters
appreciate the “special” reserved time.
Lamberts Point Community Center opened February 10, 2010, and features a
25-foot indoor rock-climbing wall and an adventure room with a small rock wall and a low
ropes course. Other amenities include a fitness room, computer lab, multipurpose room,
gymnasium, art room, kitchen, rain garden and playground. This facility is the City’s first
Did You Know?
LEED Certified/Green building.
The City Information Technology Department is working with the
Bureau of Cemeteries to develop a new Plot Finder program to
increase public accessibility to accurate interment records and
genealogy data. The Bureau has partnered with the Norfolk
Public Library to assist in providing genealogy research informa-
tion, and also with Dr. E. Curtis Alexander to support various
West Point Cemetery ceremonies commemorating the Afro-
Union Soldiers and Sailors interred who served during the Civil
and Spanish American Wars. The Bureau responded to over
500 requests for genealogy information from April through
Ingleside Gym — Plans are being developed to construct a new gymnasium with a
full-size college/high school regulation 84-by-50-foot basketball court that connects to
the existing wing of the school.
City of Norfolk 2011 Annual Report 57
Recreation, Parks & Open Spaces
Therapeutic Recreation Activities
• The Therapeutic Recreation Center facility expansion at 180 East Evans Street
has a construction budget of $400,000. The scope will include constructing a
new multi-purpose room for programming, new restrooms, a computer lab, and
increasing the on-site parking area for special needs clientele. • The Norfolk Summer Plunge
Program expanded with a
• The Therapeutic Recreation Center, in collaboration with The Paul Street Gallery
total of 3,316 youth, ages 8-
at the Visual Arts Center, hosted the Sixth Annual “Miracles in Art” Art Show.
18 this past year at four city
The event was held from May 27-
pools. Each educational ses-
June 10, 2010, displaying works of
sion incorporates water activi-
art created by individuals with disabil-
ties and safety presentations.
ities who are also participants in the
The Summer Plunge Program
art programs at the Therapeutic
is free to Norfolk residents and
transportation is provided to-
• The Eighth Annual “Day for People and-from communities where
with disABILITIES” was held at the water safety and swimming
Virginia Zoo and offered information to the public from service providers and program opportunities do not
organizations that support individuals with disabilities. Special features during currently exist.
the event included the Norfolk Public Safety Expo, hands-on activities with
• Norfolk Fitness and Wellness
Discovery Carts and Animal Ambassadors from the Virginia Zoo, children’s activ-
Center has a total of 4,117
ities and a moonwalk. Event attendance exceeded 2,800.
members who brought 1,194
• Thirty-three new programs were created at the Therapeutic Recreation Center. guests to the center. There was
Some of the newly-created children and teen programs included Princess Tea a total of 163,116 participant
Party, Mosaics, Cheerleading 101, Fun Functional Art and Boys’ Inside-Out visits to the facility. Special
Campout. Some of the newly-created adult programs were Healthy Eating in services included 329 Personal
the Community, Cupcake Decorating, Triple R Ranch Retreats, Monsters on the Training Sessions, 544 class
Beach Outing, Hip Hop Fit, Breakfast and Bows (archery), Whale Watching registrations and 52 special
Outing, Monday Night Football and Lion King on Broadway Outing. events.
• A TRC Surf Clinic was held for children and teens with varying disabilities such
as Autism and Fragile X Syndrome. They participated in a day of surfing with
• This 21,000-square-foot indoor pool facility will include six competition-length
swimming lanes, a zero-depth water entry area, a recreational spiral slide that
extends outside the building then back inside, spectator seating directly on the pool
deck, a 195-person capacity meeting room, and an off-pool deck classroom.
• The Waterline Teens Program is a partnership of the Virginia Health and RPOS
Departments. Over 3,500 Norfolk teens participate. The American Red Cross
Swimming and Water Safety Classes for the Public draws over 3,100 partici-
pants, including adults, teens, children and preschoolers at three local pools.
• Norfolk School Splash is the annual swimming and water safety program for
City of Norfolk Public Schools. Over 2,000 elementary school children partici-
pate in the program. This school year will focus on second graders.
58 City of Norfolk 2011 Annual Report
• The City of Norfolk was named Playful City USA by
KABOOM Inc. for the fourth consecutive year. Play Day at
Tarrallton Park featured free entertainment, carnival games,
inflatable games, a petting zoo and snacks. There were
1,033 people in attendance.
Broad Creek Park Public Art
The new public art piece called “Couple in Arms” for the Broad Creek Park was creat- • Barraud Park Boxing League Garners National Attention -
ed by Sculptor Rodney Carroll. The artwork highlights “the structure of a family unit as Coach Gloria Peek, Recreation Supervisor for the Barraud
the center of our society.” The 36-foot sculpture piece is made of stainless steel and Park Boxing Center, was selected to the USA Boxing
weighs 5 tons. Coach’s International Selection Committee. She is the first
and only woman member in the committee’s history. Coach
Peek was also selected as a coach for the USA Team vs.
Great Britain fight; USA Team vs. China fight; Women
The Norfolk Senior Olympics
International Dual Series in Oxnard, CA; and USA Boxing
Women’s Training Camp.
• Kelvin Davis and Keyshawn Davis were finalists in the
National Silver Gloves Boxing Tournament in Missouri.
TyShawn Wilson and Keyshawn Davis were both Ringside
World Champions. Center attendance increased to 35-40
participants each day. There is currently a waiting list of 65
people who want to join the program.
Computer Resource Centers
The Norfolk Senior Olympic Committee along with its Four Computer Resource Centers located in the
organizing agencies; RPOS, Department of Human Services and Southside communities (Campostella Heights,
the Norfolk Task Force on Aging hosted the 27th annual Senior Campostella, Diggs Town and Oakleaf) were
Olympics on May 3-6, 2010, at the Joint Expeditionary Base transferred from the Norfolk Public Schools to
Little Creek – Fort Story. Satellite venues included the Norview RPOS. The Computer Resource Centers are a
Community Center, AMF Bowling Center, Norfolk Fitness and community resource to promote life-long learn-
Wellness Center, Northside Tennis Courts and Ocean View Golf ing for the youth and adult population. The
Course. Across four days, 36 events were held. resource centers will help connect the commu-
The Virginia Senior Games were held May 6-9, 2010, in nity with needed computer technology to fur-
the Greater Richmond area. Eleven seniors represented the City ther their advancement and instill the value of
of Norfolk, bringing back a total of 16 medals--- nine gold; five education and continuing education. The facili-
silver; and two bronze. All 11 qualified to participate in the ties provide daytime hours for ages 16-adults
Summer National Senior Games. and after-school hours and afternoon hours for
City of Norfolk 2011 Annual Report 59
Recreation, Parks & Open Spaces
The Norfolk Admirals finished the 2009-2010 season with a 39-35-3-3 record for 84 points, good for
fourth place in the East Division and an improvement of six wins and nine points over 2008-09. The
Admirals missed the playoffs after the Atlantic Division’s fifth-place team, the Bridgeport Sound Tigers, fin-
ished two points ahead of them in the standings and crossed over into the East Division playoffs. Left Wing
Ryan Craig was honored by his coaches and teammates as winner of the Norfolk Admirals Player of the
Year Award. Defenseman Ty Wishart was named Norfolk’s American Specialty/AHL Man of the Year. The
2009-2010 team captain was Ryan Craig.
Admirals in Tampa Bay
The 13 players listed below donned both the Admirals’ and
Lightning’s jerseys in 2009-10, playing a combined 269 games
while scoring 12 goals and 30 assists for the Lightning. Players
who made their NHL debut are shown with an asterisk*.
Brandon Bochenski Mike Lundin Ryan Craig
Vladimir Mihalik David Hale Mark Parrish
Scott Jackson* Matt Smaby Blair Jones
Paul Szczechura Lukas Krajicek Dustin Tokarski*
The Tides posted a 43-46 to complete the 2010 season, finishing the season tied for
third in the International League South Division. Tides infielder Robert Andino ranked fourth
in the league in hits (144), second in at-bats (546) and ninth in RBI (76). Norfolk starting
pitcher Chris Tillman finished tied for fourth in the league in earned run average (3.34 ERA)
and also ranked tied for fourth in wins (11), despite being recalled three times by Baltimore.
Off the field the Tides once again had a strong year at the gate, helping the
International League surpass the 6.9 million fan mark for just the third time in its 127-year
The following 25 members of the 2010 Norfolk Tides appeared on a major league roster during the
2010 regular season (* designates made major league debut):
Jake Arrieta* Armando Gabino Cla Meredith Troy Patton Chris Tillman
Robert Andino Mike Gonzalez Kam Mickolio Nolan Reimold Justin Turner
Josh Bell* Jim Johnson Lou Montanez Alfredo Simon Rick VandenHurk
Brad Bergesen Rhyne Hughes* Scott Moore Brandon Snyder* Koji Uehara
Alberto Castillo Frank Mata Corey Patterson Craig Tatum Ross Wolf
April – 53,574 Season Total
In 2010, Norfolk recorded their first-ever season
May – 85,033
without being rained out at Harbor Park or on the road.
June – 89,162
Once again, the Tides ranked among the leaders in total
attendance in all of Minor League Baseball, finishing in July – 82,086 5,497 fans
the top 30 out of more than 175 franchises. August/September – 91,406 per game
60 City of Norfolk 2011 Annual Report
Norfolk’s Green Policies, Programs
C ity Council’s Green Vision is making Norfolk a greener, more environmentally sus-
tainable city through a variety of initiatives and policies. Did You
Norfolk was awarded $2.4 million U.S. Department of Energy funds to develop
and implement an Energy Efficiency and Conservation program. Know?
Transportation-related green initiatives including bicycle, transit and pedestrian,
Parks and Open Space planning and related community initiatives are supported by the Street Lighting — Converting from
City (such as the Lafayette Wetlands Partnership.) mercury vapor lights to high-pres-
sure sodium street lights provides
Technical Initiatives more light for less electricity. High-
pressure sodium lights use 70 watts
• Regional Carbon Footprint/Energy Strategy — Developed a regional partnership to
to provide 5,000 lumens. Norfolk
procure a technical consultant and provide funding for the Regional Carbon
has installed 1,700 high-pressure
Footprint/Energy Strategy program. Norfolk’s share of the project is $24,600.
sodium lights in the past 12 months.
• Green Vision Municipal Energy Incentive Fund — The fund, which includes both fed-
eral stimulus and CIP sources, will pay for specific retrofits for buildings with the
greatest energy savings potential, based on the results of the energy audits.
• Voluntary demand response program — To offset energy cost increases, the
Department of Utilities enrolled in a voluntary demand response program, where
they curtailed electricity use by switching to diesel generators at voluntary time peri-
ods when electricity prices reached or exceeded certain levels. In 2010,the depart-
ment received credits of approximately $300,000 by meeting established levels of
• Energy Efficiency in Public Buildings — City buildings are becoming more energy effi-
cient by installing energy-efficient light fixtures that have reduced electrical costs in
many of the buildings. Electrical costs for lighting have been reduced by 50 percent.
Additional measures include the installation of Energy Star heating and cooling sys-
tems and geothermal units, which use the Earth’s energy to heat and cool buildings.
Water, Air and Land Sustainability Initiatives
• Increase Norfolk’s Tree Canopy
Norfolk’s goal is to increase its tree canopy from 33% to 40% -- the goal for com-
munities east of the Mississippi. Leading the way is the Celebrate! Trees project
which promotes tree planting in three ways:
• Encouraging citizens and businesses to plant trees on their property.
• Living Legacy Groves provide residents without a place to plant a tree a way
• Requesting a street tree from the City.
Partners include the Elizabeth River Project, the Friends of Norfolk’s Environment,
the Chesapeake Bay Foundation, the Norfolk-Portsmouth Bar Association and others.
The program has generated national attention, with the Alliance for Community Trees
now seeking a site to establish a Legacy Grove.
City of Norfolk 2011 Annual Report 61
• Recycling collections by the Public Works Department divert thou-
sands of tons of waste toward a new productive use in the marketplace.
• Keep America Beautiful selected Norfolk as one of only three cities
nationwide to develop a campaign with Curbside Value Partnership, a
national nonprofit organization. The Recycle Norfolk Right Campaign
featured a citywide education blitz and a new web page dedicated to
curbside recycling: www.RecycleRightNorfolk.org.
• Electronics collection — Norfolk opened the region’s first municipally
operated used electronics collection facility. Residents now have a con-
venient, cost-free way to recycle their used or unwanted computers, tele-
visions, electronics and small appliances.
• Recycling organic sludge — The Department of Utilities routinely
recycles organic sludge—a byproduct of water treatment. Rich in minerals and nutrients, the sludge is made
available for agricultural reuse, saving landfill space and reducing disposal costs for the City.
62 City of Norfolk 2011 Annual Report
• Upgrades to our water and sewer infrastructure, protection
of water resources and enhancements in water treatment
continue to exceed all state and federal drinking water
standards. As a nationally recognized model for efficien-
cy and excellence, Norfolk’s Department of Utilities has
operated as good stewards of the environment and our
• As the networks of pipes and pumps become older, the
City is aggressively enhancing neighborhood infrastruc-
ture citywide. Through coordination with Public Works
and public service providers such as the Hampton Roads Sanitation District, Virginia
Natural Gas, Dominion Power and other underground utilities, Norfolk has been suc-
cessful in creating projects that provide long-lasting benefits for our communities. The
results can be seen with upgrades in water, sewer, drainage and utility services,
along with new road signs and paved streets.
• This past year, Norfolk dedicated approximately $34 million through a Capital
Improvement Program to build, maintain and improve the City’s water and sewer
infrastructure. Project areas include Freemason, Fairmount Park, Talbot Park, Central
Brambleton, Kensington Park, Bayview, Huntersville, Park Place, Fort Norfolk,
Colonial Place, West Ocean View, Northside, Titustown, Chesterfield Heights,
Capeview and several areas in the Downtown business district.
This past year, Norfolk dedicated approximately $34 million through a Capital Improvement Program
to build, maintain and improve the City’s water and sewer infrastructure.
• The Utilities Department has replaced and upgraded nearly 13 miles of sewer mains
and 11 miles of water mains in neighborhoods and commercial districts. There are
also 49 new fire hydrants that were installed citywide to enhance firefighting and
• Norfolk was awarded $8 million for wastewater system improvements to be financed
through the Virginia Resources Authority’s Clean Water Revolving Loan Fund
Program. The State Water Control Board approved the loan and provided a $1.3
million grant to assist the city. The remaining $6.7 million was financed at zero per-
cent interest over the next 20 years.
• The City has completed a major rehabilitation of the Lake Burnt Mills Dam in Isle of
Wight County at a cost of approximately $10 million. The project replaced portions
of the dam which were 60 years old to enhance its capacity, meet new Federal Dam
Safety Regulations and protect the integrity of our reservoir. The City received the
National Dam Rehab Project of the Year Award from the Association of State Dam
City of Norfolk 2011 Annual Report 63
• The Citywide Repaving Project funded by the American Recovery and Reinvestment Act (ARRA) pro-
vided $3.5 million in federal stimulus dollars to resurface almost 67 lane-miles of arterial roadways
and collector streets in all areas of the City. This equates to one average lane of traffic (11 feet wide)
stretching for 67 miles, requiring approximately 56,000 tons of asphalt. In addition, the project
includes restriping of traffic line markings, the replacement of traffic detector loops at intersections,
and readjusting the heights of manhole rims and other utility structures where necessary. This resur-
facing project is being completed in conjunction with Norfolk’s annual resurfacing program with a
total of 96.4 lane miles, to a total of 163.4 lane miles resurfaced throughout the City.
• In September, work began on the ARRA project to rehabilitate the Norview Avenue Bridge, the pri-
mary access to Norfolk International Airport. The project includes a new bridge railing, various
concrete repairs, replacement of deck joints, and repairs to the
bridge bearings that will use $1.6 million of the ARRA funding.
In September, work • Environmental Storm Water Management and Flood Mitigation —
began on the ARRA project Staff has begun installing stand-by power to the City’s storm water
pumping stations at railroad and roadway underpasses. The Division
to rehabilitate the Norview is also working to save the Chesapeake Bay by working with region-
Avenue Bridge, the primary al groups to develop comments for the Environmental Protection
access to Norfolk Agency and the Department of Conservation and Restoration on new
storm water regulations and the implementation of the Chesapeake
International Airport. Bay TMDL (Total Maximum Daily Load), a national program to
improve the water quality in the Chesapeake Bay estuary.
• The Brambleton Avenue Intersections Improvement Project is under way. This project will create a
stronger connection between the area north of Brambleton Avenue, which includes the Chrysler
Museum, Harrison Opera House and Downtown. The enhanced accessibility between these two
areas will support additional expansion of the successful renovation, renewal and economic devel-
opment that has already occurred south of Brambleton Avenue.
With nine winter storm events from January
through March, Streets and Bridges crews
stayed busy de-icing and removing snow from
the primary roads. A major snow event that
began on January 29 and continued through
February 3 had crews preparing for the storm
and working round-the-clock to keep the
roads safe for travel. Of the $270,000 spent
on snow and ice removal during the winter of
2010, over $200,000 was used for this one
storm event. Photo by Ray M. Herschberger.
View of Lafayette Boulevard
64 City of Norfolk 2011 Annual Report
City of Norfolk 2011 Annual Report 65
N ow in the fifth year of Norfolk’s 10-year
plan to end homelessness, the City continues to
make progress. Even in a time of economic tur-
bulence and shrinking resources, homelessness
declined in Norfolk by 4%, and the City pre-
vented or ended homelessness for 781 per-
sons. Still, on any given night more than 500
persons experience homelessness in Norfolk,
Homeless Connect: Social and medical services were provided to 574 persons at a recent event.
so there’s a lot of work left to do.
The well-being of children is especially important, and there is a constant need for foster care families. One
of Norfolk’s most endearing foster families – Mr. Cordell Dickerson and his wife, Pattie Porter — embarked
On any given night more than 500 persons
experience homelessness in Norfolk.
on a journey of a lifetime when they opened their
home and hearts to five siblings ranging in age from 4
to 10 years old. Last March, they completed the final
steps necessary to adopt all five children — an enor-
mous gesture of love and compassion.
Betty Wade Coyle has dedicated her life to the
well-being, growth and development of children. In
January, she received the National Child Labor
Committee’s Lewis Hine Award, a national award rec-
ognizing a lifetime of exceptional work done to
improve the lives of young people.
66 City of Norfolk 2011 Annual Report