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Why_It_s_Never_Been_Easier_To_Sell_Your_Own_Home

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									Title:
Why It’s Never Been Easier To Sell Your Own Home


Word Count:
780


Summary:
The Internet has truly leveled the playing field for private home sellers. It’s never been easier to find a buyer
for your house, or to find your new home.



Keywords:
Real estate, home for sale, selling my home, sell house, real estate information, real estate articles, sell my
own home, listing my home, real estate agents



Article Body:
Deciding to sell your home can be exhilarating, confusing, stressful and depressing all at about the same
time. Selling it on your own you can double that anxiety unless you have a plan. Help ease some of those
reactions by doing your homework before you make that life altering decision to move.


I have spent over 26 years in the real estate industry and for a great deal of that time I helped people sell
their own homes commission free even though I was a realtor. Of course I was hoping they would fail and
inevitably list their home with me on MLS. That’s the first thing to expect, agents will be calling with
phantom buyers. Give yourself time to find them yourself.


Funny thing about real estate, it's the most expensive investment many people will ever make in a lifetime
and everyone thinks they're an expert in the field because they own a home. This over confidence has
humbled many potential for sale by owners.


Most people these days would like to at least try and save the high real estate fees associated with selling
through a realtor. In fact nearly 25% of home sellers try to sell privately at least for a couple weeks. Only
5% eventually sell their own homes; a surprisingly pathetic number really.


It shouldn’t be this difficult and it really isn’t. Not today with the power of online marketing. Gaining
exposure for your home has never been easier or less expensive. Why pay a realtor to market your home
when you can do exactly what they do from your home PC. Of course realtors do more than market your
home. They presumably pre-qualify prospects, show the listing to prospects, and advertise on the MLS to
other agents and brokers. Not to mention putting the offer to purchase together and negotiating the outcome.
WOW, that’s a lot of work and yet you can do ALL of this yourself and save thousands of dollars in the
process.
You need professional counsel on the legalities of your sale from your lawyer. You also need to have your
home looking top notch and staged so it appeals to the masses. You can find information online for excellent
ideas on improving your homes appearance and you will net more profit from the sale as a result. Again
after speaking to your lawyer and mortgage lender for legal and mortgage details, everything else can
virtually be found on the Internet to make your sale easy.


Let’s talk about marketing your home and attracting buyers. These days you definitely need to have an
online presence since most people start their search here. Depending on the value of your home and
assuming you’ve set your price you’ll need to decide on who would be your target market. If you’re selling
an average size, affordable family home than your prospect pool should be larger. This means local traffic
from local advertising.


If you aren’t prepared to spend some money to sell privately you should go to a realtor straight away. You’ll
need a professional sign made, advertising in the newspaper, some cosmetic home improvements (don’t go
overboard) and you’ll need that online exposure that is so important.


There are plenty of websites out there that advertise homes privately but you want to make sure you are
targeting local viewers to your online listing. Make sure that the website you list your home on has a local
web portal for your area. This means buyers are more likely to find you’re listing in the search engines when
someone enters Yourtown+homes+for+sale their search results will be targeted to your local market making
it easier for them to find your listing. It’s even better if the website publisher takes the time to optimize your
listing for the search engines.


The good real estate websites are the ones that make it easy for you to present your home to quality buyers,
supply you with information to assist your sale and offer you the ability to maintain your listing yourself.
What an advantage you’ll have if you can keep your listing looking new with fresh photo uploads and the
ability to add or delete certain bits of information like price changes and open houses.


Plan carefully and when you think you are ready to move forward with your sale take another hard look at
your plan of attack. There's always something else to consider. By preparing yourself and your home for the
sale you’ll be surprised how easy it really is to sell it yourself.


©Copyright 2006 All Rights Reserved
Re-print rights approved




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