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									                                       Howard Zimmerman
               5660 N. Angela Rd. • Memphis, TN • 38120 • Phone 901.214.5761 • Mobile 901.672.3582
                    • twitter @vitreoushumor

                                             SENIOR IT PROFESSIONAL
An effective, results-oriented technology specialist with 20 years’ experience planning, executing and managing complex
technology projects and implementations. Successful track record of managing cross-functional teams that deliver
according to time and budget constraints while exceeding client expectations before, during and post-implementation.
Execution oriented from inception through all phases of implementation via plan-based methodologies. Industry domain
expertise includes SaaS, Advertising/Marketing agency, media, technology, software, telecommunications, retail,
wholesale, entertainment, transportation/logistics, consumer packaged goods, manufacturing and services.
A seasoned business-focused, entrepreneur-minded technology manager and communicator with a long history of
working with executive level project sponsors. These partnerships extend and re-engineer legacy business practices via
new technologies that deliver the business strategy and vision within budget, resource and schedule constraints.

                                                AREAS OF EXPERTISE

Management, Operations, Execution • SaaS • Cloud Computing • Managed Services •Project Management • PMBOK •
   Agile • RAD • RUP • Accurate & Effective Project Communication • CRM • ERP • Mentoring • PMLC • SDLC •
             Organizational Development • Planning • Strategy • Resourcing • Tracking • Monitoring

                                             SELECTED ACHIEVEMENTS

 SaaS ERP Implementation – Mid Market manufacturer, creation and management of project management office
  including initiation, managed core team, configuration and implementation of complete enterprise system with
  change management and transition to enterprise-wide best practices. Project was on time and 12% under budget.
 CRM Design & Implementation – Planned, developed and launched new (SFDC) CRM using the latest
  capabilities of SFDC including the platform, Sales Cloud and portable apps via Adobe Flash builder. Special
  features included utilization of the SFDC Facebook toolkit to connect Facebook page interactions with CRM tracking.
 Retail Rollout – Retail Managed Services Provider – Developed and managed a cross-functional delivery network that
  installed customer premise equipment in 500 new retail locations within 3 months.
 Vertical Social Site – PMO and project lead from inception through production. Was ready for ‘go-live’ 30 days early.
 ERP Implementation, AS-400 – Mid Market Automotive Manufacturer – Creation and management of project
  management office including vendor selection and project initiation, design, configuration and business pilots.
 Developed and executed numerous initiatives including knowledge management, business intelligence, data mining
  and B2B marketplace commerce.
 Managed the implementation of a new SaaS business intelligence suite to give customers greater visibility and
  reporting of real-time retail transactional data.
 Built and launched Salesforce CRM which improved lead conversion and improved customer life cycle management.
 Design and implementation of web-based portal allowing customers to manage price books, buy-downs and
 Designed architecture and delivery framework needed to create a one-to-many SaaS CRM application.
 Created programs, forged alliances and managed relationships with leading technology companies including IBM,
  Extricity, Cognos, Spaceworks and Cisco.
 Incubated new ventures in the Southeast and California including design and implementation of SaaS product offering,
  raising capital, launch, growth and recruitment of the management teams.
 Successfully designed, developed, launched and managed dozens of web sites and applications.
 Pioneered the use of dynamic web serving application prior to the existence of web application servers and CMS.
                                              PROFESSIONAL EXPERIENCE
Managing Partner & Principal - ATRG/Second Day, LLC, Memphis, TN April 2009 – Present
Formerly Techknowledge, ATRG provides, planning, strategy, leadership, execution, project management and
implementation leadership for multiple industries and sectors. Core competencies include successful management and
communication of all project phases from initiation through close, change management, planning, execution and
delivery according to schedule and budget. Core practice philosophy is the development and execution of company
vision through the use of technology through technology tools, applications, systems community building and media.
Vice President – Sales & Marketing - DSMART Technologies, LLC, Memphis, TN April 2008 – October 2010
Primary development and execution of implementation plan for endpoint customer premise managed application suite
for complete retail value chain management including hardware, SaaS, and support. The profile of these customers is
retailers, wholesalers and consumer packaged goods manufacturers in a closed value chain tracking and managing
product movement from the point of manufacture through the end customer retail transaction.
Director, Business Development & Operations - DSMART Technologies, LLC, Memphis, TN, February 2007 – April 2008
Created and implemented the partner and vendor channel program. Developed and managed process for rapid location
acquisition and implementation including partner recruitment and management.
Client Executive - MCI Communications, Memphis, TN, June 2003-October 2004
Senior business development team leader responsible for management of an existing base of corporate accounts and
growth through strategic and investment accounts. Responsibilities included discovery of client technical requirements
and managing implementation of the appropriate data and telecom services to ensure meeting client business needs.
Managing Director, Principal - Techknowledge, LLC, Memphis, TN, July 1998 – February 2007
Founded and managed a successful professional services organization that provided electronic and internet commerce
strategy and management for private equity firms and a number of notable Fortune 500 companies including FedEx,
Harrah’s Entertainment and International Paper.
Co-Founder/Advisor - Covalent Communications, Inc., San Francisco, CA, July 1998-November 2001
Covalent was a web-hosted (SaaS) suite of CRM, front office and customer service applications in partnership with
Nortel Networks and CRM provider Clarify.
EVP, Business Development/Co-Founder - dotLogix, Inc., Memphis, TN , November 1999-February 2002
Created dotLogix, a B2B managed service provider, from inception including initial idea, business plan, raising capital,
recruiting the executive team, solution design/implementation and acquisition of the initial reference customers.
Created and executed the strategic alliance program including partner recruitment, education and retention.
Partner - USWeb Corporation, Memphis TN, February-June 1998
USWeb was the largest Internet development and consulting firm in the world. Successful practice management, P&L,
expanded the business base and integrated the acquired company into the parent.
President, CEO/Founder - Quest Interactive Media, Inc., Memphis, TN, November 1994 – February 1998
Quest was one of the initial internet consulting & development companies. It was a pioneer developer and provider of
dynamic web serving applications prior to the existence of web application servers and CMS. Quest attracted and
managed notable companies including FedEx, International Paper, Harrah’s Entertainment and MTV Networks. The
company was acquired by USWeb Corporation in early 1998.
VP of Marketing and Sales - Baseline Publishing, Inc., Memphis, TN., 1992–1994
Baseline Publishing was a software publisher of education, entertainment and productivity software utilities. Baseline
had a catalog of popular, award-winning titles and was acquired by Byron Preiss Multimedia in 1994.
Media Director & Manager of Trade Show Marketing - Gray Mullins Communications, Memphis, TN, 1991-1992
Public Relations Representative - General Motors Corporation, Orlando, FL, 1989-1991

Howard Zimmerman                                                                                    Page 2
Team member responsible for the creation and execution of direct-market public relations programs including the
successful launch of the 1990 Cadillac line and the APV vehicle class.
                                          EDUCATION, ACTIVITIES AND AWARDS
University of Alabama, Tuscaloosa, AL. -B.A., Journalism/ Media Management, minors in Political Science and English
 Memphis Area High Tech Council, Executive Board

 University of Memphis M.S. in E-Commerce, Advisory Board member

 Member, Memphis Advertising Federation

 Metropolitan Interfaith Association (MIFA), Development Committee Member

 Tennessee Music, Film and Entertainment Commission advisory board member

 Memphis Business Journal’s “Top 40 under 40” award recipient, November 2000

 Macworld Magazine World Class Award, 1994

Howard Zimmerman                                                                                Page 3

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