CNN COPY
Cont acts: Chris Dwyer/ E vonne Inn
Email: chris.dwyer@turner.com/
evonne.inn@turner.com
Tel: +852 3128 3536/ 3538
Date: July 27, 2009
By Richard Quest
Have you ever watched a lady walking down the street on very
high-heeled shoes that are clearly beyond her abilities? The
tottering; the ungainly sway; the break of a spike; the twist of and
ankle, and possibly a crashing fall to the floor.
The stock market in recent weeks has been behaving in just such a
fashion. Rising from its March low, the S&P 500 is now 44 percent
higher than its lows of early March. The DJ Euro Stoxx 50 has
gained 42 percent. This rise has taken place while we are still
getting horrible numbers showing economies still in recession and
unemployment rising. For instance, last week the UK government
announced the economy contracted by 0.8 percent in the second
quarter, leading to a 5.6 percent fall for the year, and yet the FTSE
rose 7 percent!
The market is baffling sedulous investors seeking reasons for the gains, especially while economists
continue to offer dark warnings about the future.
I could offer you many reasons to try and explain what is going on. Some will find comfort in the
latest earnings reports from major companies. Analysis by Bloomberg shows 75 percent of the S&P
500 companies that have reported so far, have surpassed expectations. Others will remind me that
markets are a leading indicator lighting the way forward, not some rear view mirror like GDP or
jobless numbers. And there are those who will delve into the bag of tricks used by technical analysts
such as chartists to explain the inexplicable.
None of these reasons make good sense when you put them into the real world where companies
are still cutting back. On my programme “Quest Means Business” we do our own analysis of the
earnings season with the Q25. This isn’t a scientific index! We take 25 of the biggest companies
across a broad range of industries and debate whether they receive red or green marks for their
earnings, asking simply “did they meet or beat expectation?”
When we looked closely we saw a lot of window dressing making numbers look rosy. Core
revenues were still weak; outlook and guidance were often poor or non-existent. Overall we got the
feeling many companies were just about getting by in horrible trading conditions. In the end we
gave 13 greens and 12 red, hardly an endorsement justifying a 40 percent rise in share prices.
To those readers hoping I am going to square this circle, you will be disappointed. I do however
have a theory and it goes like this: Investors are naturally optimistic beasts. They are driven by
looking up the mountain to the next peak, only noticing falls once they have begun. After recent
months they have become hardened to further falls. So the market has taken the horse called
Optimism and ridden the blighter for all it is worth. Unfortunately, no-one really knows if this is
doomed to fail under an ambush of further bad news.
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In the end, we have to hope that the markets continue to behave like the young lady in her new,
high-heeled shoes. Upon wearing them we may see her totter terrified out of the shop, but it isn’t
long before experience and confidence take over. Soon our lady in heels is negotiating concrete
and carpet alike with escalators thrown in. What we need now is that same experience in our
investing, which probably means having a pause to allow experience to set in.
- End -
Richard Quest is a CNN correspondent based in London, host of the weekday one-hour program
“Quest Means Business”. For program highlights and more, go to www.cnn.com/qmb
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