Subconscious Persuasion - The Best Persuasion Technique by toriola1


									                                               Presented by Daniel Toriola

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                                                  Using Emotion for Persuasion
                                                          By Robert F. Abbott

  Using Emotion for Persuasion
 by: Robert F. Abbott

The other day, I received the last issue of a business magazine before my subscription runs out. Now, I
like this magazine, but I'm swamped with reading matter so I won't renew.

Of course, I've received many reminders and offers about renewing; magazines try very hard to keep
the subscribers they've got. So when the last issue came with a special promotional wrapper on the
cover, I wasn't surprised.

But, what made this one interesting was a clever piece of copy that hit an emotional chord: inside the
back cover of the special wrapper were the words, "You're about to be dropped from our list of active
subscribers. Unless you act now."

Personally, I thought it was an effective piece of copy (even though I still won't renew). It made an
emotional case for what is essentially a business-to-business offer.

Many people who write persuasive copy, whether in sales letters or internal memos, say the rest of us
underestimate the power of emotion in getting the response we want from our messages.

There's a sort of rule of thumb that goes like this: Consumers buy on emotion and justify on reason. In
other words, we, as buyers, think we're being rational in making a decision to purchase, or in choosing
among different offers, but in reality we make the decision with our hearts and then justify that decision
with our reasoning powers.

In the case of the magazine copy, I was about to be dropped -- Imagine! Me being dropped! -- from the
list of active subscribers. I'm not sure what active subscribers are: do they also have passive
subscribers? But, the meaning comes through. I'm about to get dropped from an exclusive club unless
I act now.

Which is where the emotional factor kicks in. Who wants to be dropped? Isn't that like being in high
school again and not wanting to be excluded from a popular group? Isn't there an eternal desire to

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                                               Presented by Daniel Toriola

With this appeal to my insecurities and ambitions, the copywriters have forced me to think about my
decision not to renew. I can't just make a 'business as usual' decision; it must be a personal as well as
business decision. And when a message gets 'personal,' it demands more involvement from the reader
or listener. More involvement, in turn, means more attention to the message, making it more

If you sell, this idea won't come as much of a surprise. But, if you try to influence behaviors in other
ways, you may wish to add emotion to your communication toolbox. It's something you do by getting
'personal,' by tapping into the hopes, fears, or aspirations of those with whom you're communicating.

Of course, we must use emotion ethically and responsibly. If you plan to use it, step back and ask
yourself how you would respond if someone else directed that kind of a message to you. That's always
a simple but helpful litmus test.

Robert F. Abbott writes and publishes Abbott's Communication Letter. Each week subscribers receive,
at no charge, a new communication tip that helps them lead or manage more effectively. Click here for
more information:

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                                              Presented by Daniel Toriola

                          Subconscious Persuasion – the Best Persuasion Technique
                                                           By Gregory Frost

When you are trying to persuade someone to do something, more often than not you are using more
obvious stimuli like a cajoling voice, or perhaps using force, or using strong words – something a sales
man would be more inclined to do. The thing about this is that the success rates for these types of
persuasion can be quite low and considering that we have no other alternatives to these situations
barring from pulling a gun out and pointing it to someone’s head (and going to jail in the process), we
are left with whatever talents and gifts of persuasion that we have.

 Now, talking about this type of stimulation, a person would respond most of all to emotions. Pulling a
gun out would evoke fear, or if a woman was using her womanly gifts, it would be using feelings of love
or even sexual arousal to persuade someone to do something. Now this is all well and good, but what
does it prove. It proves that the mind is the key ingredient to get someone to change their minds which
can be very useful for many of us.

 This is because rooted in the mind is the emotion bank, which then brings out the necessary chemical
reactions and thus the emotions that would make someone more inclined to make a decision one way
or the other. Sitting on the fence is not a decision, it is indecision and this is because of things like
doubt or worry. This means that the power of persuasion is not holistic enough to sway a person in one
direction. Imagine if you will if persuasion was a huge ship with a sail, and you needed a strong wind to
blow them on course.

 The wind in this case is the ability for you to attack their emotions and their biological intangible
feelings that they have inside, create a positive case for yourself without over coercing someone, and
get them to do what you wanted them to do in the first place. Doing so would be quite easy in the
sense if you had the power of subconscious persuasion, and this is an art that actually has been
perfected back in the day of espionage and spy work.

 The principles are the same; just the application is a little different. For one thing, you need to
understand the power of using things like body language and the ability to read a person. Also, when
you are using the power of subconscious persuasion, you need to be able to use the subtle nuances of
your body to speak directly to the mind.

 Now it sounds a bit harder than it reads, so this is really a combination of intonation, use of eye
contact, body language, the ability to read someone else’s body language and of course being able to
implant messages into someone’s head without saying anything. Mastery of these needs the
ingredients of confidence and charisma, some things you need to subconsciously implant in yourself at
first before you can start attempting this.

Get your Free 'Ultimate Success Unleashed' Subliminal Cd today at and supercharge your success. Greg Frost is an
authority in the subliminal industry for many years and has helped thousands of individuals worldwide
to attain their dreams and goals.

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                                                Presented by Daniel Toriola

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