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					                                                                          Peterson Dierivot

                                                                          October 16, 2006

                                       Panel Discussion

                     Professional Conduct and Ethics Research Topic

                  Personal Web Exposures: Risk and Legal Protections


       Participation in social networking sites has dramatically increased in recent years.
Services such as MySpace, Tribe, or the Facebook allow millions of individuals to create
online profiles and share personal information with vast networks of friends - and, often,
unknown numbers of strangers (Gross 2006).
       Facebook was founded in 2004 by Mark Zuckerburg, then a Harvard
undergraduate. The site is unique among social networking sites in that it is focused
around universities Facebook" is actually a collection of sites, each focused on one of
2,000 individual colleges (Pashley 2006).
       Facebook1 (www.facebook.com) is one of the foremost social networking
websites, with over 8 million users spanning 2,000 college campuses. With this much
detailed information arranged uniformly and aggregated into one place, there are bound
to be risks to privacy (Jones 2006).
       End-users share a wide variety of information on Facebook, but a discussion of
the privacy implications of doing so has yet to emerge. Privacy on Facebook is
undermined by three principal factors: users disclose too much, Facebook does not take
adequate steps to protect user privacy, and third parties are actively seeking out end-user
information using Facebook we make recommendations on how to address the issue
(Jones 2005).
       University administrators or police officers may search the site for evidence of
students breaking their school's regulations. Users may submit their data without being
aware that it may be shared with advertisers. Third parties may build a database of
Facebook data to sell. Intruders may steal passwords, or entire databases, from Facebook
(Jones 2006).
       Users share a variety of information about themselves on their Facebook profiles,
including photos, contact information, and tastes in movies and books. They list of
friends", include friends at other schools. Users can also specify what courses they are
taking and join a variety of groups" of people with similar interests. The site is often used
to obtain contact information, to match names to faces, and to browse for entertainment.
       Social network theorists have discussed the relevance of relations of different
depth and strength in a person’s social network and the importance of so-called weak ties
in the flow of information in a network. The privacy relevance of these arguments has
recently been highlighted (Pashley 2006).
       One of the first things that a new college freshman does upon entering college is
create a profile for themselves on Facebook, a popular college social network. Users need
a @college.edu email address to sign up for a particular college's account, and their
privileges on the site are largely limited to browsing the profiles of students of that
college. These profiles contain pictures, contact information such as cell phone numbers
and residential location, sexual and political preferences, as well as a list of “friends.”
Profiles are defaulted to be viewable by all Facebook users at your college as well as to
“friends” at other universities. While Facebook is arguably convenient, it does present
many privacy concerns (Pashley 2006).
       Most students are aware of possible consequences of providing personally
identifiable information to an entire university population, such as identity theft and
stalking, but nevertheless feel comfortable providing it. Despite the overwhelming
majority of survey participants knowing that they are able to limit who views their
personal information, participants did not take the initiative to protect their information
(Pashley 2006).
       Facebook has become a standard part of college life and it has become an
important source of information about the student population. Because the information on
Facebook is personally identifiable, there is a risk that the information given by the user
could be abused by stalkers or identity thieves. A less severe consequence is that the
information posted by a student will be read by individuals the information was not
intended for, like university officials or other family members. Information provided by
students could be mined and stored for future reference. While students may not see the
information they provide as a threat to their future at present, if running for a political
office or if they are put in the public eye for any reason the information can be published.
Information could potentially be used by future employers or the government for
judgment of character (Jones 2006).
         Facebook provides users a way to restrict and specify the types of users that can
view different parts of their profile. They can control who can search for them, who can
view their profile, who can see their contact information, and who can see various other
profile details. The types of users they can choose from to view parts of their profile are
users attending the same school, just friends, and friends of friends at the same school.
Friends can always view everything. For profile searches, users can allow everyone, or
some subset of people to search for them. They also have the option of blocking specific
people (Jones 2006).
         Because friends can always view an entire user’s profile, it is important to find
out how people choose their friends on Facebook.
Those that use Facebook are awareness of privacy settings. Facebook can use your data,
in way they want, as stated in their privacy policy. Facebook provides its users with a
chance to share information and model their social networks online. Along with the
benefits of making it easier to keep in touch and find out about others more easily, there
are risks and concerns with sharing information with large amounts of people (Jones
2006).
         Over the last two years, Facebook has become a conquering stone at campuses
nationwide, and Facebook evolved from a hobby to a full-time job for Zuckerburg and
his friends. In May 2005, Facebook received $13 million dollars in venture funding.
References:

Jones, Harvey and Soltren, Jose Hiram. “Facebook: Threats to Privacy” December 14,
2005

Gross, Ralph and Alessandro Acquisti. “Information Revelation and Privacy in Online
Social Networks.” WPES ’05
7 November 2005.

Gross, Ralph and Alessandro Acquisti. “Information Revelation and Privacy in Online
Social Networks.” Heinz
Seminars. 3 October 2005.

Pashley, Tabreez Govani Harriet. “Student Awareness of the Privacy Implications When
Using Facebook” tgovani@andrew.cmu.edu hlp@andrew.cmu.edu 2006.

				
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