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Strategy for profeSSional Service firmS
JOURNAL
Media Pack July 2009
JOURNAL
IS SU E 2,
MA RC H
20 09
AuST. $9
.95
20 08
Iss ue 1
Aust. $9.95 Strategy
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letter froM the President
It is my pleasure to invite you to support PSF Journal – your gateway to marketing and business
development executives in the professional services sector. aPsMa … is
the only industry
The membership of APSMA is a close-knit business community and we regard PSF Journal very much
body representing
as our own ‘exclusive’ magazine. We place tremendous value on its coverage of topics affecting our
professional services
daily procurement decisions.
marketers in the
While operating in such diverse fields as law, accounting, engineering, management consulting, Asia-Pacific region.
architecture, recruitment (to name but a few), all APSMA members seek the same high level of quality It has more than 250
and service for our marketing and business development dollars.
member firms, and a
We have a combined responsibility for budgets worth around $62 million per annum – on behalf of network of over 1,300
major professional firms, including Allens Arthur Robinson, Deloitte, DLA Phillips Fox, Ernst & Young, marketing and business
PwC, Mallesons Stephen Jaques, Sinclair Knight Merz and Woods Bagot – so it’s a priority for us to development executives
build durable, ongoing relationships with suppliers. in Australia, New
Zealand and Hong Kong.
APSMA aims to foster strong commercial partnerships, especially in the fields of recruitment,
APSMA is not-for-profit
hospitality, events, environmental awareness, career development, training, advertising, PR,
design and business consultancy. organisation and
is headquartered
I very much hope you will be able to contribute by bringing your product or service to the attention in Sydney.
of our members through their publication, PSF Journal.
See www.apsma.com.au
Yours sincerely,
Cat Wirth
President
Asia-Pacific Professional Services Marketing Association (APSMA)
1
aBout Psf Journal
The pages of PSF Journal provide unique access to the minds that drive one of the Asia-Pacific’s most
economically powerful sectors. PSF Journal is published by Editor Group, one of Australia’s
most respected editorial service firms, on a custom
It speaks exclusively to around 2,000 marketing executives, business development managers, partners,
chief operating officers and consultants of leading professional service firms. publishing basis for APSMA members and other subscribers.
The publication is distributed free to all APSMA members and enjoys very strong approval among Founded in 1998 by former Australian Financial Review
this group – in a recent survey 17% cited receiving PSF Journal as the best aspect of membership. senior journalist Grant Butler, Editor Group provides high-
The journal is also sent to paying subscribers. quality publishing, corporate writing and training services to
many of the blue-chip companies and professional service
The editorial content of PSF Journal covers the issues relevant to the daily business lives of the
firms in Asia Pacific. See www.editorgroup.com
marketing and business development executives in professional services firms.
The magazine is published twice a year, on high-grade
With material commissioned from specialist writers, illustrators and photographers, and submissions of
Neo Satin stock (cover 250gsm, text 115gsm), in
educational and professional value, the publication provides information and advice that will assist its
227mm x 275mm portrait size. Design is completed
readership in their decision-making.
by the leading Sydney-based design firm, Design Animals
(www.designanimals.com).
sponsors of Psf Journal enjoy the following unique benefits:
D
• isplay advertising next to relevant and professionally significant editorial material.
O
• pportunities to network and build relationships with APSMA members, via the association’s
exclusive conference, seminars and social events.
A
• highly targeted audience of 2,000 professional services marketing and business development
executives, as well as partners, chief operating officers and consultants.
F
• ree and exclusive distribution to APSMA’s 1,300 members at 250 leading professional service firms.
• isting as a supporter on the APSMA and PSF Journal websites, including a link to your website
L
or customised offers.
• ost-effective Design support for display advertisements carried in PSF Journal.
C
I
• ntroduction to APSMA business development team to discuss potential for wider partnerships.
2
BookinG forM PaYMent MetHod (please tick)
Pay by invoice Pay by credit card rates (ex. Gst)
Your contact details
Card No. Full page: $2,500
Contact Name ____________________________________________
Organisation _____________________________________________ Card Type ________________________________________________
Security/CVV No. Half page: $1,500
Phone ___________________________________________________ Name ___________________________________________________
Expiry Date_______________________________________________ Quarter page: $1,000
Email ____________________________________________________
Signature_________________________________________________
loose insert: $1,500
Booking details (material supplied
Edition of PSF Journal _____________________________________ Please send tHis ForM to:
by client)
Fax: +61 2 8912 9599 Email: efreeland@editorgroup.com
No. of spaces: Post: PO Box Q938, QVB NSW 1230, Australia Inside front cover,
Full page _________________________________________________ For all booking correspondence or enquiries, please contact inside back cover and
Half page ________________________________________________ Evelyn Freeland on +61 2 8912 9500. back cover carry 20%
loading on stated fees.
Quarter page _____________________________________________
Guaranteed appearance
design inFo
on a right-hand page
Position requests (indicate number of ads): PSF Journal can provide design support for your advertisement.
in first 12 pages carries
Inside front cover__________________________________________ Please contact Danielle Kojic at Design Animals on
10% loading.
Inside back cover _________________________________________ +61 2 8912 9595 or danielle@designanimals.com.
Back cover _______________________________________________ early-bird discount:
First 10 right-hand pages ___________________________________ Mechanical specifications 15% for bookings
Any position ______________________________________________ Full page: Trim (w) 227mm x (h) 275mm 5mm bleed before July 10.
Type area (w) 207mm x (h) 255mm
Agreed total fee (ex. GST): _________________________________ 1/2 page: Trim (w) 227mm x (h) 135mm 5mm bleed Material deadline
Material July 31,
Type area (w) 207mm x (h) 115mm
2009, for publication
Comments: ______________________________________________ 1/4 page: Trim (w) 94mm x (h) 117mm No bleed
September 1, 2009.
_________________________________________________________ Type area (w) 84mm x (h) 107mm
_________________________________________________________ Please supply high-resolution materials only.
3
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