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					                          How to Give a Great

                                                  Job,
                                                  Research,
                                                  Industry

                                                T A L K

Dr. Lori Breslow, Director, TLL & Senior Lecturer, Sloan School of Management
      You only need to think
     about 6 things to make a
       great presentation.



Academic Presentations     11/21/11
                     C   O   N    T   E    X   T


        1. Create a strategy and use it
           to inform your structure
                                 Purpose



                  Audience                 Communicator




Academic Presentations                                    11/21/11
Strategy includes content, style,
and structure
   • Content
       –   How much literature to review?
       –   How much theory to provide?
       –   How much detail on methods?
       –   How much detail on findings?
   • Style
       – Level of technical language
       – Appeal to general audience
   • Structure
Academic Presentations                      11/21/11
   Think of structure along a
   continuum



    Direct                 Indirect
    Main finding, point,   Main finding, point,
    or recommendation      or recommendation
    at beginning           at end



Academic Presentations                    11/21/11
2. Answer a series of questions

About your
 research


              About you
   Questions to be answered:
   the introduction
   About Content
   • What question are you trying to answer?
   • Why are you working on this question?
   About You
   • What kind of person are you?
   • Why should the audience pay attention to
     you?

Academic Presentations                      11/21/11
  Questions to be answered:
  the body
   About Content
   • How did you go about your work?
   • What did you find?
   About You
   • Do you know the field?
   • Do you understand research design?
   • Can you work with data?
   • Can you talk about ideas?

Academic Presentations                    11/21/11
  Questions to be answered:
  the conclusion
About Content
• What conclusion did you reach?
• What does it mean?
• How does it advance knowledge in the field?
About You
• Can you bring clarity out of data?
• Do you understand the limitations of your work?
• What are you interested in next?
Academic Presentations                     11/21/11
          3. Respect the medium
                         • Use signposts

                         • Make transitions explicit

                         • Include markers (1, 2, 3)

                         • Tell anecdotes

                         • Rely on repetition and
                                redundancy

                         • Create images

Academic Presentations                        11/21/11
    4. Use visual aids effectively
     Effective slides:
      • Are uncluttered and readable

      • Maintain consistent template, fonts, etc.

      • Are appropriately titled

      • Use color strategically

      • Limit special effects

Academic Presentations                              11/21/11
        Browser
                                                                  A             C
                                             “raw information”
                                                                         B
                                                                         Web sites

Traditional Use of the Web: For direct human usage           Focus: Entertainment

Examples:                                    Programs for:        Web Wrapper and Context
                                                                  Mediator Technology
                                              Enhancing
Extract just mortgage
rate information                                                                      A
Compare mortgage
                                                 Analyzing
rates offered by multiple
sources
                                                                                     C

Build cumulative database
of mortgage rates               Repository       Consolidating                        B
over time
                                                                                Web sites
Compare cumulative rates
with previously stored, alert    Exception                                     Internal
                                 reports         Processing                    data bases
to new highs and lows

  New Use of the Web: Program intermediaries           Focus: Productivity
         Assertion-Evidence:
         another slide design

                   Pioneered by Michael Alley see:
                   Rethinking the Design of Presentation Slides:
                   The Assertion-Evidence Structure
                   http://writing.engr.psu.edu/slides.html


Academic Presentations                                       11/21/11
This talk traces what happens to mercury after it
depletes from the atmosphere in arctic regions


                         Theory for mercury
                         cycling



                                 Measurements from the
                                 Zeppelin Air Monitoring
                                 Station



                                              Environmental
Academic Presentations
                                              implications    11/21/11
    Stock price historically based
    on profit & inventory level
    Base stock policy

profit
                          S




 Academic Presentations
                              inventory level
  Policy can be more sophisticated

   (s,S) policy
          profit

                             K

                   s     S




                                 inventory level
Academic Presentations
  Impact of rogue trader on
  hedge fund performance
                             Bet
                         +



          Los s es     Pr obabi l i t y of a
                -    + Rogue Tr a der
                                       B
                                   El i m i nat e                +
                                   Los s es or              Ret ur n
                                   R Ge t t i ng
                                    Unl ucky
                                                                           R Ski l l
                                                                           M at t er s


                                                                 +                       + Ski l l

                                             Benc hm ar k          Exc e s s
                                                               - Per f or m a nce




Academic Presentations                                                                               11/21/11
  Under long delays retailers
  order ahead
                                              Lead
                                              Time
                                        +
                                                 R1
                                            Order Ahead




                                                            +
                         Channel                          Channel
                          Order                           Desired
                                      B1                  Backlog
                         Backlog
                               +   Supply Line
                                     Control -
                                                      +
                                            Channel
                                            Orders
                                                      +
                                                             Customer
                                                              Orders

Academic Presentations                                                  11/21/11
   Dynamics of the model
  1. Cancer cell growth

                          x                          n
               Uninfected cancer cells     Necrotic cancer cells




                         y                       z
               Infected cancer cells     TNF (immune peptide)




Academic Presentations                                        11/21/11
   Dynamics of the model
  1. Cancer cell growth

                            x                          n
                 Uninfected cancer cells     Necrotic cancer cells
  2. Infection


                           y                       z
                 Infected cancer cells     TNF (immune peptide)




Academic Presentations                                          11/21/11
   Dynamics of the model
  1. Cancer cell growth

                            x                              n
                 Uninfected cancer cells         Necrotic cancer cells
  2. Infection


                           y                           z
                 Infected cancer cells         TNF (immune peptide)



                       3. Immune killing
                     (no release of viruses)

Academic Presentations                                              11/21/11
   Dynamics of the model
  1. Cancer cell growth

                            x                                 n
                 Uninfected cancer cells            Necrotic cancer cells
  2. Infection
                                               4. Immune
                                               stimulation
                           y                              z
                 Infected cancer cells            TNF (immune peptide)



                       3. Immune killing
                     (no release of viruses)

Academic Presentations                                                 11/21/11
   Dynamics of the model
  1. Cancer cell growth

                            x                                 n
                 Uninfected cancer cells            Necrotic cancer cells
  2. Infection
                                               4. Immune
                                               stimulation
                           y                              z
                 Infected cancer cells            TNF (immune peptide)



                       3. Immune killing
                                                       5. Immune clearance
                     (no release of viruses)

Academic Presentations                                                 11/21/11
   Dynamics of the model
  1. Cancer cell growth

                            x                                 n
                 Uninfected cancer cells            Necrotic cancer cells
  2. Infection            6. Lysis (release
                                               4. Immune
                             of viruses)
                                               stimulation
                           y                              z
                 Infected cancer cells            TNF (immune peptide)



                       3. Immune killing
                                                       5. Immune clearance
                     (no release of viruses)

Academic Presentations                                                 11/21/11
   Dynamics of the model
  1. Cancer cell growth                          7. Debris removal

                            x                                 n
                 Uninfected cancer cells            Necrotic cancer cells
  2. Infection            6. Lysis (release
                                               4. Immune
                             of viruses)
                                               stimulation
                           y                              z
                 Infected cancer cells            TNF (immune peptide)



                       3. Immune killing
                                                       5. Immune clearance
                     (no release of viruses)

Academic Presentations                                                 11/21/11
              5. Polish delivery

                  Both the verbal and
                 non-verbal components




Academic Presentations                   11/21/11
          6. Prepare for Questions




Academic Presentations               11/21/11
   Handling questions & answers
   • Before: plan, anticipate, rehearse
   • During
       – Listen before you answer
       – Clarify question (and make sure everyone heard
         the question)
       – Engage the question seriously
       – Avoid defensiveness
   • After: repeat main point

Academic Presentations                             11/21/11

				
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