2005 CLASSIFIED ADVERTISING RATES
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4-187981-d 5/05 sb
P.O. BOX 4689 ATLANTA, GA 30302 | 72 MARIETTA ST., N.W., ATLANTA, GA 30303 | ajcclassifieds.com
Rates effective August 1, 2005
2005 AJC Classified Advertising 1
Reaching A Golden Market Representatives
The Atlanta Journal-Constitution is represented outside the metro
Metro Atlanta continues its extraordinary economic health and
area by Newspapers First; American Publishers Representatives
explosive growth. With a population of more than 4.7 million
Inc. in Canada and Powers Turner Group in Europe.
people, Atlanta’s 28-county CBSA ranks eighth in the nation.
What’s more, it boasts confident consumers with money to spend,
placing first nationwide for highest retail sales per household. And Table of Contents PAGE
these trends should continue well into the future. Atlanta has a
projected population growth rate of 11.6 percent over the next CAP Rates . . . . . . . . . . . . . . . . . . . . . . . . 2
five years, ranking second among the top 10 markets.
Source: 2004 Demographics USA; 2005 Demographics Now
Classified Display Rates . . . . . . . . . . . . . . 2
If you want to reach this lucrative market, no other advertising General Rates . . . . . . . . . . . . . . . . . . . . . 2
medium covers metro Atlanta and the area’s well-educated, higher-
income residents better than The Atlanta Journal-Constitution. Other Rates - Special Features . . . . . . . . . 2
More than 2 million adults read the newspaper over five weekdays
Closing Times/Deadlines . . . . . . . . . . . . . . 2
and 2.4 million read it over four Sundays. In fact, one Sunday ad
alone reaches 61 percent of Atlantans with household incomes A. Classified Display . . . . . . . . . . . . . . . 2
of $75,000 or more. So make the AJC an important part of your
media plan, and claim your share of a golden market. B. Classified In-Column . . . . . . . . . . . . . 2
Source: 2004/2005 Gallup Poll of Media Usage
C. Gwinnett Display . . . . . . . . . . . . . . . . 3
The Atlanta Journal-Constitution D. Gwinnett In-Column . . . . . . . . . . . . . . 3
Monday to Thursday 381,730 Digital Ad Deadlines . . . . . . . . . . . . . . . 3-5
Copy Regulations and Policies . . . . . . . . . . 3
Special Services . . . . . . . . . . . . . . . . . . . . 5
Source: Audit Bureau of Circulation (ABC), Newspaper publisher’s statement for six months ended Mechanical Measurements . . . . . . . . . . . . 6
Gwinnett Classifieds . . . . . . . . . . . . . . . . . 6
Readership in Atlanta 20-County Metro Area (CBSA)
Readership Adult Readers Remote Entry . . . . . . . . . . . . . . . . . . . . . . 7
Five weekdays 57% 2,012,675 Classifications . . . . . . . . . . . . . . . . . . . . . 8
Four Sundays 69% 2,435,607
Service Guide . . . . . . . . . . . . . . . . . . . . . . 9
Source: 2004-2005 Gallup Poll of Media Usage and Consumer Behavior– Atlanta CBSA
Available Type Sizes . . . . . . . . . . . . . . . . 10
CHARTER MEMBER AUDIT BUREAU OF CIRCULATIONS: Full Associated Press Service, New York
Times News Service, Associated Press Wirephoto, Los Angeles Times, Washington Post and
Reuters. Online Advertising . . . . . . . . . . . . . . . . . 11
MEMBER Newspaper Association of America
Essentials for Effective
Classified Advertising . . . . . . . . . . . . . . . 12
The Atlanta Journal-Constitution
P.O. Box 4689, Atlanta, GA 30302
72 Marietta St., N.W. Atlanta, GA 30303 404-526-5648
Classified Ads 800-723-7884
Gwinnett Office: 6455 Best Friend Road
Norcross, GA 30071 770-263-3900
Cobb Office: 1355 Roswell Road, Suite 250
Marietta, GA 30062 770-509-4000
817 West Peachtree St. NW, Suite 600
Atlanta, GA 30308 404-526-2500
Rates effective August 1, 2005
2 2005 AJC Classified Advertising
Co-operative Advertising Action Plan, CAP is commissionable at Position Size Available
a 15 percent discount off the open rate. Manufacturers, distribu-
Page 2 of Metro 6 col. X 10.5" 7 days
tors, and independent associations are eligible for the CAP Plan.
Page 2 of Business 6 col. X 3" Tues. - Sat.
Contact your account executive for more information.
Daily Investing Report
in Business 6 col. X 2" Tues. - Sat.
Classified Display Rates Stock Island Position
Rates are same as In-Column rates. Refer to inserts for Real in Business 3 col. X 101/2" Tue. - Fri.
Estate, Directory, Automotive and ajcjobs rates. Page 2 of Sports 6 col. X 3" 7 days
Scoreboard Page in Sports 6 col. X 101/2" 7 days
Display Size Restrictions: Page 2 of Living 3 col. X 101/2" Mon. - Sat.
Minimum 56 lines (4 column inches). Must be as many inches 6 col. X 3" 7 days
deep as columns wide. Ads more than 252 lines deep (18 inches) TV Page of Living 6 col. X 4" 7 days
are billed at full page depth of 298 lines (21.25 inches) per col- 2 col. X 10" 7 days
umn. All ads billed to nearest 1/4 inch. Comic page 6 col. X 2" Mon. - Sat.
(requires 13 consecutive week commitment)
No restrictions on sizes of type, illustrations, borders, screens or Weather map 6 col. X 101/2" 7 days
reverses. Full Color
See your account executive for availabilities and rates.
85-line screen halftones. Printing materials needed are veloxes, Closing Times/Deadlines
negatives (emulsion side down) or reproduction proofs.
A. AJC Classified Display Closing Times / Deadlines
Materials Due To Digital Ad
Make Space Creative Services Proof Approval Deadline
Rates are the same as In-Column rates for local classified. Ad Runs Reservations For Proof and Release or No Proof
Mon. Fri., noon Wed., 5 p.m. Fri., 5 p.m. Fri., 5 p.m.
Tues. Fri., 5 p.m. Wed., 5 p.m. Fri., 5 p.m. Fri., 5 p.m.
Other Rates - Special Features Wed. Mon., 5 p.m. Fri., 5 p.m. Mon., 5 p.m. Mon., 5 p.m.
Thurs. Tues., 5 p.m. Fri., 5 p.m. Tues., 5 p.m. Tues., 5 p.m.
Fri. Wed., 5 p.m. Mon., 5 p.m. Wed., 5 p.m. Wed., 5 p.m.
Sat. Thurs., 5 p.m. Tues., 5 p.m. Thurs., 5 p.m. Thurs., 5 p.m.
An added service for advertisers who need to protect their identity.
Sun. Thurs., 5 p.m. Tues., 5 p.m. Thurs., 5 p.m. Thurs., 5 p.m.
Pick-up or mail $300. Replies are forwarded for 14 days after Fri. Zone Wheels Tues., 5 p.m. Mon., 5 p.m. Wed., 5 p.m. Wed., 5 p.m.
final insertion. The following copy must also appear in the ad: See inserts for color deadlines.
Reply to Box XXXX, Atlanta Journal-Constitution, P Box 4689,
Atlanta, GA 30302. B. AJC Classified In-Column Deadlines
Ad Runs Deadline
Sunday Homefinder Thursday, 5 p.m.
Make your in-column ads recognizable with Ad Boosters boldface Sunday Business Opportunities Thursday, 5 p.m.
type. Bold type will ensure quick visibility of your ad and pay off Sunday Commercial Real Estate Thursday, 5 p.m.
with extra classified readership. Sunday (except Homefinder/Bus. Op.
and Commercial Real Estate) Friday, 5 p.m.
Rates: Any bold type will add an additional $.95 per line to each Monday Business Opportunities Thursday, 5 p.m.
line in the in-column ad. Monday Commercial Real Estate Thursday, 5 p.m.
Minimum Type Size: 03 Monday (except Bus. Op. and Comm RE) Friday, 5 p.m.
Tuesday Friday, 5 p.m.
Bold type may be used only in headlines and signature copy blocks. Wednesday Monday, 5 p.m.
Thursday Tuesday, 5 p.m.
Friday Wednesday, 5 p.m.
Saturday Thursday, 5 p.m.
Double Truck Ads
Submit copy 24 hours before above deadlines.
Allow an additional 24 hours if the Journal-Constitution is to
produce original layout or art.
Cancellation deadline is the same as the reservation deadline for
each product. Deadlines may change during holidays. Emergency
cancellations will be made when circumstances permit.
2005 AJC Classified Advertising 3
C. Gwinnett Classified Display Deadlines Copy Regulations and Policies
Materials Due Proof Delivery Camera Ready Ad or
If Ad Runs In To See Proof: & Release Date No Proof Required Copy Regulations: Standards of Acceptance
Monday Gwinnett Wednesday, 5 p.m. Friday, 5 p.m. Friday, 5 p.m. The Atlanta Journal-Constitution is not responsible for errors in
Tuesday Gwinnett Wednesday, 5 p.m. Friday, 5 p.m. Friday, 5 p.m.
advertising. We reserve the right to edit, reject or reclassify
Wednesday Gwinnett Friday, 5 p.m. Monday, 5 p.m. Monday, 5 p.m.
Thursday Gwinnett Friday, 5 p.m. Tuesday, 5 p.m. Tuesday, 5 p.m.
advertisements in our sole discretion, without notice. We do not
Other Zones Friday, 4 p.m. Monday, 4 p.m. Monday, noon knowingly accept advertisements that discriminate or intend to
Friday Gwinnett Monday, 5 p.m. Wednesday, 5 p.m. Wednesday, 5 p.m. discriminate on any illegal basis, or are otherwise illegal. The entire
Saturday Gwinnett Monday, 5 p.m. Wednesday, 5 p.m. Wednesday, 5 p.m. Classifieds section is protected by U.S. copyright law and may
Sunday Gwinnett Tuesday, 5 p.m. Thursday, 5 p.m. Wednesday, 5 p.m. not be reproduced, in whole or in part, without permission.
For additional ajcjobs, real estate, automotive and directory
D. Gwinnett Classified In-Column Deadlines regulations, see inserts.
If ad runs in: Deadline
Monday Gwinnett Saturday, noon
Tuesday Gwinnett Sunday, 5 p.m. Company Names
Wednesday Gwinnett Monday, 9 p.m. If the advertiser is a dealer, agent or representative, the company
Thursday Gwinnett Tuesday, 9 p.m. name or the term “dealer,” “agent,” “rep” or some other suitable
Friday Gwinnett Wednesday, 9 p.m. term indicating the ad has been placed by a commercial
Saturday Gwinnett Thursday, 9 p.m. enterprise, must appear in the ad.
Sunday Gwinnett Friday, 7 p.m.
Digital Ad Deadlines Ads offering financing must comply with the regulations of the
Federal Truth in Lending Act. If the ad mentions any specific credit
Ads submitted electronically on these deadlines will not receive
or financing terms (such as number of payments or amount of
proofs. Color ads must be submitted 24 hours earlier.
down payment), it must include all the following information:
Note: These deadlines are for material only.
1. Amount of finance charge in terms of the Annual Percentage
Make Space Digital Rate. (Note: The words Annual Percentage Rate must be
If Ad Runs In: Reservation By: Ad Due: spelled out.)
Monday Jnl./Con. Friday, noon Friday, 5 p.m. 2. Amount of the monthly payment.
Tuesday Classified Friday, 5 p.m. Friday, 5 p.m. 3. Amount of down payment.
Tuesday Jnl./Con. Friday, 5 p.m. Monday, noon 4. Number of payments.
Wednesday Classified Monday, 5 p.m. Monday, 5 p.m. The above information is required only when the ad includes
Wednesday Jnl./Con. Monday, 5 p.m. Tuesday, noon specific credit or financing terms (such as “$2,000 down” or
Thursday Jnl./Con. Tuesday, 5 p.m. Wednesday, noon “36 payments”).
access Atlanta Monday, 5 p.m. Tuesday, noon
Thursday Zone Monday, noon Monday, 5 p.m. Financial Classification
Thursday Buyer’s Edge Monday, 5 v Tuesday, noon Ads stating that the advertiser will “do anything” to obtain money
Thursday Food Monday, noon Monday, 5 p.m. are not acceptable. The qualification “do anything legal and moral”
Friday Home & Garden Friday, noon Monday, noon is required.
Friday Jnl./Con. Wednesday, 5 p.m. Thursday, noon All Business Opportunities ads are subject to the approval of a
Movies & More Tuesday, 5 p.m. Wednesday, 5 p.m. supervisor. Additional information pertaining to the ad may be
Friday Wheels Tuesday, 5 p.m. Wednesday, 5 p.m. requested orally or via written questionnaire before the ad is
Saturday Thursday, 5 p.m. Friday, noon published.
Saturday Classified Thursday, 5 p.m. Thursday, 4 p.m. For our records, we must know the type of business being offered.
Saturday Buyer’s Edge Wednesday, 5 p.m. Thursday, noon
Business and Franchise Opportunities Banner, 600 classifications,
Saturday Zone Auto Wednesday, 5 p.m. Thursday, noon
is published everyday in the Business section.
Saturday Zone Real Estate Wednesday, 5 p.m. Thursday, noon
Earnings: Advertisers offering a non-operating business may not
Sunday Business Thursday, 5 p.m. Friday, noon
state or imply potential earnings figures either for that business or
Sunday Travel Tuesday, 5 p.m. Tuesday, 5 p.m.
other similar businesses. Currently operating businesses may state
Sunday Arts Tuesday, 5 p.m. Wednesday, noon
past or present earnings figures, specifying whether the amounts
Sunday Living Tuesday, noon Wednesday, noon are net or gross.
Sunday Zones: B, C, E, F, I, Q Monday, 5 p.m. Wednesday, noon
Business brokers must identify themselves as such in their ads.
Sunday Community Zones: G, H Tuesday, 5 p.m. Friday, noon
Ads for slot machines are not acceptable. Slot machines are
Sunday Gwinnett Zone Wednesday, 5 p.m. Friday, noon
illegal in Georgia.
Sunday Main News Thursday, 5 p.m. Friday, noon
Sunday Homefinder (Display 201) Wednesday, noon Thursday, noon
Sunday Class Display Thursday, 5 p.m. Friday, noon
Sunday Class Employment Thursday, 5 pm Friday, 11 a.m. Rate Conditions
Sunday TV Week Wednesday, noon Thursday, noon Classified Advertising rates are calculated per base column line
11 calendar days prior 10 calendar days prior (as herein after defined) per daily publication for the same ad.
to publication to publication “Consecutive daily publications,” as used herein, refers to the daily
publication of the same ad on consecutive days.
4 2005 AJC Classified Advertising
All terms relating to units of size or measurement used in this rate If all billings are not paid within current billing period, the publisher
book (including without limitation, points, lines, column line, base reserves the right to reject copy at any time and cancel the
lines, base column lines, inches and column inches) refer to such advertising agreement without notice. In such event all charges
units in the advertising as they appear in the makeup stage prior to for advertising published prior to such cancellation shall immedi-
reproduction or any other step in the printing process that ately become due and payable at the rate earned to date of
produces shrinkage. cancellation.
For the purpose of this rate book:
Amendments to Rate Book
A base column line is a column line generated by computer upon The publisher reserves the right to amend the terms, conditions,
the basis that a line consists of 5.2 points. rates and any other provisions specified in this rate book upon
There are 72.8 points per vertical column inch or 14 lines. 30 days notice in writing. If the revision is not acceptable to the
Each column contains 211/4 column inches or 298 lines. advertiser, the advertiser shall have the right to terminate any
Each page contains 10 columns. Each double truck contains agreement in writing upon date of change without penalty.
Liability of Publisher
The sole liability and obligation of the publisher for any failure to
In order to qualify for contract rates, advertiser must enter into publish any advertisement shall be to refund any amounts paid to
publisher’s standard form of agreement. In the absence of such an the publisher for such advertisement. The liability and obligation
agreement, advertising shall be considered for publication and/or of the publisher for any other breach of these terms and condi-
published in accordance with the publisher’s terms and conditions tions contained in this rate book or in any agreement with the
as set forth in the rate book then in effect for advertiser’s classifi- advertiser or for any act of omission of the publisher with respect
cation of Classified Advertising submitted to the publisher.
to any advertisement, including without limitation, any mistake or
error in a published advertisement or any late or untimely pub-
lication of an advertisement, shall not exceed the cost of such
Advertising designated by publisher for special classification advertisement under the provisions hereof. In no event shall the
categories is subject to applicable rates as determined by publisher. publisher be liable to the advertiser or to any other person, firm
All advertising space is for the sole use of advertiser; brokerage of or other entity for any further damages of any kind arising from
space to third parties is strictly prohibited. any breach of such terms and conditions or act of omission of the
publisher with respect to an advertisement, including, but not
limited to, direct, indirect, special or consequential damages. The
The advertiser agrees to conform to the standards of typography publisher is not liable for any error in advertisements to a greater
and style established by the publisher. Advertiser further agrees extent than the cost of the space occupied by the error in the
that all advertisements, either directly or indirectly advertising his advertisement. Credit for errors in advertisements will be allowed
business, shall indicate by means of firm name, or the word for the first insertion only. The publisher does not guarantee the
“broker” or “agent” or some other suitable terms, that the position of any ad nor that any ad that appears on more than one
advertisement has been placed by a firm, or individual engaged in page shall appear on consecutive or adjacent pages. Every effort
a commercial enterprise. It is especially understood that no lines will be made to afford advertising position desired; however, under
may be used under this agreement by the advertiser for the
no circumstances is position guaranteed, and advertising must be
promotion, either directly or indirectly, of any business,
paid for regardless of position.
organization or enterprise other than that stated hereon.
Any reprinting or use other than responding to the advertisement
contained in the classified section will be subject to litigation. Legal Obligations of Advertiser
In order to induce the publisher to publish such advertising, and in
consideration thereof, advertisers represent and warrant by submit-
If during the initial or any renewal term of the Classified agree- ting advertising to the publisher, that all facts stated in such adver-
ment, the advertiser fails to meet the frequency and/or volume tising will be true and correct, and that therein there will be no libel
level specified in the agreement, all classified advertising subject and no invasion of privacy with respect to any person, partnership,
to the agreement shall be rebilled by the publisher and promptly corporation or other entity, and no infringement of any trademark,
paid by the advertiser at the open rate or nearest volume and/or copyright, or other intellectual property right with respect to any
frequency level actually fulfilled. person, partnership, corporation or other entity. The advertiser will
indemnify, defend and hold Cox Enterprises Inc., its affiliates and
Monthly Statements the officers, directors, employees and representatives of each of
Monthly statements will be accepted as correct both as to the these harmless against any and all expenses, losses and costs of
amount of space and rate, if the advertiser fails to notify the pub- any kind arising out of any of the advertiser’s advertising.
lisher in writing within 10 days of receipt of the statement that it is
believed to be incorrect and in what amount. No Proof Advertising
Advertising placed on a no proof basis, including advertising sub-
Payment Policy mitted after deadline, is done at the advertiser’s risk. Copy in such
All rates are cash with order except where credit has been ads cannot be changed. No allowances or make-goods will be
approved in writing. given for ads submitted on a no proof basis.
2005 AJC Classified Advertising 5
Changes After Final Release size down to half-page. All corrections or revisions in excess of the
Emergency corrections after final release will be made when time above are charged to the customer at the rate of $20 per hour.
will permit and will be charged for labor and materials.
Advertising Agencies Announcements concerning strikes, fires, deaths or similar copy
If advertiser is a bona fide agency acting on behalf of a client, considered to be of an “emergency” nature are accepted beyond
advertiser warrants and agrees that it has express (actual as well deadlines only when time and space permit.
as apparent) authority to place such advertising on behalf of its
clients and that both advertiser as agent and client as principal
agree and shall be jointly and severally liable for all payments, New Copy
rebillings, adjustments and all other terms and conditions. The advertiser agrees to furnish complete copy for advertisements
by or before publishing deadlines. Copy will be repeated until new
copy is furnished or other arrangements are made.
Advertising space cannot be prorated among several advertisers on
a page or in a section. Each must be billed individually or to one Product Overruns
address at the contract rate specified for each individual account. Product overruns totaling 5,000 or more will be charged a 6
percent sales tax.
“Til Forbid” Advertising
Orders for “TF” or “Til Forbid” advertising must be submitted in Telephone Conversations
writing stating exact run schedule, including dates and sections/ Telephone conversations may be monitored or recorded for quality
classifications and size. Verbal TF orders will not be accepted. assurance.
Same Sex Wedding Announcements
National political campaigns qualify for the General advertising
rate. State, county and district races qualify for local advertising The Atlanta Journal-Constitution will publish same sex wedding
rates. All political advertising must be paid for in advance of and engagement announcements. However, since same sex
publication and must be slugged “Paid Political Advertisement” marriages are not, currently, legally recognized in the state of
at the top of or within the ad. Georgia, these announcements will publish under the heading of
“Commitments” versus our “Wedding and Engagements” banners.
Dependent upon space availability, these announcements may be
Ad Size Requirements published on an adjacent page to the wedding announcements.
Any advertisement more than 18 inches in depth will be billed
as full column depth. Any tabloid advertisements more than 91/2
inches in depth will be billed as full column depth. Special Services
A Classified set-solid ad must have a minimum of three vertical
column lines. Recruitment ads must have a minimum of seven Creative Service
vertical column lines. Real Estate ads must have a minimum of Layout, design and limited art services are included for any
four vertical column lines. Classified display ads must have a Journal-Constitution advertisers.
minimum of four column inches. All display ads will be billed in
units equivalent to the base column lines. Ads more columns wide
than inches deep will be placed at the bottom of the page as Messenger Service
close to the classification as possible. Pickup and delivery of advertising materials within the metro area
is available at no charge. Notify Ad Service at 404-526-5161
from 9 a.m. to 4 p.m. Monday through Friday. (No service on
Simulating News Style
Saturday.) Messengers cannot handle cash. To use the messenger
Any ad simulating news style must be labeled “Paid Advertisement”
service, place all copy in a bag or envelope with the name and
at the top and conform to other such requirements as the
office of the person for whom it is intended.
publisher may require.
Return of Art
Every effort will be made to return artwork and layouts furnished
by advertisers, on their request, but the publisher cannot be held
responsible in case of loss or damage.
Revisions and Reconstruction
Minor corrections on proofs involving up to approximately 25
percent of the time required to set the original ad are made
without charge. One-half hour of correction or revision time
allowed for ads or quarter page size or less; one hour for ads of
half-page down to one-quarter page; two hours for ads of full page
6 2005 AJC Classified Advertising
Classified Zone Full Page Discount
When advertisers receive a proof of display ads, they must call A discount of 5 percent is available for full page ads in Zone
their account executive to release the ad. The account executive Classifieds. This discount applies only to the full page portion of
will fax the proof upon request. Display advertising placed on a larger than full page ads and excludes color charges.
no-proof basis is done at the advertiser’s risk. Such ads cannot be
changed and are automatically released for publication.
Rates are shown per line, per day. There are 14 lines per column inch.
Page size is 212.50 inches (10 columns x 21.25") or 2,980 lines.
Minimum size: In column three lines. Display 4 inches.
Our full-service Marketing Department provides a wide range of
information about the Atlanta market and the Journal-Constitution. Commercial Rates
Data is produced through original research that is commissioned Monday to Thursday $.94 per line
by the newspapers and from other resources. Call the Marketing Friday .96 per line
Department at 404-526-5285. Saturday .97 per line
Sunday 1.20 per line
Mechanical Measurements Commercial Combo Rates
Place your full run classified ad in Gwinnett Classifieds for even
Columns Width Columns Width Daily or Sunday $.70 per line
1 11⁄16" 6 67⁄8" Gwinnett Classified Directories
2 21⁄4" 7 81⁄16" • Wedding and Party Planner • Service Guide
3 33⁄8" 8 91⁄4" For more information regarding these directories, contact our New
4 49⁄16" 9 103⁄8" Business Development staff at 770-509-4228 or our Gwinnett
5 53⁄4" 10 119/16" Lobby at 770-263-3046.
Page depth: 298 lines (211⁄4 inches) Gwinnett Legals per line $2.10
Halftone – 85-line The AJC offers advertisers remote entry systems for easy transmittal
Printing Materials Needed – Veloxes, Negatives (right-reading, of in-column and display ads from your office to our office.
emulsion side down) or Reproduction Proofs.
Display – No restrictions on sizes of type, illustrations, borders,
screens or reverses. Ad Star allows you, the advertiser, to compose ads on your own
PC or Macintosh, then send them electronically to the newspaper.
Restrictions – Minimum 56 lines (4 column inches). Ads more Call 404-526-5402 for more information.
than 252 lines (18") are billed at full page depth ofs 298 lines
AD Fax allows you to compose ads on your own PC or Mac and
(21.25 inches) per column. All ads billed to nearest quarter inch.
fax them to the newspaper. Confirmation of receipt, error
reduction and easy composition are just a few of the benefits.
Call 404-526-5649 for more information.
Page Depth 211/4"
Full Page 10 col. x 211/4"
Digital transmission of display advertising can also be accommo-
Double Truck 21 col. x 211/4"
dated. Call your sales representative for more information.
Scotch Truck 21 col. x 101/2 to 18"
Digital Ad Transmissions
Gwinnett Classifieds The Atlanta Journal-Constitution is paginated, necessitating
all advertising be in a digital format stored in our database.
When you want to talk to Gwinnett County, Gwinnett’s No. 1
Advertising received in camera-ready format will be placed in our
newspaper, the Journal-Constitution, is ready.
Every day of the week, the Journal-Constitution can help you
reach this fast-growing market. We subscribe to the following electronic transmission services:
The Journal-Constitution Gwinnett gives Gwinnett residents their AP AdSend: Contact AP at 800-823-7363
own news, features and classifieds. AD Transit.com: Contact Ad Transit at 800-254-6533
The Journal-Constitution Gwinnett has been and continues to be Internet Service at www.ajcadweb.com: You must have a
the most popular newspaper in Gwinnett. It also should be No. 1 user ID and password to log on. You can register online for a
in your Gwinnett advertising plan. permanent user ID and password on the ajcadweb.com home
page. For further information, contact your account executive.
2005 AJC Classified Advertising 7
Technical Information for disk ads
The AJC accepts black & white or color ads in PDF format, from The Atlanta-Journal Constitution provides tearsheets online at
Macintosh or PC applications. www.ad-looks.com. If you have a permanent AdWeb password
Ads may be submitted on the following disk media: you may use it as your password aftering entering the account
• 100MB Zip Disks formatted for Macintosh or PC. ID as AJC. If you do not have an AdWeb password go the AdWeb
• CDs site. (www.ajcadweb.com) and click on Electronic Tearsheets to
• All ads on disk media must be submitted with a hard
copy proof. Need More Help?
• All incoming media should be labeled with the file name, If you need additional assistance or would like information about
account name, contact person, phone number, sales ajcadweb.com, please contact one of the individuals listed.
representative and publication date. Larry Pitts, Digital Media Services Manager 404-526-7294
• The AJC will scan all incoming media for viruses before Kay Roberts, Disk Media Coordinator 404-526-7201
opening any files. We will not process any media found to
be infected and will return it immediately.
• We will return your media after the ad is published.
NOTE: Rather than sending your ad on disk media, direct
transmission is available via our Internet Service as noted
• Retail maximum page size is 115/8" x 21.25". Retail
double truck maximum ad size is 241/4" x 21.25". Classified
maximum page size is 119/16" x 21.25". Classified double
truck maximum is 243/16" x 21.25".
• A hard copy proof of ad file must accompany each ad for
reference and quality control.
• All screen and printer fonts must be included for each ad
submitted. Failure to include all necessary fonts may result in
the font being substituted for a comparative font. The Atlanta
Journal-Constitution is not responsible for font substitutions
on ads submitted on NPO deadlines.
• If a photograph or graphic is scanned by the AJC, placement
windows must be indicated and keyed.
• Files must be set to output at 100 LPI, 1270 DPI, portrait
orientation and 100 percent. We are able to output at
• Scanned line art should be at 400 DPI. Scanned photos
should be at 200 DPI.
• We prefer that color files use CMYK values. Color screen
angles are C 75, M 105, Y 90, K 45
• Color photos maximum Black 50 percent, Cyan 85 percent,
Magenta 85 percent, Yellow 85 percent; minimum CMY 3
percent. UCR (under color removal) or GCR (gray component
removal) should not be used.
• All artwork must be prepared as EPS or TIFF files in
Photoshop 7.0, Illustrator 10.0 or earlier version.
• Please send a test file before submitting live electronic ads.
8 2005 AJC Classified Advertising
Help Wanted Full Time 110 Apartments Unfurn. 302 Animals Lost 702 *Happy Ads 855 Vehicle Wanted 1020
Help Wanted Part Time 115 Apartments Furnished 304 Animals Found 704 *Personal Interests 860 Vehicle Rentals 1025
Help Wanted Domestic 120 Condos/townhomes/lofts 306 Pet/Animal Needs/Services 705 *Lottery Fun 865 Parts 1035
Childcare Domestic 125 Duplexes 308 Dogs/Pure Breeds 706 *Ride Share 870 Service/Body Work/
Career Services 130 Homes 310 Dogs/Other Breeds 707 *Massage 875 Detailing 1040
Schools/Instruction 135 Mobile Homes/Parks 312 Cats 708 *Phone Connection 880 Heavy Trucks/Buses 1045
Resume Services 140 Resort Rentals 314 Birds 709 Pickups 1050
Situations Wanted 145 *Rentals to Share 316 Other Pets 710 Sport Utility Vehicles 1055
Dramatic/Musical 150 *Rooms 318 Adopt-A-Pet 711 Vans/APVs/Minivans 1060
Job Lists/Referrals 155 Hotels/Motels 320 Pet Rescue 712 Antiques/Classics 1065
*Want to Rent 322 Horses 713 (Includes 1980 & Older)
*Rental Services 324 Farm Animals 714 Autos Under $2,000 1070
Storage Space 326 Animals Wanted 716 Cars 1075
Cruisers/Pleasure Boats 902
Fishing/Ski/Sport Boats 903
Office Space Lease 415 Ticket Mart 801-804
Bartow/Cherokee 250 Sailboats 905
Office Space Sale 420 Garage Sales 805
Cobb 252 Yachts 906
Retail Space Lease 425 Flea Markets 806
Carroll/Douglas 254 Personal Water Craft 907
Retail Space Sale 430 Articles Lost/Found 807
Clayton 256 Marine Accessories 908
Industrial Space Lease 435 Miscellaneous 808
Coweta 258 Truck Tops/Campers 909
Industrial Space Sale 440 Medical Equip./Supplies 809
DeKalb 260 Motor Homes 910
Commercial Land Sale 445 *Furniture/Furnishings 810
Fayette 262 Trailers 911
Residential Investment 450 Beds/Mattresses 811
Forsyth 264 (Campers/Travel/Utility)
Commercial Investment 455 *Appliances 812
Fulton North 266 Recreation Rent/Lse 912
Investment Property Lawn/Garden/Nursery 814
Fulton Inside 285 268 Recreation Services 913
Wanted 460 Antiques 816
Fulton South 270 Sporting Goods 916
Commercial Services 465 ’96 Games/Pins/Souvenirs 817
Gwinnett 272 Billiard/Pool Tables 917
Hall 274 Hunting/Fishing 918
Henry 276 Bicycles 920
Newton/Rockdale 278 ATV’s/Go Carts/Mopeds 922
Paulding 280 Motorcycles 924
Walton 282 Recreation Wanted 926
Hot Tubs/Spas/Pools 823
Other GA Counties 283 Musical Instruments 824
Lofts 284 Fitness Equipment 825
Condos/Townhomes 285 Stereo-Radio 826
*Restoration Homes 286 TV/VCR/Video 828
GA Mountain Property 287 Computers/Software 830 How To Place Your Ad:
GA Lake/River/Coastal 288 Phones/Phone Systems 832
GA Homes with Acreage 289 Office Furniture 834
GA Farms/Land 290 Business/Office Equip. 836
• BY PHONE:
*Business Opportunities 602
Lots/Subdivisions 291 *Businesses for Sale 603 Portable Buildings 838 404 or 770-577-5772
* Mobile Homes/Sites 292 *Distributorships 604 Building Materials 840
*Out of State 293 Tools/Shop Machines 842
Residential Mortgage 294
*Business Opp’s Wanted 606
Heavy Equipment 844
• IN PERSON:
*Business to Business 607
*Real Estate Wanted 295 *Investments 608 Farm Equip./Supplies 846 Downtown:
*Real Estate Services 296 *Business Consultants 609 Auctions 848 72 Marietta St. NW
*Money To Lend 610 Merchandise Services 849
*Want to Borrow 612
Monday - Friday 8 a.m. to 5 p.m.
*These Classifications require 6455 Best Friend Road, Norcross
prepayment, We accept Visa,
MasterCard, Discover and Monday - Friday 8 a.m. to 5:00 p.m.
American Express for your
convenience. Classes 610, 612 Cobb:
801-804, 875 and 880 require
cash or certified funds.
1355 Roswell Rd., Marietta, Suite 250
Monday - Friday 8 a.m. to 5:30 p.m.
2005 AJC Classified Advertising 9
Service Guide Index
Legal Services . . . . . . . . . . . 1106 Floor Services . . . . . . . . . . . . 1232
Childcare/Babysit . . . . . . . . . 1109 Furniture Refinishing/Upholstery 1235
Elderly Care . . . . . . . . . . . . . 1112 Garage Doors . . . . . . . . . . . . 1238
Nursing Services . . . . . . . . . . 1115 Grading . . . . . . . . . . . . . . . . 1241
Housekeeping . . . . . . . . . . . 1118 Graphic Design . . . . . . . . . . . 1244
Medical Services . . . . . . . . . . 1121 Gutters . . . . . . . . . . . . . . . . 1247
Pregnancy Services . . . . . . . . 1124 Handyman . . . . . . . . . . . . . . 1250
Accounting, Bookkeeping . . . . 1127 Hauling . . . . . . . . . . . . . . . . 1253
Acoustical Tile . . . . . . . . . . . 1130 Home Inspection . . . . . . . . . 1256
Air Charter . . . . . . . . . . . . . . 1132 Home Security . . . . . . . . . . . 1259
Air Cond/Heat/Fans . . . . . . . . 1133 Hydraulics . . . . . . . . . . . . . . 1262
Air Duct Cleaning . . . . . . . . . 1136 Insurance . . . . . . . . . . . . . . . 1265
Answering Services . . . . . . . . 1139 Interior Decorating . . . . . . . . 1268
Antique Restoration . . . . . . . 1142 Janitorial/Maid Svcs. . . . . . . . 1271
Appliance Repairs . . . . . . . . . 1145 Kitchen/Bath . . . . . . . . . . . . 1274
Arts . . . . . . . . . . . . . . . . . . . 1148 Landscape/Tree Svcs. . . . . . . 1277
Asphalt/Paving . . . . . . . . . . . 1151 Lawn Maintenance . . . . . . . . 1280
Audio/Visual . . . . . . . . . . . . . 1154 Miscellaneous . . . . . . . . . . . 1283
Auto/Truck Services . . . . . . . . 1157 Moving/Delivery . . . . . . . . . . 1286
Bathtub Refinishing . . . . . . . . 1160 Musical Service . . . . . . . . . . 1289
Blinds . . . . . . . . . . . . . . . . . 1163 Paint/Wallpaper . . . . . . . . . . . 1292
Brick/Masonry . . . . . . . . . . . . 1166 Paving . . . . . . . . . . . . . . . . . 1295
Building/Contracting . . . . . . . 1169 Pest Control . . . . . . . . . . . . . 1298
Business Services . . . . . . . . . 1172 Photography Svcs. . . . . . . . . 1301
Cabinetry . . . . . . . . . . . . . . . 1175 Plastering . . . . . . . . . . . . . . . 1304
Carpentry/General Repairs . . . 1178 Plumbing . . . . . . . . . . . . . . . 1307
Carpets/Draperies . . . . . . . . . 1181 Pools/Spas . . . . . . . . . . . . . . 1310
Ceramic Tile . . . . . . . . . . . . . 1184 Pressure/Ext Clean. . . . . . . . . 1313
Child Support Svcs. . . . . . . . . 1187 Remodeling . . . . . . . . . . . . . 1316
Chimney Cleaning . . . . . . . . . 1190 Resume Svcs . . . . . . . . . . . . 1319
Christmas Services . . . . . . . . 1193 Roofing/Siding . . . . . . . . . . . 1322
Computer Services . . . . . . . . 1196 Security . . . . . . . . . . . . . . . . 1325
Concrete Services . . . . . . . . . 1199 Sewing Machine Repair . . . . . 1328
Copier Services . . . . . . . . . . . 1202 Sunroom . . . . . . . . . . . . . . . 1331
Countertops . . . . . . . . . . . . . 1203 Tax Preparation . . . . . . . . . . . 1334
Decks . . . . . . . . . . . . . . . . . 1205 Telephone Svcs. . . . . . . . . . . 1337
Drafting . . . . . . . . . . . . . . . . 1208 TV/Satellite/VCR . . . . . . . . . . 1340
Dressmaking . . . . . . . . . . . . 1211 Topsoil . . . . . . . . . . . . . . . . . 1343
Drywall Finishing . . . . . . . . . . 1214 Tutoring . . . . . . . . . . . . . . . . 1346
Electrical Work . . . . . . . . . . . 1217 Typing, Word Process . . . . . . 1349
Entertainment . . . . . . . . . . . 1220 Voice Mail . . . . . . . . . . . . . . 1352
Fencing . . . . . . . . . . . . . . . . 1223 Waterproofing . . . . . . . . . . . . 1355
Fireplaces . . . . . . . . . . . . . . 1226 Windows . . . . . . . . . . . . . . . 1358
Firewood . . . . . . . . . . . . . . . 1229
LEGAL • DOMESTIC • MEDICAL • HOME & BUSINESS SERVICES
10 2005 AJC Classified Advertising
Available Type Sizes Announce your Open House with our Open House logo
For Set In-Column Classified Capture the attention of Atlantans who are
looking for a home. Our Open House logo in
Type Size One Column Character Count
your classified real estate ad will draw their
eyes to your listing right away. This attractive logo
01 30 Lower Case equals five lines of billable space and appears flush left in the
Agate 22 Caps
(COUNTS AS 1 LINE) column. To the right of the logo, you can run up to four lines of
copy to emphasize important information.
1H* 32 Lower Case
8 Point 27 Caps
Bold type is available in the following type sizes
(COUNTS AS 2 LINES) Use bold type for headline and/or signature blocks only. See Ad
Boosters on page two for additional information.
02 22 Lower Case
10 Point 19 Caps
(COUNTS AS 2 LINES) 03B 14 Lower Case
03 15 Lower Case
(COUNTS AS 3 LINES)
14 Point 13 Caps
(COUNTS AS 3 LINES)
10 Lower Case
04B 8 Caps
04 12 Lower Case
(COUNTS AS 4 LINES)
(COUNTS AS 4 LINES)
7 Lower Case
05B 6 Caps
05 9 Lower Case
7 Caps (COUNTS AS 5 LINES)
(COUNTS AS 5 LINES)
6 Lower Case
(COUNTS AS 6 LINES)
(COUNTS AS 6 LINES)
(COUNTS AS 8 LINES)
5 Caps Only
08B 4 Caps Only
10 48 Point
(COUNTS AS 10 LINES)
4 Caps Only
(COUNTS AS 8 LINES)
10B 3 Caps Only
3 Caps Only
(COUNTS AS 10 LINES)
(COUNTS AS 12 LINES)
14 72 Point
(COUNTS AS 14 LINES)
2 Caps Only 12B
(COUNTS AS 12 LINES)
2 Caps Only
2005 AJC Classified Advertising 11
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ajcclassifieds.com is Atlanta’s premier destination for
classified advertising for cars, homes, jobs, merchandise,
pets and more.
Utilizing section targeted advertising or custom sponsor-
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programs that drive Atlanta’s online audience to action.
For more information call 404-526-5835.
Atlanta’s Leading Jobs Site
With more than half a million
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qualified job candidates.
12 2005 AJC Classified Advertising
Essentials for Effective 4. Use a prominent benefit headline
The first question a reader asks of a classified ad WHAT’S IN
Classified Advertising is: “What’s in it for me?” Select the main benefit IT FOR
The single most important factor determining how many people that your merchandise offers and feature it in a
will read your classified listing is the skill and technique you bring compelling headline. Amplify this message in sub-
to bear in preparing the ad. This statement is based on more than heads and copy. Remember that “brand name”
70 years of research conducted by the Newspaper Advertising headlines (“Ford pickup,” for example) do little sell-
Association. Some of the most important findings that have ing. Always try to appeal to one or more of the basic desires of your
emerged from the ongoing research: readers: health, wealth, popularity, fun, security, leisure, economy,
•Ad noting increases with the size of the ad. beauty and so forth. Avoid generalized quality claims.
•People note more ads directed at their own sex. 5. Let white space work for you
•Color, particularly in illustrations, increases the number Don’t overcrowd your ad! White space is an
of readers. important layout element in classified advertising
•Tie-ins with local and/or special events are effective in because the average page is so heavy with small
attracting readership. type. White space focuses the reader’s attention on
In addition, eye-camera research has shown that not only do your ad and will make your headline and illustration
people note more ads that reflect their interests, they even see stand out. When a “crowded” ad is necessary (to
more such ads. As the eye scans the page, it is unconsciously include multiple offerings, for example), organize your items so that
drawn from the edges of vision to those items which are impor- the reader can find the way through them easily.
tant. The eye and brain together are engaged in a constant and
rapid filtering process. 6. Make your copy complete
Know all there is to know about what you are offer-
The following suggestions for classified copy and layout are ing and select the benefits most appealing to your
drawn from these several studies. When effectively used, these customers. Know what is important to prospects
techniques generally increase readership. shopping in your classified category. Your copy
Be sure you: should be enthusiastic and sincere. Complete sen-
• Include your store name, address, phone number and hours. tences are easier to read, understand and remem-
• Write straightforward selling copy. Don’t be too clever. ber than a series of phrases and random words. Copy organized
• Use simple, direct words that your readers can understand. into a sequence of smaller blocks often draws more readership.
• Provide hard facts; facts sell.
7. State price or range of prices
• Make claims that you can deliver – not over-statements.
Quote your price, even if it’s high. Classified read-
1. Make your ads easily recognizable ers often will overestimate prices you’ve omitted
Classified listings that are distinctive in their AD AD AD — and rule out a purchase on the basis of their
use of art, layout techniques and type usually over-inflated estimate. If your price is high, explain
AD AD AD
have higher readership than run-of-the-mill ads. why it represents good value — perhaps because
In every newspaper, there are companies whose AD AD AD of a unique service that’s included, superior mate-
classified ads literally jump out of the newspaper rials of workmanship or luxury extras. If the price
page. Try to make your ads competitive — then keep your ad is unusually low, support it with facts that make it believable: The
appearance consistent so readers will recognize your listings even price is low because of a sale, special purchase, or the need to
before they read them. sell quickly.
2. Use a simple layout 8. Specify branded merchandise
Classified listings should not be crossword puzzles. SIMPLE AS If you’re offering a known brand, or represent a
The layout should carry the reader’s eye through 1•2•3 nationally-known company, say so in your classified
the message easily and in proper sequence: from advertising. Manufacturers and nationwide com-
headline to illustration to explanatory copy to price panies spend a great deal of money and effort to
to your name and telephone number. Avoid the make themselves and their offerings known to the public. Build on
“terrible toos” — too many different type styles their efforts by using names in your classified advertising.
and sizes, too fancy borders, too-hard-to-read reverse type — all 9. Include related items
these gimmicks are distracting and reduce the number of readers Make two sales instead of one by offering related
who receive your entire message. items along with a featured one. For example,
cluster related job listings. List tires and accesso-
3. Use a dominant element
ries with used cars. Suggest a manicure and pedi-
A large visual or headline ensures quick visibility of
cure while you’re pushing permanents.
your listing on the crowded classified page. Photos
and realistic drawings have about equal atten- 10. Urge readers to act now
tion-getting value, but photographs of real people It’s the fundamental law of sales: Don’t forget to
win more readership. So do “action” pictures. ask for the sale. You can stimulate prompt action
Photographs of local people or places also have by using such phrases as “limited supply” or “this
high attention value. Use good art work. It will pay off in extra week only.” Every ad should include a strong bid for
classified readership. action on the reader’s part.