And the Winners Are …
The winners of the sixth annual CSP Retailer Choice
Best New Products contest prove that economic duress
doesn’t mean a halt in innovation. Featuring new flavors
and advanced technology, the winners represent what’s
new and unique in 35 different categories.
The contest included products released between July
1, 2009, and June 30, 2010, with the candidates narrowed
to a list of three in each category and chosen over the
course of two weeks in online voting. Thanks to all the
retailers who voted for their favorites; the contest would
not have been possible without your participation.
Congratulations to all the winners!
October 2010 CSP 47
“Rich Flavor. Blended Mellow.” That’s how Philip Morris USA
describes Marlboro Special Blend, launched for adult smokers seeking a
new take on traditional Marlboro Flavor. The premium nonmenthol
cigarettes from Marlboro are made with a new special blend of fine
tobaccos. They are available in Marlboro red or gold, 20 class A cigarettes
to a box, and are now offered in kings and 100’s sizes.
Marlboro Special Blend
Altria Sales & Distribution/Philip Morris USA
National Tobacco describes its ZIG-ZAG Cigarillos as having
“Explosive Flavor-Smooth Smoke.” They are available in four “explosive”
styles: grape, peach, mango and straight up (natural tobacco flavor). They
are sold two cigars per resealable foil pouch, which guarantees freshness
at retail. These cigars are produced by combining select Honduran,
Nicaraguan and Dominican filler tobaccos with a unique flavoring system
that produces a smooth, aromatic experience.
National Tobacco Co. L.P.
Consumers have made it clear, according to the American Snuff
Co.: They want tradition. And Grizzly 1900 Long Cut reportedly delivers
it. Grizzly 1900 offers classic snuff taste that is more than a century in the
making in an easy-handling long-cut form. Blended with dark fire-cured
tobacco in a time-honored tradition, Grizzly 1900 Long Cut’s premium
tobacco is sure to satisfy, according to the company.
Grizzly 1900 Long Cut
American Snuff Co. LLC
October 2010 CSP 49
» Packaged Beverages
The Classic Margarita by mike’s Raspberry combines real
lime juice and agave nectar with the distinctively refreshing taste of
fresh-picked raspberry. The new flavor joins mike’s traditional lime
and peach margarita flavors, all developed using mike’s patented malt
base. It is sold in six-packs of 11.2-ounce ready-to-pour bottles, and is
5.5% alcohol by volume. The Classic Margarita
by mike’s Raspberry
Mike’s Hard Lemonade Co.
As the wheat-beer category continues to grow and beer drinkers
search for more flavorful light beer options, Bud Light Golden Wheat
delivers both, according to Anheuser-Busch. It is an unfiltered wheat beer
brewed with citrus and a hint of coriander to create a more flavorful light
beer. Bud Light Golden Wheat has 118 calories and 8.3 grams of carbs
per 12-ounce serving and is 4.7% alcohol by volume.
Bud Light Golden Wheat
CARBONATED SOFT DRINKS
Crush Cherry is the first pure cherry-flavored soda that has entered
the market in the past four years, according to Dr Pepper Snapple Group.
It joins Crush’s lineup of orange, diet orange, strawberry, grape, pineapple
and peach flavors, to ensure that Crush has a flavor for everyone in the
family. Crush Cherry is caffeine-free, and the company describes it as a
“blast of intense fruit flavor.”
Dr Pepper Snapple Group
October 2010 CSP 51
» Packaged Beverages
Minute Maid Enhanced—Natural Energy is ideal for on-
the-go young adults seeking an energy boost. The drink combines an
extract from yerba mate—a plant native to South America that contains
natural caffeine—with real fruit juice to provide a delicious and natural
energy boost. The drinks are packaged in eye-catching 12-ounce PET
Minute Maid Enhanced— bottles and have a six-month shelf life. Available flavors include strawberry
kiwi, pomegranate berry and mango tropical.
The Coca-Cola Co./Coca-Cola North America
Celsius introduced 10.5-ounce cans specifically for the convenience
consumer, including the company’s Peach Mango Green Tea flavor.
Multiple studies show Celsius burns up to 100 calories and more per can,
according to the company. It reportedly provides lasting energy and,
when enjoyed prior to moderate exercise, reduces fat and builds lean
muscle. The noncarbonated green tea has no sugar, artificial preservatives,
Peach Mango Green Tea high-fructose corn syrup or artificial flavors or colors.
Celsius Holdings Inc.
Simply Lemonade with Raspberry is made with only natural
ingredients, combining the taste of Simply Lemonade with raspberries,
pure filtered water and natural sugar. It is available in a multiserve
59-ounce clear carafe and a single-serve 13.5-ounce carafe, to be enjoyed
both at home and on the go. The new flavor joins the fresh-squeezed
taste experience of Simply Lemonade and Simply Limeade, which were
Simply Lemonade with Raspberry introduced in 2006.
The Coca-Cola Co./Coca-Cola North America
52 CSP October 2010
» Packaged Beverages
This “Celebrity Apprentice”–inspired Snapple tea was
handcrafted by finalist Holly Robinson Peete. Inspired by the mission of
the HollyRod Foundation, Peete combined the flavors of passion fruit
and strawberry with healthy green teas and tasty black teas.
Compassionberry Tea comes in a 16-ounce bottle and is available for a
limited time. It is fat-free and has 90 calories per 8-ounce serving.
Snapple Compassionberry Tea
Dr Pepper Snapple Group
Powerade Zero, a zero-calorie sports drink, now features the ION4
advanced electrolyte system to replenish four electrolytes lost through
sweat. The unique formulation contains sodium, potassium, calcium
and magnesium. It’s formulated with a 6% carbohydrate solution to help
provide energy to working muscles, and vitamins B3, B6 and B12 to help
support energy metabolism. Powerade Zero is available in five flavors:
Powerade Zero with ION4 lemon-lime, orange, mixed berry, strawberry and grape.
The Coca-Cola Co./Coca-Cola North America
AriZona Rescue Water is a line of enhanced waters filled
with a proprietary blend of TwinLab vitamins and antioxidants. There
are four different flavors, each of which corresponds to a different function:
Berry Blend helps the body to relax, Lemon-Lime assists in supplying
energy, Orange Citrus helps to support liver function so the body can
detox, and Pomegranate Punch aids the body in building immunity. The
AriZona Rescue Water entire line contains no preservatives, artificial flavors or artificial colors.
AriZona Beverage Co.
54 CSP October 2010
The newest concept in coffee creaming from WhiteWave
Foods gives the convenience-store coffee consumer an authentic
coffeehouse experience, according to the company. The new line comes
in three flavors: Caramel Macchiato features bold caramel flavor with
notes of sweet cream; White Chocolate Mocha contains rich white
Coffee House chocolate in a creamy blend; and Vanilla Latte has an infusion of sweet
Inspirations Coffee Creamer
vanilla flavor. The creamers are packaged in convenient, consumer-
WhiteWave Foods Inc. preferred portions.
Sebastiano’s 5+1 Iced Coffee are shelf-stable at ambient
temperatures for nine months. The aseptic packaging allows the iced
coffees to ship on nonrefrigerated trucks, providing freight and fuel
savings, longer shelf life, less product waste and convenience in use and
nonrefrigerated storage. They are packaged in convenient one-gallon
Sebastiano’s French bag-in-box two-pack master cases and are available in French Vanilla and
Vanilla & Mocha 5+1 Iced Coffee Mocha Latte. Each one-gallon bag in box provides 768 finished ounces.
FSI Beverage Systems LLC
The fully cooked Boneless Buffalo Wings from Tyson are
marinated in the company’s own special Buffalo wing sauce, and then
coated with flour breading. They can be added to the menu as an appetizer
or used for cost-effective entrée applications. They have a guaranteed
price count range and consistent sizing, allowing for a more accurate
calculation of food costs. They are individually frozen and marinated for
Boneless Buffalo Wings enhanced flavor and longer holding.
56 CSP October 2010
Quiznos has introduced a morning twist on its signature
flatbread sandwiches. The breakfast “Sammie” option is now available
in select convenience stores around the country. Quiznos Sausage, Egg
and Cheddar Breakfast Sammie is made on the company’s soft, toasty
flatbread with eggs, fresh-sliced cheddar cheese and mild, savory sausage,
Quiznos Sausage, Egg toasted together the Quiznos way.
and Cheddar Breakfast Sammie
Cooking bratwurst in beer has become a popular consumer
behavior. And the Hillshire Farm Miller High Life Beer Brats have brought
together the popular Hillshire Farm-cooked bratwurst links and Miller
High Life beer for a co-branded sausage product designed for c-store
roller-grill applications. Both brands have similar consumer demographics
Hillshire Farm and strong brand interaction. Each 16-ounce package contains six brats,
Miller High Life Beer Brat and they are packaged 12 to a case.
Sara Lee Foodservice
Rollerbites are made with 100% USDA-inspected meat and
blended with special spices and real cheeses. The breakfast sausage,
scrambled eggs and cheddar cheese link is battered in a maple-flavored
pancake batter that’s fried to a golden brown. The new breakfast
scrambler joins the rest of the Rollerbites line, which the company says
can help c-store operators drive growth in the handheld-snack and
Breakfast Scrambler Rollerbite meal-solutions categories.
Home Market Foods
58 CSP October 2010
FOODSERVICE EQUIPMENT (COLD)
The Smooth Operator combines ice-shaving technology,
automation and high-speed blending to produce frozen novelties, one
cup at a time, in less than a minute. It is a plug-and-play system that
requires only a filtered water line hook-up and a drain line. Installation
hassles, product brixing and defrost cycles are eliminated because
The Smooth Operator Smoothie, Smooth Operator is a self-contained unit and is available with a manual
Shake and Slushie Dispenser
or automatic ice-bin fill. The machine cleans and sanitizes itself after
DSI every drink.
FOODSERVICE EQUIPMENT (HOT)
The Sota rapid-cook oven’s styling allows it to meet the
requirements of being highly visible to customers, and its compact design
fits easily on countertops with limited space. According to the company,
the technology allows it to cook up to 12 times faster than conventional
cooking equipment without compromising food quality. The Sota can
also be installed and operated without costly Type I or Type 2 ventilation.
Sota Rapid-cook Oven
60 CSP October 2010
M&M’s Pretzel Chocolate Candies are a fun new way to
combine sweet and salty in every bite-size piece. Each piece features a
crunchy, salted pretzel center covered in M&M’s brand milk chocolate
and coated in a colorful candy shell. The candy also addresses a growing
trend. According to the National Confectioners Association’s 2009 candy
trend forecast, consumers are seeking sweet and savory combinations.
M&M’s Pretzel Chocolate Candies
Mars Chocolate North America
New 5 React gum is available in two flavors, React Mint and
React Fruit, which are designed to “stimulate your senses” because each
chewer experiences the gum differently. Each stick of React is black and
wrapped in premium black foil to complement the brand’s signature
envelope. The gum is available nationwide for a suggested retail price of
$1.49 and in multipacks with three 15-stick packs for the suggested retail
5 React Gum price of $3.49.
Wrigley Sales Co.
RedRageous! is a new collection of Mike and Ike reds exploding
with chewy fruit flavors, including cherry, watermelon, raspberry,
strawberry and fruit punch. It is packaged in a 6-ounce theater box, and
it draws on flavors from longtime popular varieties such as Original Fruits
and Berry Blast and newcomers such as the Italian Ice variety. Mike and
Ike candies are kosher and gluten-free, and each chewy candy has only
Mike and Ike RedRageous! 6 calories and zero grams of fat.
Just Born Inc.
62 CSP October 2010
Attention all steak lovers: Jack Link’s new Steakhouse Recipe
Beef Jerky blends grilled steak and seasonings in a convenient, grab-
and-go package. This popular flavor profile combines the savory taste
of grilled steak and a special blend of seasonings, sautéed mushrooms
and caramelized onions, with slow-cooked, tender slices of 100% beef.
Conveniently packaged in 3.25-ounce resealable pouches, it is available
Jack Link’s Steakhouse in a variety of display options including open stock cases, clip strips
Recipe Beef Jerky and floor shippers.
Jack Link’s Beef Jerky
Cheez-It Duoz Smoked Cheddar/Monterey Jack Baked Snack
Crackers are two flavors of real-cheese Cheez-It Snack Crackers in the
same pouch. They are packed as six 4.75-ounce pouches per case, and
provide dual merchandising opportunities with peg-holed pouches
and two-color, perforated cases for easy on-shelf merchandising. The
baked snack crackers offer consumers the “tasty crunch and bold flavor
Cheez-It Duoz Smoked Cheddar/ combinations they want, and the convenient portability they need,”
Monterey Jack Baked Snack Crackers according to the company.
Kellogg’s Food Away From Home
General Mills brings the iconic Wheaties cereal brand to the
bar category with the introduction of Wheaties Fuel energy bars, available
in double chocolate and also chocolate peanut butter varieties. The new
2.26-ounce bars were co-created with five champion athletes and a leading
sports nutritionist to deliver 15 grams of protein and 100% of the daily
value of five B vitamins per bar. Wheaties Fuel expands General Mills’
Wheaties Fuel Energy portfolio of bars brands, which includes Nature Valley and Fiber One.
Double Chocolate Bar
64 CSP October 2010
General Mills has introduced Nature Valley Sweet & Salty Nut
Big Bar so convenience-store retailers can offer customers a snack
combining a top-selling brand of bars with 50% more of its Sweet &
Salty Peanut bar. Each bar contains all-natural ingredients, is bursting
with nuts and is dipped in a creamy peanut-butter coating. The bars
Nature Valley also are high in protein and free of trans fat and cholesterol, according
Sweet & Salty Nut Big Bar
to the company.
The popular Oreo cookie now can be enjoyed as a 3-ounce
brownie. The Oreo Brownie features a rich chocolate base with real Oreo
cookie pieces baked in. Each brownie is wrapped in a single-serve package,
making it convenient for an afternoon pick-up, a dessert to go with a
meal or on-the-go snacking. Oreo Brownies are packaged six to a case.
MISC. FUNCTIONAL SHOTS
The Blissful Berry Relaxation Shot from iChill helps you
relax, reduce your stress and sleep better, according to the company. It
can help you unwind without any sugar, carbs or calories. iChill’s Blissful
Berry flavor is a mixture of blueberries, strawberries and raspberries
in a 2-ounce shot. It is a proprietary blend of melatonin, valerian root,
rose hips and B vitamins to help customers relax.
Blissful Berry Relaxation Shot
iChill Beverages LLC
66 CSP October 2010
New 5-hour Energy Pomegranate is widely considered the
tastiest of all 5-Hour Energy flavors, according to the company. It is
available in the popular 5-Hour Energy 9-box rack and in several other
configurations, including singles and four-packs. Each 2-ounce shot
contains only 4 calories. And because they are sugar-free, they reportedly
can mean “hours of energy now—no crash later.”
5-hour Energy Pomegranate
New Scope Breath Mist can help instantly freshen breath
when on the go, providing the confidence to get closer. Consumers
simply turn the cap to the on position and prime the pump by pressing
down on the trigger. Pump multiple mists directly into the mouth for
instant fresh breath. At 0.24 fluid ounces, it is an approved size for airline
travel. In addition to Original Mint, the Scope Breath Mist is available
Scope Original Mint Breath Mist in Cool Peppermint.
» General Merchandise
Fans of rock bands Aerosmith, KISS, Lynyrd Skynyrd, Motley Crue
and Ozzy Osbourne will enjoy the BIC Special Edition Rock Bands Series,
which features 12 designs from the legendary artists. This series is popular
with consumers who experienced these bands in the 1970s, 1980s and
1990s, as well as young adults who enjoy listening to classic and hard
BIC Special Edition rock. The Special Edition Rock Bands Series has a suggested retail price
Rock Bands Series
of $1.69 per lighter.
BIC USA Inc.
68 CSP October 2010
Optimizing the “convenience” factor while also improving
efficiencies for business are the primary drivers for self-service in c-stores.
NCR SelfServ Checkout allows customers to scan and pay for items on
their own, while an associate monitors the transactions to help ensure a
positive experience. It can provide the ability to handle more customers
during peak periods and increase shopper satisfaction by reducing wait
NCR SelfServ Checkout
times, according to the company.
Reach your customers anytime, wherever they may be.
OpenStore is a new media marketing solution and reporting system that
uses social media and mobile devices to bring more customers to your
store. OpenStore delivers a turnkey solution that provides easily
manageable individual store websites, dedicated mobile applications,
single-use coupons and a customer feedback management system, as
OpenStore by GasBuddy well as powerful e-mail and text messaging systems.
» General Equipment
The XLERATOR XL-SI high-speed, energy-efficient hand dryer
dries hands three times faster (in 10 to 15 seconds) than traditional hand
dryers, and reduces hand drying’s carbon footprint by up to 70%
compared to paper towels or traditional hand dryers. It also reduces cost,
maintenance and waste, according to the company. The dryer offers
XLERATOR XL-SI Custom Digital exclusive digital imaging technology that incorporates company logos,
Image Cover Hand Dryers mascots or a green message that communicates an organization’s
Excel Dryer Inc. commitment to environmental sustainability.
70 CSP October 2010