“Nevada Business Journal’s
in-depth coverage keeps me
abreast of what other
businesses are doing and offers
us a way to let the community
know what we’re doing.”
“Keeping up with all the
leaders in Nevada is easier
ADVERTISING RATES when Nevada Business
& PLANNING CALENDAR Journal stays on top of
who’s moving the Nevada
economy forward.”
“Nevada Business Journal is
a user-friendly magazine
for busy leaders.” 2009
“I absolutely feel that Nevada
Business Journal is one of
the essential tools of business
W W W. N B J . C O M
communication because the
information is timely, vital
and accurate.”
2009 PLANNING CALENDAR
MONTH COVER STORY FEATURE STORY BUILDING NEVADA INDUSTRY ROUNDTABLE SPECIAL REPORT
JANUARY OUTSTANDING Manufacturing Landscaping Accountants City of North
Space: 11/21/08 BOARD MEMBERS & Distribution Las Vegas
Materials: 12/03/08 Executives who
exemplify leadership,
commitment and integrity.
FEBRUARY MOST RESPECTED Legislative Issues Commercial Builders Travel Agencies Nevada Mining
Space: 12/29/08 CEOs Association
Materials: 01/05/09 Find out who is considered
the best executives
in Nevada.
MARCH POWER POLL Alternative Energy Multi-Family Housing Golf Courses Southern Nevada
Space: 01/26/09 Top executives discuss CCIM
Materials: 02/02/09 their views on the most
pressing issues
facing Nevada.
APRIL BANKING ON Airports Retail Market Mining City of Henderson
Space: 02/23/09 NEVADA
Materials: 03/02/09 An overview of challenges
facing the banking and
financial services
industries.
MAY EDUCATION Tourism Architects SIOR City of Reno
Space: 03/27/09 OUTLOOK
Materials: 04/03/09 A report card on
Nevada’s educational
institutions.
JUNE GLOBALIZATION Employment Law Transportation Insurance Companies Southern Nevada
Space: 04/27/09 How to survive doing NAIOP
Materials: 05/04/09 business in a global market.
JULY BEST COMPANIES Arts Industrial Market Credit Unions TBD
Space: 05/26/09 TO WORK FOR
Materials: 06/03/09 Find out which companies
offer their employees
the best benefits.
AUGUST KEEPING IT GREEN Blogging and Webinars Utilities Telecommunications Healthcare Heroes
Space: 06/26/09 Ways to keep your
Materials: 07/03/09 business energy efficient.
SEPTEMBER LEGAL ELITE The Asian Market Homebuilders Auto Dealers Northern Nevada
Space: 07/27/09 Nevada’s top attorneys NAIOP Bus
Materials: 08/03/09 as named by their peers. Tour Guidebook
OCTOBER 20/20 Taxes Unions Educators Southern Nevada
Space: 08/28/09 A look at 20 executives NAIOP Bus
Materials: 09/04/09 that have demonstrated Tour Guidebook
20/20 vision.
NOVEMBER HEALTHCARE Compensation Packages Office Market Bankers TBD
Space: 09/29/09 CHECKUP
Materials: 10/05/09 An in-depth look at
Nevada’s healthcare
industry.
DECEMBER ECONOMIC Planning for Retirement Engineers Commercial Developers Special Section:
Space: 10/26/09 FORECAST Non-Profit Advertorials
Materials: 11/02/09 See what trends will
shape the future for
Nevada in 2010.
2009 ADVERTISING RATES
ADVERTISING RATES SUPPLEMENTS, OVERRUNS AND SPONSORSHIPS
Nevada Business Journal Supplements can present your company’s
image in a slick, professional format at a fraction of the standard
BLACK & WHITE RATES production costs. Prepared completely by the Nevada Business Journal
editorial staff, these booklets can serve as the keystone piece to any
Frequency 1x 3x 6x 12x 18x 24x
corporate media kit. Customized to fit your budget – call for price quotes.
Discount - 5% 15% 25% 30% 35%
Full Page 3950 3750 3360 2960 2765 2570 ADVERTORIALS
2/3 Page 3580 3400 3045 2685 2505 2330 A hybrid between advertising and editorial, advertorials allow companies
1/2 Page 2495 2370 2120 1870 1745 1620 to provide readers with in-depth information in the products and services
they offer. Nevada Business Journal provides professional copywriting,
1/3 Page 1890 1795 1605 1420 1325 1230 design, four-color photography and printing. Placement may be applied to
frequency rates. All advertorials are clearly marked as such and are subject
1/6 Page 1175 1115 1000 880 820 765
to publisher’s approval. Price includes 1,000 additional copies.
2-Page Spread 7520 7145 6390 5640 5265 4890
Single-Page Four Color $6540
1/2-Page Spread 4730 4495 4020 3550 3310 3075
Two-Page Four Color $9165
FOUR-COLOR RATES ONLINE & INTERACTIVE
Frequency 1x 3x 6x 12x 18x 24x
Nbj.com is among the top online destinations providing information on
Full Page 5650 5455 5055 4665 4470 4270 companies doing business in Nevada. From the online articles to surveys
and feedback forms, our website attracts a loyal, targeted and
2/3 Page 5270 5090 4730 4375 4200 4025
powerful audience.
1/2 Page 4190 4065 3820 3570 3445 3320
A number of opportunities for online exposure and sponsorships are
1/3 Page 3590 3490 3305 3140 3025 2925
available. Call your Nevada Business Journal representative for
1/6 Page 2870 2815 2690 2570 2520 2460 more information.
2-Page Spread 9215 8845 8090 7340 6960 6590
SPECIFICATIONS
1/2-Page Spread 6425 6190 5720 5250 5010 4775
1/3 H 1/6 V 1/2 V 1/3 V FULL PAGE 2/3 V 1/3 V
ADD A COLOR:
For any size ad, add the following to the black-and-white rate:
One process color $500 Two process colors $1000
1/2 H
BLEEDS: Add 10 percent.
1/6 H
POSITION: For guaranteed position, add 15 percent.
NBJ COVERS DESCRIPTION WIDTH DEPTH
(Includes all supplement and insert covers)
Price includes four color; no additional charge for bleeds. Two-Page Spread 15.75” 9.875”
Frequency 1x 3x 6x 12x 18x 24x Full Page 7.25” 9.875”
Inside Front $6555 $6230 $5890 $5480 $5345 $5200 2/3 Page 4.75” 9.875”
Inside Back 6555 6230 5890 5480 5345 5200 ½-Page Spread 15.75” 4.75”
Back Cover 7520 7145 6745 6375 6185 5965 ½-Page Horizontal 7.25” 4.75”
½-Page Vertical 4.75” 7.25”
DISCOUNTS AND COMMISSIONS
Prepayment (upon contract signing) 2% 1/3-Page Horizontal 4.75” 4.75”
Non-Profit Organization (qualifying) 10% 1/3-Page Vertical 2.25” 9.875”
Accredited Advertising Agencies (commissions) 15%
1/6-Page Horizontal 4.75” 2.25”
PRODUCTION COSTS 1/6-Page Vertical 2.25” 4.75”
Black & White Four Color
Full Page $285 $480
BLEED DIMENSIONS
2/3 Page 235 410 Bleed Size Trim Size
1/2 Page 210 340 Width Depth Width Depth
1/3 Page 175 225 Two-Page Spread 17” 11.125” 16.75” 10.875”
1/6 Page 115 150 Full Page 8.625” 11.125” 8.375” 10.875”
Custom Photography Call for Quote 1/2-Page Spread 17” 5.375” 16.75” 10.875”
(Includes: typesetting, photography, layout/design, one laser/inkjet proof and one Bleeds: Add .125” from trim edges. Live Matter Margins: Allow .5” from
change/correction if necessary) the trim edges. All measurements are in inches.
For Submission requirements go to www.nbj.com
NEVADA BUSINESS
I READ NEVADA
JOURNAL WORKS
BUSINESS JOURNAL
FOR ME
CIRCULATION SOPHISTICATED
ACTIVE CONSUMERS
2009
The readership of Nevada Business
Journal is based on a strategic
Net worth over $1 million 46%
combination of controlled circulation
and paid subscriptions. Earn over $150,000 a year 67%
Own Primary Residence 93%
Circulation (minimum)
Readership* (minimum)
20,000
82,000
READERSHIP Own Investment Property 91%
(*An average 4.1 readers per issue) Own/Lease Vehicle 98%
Use Financial Services 96%
INTERESTED AFFLUENT READER CONTACT
READERSHIP Under 54 Years of Age 63% For further information, contact:
Nevada Business Journal
The average reader spends 45 minutes Top Executives, Owners,
375 N. Stephanie St., Suite 2311
with each issue. Managers, Professionals 94%
Henderson, NV 89014
Male 70% 702.735.7003
Referred to more than
once per edition 82% Female 30%
Sales/Advertising
Receive at work 83% College Graduate 92% 702.735.7003 ext. 6333
sales@nbj.com
Save or pass-along issues 81%
Rated “excellent to good” Editorial
for delivering: Interesting, 702.735.7003 ext. 6340
informative articles 96% editor@nbj.com
Useful information
Publisher
for work 89% DECISION-MAKING 702.735.7003 ext. 6327
Information not connie@nbj.com
available elsewhere 84% Readers’ influence on purchase or
lease of products and services: Subscriptions
Discussed an ad or article
with colleague 83% 702.735.7003 ext. 6333
Overall Influence 93% Or subscribe online at www.nbj.com
Saved an entire issue
for reference 66% Computers Hardware / Software 92% This editorial calendar may be
Readers for 5 or more years 54% Office Equipment 87% downloaded in PDF format
from www.nbj.com
Construction / Architectural
/ Office Site 84%
Banking / Financial 64%