Docstoc

benchmarking

Document Sample
benchmarking Powered By Docstoc
					       UKOLN/TechDis Workshop For
            RSC South East:
   Benchmarking Web Sites

Brian Kelly                               Email
UKOLN                                     B.Kelly@ukoln.ac.uk
                                          URL
University of Bath                        http://www.ukoln.ac.uk/

UKOLN is supported by:


A centre of expertise in digital information management    www.ukoln.ac.uk
    Timetable
    10:00 Registration
    10:15 Welcome
    10:30 Benchmarking Web Sites (Brian Kelly)
    11:00 Hands-on Benchmarking Exercise
    12:30 Lunch
    13:15 Hands-on Benchmarking Exercise (cont)
    14:00 Report Back
    14:20 Accessibility (Simon Ball)
    15:20 Discussion                                        NOTE
    15:40 Conclusions                                       Times are subject
                                                            to change
2
    15:45 Workshop ends
    A centre of expertise in digital information management         www.ukoln.ac.uk
    A Bit About Me...
    Brian Kelly:
     • UK Web Focus – a post funded by JISC and MLA to
        advise HE / FE and MLA communities on effective
        use of the Web
     • Based in UKOLN – a national focus of expertise in
        digital information management
     • Based at the University of Bath
     • Involved in Web since 1993, while working in
        Computing Service at University of Leeds
     • Links with IT Service & Library communities
     • The workshop has been informed by UKOLN’s
        WebWatch work and the WebWatch column in
        Ariadne

    A centre of expertise in digital information management   www.ukoln.ac.uk
3
    A Bit About Simon
    Simon Ball:
     • Works for
       TechDis
     • Advises on
       IT and
       accessibility




    A centre of expertise in digital information management   www.ukoln.ac.uk
4
                                                                                D

    A Bit About You...
    In small groups address the questions:

        • Who are you, where do you work and what do you
          do?


        • What do you want to get out of this workshop?




    A centre of expertise in digital information management   www.ukoln.ac.uk
5
    Your Expectations
                                     Learning
                                                              Best practices
            Sharing


                                      Your Interests                     Quality
                                      & expectations
    Finances

                                                                      Testing

              Staffing
                                                              Checking
                                   Constraints
    A centre of expertise in digital information management          www.ukoln.ac.uk
6
    About Benchmarking
    Benchmarking is about:
       • Sharing
       • Learning from best practices
       • Learning from mistakes others have made
    Note that in this benchmarking workshop:
       • We don’t intend to have league tables
       • No prizes for the ‘best’
    We should recognise that:
       • Organisations have differing priorities
       • Organisations have different levels of resources
       • Organisations have different starting points
       • Organisations have differing organisational politics
    A centre of expertise in digital information management   www.ukoln.ac.uk
7
    Session Aims
    This session:
       • Hands-on exercises with group discussions
    By the end of the session you should:
       • Be able to benchmark your Web site in relation to
          other sites in your community
       • Have had hands-on experience in using auditing
          and evaluating tools
       • Be aware of common problems
       • Be aware of how a quality assurance methodology
          can help to avoids problems
       • Be in a position to decide whether to adopt this
          methodology in your organisation, region, sector, …
    A centre of expertise in digital information management   www.ukoln.ac.uk
8
    Today’s Exercises (1)
    You will:
       • Use a set of Web-based tools for
         evaluating a variety of aspects of your
         Web site
       • Work in small groups and share your
         findings and discuss the implications
    This session:
       • Encourages collaboration and sharing
       • Is not meant to be competitive!


    A centre of expertise in digital information management   www.ukoln.ac.uk
9
                                                                                 E

     Today’s Exercises (2)
     In the hands-on exercises your will evaluate:
         • The size of your organisation’s home page
         • The accessibility of your home page
         • The validation of your home page
         • How popular your Web site is
                   How many sites link to it
                   How well-indexed it is
         • How your Web site looks with different browsers
         • Etc.


                 Now open the exercises handout

     A centre of expertise in digital information management   www.ukoln.ac.uk
10
Ex. 1.1
          The Size of Your Home Page
          You can find out the size of your home page using
          various tools:

                                                                    • NetMechanic
                                                                    • Bobby
                                                                    • …




                                      http://www.netmechanic.com/
          A centre of expertise in digital information management           www.ukoln.ac.uk
   11
Ex. 1
        Does it Work?
                                                   It is useful to check key pages
                                                   for accessibility, validation and
                                                   functionality
                                                   Web page validators include:
                                                           • NetMechanic
                                                           • Dr Watson
                                                           • DrHTML - single pages
                                                             only
                                                           • …




         http://watson.addy.com/
        A centre of expertise in digital information management         www.ukoln.ac.uk
  12
Ex. 2
        Is it Accessible?
            • The Bobby Web service can check the
              accessibility of individual Web pages
            • The Bobby Java application can check the
              accessibility of Web sites (now licensed software)
            • WAVE is an alternative to Bobby




                                                  http://bobby.watchfire.com/

        A centre of expertise in digital information management                 www.ukoln.ac.uk
   13
Ex. 2.6
          Are There Broken Links?
          Monitoring the number of broken links on your Web
          site is very important
                                                              Desktop and Web-
                                                              based tools are
                                                              available:
                                                                • Xenu
                                                                • LinkAlarm
                                                                • Linkguard
                                                                • Nodeworks
                                                                • NetMechanic
                                                                • SiteValet
                             http://www.linkalarm.com/          • …
          A centre of expertise in digital information management        www.ukoln.ac.uk
   14
Ex. 3.1
    3.2
    3.3
          How Popular Is Your Site?
          There are a number of services that will tell you how
          many pages link to your Web site

                                                          • LinkPopularity
                                                          • WebSiteGarage
                                                          • Netscape’s What’s
                                                            Related service is used
                                                            through the Netscape
                                                            browser
                                                          • Google info:URL
                                                            search
          http://www.linkpopularity.com/
          A centre of expertise in digital information management        www.ukoln.ac.uk
   15
Ex. 4
          What About Other Browsers?
        http://www.anybrowser.com/
                                                   Does your home page (and Web
                                                   site) work in:
                                                       • Netscape very popular in
                                                         UK HE)
                                                       • IE (the most widely used
                                                         browser)
                                                       • Significant (all?) versions
                                                         and platforms of above
                                                       • Lynx (text browser which
                                                         may be used by visually
                                                         impaired)
                                                       • AnyBrowser
                                                       • DejaVu
          A centre of expertise in digital information management      www.ukoln.ac.uk
  16
                                                                                 E

     Benchmarking Exercises
     You have:
        • Benchmarked your Web site in relation to others
          in your community
        • Recorded your findings
     And learnt about:
        • Some of the issues involved when using
          externally hosted Web tools
        • Other benchmarking activities
        • WebWatch surveys of communities

          Once you have completed the exercises,
          report on your findings
     A centre of expertise in digital information management   www.ukoln.ac.uk
17
     Home Page Size Issues
     There are certain issues necessary for consideration
     when using these tools:
       • What is a home page?
            Splash screens
            Spawning new windows
       • Frames
       • Graphics and graphics folders
       • Dynamic pages
       • robot.txt files
        See <http://www.ariadne.ac.uk/issue28/web-watch/>



     A centre of expertise in digital information management   www.ukoln.ac.uk
18
Other Benchmarking Activities
     What other type of benchmarking activities are
     useful?
        • Monitoring Content Quality and ‘Freshness’
        • New developments and technologies - scripts,
          other markup languages, personalisation
        • Stress and security
        • Search engine used on site and 404 pages
        • Server numbers
        • Visibility on search engines
        • Usability e.g. by evaluating user feedback
        • Performance checkers and Independent testing
          services
     A centre of expertise in digital information management   www.ukoln.ac.uk
19
 Implementing A Benchmark Survey
           To implement your
           own WebWatch-
           style benchmark
           across a community
           you can simply
           examine WebWatch
           articles and adapt
           the HTML for your
           own use.
           Further details at
                                          Technique Used
           <http://www.ariadne.ac.
                                          • Use the Web service on a site
           uk/issue29/web-watch/>
                                          • Copy URL into template
                                          • Determine URL structure
                                          • Use as basis for use with other URLs
http://bobby.watchfire.com/bobby/bobbyServlet?URL=
  http%3A%2F%2Fwww.mla.gov.uk%2F&output=Submit&gl=wcag1-aaa
            A centre of expertise in digital information management www.ukoln.ac.uk
    20
     Conclusion
         • Different tools give different results and results
           can be limited. The results should be analysed
           carefully - like statistics
         • Independent testing services can be beneficial
         • Comparison is useful
         • However a league table is not enough, for this
           type of evaluation. To have a point there should
           be follow up action


                                       Any questions?



     A centre of expertise in digital information management   www.ukoln.ac.uk
21

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:13
posted:2/26/2012
language:English
pages:21