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Advertising Opportunities: The Southampton Guide 2012
Welcome to
The Southampton Guide
A complete package of publications and services to reach and engage
with over 1 million visitors to Southampton.
the Southampton
the Southampton
2012
2012
The places to...
Visit in the City
www.thesouthamptonguide.com
Shop & Browse
Be Entertained
Stay and Enjoy
into
Become a cultural tourist, delve content.
history and shop to your heart’s
Please leave for the next guest.
Brought to you by
Images are for illustration purposes only
the Southampton the Southampton the Southampton
2012 2012 2012
The places to... The places to... The places to...
Visit in the City Visit in the City Visit in the City
Shop & Browse Shop & Browse Shop & Browse
Be Entertained Be Entertained Be Entertained
Stay and Enjoy Stay and Enjoy Stay and Enjoy
The Marketing Collective produce a range of visitor publications to
promote the city and surrounding areas to staying visitors, day visitors
and residents.
• The Southampton Pocket Guide – the official guide to the city
• The Southampton Guest Guide – a bi-annual visitor magazine
specially targeting staying visitors
• The Southampton Events Guide – a bi-monthly events poster and
social media marketing promoting what’s on information reaching
visitors and residents.
The Southampton Pocket Guide
The Southampton Pocket Guide is
the Southampton
THE publication to promote the
Distribution:
diverse range of attractions,
• Over 30,000 guides are
entertainment venues, hotels
distributed to university students
and guest houses, restaurants, 2012
The places to... throughout the year
bars and pubs, sports and leisure
• 10,000 are distributed through Southampton Tourist
Visit in the City
facilities, experiences and events Shop & Browse
Information Centre and their mailing list
which make Southampton superb Be Entertained
destination for a city break, day
Stay and Enjoy
• 8000 through Hedge End Retail Park which receives
visit or for business. a footfall of 100,000 people per week
• 20,000 are distributed through national
Featuring:
• Where to stay
distribution campaigns Over
• Where to eat
• 4000 through Southampton Boat Show 70,000
• 7000 Hotels and Guest Houses page
• Attractions to visit
views
• The Southampton Pocket Guide is
• Travel & General information
distributed on a weekly basis across
Brought to you by
• Special Offer vouchers
key sites in the city and at key domestic
• Tear out city map trade and consumer exhibitions and shows
• Itineraries throughout the year.
• Events.
“The content within this years The Southampton Pocket
Why advertise: Guide 2011 has been the best yet and well received by all
• Largest print-run of a Southampton publication of our customers, it’s one of the most asked for pieces of
maximising your presence. 120,000 copies are printed literature that we hold at the hotel and the mini map has
and distributed across city hotels, attractions, shopping been a great addition”.
centres and regionally to tourist information centres, Gavin Elliott Managing Director Chilworth Manor
libraries and high-footfall sites and Chair of the Southampton Hoteliers Association.
• Targeted to reach a wide audience including visitors, Cultural & Entertainment >>
residents, students, cruise passengers
Attractions in the City >>
The show goes on
For theatre lovers, The Mayflower Theatre in Get up and Get active!
Itinerary 2 Commercial Road is the largest theatre in Southern
• Downloadable versions on key Southampton based
England and regularly hosts West End shows,
musicals and national opera and ballet companies.
The Nuffield Theatre at the University of Southampton is equally
Start your day as you mean to go on renowned for the quality and variety of its programme, hosting And for the adrenalin-junkies out
and use up some energy. performances from Shakespeare to contemporary drama. there, Woodmill Outdoor Activities
websites including: www.visit-Southampton.gov.uk
Centre and Southampton Water
For water babies the obvious choice is Further afield, The Point in Eastleigh is the region’s leading
Activities Centre (SWAC) have
The Quays, featuring a great fun pool venue for contemporary dance and performance offering a host
it all for you. Whether you’re
with jets and a whirlpool. Also boasting of entertainment including theatre, film and live music.
into Canoeing, sea kayaking,
Olympic standard diving and swimming powerboating, dinghy sailing or just
pools, this centre has it all. If you prefer a fishing, get active on the water and
dry option, head for the Alpine Centre, Ready..... be a part of Southampton’s incredible
www.discoversouthampton.co.uk
where you can try out skiing or the maritime heritage.
madness of Ringo’s, giant donuts that Steady..... Or for those who aren’t so sure of their sea-legs, visit Woodmill
speed you down the slopes. City Renaissance
to try the thrilling range of climbing and high rope activities,
You can keep the kids happy at lunch GO! Southampton’s Cultural Quarter is an area undergoing major tunneling or archery.
time, with a vast array of themed redevelopment. The new Guildhall Square allows Southampton For further information on facilities, timetables and events, visit
Itinerary 3
restaurants, including TGI Friday’s at to boast a truly unique public
Fenland Guest House www.activenation.org.uk and click on the ‘Your Venue’ section.
www.jurysinn.com
Cultural & Entertainment >>
Day of Discovery
WestQuay Retail Park and events space, watch out for High quality, en-suite B&B accommodation
La Margherita at Town Quay. details of a spectacular event with a warm welcome and generous breakfast. On the run
planned for this summer. Close to city centre, railway, hospitals, university Southampton’s Alpine Centre Skiing without the snow is just as
Walk off lunch and visit The Hawthorns For details of major events visit and cruise terminals. challenging and just as fun.
Centre, where both young and old will be
, Southampton has a www.southampton.gov.uk/ With mixed ability sessions,
amazed by the variety of wildlife that is on wealth of art and a events 79 Hill Lane, Southampton, SO15 5AD you can take part from just 4
our doorstep. This fantastic biodiversity great place to start Tel: 023 8022 0360 Fax:023 8048 7575
www.destinationsouthampton.co.uk
years old. Snowblading for the
centre lets you interact with all the creatures you’d expect to find The new Sea City Museum 9 Email: fenland@btconnect.com | www.fenlandguesthouse.co.uk
and some you wouldn’t!
your journey of will open in Spring 2012
most daring individuals is also
discovery is the City along with Southampton’s new No. of rooms 8 Price prpn £32 - £62
on offer, as is snowboarding.
If you need a rest later in the day, why The centre offers facilities for
Art Gallery, housing a arts complex planned
Ringo parties and holds a
not take in a film at Odeon cinema in for 2015 with it’s contemporary
Leisure World, or Cineworld or Harbour permanent collection number of events throughout
art gallery, two performance
Lights Picture House at Ocean Village. of over 3,500 works Hunters Lodge the year. For further information
www.dandgmedia.co.uk
spaces and a film and video
If you would prefer a family musical or of international workshop. Conveniently situated for Southampton City visit www.southampton-
play, head for The Mayflower Theatre, reputation, spanning Centre Hunters Lodge is the ideal location. alpine-centre.co.uk
where West End shows come to life. For further details on the changes All rooms are ensuite non-smoking and cost
six centuries. inclusive of full English breakfast and VAT(20%). Tee time
Attractions in the City >> coming to Southampton’s Cultural Quarter visit Licensed residents bar and lounge, FREE off road Mytime Golf manage
Sports and Leisure >>
Also on offer are the fabulous www.southampton.gov.uk/culturalquarter car parking and FREE WiFi.
John Hansard Gallery at Southampton Municipal Golf
25 Landguard Road, Southampton, SO15 5DL Course, which is located on Golf Course Road in Bassett.
www.seacity.co.uk
University of Southampton and look out for Millais Gallery off- 27 Tel: 023 8022 7919
10
site projects run by Solent University. www.hunterslodgehotel.net | Email: hunterslodge.hotel@virgin.net The 18-hole course is open to all, with sessions for adults, senior
For lunch, why not visit the Old Town No. of rooms 14 Price prpn £40 - £77
and juniors throughout the week. A 9-hole option is also available
and enjoy lunch at one of the cafes and rates are competitive. Facilities include the Clubhouse
12 restaurant and Bar, a retail outlet, practice ground and male/
SPG11 FINAL
or pubs. While you are there take a INSIDE pgs UPDATE2.indd 27 21/12/10 15:33:29
look at the Tudor House Museum female shower rooms. Golf lessons with PGA professional
and Garden, due to re-open
Landguard House Matt Robbins are available, subject to booking.
Refurbished family run and owned Contact 023 8076 0546 or visit www.mytimegolf.co.uk
summer 2011. Alternatively you
• Over 10,000 downloads from Visit Southampton
SPG11 FINAL INSIDE pgs UPDATE2.indd 12 21/12/10 15:33:05 establishment. Period home with many original
could take a guided walk along the features offering full English breakfast, TV and
50
city walls. For those of you wishing tea/coffee facilities in all rooms and off road
parking. Single, double, twin and family
to learn more about Southampton’s rooms. Ensuites available.
connection with the Spitfire, a visit to
44 Landguard Rd,Southampton, SO15 5DP
the Solent Sky Museum in Albert 11 Tel: 023 8022 9708 Mob: 07741 018531 SPG11 FINAL INSIDE pgs UPDATE2.indd 50 21/12/10 15:33:53
Road is a must. Also worth a visit is the charming Medieval
Email: enquiries@landguardhouse.co.uk | www.landguardhouse.co.uk
Merchant’s House at 58 French Street, contact English
Heritage for opening times.
• Over 70,000 page views.
No. of rooms 11 Price prpn £25 - £70
Following dinner at one of the many superb restaurants in
Oxford Street sample great theatre at The Nuffield Theatre or
classical, jazz, folk and world music at The Turner Sims concert Landguard Lodge
hall, both at University of Southampton. The Guildhall is one A warm welcome awaits you at this comfortable
of the South’s largest venues and hosts some of the biggest Victorian House. All rooms ensuite. Free WiFi.
names in music from Pink Floyd to The Killers and Ground floor rooms. Residential location close to
City Centre; Cruise; Ferry & Rail Terminals; Theatres;
Amy Winehouse. West Quay Shopping; Universities; Hospitals.
Tourist Information Centre 023 8083 3333 On site parking. Prices incl. English Breakfast, VAT.
13
21 Landguard Road, Southampton, SO15 5DL
12
Tel: 023 8063 6904 Fax: 023 8063 2258
Email: info@landguardlodge.co.uk | www.landguardlodge.co.uk
No. of rooms 10 Price prpn £40 - £65
SPG11 FINAL INSIDE pgs UPDATE2.indd 13 21/12/10 15:33:07
59
SPG11 FINAL INSIDE pgs UPDATE2.indd 59 21/12/10 15:34:04
What do we know about the Southampton Visitor?
Through The Southampton Pocket Guide
questionnaire, we know that:
• 40% are on a day trip
• 22% are on a short break
• 17% are on a family day out
• 37% stay in hotels
• 15% dined out in Southampton
• 14% visited local attractions
• 23% went shopping.
www.themarketing-collective.com
The Southampton Guest Guide The Southampton Events Guide
There are over 600,000 visitors the Southampton
The Southampton
MAY
staying within Southampton 2012
Events Guide - a and
June
every year. www.thesouthamptonguide.com
targeted, eye-catching,
The Southampton Guest Guide is a bi monthly poster and
targeted lifestyle themed magazine social media to promote
which will only be available in hotel events, festivals and
and guest house bedrooms providing what’s on information
an in-depth insight into what there is to visitors and residents
to see and do, places to visit, shop across Southampton.
Become a cultural tourist, delve into
and eat in across Southampton. history and shop to your heart’s content.
The Southampton
Please leave for the next guest.
Events Guide effectively communicates with a captive audience
Why advertise? allowing you to promote events, reinforce your brand and
There is no other publication which is exclusively available deliver your marketing strategy.
in hotel and guest-house bedrooms. Designed and printed
to remain in bedrooms, The Southampton Guest Guide is a Promoting what’s on information:
lifestyle magazine featuring Southampton’s unique aspects from Festivals, shows, performances, live music, comedy, themed
shopping, attractions, history to services and developments. dinners, launch parties and much more.
• Bi- annual publication keeping content and events fresh
and up to date Why advertise?
There is no other events based poster across the city of
• Advertorial based to provide an inclusive read of interesting
Southampton and The Southampton Events Guide offers cost-
articles about Southampton’s finest attractions, events and
effective and high visibility solution to promoting events and
places to eat
what’s on.
• Print run of 5,000 twice a year with over 4000 being
• Produced bi-monthly allowing venues and organisations to
distributed through accommodation providers
pre-plan and raise awareness
• Distributed at consumer and trade events such as
• Content from the poster will also be promoted through
Excursions Group Travel Show, and Cruise Conventions
city newsletters
• Product placement opportunities on feature pages.
• Linked to www.thesouthamptonguide.com and
social media sites keeping event information engaging
What you get... Southampton Guest Guide: Fork
and Cork White Star Example Menu
Dining room
• Rosary goat’s pannacotta,
and constant.
courgette flower tempura,
rocket pesto, apple balsamic
reduction
A full page feature on
• Treacle cured Hampshire
trout ‘gravadlax’ pickled
cucumber, crème fraîche
sorbet
• Seared cod cheeks, Cornish
king’s, Lymington crab
mayonnaise, borage leaves
your business, venue
welcome from The ideal Collection’s & flowers
Guests have received an outstanding the group to
individual establishments have enabled Wood pigeon breast, new
venues since 1999. Truly unique and •
developing hospitality scene.
Targeted approach
Forest lambs ‘tongue’
remainat the forefront of the Southampton’s lettuce, bacon lardons,
the
And executive Chef Jim, explains honey mustard
can accommodate up to 12 guests.
ingredients, all the food is prepared importance of using the best local
The White Star, 28 Oxford Alternatively, watch the boats go Where do you start when • duck egg, iOW blue &
and cooked on the premises to give produce.
Street, SO14 3DJ by from the terrace overlooking the chard tart, Pratt’s oil mash,
or event providing the
and compiling a menu?
you an exciting range of authentic also
Based in the thriving cosmopolitan day, river. Coffee, cake and free Wi-Fi garlic emulsion
The inviting dishes. Open all day, every by “When starting to write a new menu
restaurant area of Southampton, make it the perfect place to stop • Slow roast Hampshire pork
food Cantina offers mouth-watering flavours I first make a note of everything
White Star offers award-winning anytime. Awarded belly, watercress champ
and exceptional value, in season. I then piece it together
and accommodation. The historic an AA rosette for its potato cake, tarragon Cox
There are trying to include as much great local
At over 50 sites across the city including bed and breakfasts,
so there’s something
building has been central to the City’s dining and an entry using apples, cider gravy
for everyone. With produce as possible but not just
maritime heritage for over a hundred
years, and today still retains its unique
great lunch and early so many in Michelin’s Eating
Out in Pubs guide,
local for the sake of it being local.
It • new season lamb, carrot
evening offers, A la amazing has to be a great product. There
are purée, Rosary goat’s cheese
opportunity to broadcast
charm and elegance as the city’s quality is assured.
carte dining, tasty so many amazing producers on our mash, rosemary crumbed
top gastro pub with a vibrant and
cocktails plus market
producers doorstep. We use Hampshire Fare sweetbreads
fashionable modern day twist. Food Owner, matthew Boyle
is cooked with care and skill, using
tapas and light snacks on our talks the Guest Guide
& New Forest marquee websites • Lymington rock samphire
served all day. You can
door step. amongst other and use 50 mile radius & Poole clams
city hotels, leisure centres, cinemas, libraries, galleries, tourist
to
fresh, locally sourced ingredients through his business.
even pop in for coffee of our sites as a good rule of thumb • Hampshire rump steak,
produce classic modern British dishes How
and enjoy free Wi- when selecting producers. Farmers Horseradish leaf béarnaise,
for breakfast, lunch and dinner. Proudly do you differentiate your
Fi. The restaurant layout allows you markets are also an essential element. slow roast tomato, hand cut
gaining 5 stars for the accommodation establishments from others?
new developments, up and
to choose how you wish to dine, As far as gaining accolades, I think fat chips.
and 2 AA Rosettes for the cuisine. Each outlet has been styled individually
with intimate booth seating, casual it is very important just to do your
Upstairs boasts 13 individually styled to take into account the history of
the
dining areas for drinks and nibbles, own thing and believe in what you
luxury guest rooms and a 3 bedroom buildings and surroundings. We
pride
to large tables for party bookings. are putting on the plate. We cook
serviced apartment. Each is named ourselves on providing premium
quality
information, universities, pubs and bars and attractions.
Line for our customers not just our own
after one of the famous White Star at affordable prices. The Ideal Collection
The Bugle, Hamble, SO31 4HA egos! Whether an establishment
has
great liners or original J-class yachts is about the personal touches and
we
Award winning food and a warm 1, 2 or 3 rosettes, as long as your
from the first America’s Cup, creating are always willing to do that little
bit what
coming events in a quality
welcome are both central to this customers love the food - that is
a subtle yet cool maritime theme. pub more to leave a lasting impression. if you Venue details:
waterside, Grade II listed gastro counts! The accolades will follow
in Hamble. Well-kept local real ales, We welcome strangers into our remain consistent with your delivery The White Star,
Cantina Mexican, 2a-3a Bedford business and they leave as friends. Tel: 023 8082 1990
and a first class wines list accompany and true to the seasons. But most
Place, SO15 2BY
of exceptional British dishes. The seasonal important of all is flavour! Everything Cantina mexican,
Cantina sits in the bustling heart What was the basis of your “
Place menu uses fresh, top quality ingredients, should delight your taste buds... Tel: 023 8022 0500
Southampton’s popular Bedford AA Rosettes award?
The Southampton Guide posters reach targeted markets,
daily
sourced locally, plus ever changing The Bugle,
district, and was the first restaurant We are very proud to receive and
specials, along with traditional roasts
editorial write up, designed
of its kind in Southampton. For more Tel: 023 8045 3000
at weekends and children’s portions. retain 2 AA rosettes. These are
on
than 10 years Cantina has focused awarded to ‘the best local restaurants,
www.idealcollection.co.uk
In addition to the bar and restaurant
delivering fresh and authentic flavours offering higher standards and better
areas, private dining is available
of Mexico in a fun, friendly and lively which
upstairs in ‘The Captain’s Table’ consistency’. 23
atmosphere. Using locally sourced
including over 10,000 city based students, 700,000 tourists,
22
to increase the impact of
your message. Each page will have a contact section business visitors and city residents.
for the business involved. Editions 2011: November & December
Editions: March – July 2012 Editions 2012:
Features to include: January & February,
History and Heritage, Titantic 2012 Events, Feast of Flavours, March & April,
Health & Beauty, Boutique Shopping, Cruise Southampton, May & June,
Cultural Southampton, Events. July & August,
September & October,
August – December 2012
November & December.
Features to include:
Southampton & the Olympics, Summer in Southampton,
History and Heritage, Health & Beauty, PSP Southampton
Boatshow, Feast of Flavours, Boutique Shopping, Cruise
Southampton, Cultural Southampton.
Call today to and find out more 023 8000 1655 or email info@themarketing-collective
Advertising ... is easy as 1, 2, 3
1. The Southampton Pocket Guide
Sales close 1st November. Artwork deadline 7th November. Print deadline December 2012
Early-bird discount available – book your advert before the 14th October and receive a 5% discount.
Ad type Format Price ex.VAT Dimension - width x height
General Advertising 2/3
large advert 1/2
1 Full page £750 99mm x 210mm + 3mm bleed 2 size advert 4
Accommodation
2 2/3 page £565 89mm x 130mm
3 1/3 page £325 89mm x 62mm
Accommodation providers ONLY
4 1/2 page £435 89mm x 99mm
5 1/4 page £200 89mm x 48mm
1/3
1/4 size advert
High Visibility Premium Pages advert Accommodation
Back Cover £1000 99mm x 210mm + 3mm bleed
Inside Front Cover £875 99mm x 210mm + 3mm bleed 1 3 5
3. The Southampton Guest Guide
Edition 1: March - July 2012, Sales close 6th January 2012 Copy/Artwork deadline 27th January 2012
Edition 2: August - December 2012, Sales close 1st June 2012 Copy/Artwork deadline 25th June 2012
Ad type Advert spec - width x height Cost per issue
Sign up to the
Full page 500 words £495 +VAT
premium package...
Half page 300 words £345 +VAT
advertise in all
1/4 page Display 91mm x 130mm £200 +VAT THREE publications
Back Page Display 210mm x 297mm + 3mm bleed £850 +VAT for 2012 and receive
Inside Front/Back Display 210mm x 297mm + 3mm Bleed £795 +VAT a discount.
Product Placement Page Contact to discuss £50 +VAT
2. The Southampton Events Guide Edition:
• November & December 2011 -
Ad type Dimension - width x height Cost per issue Series booking of 6 issues Artwork deadline 21st October
• January & February 2012
Standard 99mm (w) x 140mm (h) £140 +VAT £120 +VAT per issue - Artwork deadline 18th December
• March & April 2012
- Artwork deadline 20th February
• May & June 2012
Don’t forget to ask about our Distribution service around Southampton! - Artwork deadline 23rd April
The Marketing Collective pride ourselves offering cost efficient and targeted solutions to • July & August 2012
leaflet and brochure distribution. Managing a wide distribution network with many exclusive, - Artwork deadline 22nd June
high footfall sites, reaching families, visitors and residents who are interested in tourism, arts • September & October 2012 -
and entertainment. Whether your audience is families, local residents, visitors, business Artwork deadline 24th August
people, young or mature, we have the distribution solution to help you reach them. • November & December 2012 -
Campaigns are on a cost per thousand leaflet and start at £30. Site list available on request. Artwork deadline 22nd October
Call today to and find out more about our effective advertising packages
023 8000 1655
or email info@themarketing-collective
