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					Opportunities
and
life
cycles
for
third
parties
in
digital
business



Introduction

In
most
of
the
popular
Internet
sites
and
business
we
can
observe
one
common

factor
(of
course,
not
the
only
one),
which
is
the
appearance
of
third
parties.
That

is
people
or
companies
that
offer
some
services
bound
or
derived
from
these

“hot
sites”.
Add‐ons
to
facebook,
firefox,
etc.,
web
sites
with
google

advertisements,
companies
selling
products
in
Amazon
through
the
marketplace

scheme.
These
are
just
some
examples
of
this
phenomenon.




There
are
many
possible
relationships
between
the
first
and
third
party.

Advertisements
are
an
essential
part
of
Google’s
business
model.
Other

companies/sites/products
may
be
open
to
third
party
extensions/business,
but

are
not
essential
to
their
business.
In
other
cases,
the
first
party
may
be
openly

against
any
third
party
activity/business.
Another
interesting
question
is
about

life
cycles.
What
happens
to
the
third
party
when
their
“hot
site”
fades
away
in

popularity
or
simply
disappears?
How
are
they
going
to
sustain
their
business

model?




Specification


Your
assignment
is
to
carry
out
a
critical
evaluation
of
third
party
opportunities

in
digital
business.

It
is
important
that
you
do
this
analysis
from
a
business
point

of
view
rather
than
from
a
technical
one.

A
good
essay
briefly
discusses
different
types
of
third
parties
in
the
digital
world,

identifying
which
of
these
types
have
a
business
opportunity
and
their
life
cycle,

indentifying
clearly
the
criteria
used
to
differentiate
these
types.





Questions
that
a
good
essay
should
address
include
(but
are
not
limited
to):

    •   Types
of
relationship
between
the
first
and
the
third
party

    •   Possibility
of
business
opportunity

    •   Robustness
of
business
model


    •   How
do
you
see
the
future
of
third
party
opportunities
in
Internet
and

        other
digital
business?


        


Your
 essay
 must
 be
 no
 more
 than
 five
 sides
 of
 A4,
 excluding
 cover
 sheet
 and

references,
 typed
 in
 font
 size
 10
 or
 12
 (at
 most
 3500
 words).
 You
 may
 include

diagrams,
tables
and
figures
in
your
essay
as
desired,
but
these
must
be
included

in
 the
 five‐side
 page
 length.
 Your
 essay
 must
 include
 an
 introduction;

intermediate
sections
as
you
see
appropriate,
a
conclusion
and
references.


Submission


•
 CW
 Coursework
 Submission
 system
 will
 be
 used
 for
 submitting
 the

coursework.
 You
 can
 reach
 the
 up‐to‐date
 information
 about
 how
 to
 use
 CW

from
http://support.cs.nott.ac.uk/coursework/cwstud/.


•
Only
PDF
and
PS
files
will
be
accepted.
A
coursework
in
any
other
file
format

will
 be
 considered
 as
 not
 submitted.
 A
 file
 that
 cannot
 be
 opened
 or
 viewed

completely
 (by
 Adobe
 Reader
 8
 –
 GSview
 4.4)
 also
 will
 be
 considered
 as
 not

submitted.
 All
 students
 are
 responsible
 for
 following
 the
 status
 of
 their

submission.
 The
 successful
 and
 failed
 submissions
 will
 be
 announced
 at

http://www.cs.nott.ac.uk/~jqb/G53DDB/.


•
Name
your
file
using
your
CSIT
username,
e.g.
abc06u.pdf
or
abc06u.ps


•
The
closing
date
for
this
coursework
is
Friday
13th
of
March
2009,
until
16:00.






CW
Coursework
Submission
Information
for
Students




Introduction


This
 document
 has
 been
 written
 to
 assist
 you
 should
 your
 course
 tutor
 have

advised
 you
 to
 use
 the
 cw
 system
 to
 submit
 coursework.
 If
 you
 have
 been

advised
 to
 submit
 coursework
 via
 a
 different
 method
 please
 follow
 the

instructions
of
your
course
tutor
and
not
this
document.




Submitting
Coursework


You
will
need
to
ensure
all
your
files
are
located
on
your
Unix
fileserver
(which

will
be
robin,
tuck,
much,
scarlet
or
marian).
One
way
to
do
this
is
to
log
into
a

lab
machine
and
copy
files
onto
your
H:
drive.


•
Log
into
you
home
Unix
machine.


•
 Change
 to
 the
 directory
 containing
 the
 files
 or
 subdirectories
 you
 wish
 to

submit.


•
Type:


               cw submit [list of files or directories]
       Where
 list
 of
 files
 or
 directories
 is
 the
 name
 of
 a
 single
 file
 or
 a
 list
 of

       file/directory
names
separated
by
spaces.


•
Select
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•
Enter
y
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•
A
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number
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displayed
and
you
will
receive
an
emailed
receipt
also.




Should
 you
 wish
 to
 change
 your
 submission
 before
 the
 deadline,
 you
 can

resubmit
 using
 the
 same
 steps.
 Resubmissions
 will
 completely
 replace
 your

original
submission
so
make
sure
you
submit
all
files
at
once.
Resubmitting
after

the
deadline
will
usually
result
in
a
penalty
for
missing
the
deadline
even
if
your

original
submission
was
before
the
deadline.



Assessment




The
following
criteria
will
be
used
to
guide
the
assessment
of
your
work:


•
 1st
 Class
 –
 A
 well
 written,
 well
 presented,
 insightful
 essay
 with
 a
 fair
 and

balanced
evaluation
based
on
thorough,
detailed
research
and
well
thought‐out,

solid
conclusions;
extensive
references.


•
 2:1
 Class
 –
 A
 well
 written,
 well
 presented
 essay
 with
 a
 balanced
 evaluation

based
on
good
research
and
sensible
conclusions;
good
references.


•
 2:2
 Class
 –
 Reasonably
 written
 and
 reasonably
 presented
 report
 with
 an

evaluation
based
on
research
and
acceptable
conclusions;
adequate
references.


•
 3rd
 Class
 –
 A
 poorly
 written
 or
 untidily
 presented
 essay
 with
 some
 form
 of

evaluation
and
an
attempt
at
conclusions;
perhaps
some
unsubstantiated
claims

made;
few
references.


•
 Fail
 –
 A
 poor
 essay
 failing
 to
 address
 a
 question;
 too
 long,
 too
 short;
 no

references,
etc.





				
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