Empowered Abstract

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					                                                     CALL FOR PROGRAMS
                                                       June 12 - 14, 2011
                                               University of Colorado at Boulder
Please provide the following required information. Deadline date to submit your program
proposal is April 15, 2011. Selected program coordinating presenters will be notified by
May 1, 2011. (Please note, all selected presenters must register for the institute.) You may
cut and paste, however, formatting may be lost and/or transfer as odd characters.
PROGRAM TITLE : EMPOWERED: Using Web-Based Energy Dashboards as tools for Culture Change
Name: Shane Tedder
Title: Sustainability Coordinator
Institution/Organization: University of Kentucky
Mailing Address: 228 Peterson Service Building, UK, Lexington KY 40506
Phone: 859-257-0014
Fax: 859-323-2120
Showcase schools/programs at the Institute will be selected based on the value the planning
team believes that their session can provide to Institute participants. Value will be quantified
based on the following:
1. Innovation: Will the presenter/school be sharing information about innovative
sustainability initiatives which are both likely to endure and translatable to other
2. Sustainability: Will the presenter/school be presenting on one or more aspects of the
triple bottom line of sustainability?
3. Collaborations: Does the school’s presentation reflect important and effective
collaborations between student affairs and other campus stakeholder groups (students,
academic affairs, dining services, community partners, administrative services, etc.)?
PROGRAM CONTENT: Based on the selection criteria described above, in what
ways do you believe this session will provide value to Institute participants?
This program will provide great value to institute attendees in all three of the selection criteria.
Innovation: While building dashboards are a common element on many college campuses, our approach to using the
dashboard as a delivery device for a robust and integrated set of tools and programs aimed at fostering a campus
culture of conservation sets it apart. There are a handful of schools who have added programmatic elements to their
dashboards, but we feel the UK EMPowered project represents the most comprehensive and fully integrated example of
using a web-based energy dashboard to promote sustainability.
Sustainability: The goal of UK Empowered is “To elevate the energy IQ of the campus community and to inspire
individuals to participate in a culture of conservation.” This goal will be pursued through a suite of programs and
features that tell the story of our energy sources from formation to utilization, provide real-time feedback about
resource consumption and conservation at the building level, and equate the consumption and conservation in terms
that have meaning for members of the campus community. The program tackles the economic and ecologic elements of
the triple bottom line head-on, but also incorporates aspects of social well-being through a focus on health, wellness,
and quality of life.
Collaborations: The UK EMPowered project has been developed in close collaboration with professionals and students
from a broad range of campus units. The program will be heavily utilized in the residence halls at UK to emphasize the
impacts that students daily decisions have on natural resource consumption, financial bottom lines, and community well
being. The program will be closely aligned with the academic goals of the University and will be presented to the deans
and the provost in terms of its potential as a classroom tool for a variety of courses across the full spectrum of
disciplines from engineering and design to health and ecology.
PROGRAM ABSTRACT (80-word limit). Please check your spelling and grammar

Energy dashboards have become a common tool for providing feedback to the campus community regarding resource
consumption and for conducting energy reduction competitions. Our approach in developing the UK EMPowered
project was to significantly broaden this scope and to use a web-based campus energy dashboard as a delivery platform
for a complex suite of complimentary features and programs to foster and strengthen a culture of sustainability on our


Goal: Elevate the energy IQ of the campus community and inspire individuals to participate in a culture of conservation.

The core element of the EMPowered platform is a campus energy dashboard system that provides real-time feedback
on campus utility usage at the campus and building level. The consumption data is linked to relevant equivalencies that
range from functional (financial) to just fun (ex. “Current energy use of this building is equivalent to a cheerleader doing
53 million backflips”) to the future (“Using current technology it would require a solar array twice the size of our campus
to meet the electricity demand of this facility”).

This dashboard is part of a platform that is formatted for the web, handheld mobile units, and display kiosks. The
platform’s other key programs include: hypothetical situation videos starring campus celebrities which are linked to
interactive features that quantify the impacts of the hypothetical, information on conservation and efficiency efforts
currently underway, virtual room environments, links to a wide variety of campus initiatives, and a behavior-based
incentive program.

Changing habits and behavior is a fundamental element of the program. Current research suggests that traditional
information-based campaigns are not effective in catalyzing behavioral changes and that economic incentive based
campaigns are not successful in sustaining change. New approaches to fostering behavior change are more complex
and take into account the complicated and very personal decision matrices individuals employ when making choices.
The structure and delivery of the EMPowered platform draw from Doug McKenzie-Mohr’s work on fostering sustainable
behavior (, as well as the book Influence: The Psychology of Persuasion by Robert Cialdini, and
related resources. Specific strategies include 1) securing personal and if possible public commitment from participants
2) leveraging the power of social norms 3) providing strategic behavioral prompts that are directly related to the
commitments and norms 4) incentivizing certain aspects of participation 5) and making participation in the programs as
convenient as possible.

Our presentation of this program will be delivered by a panel consisting of the project coordinator and developers. We
will use the web-based platform to illustrate the presentation and the integrated nature of the project.
The learning objectives for the program differ slightly between the various user groups on our campus. In general we
hope the Empowered project results in greater awareness of:
     The complete usage cycle, from formation to utilization and including conservation, of the resources consumed
         by campus operations.
     Efforts currently underway to increase efficiency and promote conservation on campus.
     And the impact that individuals can have through their personal daily choices
We hope that the structure of the program elevates awareness in ways that lead to individuals perceiving themselves to
be people who care about conservation of resources, who know what they can do to promote it on campus, and who
feel like they are part of a campus-wide effort to do so. Ultimately, we hope that this awareness, coupled with an
empowered self-perception, lead to the adoption of habits, behaviors, and innovations that solidify a culture of
conservation at the University of Kentucky.

BIOS OF EACH PRESENTER (Paragraph Each Only):
AV NEEDS (AV cart, screen and set up will be provided in all meeting rooms.)
_X__LCD projector __X_Screen
___DVD player ___Flip chart & easel
Please email as attachment by April 15, 2011 to:
Questions? Contact:
Vernon A. Wall
Director of Educational Programs & Publications
ACPA - College Student Educators International
National Center for Higher Education
1 Dupont Circle NW, Suite 300
Washington, DC 20036
tel: 1.202.835.2272 fax:

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